Alfred Marx-Senior Consultant | Digital Transformation & Strategy | Agentic AI | Expert Witness
Check rate
Experience
Project Manager, System Architect, AI Implementation
Software
Development of an AI console for integration into different open source solutions (ERP, CRM..)
Development of the target architecture Integration of different AI platforms (ChatGPT, Anthropic, Perplexity) Workflow with cross-platform use of the AI platforms Voice input and voice output History Console-based project management Generation of custom agents (Crewai..) Integration of the agents into the AI workflow
Project Manager
Electronics Retail
Introduction of Boostpilot.ai at an electronics retail company
Project goal Implementation of a platform for sales optimization based on enriched revenue and customer data. Derivation of key figures for planning and carrying out restructuring measures. Optimization of sales territories based on potential-related analyses with the use of AI.
System Architect, Project Manager, AI Implementation
Automotive Supplier
Boostpilot - B2B Growth Platform as a Service powered by Agentic AI
YOUR SALES TEAMS SPEND 40% OF THEIR TIME ON ADMIN TASKS. WE CHANGE THAT.
boostpilot.ai turns reactive sales into a proactive growth engine — with Potential Scoring, Digital Customer Twins and AI-powered agents. Structured. Data-driven. Profitable.
A new approach to acquiring the right new customers and expanding existing ones.
Project Manager
Tourism
Development of a booking portal based on a proof of concept (PoC) to reduce system complexity and simplify the architecture
Project goal The goal of this project is to develop a new booking portal for a travel company that uses a complex IT infrastructure and architecture. Based on a successful proof of concept (PoC), system complexity is to be reduced and a simplified, user-friendly architecture created to increase efficiency and lower maintenance costs.
Initial situation and problem statement The travel company currently operates a booking system based on a wide range of different systems and technologies. This complex infrastructure leads to high operating costs, long response times for changes, and increased effort for system integration. To remain competitive and meet customer expectations, it is necessary to simplify the architecture and reduce system complexity.
Project Manager
Tourism
Proof of concept to reduce system complexity and simplify the architecture
Project goal The main goal of this project is to carry out a proof of concept (PoC) to reduce system complexity and simplify the existing IT architecture of a travel company with a complex infrastructure. This is intended to increase the efficiency of IT processes, lower maintenance costs, and enable better scalability and flexibility.
Project description The travel company has a grown, complex system landscape with a large number of applications that have been developed and integrated over the years. This complexity leads to higher maintenance effort, high operating costs, and limited flexibility when introducing new functions or services. The goal of the project is to analyze the existing IT infrastructure, identify optimization potential, and demonstrate the feasibility of a new, simplified architecture by building a proof of concept for the booking journey.
Project Manager for Sales Optimization Using Agentic AI
Various clients
- Industry: Various clients in mechanical engineering, robotics, and consumer goods
- Environment: International (North America, South America, Europe, Asia)
- Focus: Sales optimization based on potential analysis using different data sources and Salesforce integration, automated lead generation using AI, web crawling and various tools, reactivation of old customer relationships
- Analysis of the current situation and existing data sources
- Requirements management
- Design and implementation of an AI approach for automatic lead generation
- Design and implementation of a crawling platform
- Integration of the identified potentials into the Salesforce environment
- Data matching with Salesforce
- Design and implementation of a sales cockpit including share-of-wallet matrix and a customer heatmap using Google Maps
- Presentation to management
- Project planning and controlling
- Tools/Products: Various legacy systems, SAP, Salesforce, Frappe Framework (basis of ERPNext)
Project Manager
Tourism
Analysis of the heterogeneous system environment and architecture components with a focus on land-ship communication at a travel company
Project goal The project aims to analyze the complex and heterogeneous system environment of a travel company that includes both land and ship communication. The goal is to identify, assess, and optimize the architecture components to ensure seamless integration and smooth data exchange between the different systems and communication platforms. Special focus is placed on the challenges and requirements of communication between the shore-side systems and the ships.
Project scope
- The analysis includes the following main components:
- Survey of the existing system landscape:
- Inventory of the IT systems onshore and onboard (ERP, CRM, booking systems, onboard management systems, communication platforms, etc.).
- Analysis of the technologies and interfaces used, including satellite communication and IoT-based systems onboard.
- Identification of integration and communication interfaces:
- Examination of the existing interfaces between the shore-side and onboard systems.
