Kai Warstat-Digital CRM Consultant
Check rate
Experience
Salesforce Account Engagement
Memodo GmbH
Consulting on and implementation of technical processes in the area of CRM and email marketing, international project management
Salesforce Marketing Cloud
PFH
Consulting and hands-on support with journeys, data selections, email production and testing, process improvements
Salesforce Marketing Cloud
Trusted Shops AG
Extensive technical adjustments and configuration of multilingual journeys including emails, cases, opportunities and object updates, creation and adaptation of emails and multi-step automation processes
Salesforce Marketing Cloud
saphiron GmbH
among other things, migration of various email templates from Emarsys (finance client)
Digital CRM Consultant
Freelance
Salesforce Marketing Cloud expert – consulting & development
B2B and B2C projects, among others in the industries of application software, legal and tax, games, retail, fashion, energy, education and FinTech
Manager E-Mail & Marketing Automation
Trusted Shops
B2B expansion (cross- and upselling existing customers)
- Concept, creation, analysis, and optimization of extensive automated journeys in SF Marketing Cloud; Data Extensions, emails, multivariate tests, Decision Splits, Cases, Opportunities - sometimes based on contact data and sometimes on journey data
- Creation and adjustment of complex SQL queries and setup of automation and trigger processes
- Complex target group reports/segments in Service Cloud
- Dynamic delivery of email content, personalization also through my own AMPScript code
- Set up and adjust extensive Datorama reports
- Creation of custom measures, filtered data extensions, data relations, sender profiles
- Occasional use of Einstein features
Digital CRM Consultant
Freiberuflich
E-Mail Marketing Manager
BERNER Group
Strategic, technical, and content-related development of international email marketing activities / project management
- Expansion of automated and personalized emails for customer retention and lead generation
- Concept and creation of multi-step contact journeys
- Coordination with other departments, external service providers, and partners, especially on an international level with different country organizations
- Monitoring and reporting on email marketing activities and deriving recommendations
- Managing external service providers including budget planning
- Advising other departments on email topics and promoting knowledge sharing
E-CRM Marketing Manager
add2
Building and expanding the ECRM area (including pitches)
- Development of concepts and strategies for digital customer acquisition and retention
- Development of content marketing strategies
- Project and campaign management
Elternzeit
Full-time care for my daughter
E-Mail Marketing Manager (Freiberuflich)
B2B and B2C projects, incl. in the industries software, legal and tax, games, retail, fashion and FinTech
CRM Manager
auxmoney
Building and expanding the CRM area
- Development of concepts and strategies for digital customer acquisition and retention
- Project and campaign management
Consultant
artegic
Customer consulting in international e-CRM projects and coordination of subprojects
Project reference
Coordination of the technical implementation of email marketing for Peek&Cloppenburg Düsseldorf and the online shop Fashion ID launched in April 2013
- regular email campaigns
- transactional emails (e.g. order, return and pickup confirmations as well as product reviews)
- communication flows for different customer segments
- newsletter subscription and unsubscription processes
- concepts for lead generation and enrichment of user profiles with data, e.g. as part of competitions
Coordination of the implementation of individual templates as part of lead generation campaigns, newsletter relaunches, new communities etc.
Opt-in campaign for GDPR-compliant migration of email addresses into the customer base of another company in the course of an acquisition.
Organization and delivery of webinars and user training on artegic ELAINE for beginners and advanced users
Online Marketing Manager
Deubner (WEKA)
Campaign planning, execution and analysis for
- email marketing
- search engine advertising
- online shop
Campaign Manager
eCircle
Media buying (list broking, performance optimization), project management (concept, QA) and media control of standalone emailings
Online Marketing Assistant
Data Becker
Email marketing (campaign management); online shop management (technical and content development: usability, wording, onsite marketing)
Part-time Employee
Rheinklang Tonstudios
Concept development and implementation of online projects
Internship
GRUNDY Light Entertainment
Support in the press/PR department
Work in the press/marketing team
Campus Event
(student-run company)
Internship
MEDIAPLAN
Civilian Service
Elbe-Werkstatt für Menschen mit Behinderung
Internship
K & S Solution (Advertising Agency)
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Professional Services, Fashion, Information Technology, Media and Entertainment, and Banking and Finance.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Information Technology, Project Management, Sales, Business Intelligence, and Strategy.
Skills
- Extensive Project Experience In E-Commerce With A Focus On Digital New Customer Acquisition And Customer Retention As Well As Branding
- Salesforce Marketing Cloud
- Hubspot
- Inxmail Professional
- Artegic Elaine
- Optivo Broadmail
- Cleverreach
- Ec-Messenger
- Arvato Elettershop
- Epsilon Dreammail
- Content Marketing
- Sea (Google Adwords)
- Web Tracking (Google Analytics)
- Social Media (B2b/B2c)
- Shop And Content Management Systems
- Ms Office (Word, Excel, Powerpoint)
- Graphic, Web And Process Design (Html, Css, Jira, Wordpress)
Languages
Education
Europa Fachhochschule Fresenius
Diploma in Media Management (FH) · Media Management · Cologne, Germany
Fachhochschule Wolfenbüttel
Degree program in IT Law · IT Law · Germany
Alexander von Humboldt Gymnasium
Hamburg, Germany
Statistics
Experience
Expertise
Qualifications
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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