Kai Warstat-Digital CRM Consultant
Check rate
Experience
Salesforce Account Engagement
Memodo GmbH
Consulting on and implementation of technical processes in CRM and email marketing, international project management
Salesforce Marketing Cloud
PFH
Consulting and hands-on support with journeys, data selections, email production and testing, process improvements
Salesforce Marketing Cloud
Trusted Shops AG
Extensive technical adjustments and configuration of multilingual journeys including emails, cases, opportunities and object updates, creation and adaptation of emails and multi-step automation processes
Salesforce Marketing Cloud
saphiron GmbH
including migration of various email templates from Emarsys (finance client)
Digital CRM Consultant
Freelance
Salesforce Marketing Cloud expert – consulting & development
B2B and B2C projects, including in the areas of application software, law and tax, games, retail, fashion, energy, education and FinTech
Manager E-Mail & Marketing Automation
Trusted Shops
B2B expansion (cross-sell and upsell for existing customers)
- Planning, creating, analyzing, and optimizing large automated journeys in SF Marketing Cloud; Data Extensions, emails, multivariate tests, Decision Splits, Cases, Opportunities – sometimes based on contact data and sometimes on journey data
- Creating and adapting complex SQL queries and setting up automation and trigger processes
- Complex target group reports/segmentation in Service Cloud
- Dynamic delivery of email content, including personalization with my own AMPScript code
- Setting up and adapting extensive Datorama reports
- Creating custom measures, filtered Data Extensions, data relations, sender profiles
- Occasional use of Einstein features
Digital CRM Consultant
Freelance
B2B and B2C projects, including in the software, legal and tax, games, grocery retail, fashion, and FinTech sectors
Email Marketing Manager
BERNER Group
Strategic, technical, and content-driven development of international email marketing activities / project management
- Expanding automated and personalized emails for customer retention and lead generation
- Planning and creating multi-step contact journeys
- Coordination with other departments, external service providers, and partners, especially on an international level with different country organizations
- Monitoring and reporting on email marketing activities and deriving recommendations
- Managing external service providers, including budget planning
- Advising other departments on email topics and promoting knowledge sharing
E-CRM Marketing Manager
add2
Setting up and expanding the eCRM area (including pitches)
- Developing concepts and strategies for digital customer acquisition and retention
- Developing content marketing strategies
- Project and campaign management
Parental leave
Full-time care for my daughter
Email Marketing Manager (Freelance)
B2B and B2C projects, including in the industries software, legal and tax, games, retail, fashion, and FinTech
CRM Manager
auxmoney
Building and expanding the CRM area
- Development of concepts and strategies for digital customer acquisition and retention
- Project and campaign management
Consultant
artegic
Customer consulting in international e-CRM projects and coordination of subprojects
Project reference
Coordination of the technical implementation of email marketing for Peek&Cloppenburg Düsseldorf and the online shop Fashion ID launched in April 2013
- regular email campaigns
- transactional emails (e.g. order, return and pickup confirmations as well as product reviews)
- communication flows for different customer segments
- newsletter sign-up and unsubscribe processes
- concepts for lead generation and enriching user profiles with data, e.g. as part of contests
Coordination of the implementation of customized templates as part of lead generation campaigns, newsletter relaunches, new communities, etc.
Opt-in campaign for the data protection compliant migration of email addresses into the customer base of another company as part of an acquisition.
Organization and delivery of webinars and user training sessions on artegic ELAINE for beginners and experienced users
Online Marketing Manager
Deubner (WEKA)
Campaign planning, implementation and analysis for
- email marketing
- search engine advertising
- online shop
Campaign Manager
eCircle
Media buying (list broking, performance optimization), project management (concept, QA) and media controlling for standalone email campaigns
Online Marketing Assistant
Data Becker
Email marketing (campaign management); online shop management (technical and content updates: usability, wording, onsite marketing)
Part-time employee
Rheinklang Tonstudios
Planning and implementation of online projects
Internship
GRUNDY Light Entertainment
Support in the press/PR department
Work in the press/marketing team
Campus Event
(student-run company)
Internship
MEDIAPLAN
Civilian service
Elbe Workshop for People with Disabilities
Internship
K & S Solution (Advertising agency)
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Professional Services, Fashion, Information Technology, Banking and Finance, and Media and Entertainment.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Information Technology, Project Management, Sales, Business Intelligence, and Strategy.
Skills
- Extensive Project Experience In E-Commerce With A Focus On Digital New Customer Acquisition And Customer Retention As Well As Branding
- Salesforce Marketing Cloud
- Hubspot
- Inxmail Professional
- Artegic Elaine
- Optivo Broadmail
- Cleverreach
- Ec-Messenger
- Arvato Elettershop
- Epsilon Dreammail
- Content Marketing
- Sea (Google Adwords)
- Web Tracking (Google Analytics)
- Social Media (B2b/B2c)
- Shop And Content Management Systems
- Ms Office (Word, Excel, Powerpoint)
- Graphic, Web And Process Design (Html, Css, Jira, Wordpress)
Languages
Education
Europa Fachhochschule Fresenius
Diplom-Medienwirt (FH) · Media Economics · Cologne, Germany
Fachhochschule Wolfenbüttel
Diploma program in IT Law · IT Law · Wolfenbüttel, Germany
Alexander von Humboldt Gymnasium
Hamburg, Germany
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Kai is based in Brühl, Germany.
Kai speaks the following languages: German (Advanced), English (Advanced), Spanish (Intermediate).
Kai has at least 23 years of experience. During this time, Kai has worked in at least 16 different roles and for 20 different companies. The average length of individual experience is 1 year and 1 month. Note that Kai may not have shared all experience and actually has more experience.
Based on recent experience, Kai would be well-suited for roles such as: Salesforce Account Engagement, Salesforce Marketing Cloud, Digital CRM Consultant.
Kai's most recent position is Salesforce Account Engagement at Memodo GmbH.
In recent years, Kai has worked for Memodo GmbH, PFH, Trusted Shops AG, saphiron GmbH, and Freelance.
Kai is most experienced in industries like Retail, Professional Services, and Fashion. Kai also has some experience in Information Technology, Banking and Finance, and Media and Entertainment.
Kai is most experienced in business areas like Marketing, Information Technology, and Project Management. Kai also has some experience in Sales, Business Intelligence, and Strategy.
Kai has recently worked in industries like Retail, Energy, and Information Technology.
Kai has recently worked in business areas like Information Technology, Marketing, and Sales.
Kai holds a Bachelor in Media Economics from Europa Fachhochschule Fresenius and a Bachelor in IT Law from Fachhochschule Wolfenbüttel.
Kai will be available full-time from September 2026.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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