- Analysis of data flows and communication protocols to identify possible bottlenecks and latencies.
- Evaluation of the architecture components:
- Assessment of the current system architecture in terms of efficiency, scalability, and security.
- Identification of weaknesses and potential risks, especially with regard to land-ship communication.
- Development of optimization approaches:
- Suggestions for improving system integration and the communication architecture.
- Recommendations for introducing new technologies or optimizing existing processes to improve data synchronization and reduce latency.
Project Manager and System Architect for Sales Optimization Using AI
Various clients
- Industry: Machinery manufacturers
- Environment: International (North America, South America, Europe, Asia)
- Focus: Sales optimization based on potential analysis using different data sources and Salesforce integration
- Analysis of the current situation and existing data sources
- Requirements management
- Consolidation of different CRM data sources
- Design and implementation of an algorithm for automated potential analysis, share-of-wallet
- Extrapolation algorithm for calculating lead potentials
- Automated share-of-wallet generation from revenue data from different systems for sales optimization
- Integration of the identified potentials into the Salesforce environment
- Data matching with Salesforce
- Automatic creation of leads in Salesforce campaigns
- Presentation to management
- Project planning and controlling
- Tools/Products: Various legacy systems, SAP, Salesforce, Frappe Framework (basis of ERPNext)
System Architect and Technical Project Lead for Sales Optimization
Various clients
- Industry: Mining construction machinery manufacturers
- Environment: International (North America, South America, Europe, Asia)
- Focus: Creating a potential-based customer assessment for sales optimization
- Analysis of the current situation and existing data sources
- Requirements management
- Consolidation of different CRM data sources
- Design and implementation of an algorithm for automated potential analysis, share-of-wallet
- Design and implementation of a solution for assessing the potential of competitor companies
- Presentation to management
- Project planning and controlling
- Tools/Products: Various legacy and CRM systems, SAP, Frappe Framework (basis of ERPNext), ERPNext CRM
CRM Consultant
Various clients
- Industry: Software manufacturer
- Environment: International (North America, Europe, Asia)
- Focus: Requirement management and project management for the introduction of Microsoft CRM
- Gathering requirements
- Creating requirements and an evaluation matrix with the affected departments
- Presentation to the board
- Performance comparison with the vendor
- Contract drafting and leading the final negotiations
- Project planning and cost calculation
- Project management and controlling
- Presentation of project status to the board
- Tools/Products: Microsoft CRM
Development and rollout of industry-specific POS solutions and optimization of point-of-sale processes
Diverse
Initial situation and problem statement
- Companies in the banking, retail, waste disposal, and fuel station sectors faced the challenge of adapting their point-of-sale systems to rising demands in digitalization, process reliability, performance, legal compliance, and user-friendliness.
- Different business processes, heterogeneous IT landscapes, and growing requirements for integration, security, electronic payment methods, and regulatory rules required a realignment of the existing POS solutions and processes.
Project goal
- Development, rollout, and optimization of industry-specific POS solutions to improve business processes at the point of sale, increase process quality, integrate with existing backend, ERP, and payment systems, and ensure an economical, compliant, and future-proof system landscape. Activities
- Overall project lead and hands-on work across all project phases
- Analysis of existing business and sales processes at the point of sale
- Collection and specification of business and technical requirements together with the relevant departments
- Design and development of industry-specific POS solutions for banks, retail, and waste disposal companies
- Analysis and optimization of POS processes for a fuel station chain
- Definition of new process flows and standardization of branch processes
- Creation of business and system concepts
- Management of interdisciplinary development and project teams
- Coordination of external service providers and software vendors
- Integration of POS systems into ERP, merchandise management, CRM, and backend systems
- Design and connection of electronic payment systems (EFT/POS terminals, card payments, and payment service providers)
- Integration of payment processes into the existing POS and backend system landscape, taking into account high security and availability requirements
- Design and implementation of the connection to technical security devices (TSE) in line with the Cash Register Security Ordinance (KassenSichV)
- Implementation of the requirements of the Digital Interface of the Tax Authorities for Cash Register Systems (DSFinV-K) to provide tax-relevant cash register data in an audit-proof way
- Ensuring compliance with legal and regulatory requirements in the cash register environment
- Planning and execution of tests, pilots, and rollouts
- Quality assurance as well as management of defect, change, and release management
- Conducting user training and supporting change management
- Project controlling, risk management, and stakeholder management through to successful project completion
Result
- By developing and rolling out modern, industry-specific POS solutions and optimizing sales and service processes, process lead times were reduced, usability was improved, system stability was increased, and seamless integration into existing ERP, backend, and payment landscapes was ensured.
