Paul W.-Enterprise & Solution Architect · Senior IT Program Manager Freelance IT Consultant — SAP · Salesforce · Cloud · AI/Agentic

Led the end-to-end integration and migration architecture for decommissioning SAP IS-U market communication and transitioning to Salesforce Marketing Cloud (SFMC) with E.ON IT Services — covering regulated EDIFACT market messaging, a three-phase data migration (transfer of market message inventory after cutover), redesign of market communication processes, and full GDPR and German energy-market compliance.

• Designed the three-tier target architecture (SAP IS-U → NScale B2B gateway → SFMC) processing 50,000–100,000 EDIFACT messages daily within sub-5-minute SLAs.
• Architected the three-phase data migration: 36 months of historical data, zero-loss cutover of in-flight market messages, and near-real-time CDC synchronization.
• Delivered secure, BDEW/GDPR-compliant integration (AS2/OFTP2, RFC/IDoc, REST APIs, OAuth 2.0, Azure AD, AWS S3) achieving >99.5% uptime, <0.1% migration discrepancy, and RTO <4 hours.
• Applied BPMN to model and optimize the market communication processes.

Technologies: SAP IS-U, NScale, Salesforce Marketing Cloud, EDIFACT, OAuth 2.0, Azure AD, AWS S3, BPMN, Jira, Confluence, Draw.io

• Consulted on billing system implementation for Powercloud with SAP integration, focusing on data transformation and seamless interoperability.
• Coordinated across vendors, business units, and IT architecture to ensure consistent implementation.
• Designed an event-driven AWS cloud architecture using ECS replicas to support data propagation.
• Developed a proof of concept (PoC) to validate the solution and secure architectural approval.
• Advised on transforming business data into semantically appropriate formats for SAP compatibility.
• Coordinated with third-party vendors and internal departments to ensure accurate data flow.
• Collaborated with IT architecture and business teams to align technical and operational goals.
• Conducted requirement-gathering sessions and analyzed business processes.
• Applied agile methods and collaborated closely with stakeholders.
• Created technical designs and architectural specifications based on business requirements.
• Applied methods and tools including BPMN, Camunda, Powercloud, Powerdata, AWS, Redshift, Kinesis, SAP BW, and Teams.

• Led the implementation of a global B2B order management platform for international sales.

• Owned the design and delivery of digital B2B services, including requirements management, prioritization, workshop facilitation, and direct coordination with top management.

• Defined strategic business alignment and drove stakeholder engagement with business units, Product Owners, and IT stakeholders to ensure seamless system integration and continuous development.

• Focused on integrating SAP BW, material master data, bills of materials, and product configurations.

• Developed a front-end service for product information, variant management, and inventory control.

• Emphasized the use of cloud technologies, integration harmonization, and long-term digital transformation.

• Optimized business processes and data structures for process optimization and data management.

• Oversaw technology integration and system landscape adaptation.

• Managed development processes and change management initiatives.

• Applied agile methodologies and promoted continuous improvement within cross-functional teams.

• Applied methods and tools including BPMN, ITOM, SAP ECC-SD, SAP S/4HANA, Shopware B2B, AWS, Teams, Jira, and Confluence.

• Led the strategic design and technical blueprinting for BMW Group customer-facing marketing asset transaction platform applications.
• Defined and developed a comprehensive business architectural framework and specifications to optimize B2C marketing asset transactions across digital channels.
• Ensured scalability, data security, and system performance by implementing automated production processes and managing digital marketing controls with a focus on compliance and high performance.
• Drove alignment of business requirements with technical architecture, fostering system-wide interoperability and seamless technology integration.
• Led digital transformation initiatives and AI development within the marketing domain, promoting innovation and continuous improvement in customer engagement and brand visibility, including expansion to social media platforms.
• Collaborated closely with international business and IT stakeholders within a SAFe Agile environment to ensure successful delivery and adherence to global compliance standards.
• Contributed to security and risk management while enabling scalable, future-proof solutions for marketing asset transactions.
• Applied methods and tools including BPMN, ITOM, Unreal Engine, Adobe AEM Content, PIM, OpenText, Commercetools, SFDC, Google Cloud, Dynamics 365, and AI RAG development.

• Led and directed global cross-functional teams in front-end application development for key B2C commerce clients.
• Directed strategic planning and transformation leadership for complex digital initiatives with a strong focus on cloud technologies and seamless system integrations.
• Managed project budgets and resource management and led full-cycle program control, ensuring alignment with scope, timelines, and quality benchmarks.
• Maintained transparent communication with corporate management regarding progress, risks, and outcomes.
• Oversaw resource management, monitored delivery timelines, and implemented robust risk mitigation strategies to ensure on-time and in-budget execution.
• Took responsibility for both technical and business deliverables, proactively addressing challenges and ensuring consistent delivery across project milestones.
• Applied agile methodology in a dynamic environment, driving continuous improvement to support digital transformation in the retail sector.
• Led international project teams and drove effective stakeholder management across business and IT domains.
• Maintained rigorous quality assurance, ensured regulatory alignment, and coordinated all aspects of post-implementation support to secure project sustainability.
• Applied methods and tools including BPMN, ITOM, Adobe AEM, React, SAP Commerce Cloud, SAP Basis, SAP Cloud, and ServiceNow.

