Lars B.-xRM Solution Architect

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Experience
xRM Solution Architect
Energiekonzepte Deutschland GmbH
- Requirements engineering and technical specifications
- System architecture consulting
- Designing the customer journey
- Defining APIs and integrating data
- Leading the development team/delivery unit
- Customer portal and customer app
- Partner management and field service app
CRM Functional Lead
DKMS Group gGmbH
- Setting up a customer portal with Salesforce Experience Cloud
- Defining audiences and supporting marketing automation
- Configuring Marketing Cloud
- Managing customer segments, Customer 360° (CDP), and audiences
- Integrating Salesforce Marketing Cloud, Mailing Work, and legacy systems
- Developing the rollout strategy for the UK, US, and Germany
- Service Cloud consulting
- Integrating social media communication channels
xRM Functional Lead
KNAUF Gips GmbH
- Requirements engineering and technical specifications
- System architecture consulting
- Designing the customer journey
- Defining APIs and integrating data
- Leading the development team/delivery unit
- Setting up a customer portal with Salesforce Experience Cloud
- Defining audiences and supporting marketing automation
- Identity and Access Management (IAM)
P2P Engineer
smava GmbH
- Designing the solution and technical concept for the P2P (Procurify) platform rollout
- Migrating data from a legacy system
- Designing technical interfaces for the audit log workflow
- Developing and integrating the LD_Procurify_to_DATEV service
CRM Engineer
ID Now GmbH
- Defining the solution and technical concept for an international Salesforce platform rollout
- Requirements engineering and specifications
- Implementing Salesforce
- Integrating ActiveCampaign
- Designing the lead-to-quote customer journey
- Integrating invoicing and billing in the CRM
- Lead scoring and email marketing
Data Integration Engineer
Commerzbank AG
- ETL Script development and Test automation
- definition and setup of synthetic test data
- data analysis / data discovery
- documentation, configuration, transition to operations unit
Solution Architect
Rapidobject GmbH
- Consulting (strategic IT System landscape and Software Architecture)
- requirements engineering and specification
- Migration Strategic
- application interface (API) design
- Consulting CRM Concept
- Salesforce CRM Implementation, Integration, Configuration
- Rollout B2B Email Marketing, Lead Scoring, Customer Segmentation
CRM Engineer
Delivery Hero GmbH
- Support solution approach / Concept for technical execution of international Salesforce Platform rollout
- requirements engineering and specification
Qlikview Developer / BI Analyst
TIQ Solutions GmbH
- unstructured web 2.0 data sources
- social media sentiment analysis
- data sets for Social CRM
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Banking and Finance, Energy, Healthcare, Construction, and Food and Beverage.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Marketing, Sales, Customer Service, Business Intelligence, and Product Development.
Summary
- Over 7 years of experience delivering software development projects for CRM systems
- 5 years working with Salesforce CRM (certified Administrator; implementing Experience Cloud, Sales Cloud, and Service Cloud)
- 4 years as functional lead on Salesforce projects
- 5 years of ETL/middleware/integration development
- Industries: Healthcare, HoReCa, Financial Services, Manufacturing
Skills
Products
- Salesforce Crm: Salesforce Platform, Experience Cloud, Sales Cloud, Service Cloud
- Data Discovery: Qlikview
- Marketing Automation: Brevo, Salesforce Marketing Cloud, Activecampaign, Salesforce Pardot, Mailing Work
- P2p: Procurify
- Subscription: Nitrobox, Circuly.Io
- Etl: Apache Nifi, Make.Com
Languages
Education
University of Leipzig
Master of Science, Business Information Systems · Business Information Systems · Leipzig, Germany
Certifications & licenses
SF ADM101
Microstrategy Certified BI Engineer
MSTR BI Engineer
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Lars is based in Leipzig, Germany and can operate in on-site, hybrid, and remote work models.
Lars speaks the following languages: English (Advanced), German (Elementary).
Lars has at least 8 years of experience. During this time, Lars has worked in at least 8 different roles and for 9 different companies. The average length of individual experience is 1 year and 11 months. Note that Lars may not have shared all experience and actually has more experience.
Based on recent experience, Lars would be well-suited for roles such as: xRM Solution Architect, CRM Functional Lead, xRM Functional Lead.
Lars's most recent position is xRM Solution Architect at Energiekonzepte Deutschland GmbH.
In recent years, Lars has worked for Energiekonzepte Deutschland GmbH, DKMS Group gGmbH, and ID Now GmbH.
Lars is most experienced in industries like Information Technology, Banking and Finance, and Healthcare. Lars also has some experience in Energy, Food and Beverage, and Construction.
Lars is most experienced in business areas like Information Technology, Marketing, and Sales. Lars also has some experience in Customer Service, Business Intelligence, and Product Development.
Lars has recently worked in industries like Information Technology, Healthcare, and Energy.
Lars has recently worked in business areas like Information Technology, Marketing, and Sales.
Lars holds a Master in Business Information Systems from University of Leipzig.
Lars has 3 certificates. These include: Salesforce Certified Sales Cloud Consultant, Salesforce Certified Administrator, and Microstrategy Certified BI Engineer.
The availability of Lars needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 27 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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