- The connection of electronic payment systems and the implementation of the legal requirements around KassenSichV, TSE, and DSFinV-K ensured secure, audit-compliant, and future-ready operation of the cash register systems.
- The solutions form the basis for efficient, standardized, and economical point-of-sale processes.
Crisis Management
Automaker
Crisis management for a Dealer Management System at a globally leading automaker
Project goal
Crisis management for an existing Dealer Management System (DMS) of a globally leading automaker. The DMS serves as the central platform for managing and optimizing dealer processes, including vehicle orders, inventory, customer data, service activities, and billing. Due to major challenges in delivering the project, a structured intervention is required to ensure completion, reduce risks, and improve the overall quality of the system.
Main tasks Crisis management and project control
- Took over project leadership to stabilize and reorganize the development project for the Dealer Management System.
- Analyzed the existing project structure, identified weak points, and developed an action plan to restore a structured and controlled project flow.
- Coordinated communication between internal and external project teams to address bottlenecks and challenges efficiently.
- Monitored project progress and regularly reported to stakeholders on the current status, identified risks, and implemented measures. Preparation of an expert report
- Assessment of completion status: carried out a detailed analysis of the existing system to determine the current development state. This included checking implemented functions, the technical quality of the code, system integration, and compliance with the original specifications.
- Determination of development costs: calculated the resources used so far (costs, time, personnel) and assessed the efficiency of project delivery compared with the original plans. The work completed was documented and compared with the planned effort.
- Framework conditions for replacement performance: as part of a replacement performance, a comprehensive report was prepared describing the steps required to complete the system by an external service provider. This included recommendations for improving further development processes as well as quality assurance.
Optimization of software development processes
- Reviewed the existing software architecture and development processes to identify areas for improvement.
- Recommended and introduced agile methods to enable more flexible and efficient project delivery.
- Implemented a risk management system that identifies and addresses potential issues at an early stage.
Crisis Manager Financial Consolidation
Software
Financial consolidation for an international software vendor with MS Dynamics
Project goal The goal of the project is to implement a central financial consolidation solution for the international software vendor using Microsoft Dynamics. This is meant to increase the efficiency of financial processes, ensure compliance with international accounting standards, and create a consistent, transparent data base for financial decisions.
Initial situation The software vendor operates internationally and uses different financial systems, some of which require manual processes and make consistent reporting difficult. The existing financial consolidation is time-consuming, error-prone, and not optimally integrated into the existing company processes.
Project scope:
- Analysis of existing financial processes and identification of optimization potential
- Implementation of MS Dynamics Finance as the central platform for financial consolidation
- Integration of existing ERP and accounting systems into MS Dynamics
- Automation of consolidation processes, currency conversions, and intercompany reconciliations
- Ensuring compliance with IFRS and other relevant accounting standards
- Training of finance teams in using the new platform
- Test phase and phased go-live
- Acceptance of the consolidation solution by an auditing company
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Banking and Finance, Utilities, Manufacturing, Information Technology, and Food and Beverage.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Project Management, Product Development, Operations, Quality Assurance, and Sales.
Summary
Senior Consultant | Digital Transformation & Strategy | Agentic AI | Expert Witness
- 30+ years of consulting experience in IT project management, crisis management, process optimization, and digital transformation
- 150+ successful projects in different industries and solution domains (ERP, CRM...)
- My focus is on leading complex projects, getting them back on track, stabilizing structures, and successfully using innovative approaches such as artificial intelligence and modern solutions.
Core skills and consulting focus areas
- Project and crisis management
- Stakeholder management (C-level)
- Expert witness work
- Digital transformation
- System architecture
- AI strategy
- AI solutions (AI Console, Tool Calling, MCP, Crewai..)
- Operational excellence and process optimization
- Organizational development and change management
- Program and project management
- Experienced in enterprise and government environments
- Preparation of tenders and evaluation matrices
- Contract drafting in the IT field (international) in cooperation with lawyers
Languages
Education
Communications Engineering
Siemens
Computer Scientist
Certifications & licenses
AI Competence
IHK Coburg
IT Expert Witness
VSD
Scrum Master
Ken Schwaber
Statistics
Experience
Expertise
Qualifications
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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