• Led strategic planning and development of mission-critical application services for non-commodities business operations within a large-scale new business operations transformation and migration program across nine regional product lines, including e-charging stations, solar, and heat pumps.

• Reported directly to corporate management and oversaw software architecture design and development teams.

• Managed team growth and cultivated talent while leading business and technical architectural design, specifications, and agile project delivery for diverse European business units.

• Directed a large-scale transformation and migration program with extensive stakeholder engagement and reporting to corporate leadership.

• Defined and implemented scalable solutions architecture design and future-proof enterprise models to digitally expand the product portfolio.

• Managed requirement assessment and developed process-oriented specifications to meet diverse regulatory and market needs across European regions.

• Built and led international development teams, ensuring effective cross-functional coordination through modern agile methods.

• Oversaw compliance with international regulations and led change management, security and risk management, and KPI-based performance tracking.

• Drove continuous improvement by embedding agile delivery practices and performance measurement throughout all phases of solution delivery.

• Applied methods and tools including ITSM, HRSD, BPMN, ITOM, Adobe AEM, Magento, PIM, Azure, GCP, AI development, Confluence, Jira, Salesforce, Dynamics 365, Camunda, and OCPP protocol standard.

• Led the digital migration strategy for the East Asia region as part of a major new business operations transformation program.
• Reported directly to corporate management and conducted a comprehensive audit of existing services.
• Defined the target architecture to support regional scalability and alignment with global standards.
• Identified and selected suitable application solutions and Service Integration Points (SIPs) to enhance operational efficiency.
• Enabled sustainable international business growth and supported strategic Google Cloud Platform expansion in Eastern Asia.

• Led a global digital transformation program supporting the PlayStation 5 launch.
• Architected the integration of PIM, DAM, and content portals to optimize the digital product supply chain.
• Evaluated CPQ configurations, SAP Hybris PCM, SAP S/4HANA, and OpenText to enhance master data management, pricing, and content delivery.
• Improved digital delivery capabilities across global channels.

• Established and led a European innovation hub for AI and automation in Berlin.
• Recruited and managed a team of 150 digital experts.
• Developed and executed go-to-market strategies for innovative digital solutions.
• Led solution design and delivery of high-impact digital transformation projects across multiple industries.
• Drove adoption of AI, automation, and modern architecture patterns in client engagements.

• Directed the development of a SAP Hybris-based PIM system to manage chemical product catalogs within the "Maglis" program.
• Focused on targeted information delivery and improved efficiency in product data management.
• Enhanced digital accessibility and accuracy of product information for customers and internal stakeholders.

• Designed and led a global software development strategy on Google Cloud Platform for loyalty platforms.
• Oversaw cloud architecture design, data management, and international delivery.
• Aligned technical solutions for cloud transformation with global business objectives.
• Ensured scalability, security, and performance of loyalty systems across multiple regions.

• Led strategic large-scale ITSM (ESM) and BPMN-based services and projects for leading multinational corporations across various industries.

• Directed global, cross-functional teams and managed complex transformation programs focused on digital business models, technology infrastructure optimization, platform consolidation, and business process improvement.

• Served on the German leadership team, leading end-to-end operations including new business development and country-specific initiatives.

• Mentored digital practices and provided expert advice and consultancy to executive management to ensure alignment with business imperatives.

• Led hiring and retention of skilled technical talent and administered and mentored teams and individuals, including performance and change management.

• Drove architecture governance, solution design, and execution for multiple enterprise-scale programs and platforms.

• Enabled data-driven, scalable solutions leveraging modern cloud and integration technologies.

• Led the design and implementation of a PIM solution within a regulatory compliance-driven program.
• Ensured legally compliant product information processes and improved data integrity.
• Addressed industry-specific regulations and emphasized sustainable compliance.
• Focused on system integration and enterprise-wide data quality.

• Directed the architecture and implementation of a digital B2C transformation program centered on enhancing customer experience.
• Developed an integrated e-commerce platform by connecting SAP back-end and front-end systems.
• Optimized online sales channels and streamlined end-to-end retail operations.
• Improved performance, scalability, and usability of the digital commerce platform.

• Advised executive management on optimizing e-commerce operations and business processes.
• Conducted in-depth analyses to identify critical areas for improvement.
• Developed strategic recommendations to increase operational efficiency.
• Collaborated closely with the CIO and led company-wide initiatives for process optimization and supplier management.
• Contributed to stabilization of the digital business model.
• Designed and implemented robust master data structures to support long-term operational resilience and sustainable growth in the e-commerce environment.