Kai W.-Digital CRM Consultant
Check rate
Experience
Salesforce Account Engagement
Memodo GmbH
Consulting on and implementation of technical processes in CRM and email marketing, international project management
Salesforce Marketing Cloud
PFH
Consulting and hands-on support for journeys, data selections, email production and testing, process improvements
Salesforce Marketing Cloud
Trusted Shops AG
Extensive technical adjustments and configuration of multilingual journeys including emails, cases, opportunities and object updates, creation and adaptation of emails and multi-step automation processes
Salesforce Marketing Cloud
saphiron GmbH
among other things, migration of various email templates from Emarsys (finance client)
Digital CRM Consultant
Freelance
Salesforce Marketing Cloud expert – Consulting & Development
B2B and B2C projects, including in the software, legal and tax, games, retail, fashion, energy, education and FinTech industries
Manager E-Mail & Marketing Automation
Trusted Shops
B2B expansion (cross- and upselling existing customers)
- Planning, creating, reviewing, and optimizing large automated journeys in SF Marketing Cloud; Data Extensions, emails, multivariate tests, Decision Splits, Cases, Opportunities - sometimes based on contact data and sometimes on journey data
- Creating and adapting complex SQL queries and setting up automation and trigger processes
- Complex target group reports/segmentation in Service Cloud
- Dynamic delivery of email content, personalization also with my own AMPScript code
- Setting up and adapting extensive Datorama reports
- Creating own measures, filtered Data Extensions, data relations, sender profiles
- Occasional use of Einstein features
Digital CRM Consultant
Freiberuflich
B2B and B2C projects, including in the fields of application software, legal and tax, games, grocery retail, fashion and FinTech
E-Mail Marketing Manager
BERNER Group
Strategic, technical, and content-related development of international email marketing activities/ project management
- Expansion of automated and personalized emails for customer retention and lead generation
- Planning and creation of multi-step contact journeys
- Coordination with other departments, external service providers, and partners, especially at an international level with different country organizations
- Monitoring and reporting on email marketing activities and deriving recommendations
- Managing external service providers including budget planning
- Advising other departments on email topics and promoting knowledge sharing
E-CRM Marketing Manager
add2
Building and expanding the ECRM area (including pitches)
- Development of concepts and strategies for digital customer acquisition and retention
- Development of content marketing strategies
- Project and campaign management
Elternzeit
Full-time care for my daughter
E-Mail Marketing Manager (Freelance)
B2B and B2C projects, among others in the fields of application software, law and tax, games, retail, fashion, and FinTech
CRM Manager
auxmoney
Building and expanding the CRM area
- Development of concepts and strategies for digital customer acquisition and retention
- Project and campaign management
Consultant
artegic
Customer consulting in international e-CRM projects and management of subprojects
Project reference
Management of the technical implementation of e-mail marketing for Peek&Cloppenburg Düsseldorf and the online shop Fashion ID launched in April 2013
- regular e-mail campaigns
- transactional e-mails (e.g. order, return and pickup confirmations as well as product reviews)
- communication flows for different customer segments
- newsletter sign-up and unsubscribe processes
- concepts for lead generation and enriching user profiles with data, e.g. as part of competitions
Management of the implementation of customized templates as part of lead generation campaigns, newsletter relaunches, new communities, etc.
Opt-in campaign for the data protection-compliant migration of e-mail addresses into another company's customer base as part of an acquisition.
Organization and delivery of webinars and user trainings on artegic ELAINE for beginners and experienced users
Online Marketing Manager
Deubner (WEKA)
Campaign planning, implementation and analysis for
- E-mail marketing
- Search engine advertising
- Online shop
Campaign Manager
eCircle
Media buying (list broking, performance optimization), project management (concept, QA) and media controlling for standalone e-mailings
Online Marketing Assistant
Data Becker
Email marketing (campaign management); online shop management (technical and content development: usability, wording, onsite marketing)
Part-time employee
Rheinklang Tonstudios
Concept and implementation of online projects
Internship
GRUNDY Light Entertainment
Support in the press/PR department
Work in the press/marketing team
Campus Event
(student-run company)
Internship
MEDIAPLAN
Civilian Service
Elbe Workshop for People with Disabilities
Internship
K & S Solution (Advertising Agency)
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Professional Services, Fashion, Information Technology, Banking and Finance, and Media and Entertainment.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Information Technology, Project Management, Sales, Business Intelligence, and Strategy.
Skills
- Extensive Project Experience In E-Commerce With A Focus On Digital New Customer Acquisition And Customer Retention As Well As Branding
- Salesforce Marketing Cloud
- Hubspot
- Inxmail Professional
- Artegic Elaine
- Optivo Broadmail
- Cleverreach
- Ec-Messenger
- Arvato Elettershop
- Epsilon Dreammail
- Content Marketing
- Sea (Google Adwords)
- Web Tracking (Google Analytics)
- Social Media (B2b/B2c)
- Shop And Content Management Systems
- Ms Office (Word, Excel, Powerpoint)
- Graphic, Web And Process Design (Html, Css, Jira, Wordpress)
Languages
Education
Europa Fachhochschule Fresenius
Diploma in Media Management (University of Applied Sciences) · Media Management · Cologne, Germany
Fachhochschule Wolfenbüttel
Diploma program in IT Law · IT Law · Wolfenbüttel, Germany
Alexander von Humboldt Gymnasium
Hamburg, Germany
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Kai is based in Brühl, Germany.
Kai speaks the following languages: German (Advanced), English (Advanced), Spanish (Intermediate).
Kai has at least 23 years of experience. During this time, Kai has worked in at least 16 different roles and for 21 different companies. The average length of individual experience is 1 year and 1 month. Note that Kai may not have shared all experience and actually has more experience.
Based on recent experience, Kai would be well-suited for roles such as: Salesforce Account Engagement, Salesforce Marketing Cloud, Digital CRM Consultant.
Kai's most recent position is Salesforce Account Engagement at Memodo GmbH.
In recent years, Kai has worked for Memodo GmbH, PFH, Trusted Shops AG, saphiron GmbH, and Freelance.
Kai is most experienced in industries like Retail, Professional Services, and Fashion. Kai also has some experience in Information Technology, Banking and Finance, and Media and Entertainment.
Kai is most experienced in business areas like Marketing, Information Technology, and Project Management. Kai also has some experience in Sales, Business Intelligence, and Strategy.
Kai has recently worked in industries like Retail, Energy, and Information Technology.
Kai has recently worked in business areas like Information Technology, Marketing, and Sales.
Kai holds a Bachelor in Media Management from Europa Fachhochschule Fresenius and a Bachelor in IT Law from Fachhochschule Wolfenbüttel.
Kai will be available full-time from October 2026.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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