Florian (Dr. M.b.r) Steiner-Technical Product Manager
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Experience
Technical Product Manager
Telefónica Germany GmbH & Co. OHG
- Moderation of ideation and blueprinting workshops with Subject Matter Experts, Business Analysts and Solution Architects to capture business requirements and to derive solution hypotheses for different value streams in the transformation project RAITT
- Documentation and refinement of requirements in MIRO, Confluence and Jira
- Reduced complexity of business requirements, invalidated the business value of features, resulting in a higher priority backlog
Business Analyst
Volkswagen Group Charging GmbH
- Supported the Product Manager in migrating the Elli Wallbox E-Commerce Shop from Shopify to PIMCore
- Collaborated with sales, marketing, customer service, and Wallbox product management to gather and document requirements for the development team and the external design agency
- Launched the shop in time for the brand Audi, the first customer for OEM-branded shops
- Provided the analytics concept and implemented Google Tag Manager for the shop
- Led the delivery of a B2B dealer shop for international Volkswagen dealers, allowing orders of Wallboxes at wholesale prices after the project manager left the company
Business Analyst
Liberty Networks Germany GmbH
- Organised and prioritised the business requirements of marketing, sales, product, and customer service, delivering a minimum viable product (MVP) with very tight deadlines and a limited budget
- Introduced Jira as the universal backlog for all requirements, business value evaluation as prioritisation and ranking heuristic for user stories
- Defined a process and templates for requirement documentation, resulting in more effective utilisation of scarce development resources and improved transparency of the corporate backlog to management
- Conducted an online user test with 20 participants to identify leaks in the funnel
- Documented and ranked insights, providing measures to increase organic traffic and conversion throughout the funnel
Digital Product Consultant
carwow GmbH
- Performed an expert review to generate hypotheses for conversion optimisation
- Reviewed past documented tests and quantitative data from product analytics to identify the most significant leaks in the checkout process
- Planned and conducted qualitative user interviews and remote user testing of critical steps in the conversion funnel
- Documented findings in Notion and presented them to the Director of Product and the CEO
- Collaborated with the product manager to implement and conduct A/B tests on countermeasures to increase microconversions
Digital Product Consultant
VF-OS (Internet of Things Platform)
- Designed the value proposition for the IoT Application Platform
- Conducted qualitative user research to validate the value proposition
- Developed a Business Model Generation Report with findings and recommendations
Product Owner for E-Commerce
M-net GmbH
- Analysed the existing B2B E-Commerce shop with expert heuristics and quantitative data from Google Analytics - Created a user journey in PowerPoint and wrote the specification in Confluence and Jira for the web development team - Took over the role of Product Owner on an interim basis and delivered new products and the VAT reduction during the coronavirus pandemic
Product Owner Multi-Channel Campaign Platform
DeutschlandCard GmbH
- Implemented GDPR requirements in the existing technology stack of DeutschlandCard - Optimised conversion rate of the registration process by improving search advertising, landing pages, forms, and registration funnel, achieving a total uplift of +15%
Senior Consultant
Namics AG
- Supported implementation of Veeva Vault document management for an international pharmaceutical company as Proxy Product Owner to comply with regulatory and legal requirements for publishing medical data and studies - Performed IT delivery management for content management and product information management projects for a Swiss telecommunication provider as a Scrum Master
Director Product
hotel.de AG
- Led a mobile-first project to design a new responsive booking portal with Scrum - Drove conversion optimisation of landing and product detail pages
Director Product
mydays GmbH
- Relaunched mydays E-Commerce shops with responsive design, leading to a 30% increase in conversions and revenue - Managed certification with Trusted Shops and the Head of Legal for terms and conditions and data privacy - Integrated PayPal as a new payment method
Co-Founder & Managing Director, Product & IT
Yasuu GmbH
- Built the experience marketplace from concept to roll-out and operation to more than 1000 bookable experiences in Munich, Hamburg, and Berlin
- Raised a high six-digit € figure from Holtzbrinck Ventures pre-product and pre-revenue; exit to regiondo.de in 2012
Senior Innovation Manager
Telefónica Germany GmbH & OHG
- Led innovation and new business initiatives with budgets from €100k to €500k, launching products including the o2 promotion pad and o2 outlet store
- Performed trend and market analysis for new opportunity spaces like mobile apps, cloud computing, and wireless broadband; presented findings to the Strategy Board and Management Board
- Led new product development initiatives like Broadband Internet, Internet Television, and Triple Play offers
Technology Manager
Vodafone Group Services GmbH
- Led the MobiServe state-funded research project; moderated innovation workshops with industry and university partners
- Designed business models for location-based services and presented findings at a press conference
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Telecommunication, Tourism, Retail, Pharmaceutical, Automotive, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Information Technology, Project Management, Strategy, Research and Development, and Marketing.
Summary
I am experienced as a Business Analyst in agile environments. I excel in gathering business requirements, facilitating workshops, and managing stakeholders. I have successfully delivered E-Commerce projects, including migrations and optimisations that boosted revenue and conversion rates. Proficient in tools like Jira, Confluence, and office applications. I also have experience in team and project leadership and hold multiple Scrum.org certifications.
Languages
Education
Ludwigs-Maximilians-University
Master in Business Research · Business Research · Munich, Germany
Ludwigs-Maximilians-University
Doctor of Business Administration · Business Administration · Munich, Germany
Ludwigs-Maximilians-University
Business Administration · Munich, Germany
Certifications & licenses
Advanced Ai Product Management
MAVEN
Conversion Optimization Masterclass
Niels Kottau
Scrum.org
Scrum.org
Scrum.org
Scrum.org
Scrum.org
Scrum.org
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Florian is based in Munich, Germany.
Florian speaks the following languages: German (Advanced), English (Advanced).
Florian has at least 24 years of experience. During this time, Florian has worked in at least 10 different roles and for 13 different companies. The average length of individual experience is 2 years and 10 months. Note that Florian may not have shared all experience and actually has more experience.
Based on recent experience, Florian would be well-suited for roles such as: Technical Product Manager, Business Analyst, Digital Product Consultant.
Florian's most recent position is Technical Product Manager at Telefónica Germany GmbH & Co. OHG.
In recent years, Florian has worked for Telefónica Germany GmbH & Co. OHG, Volkswagen Group Charging GmbH, and Liberty Networks Germany GmbH.
Florian is most experienced in industries like Telecommunication, Tourism, and Retail. Florian also has some experience in Pharmaceutical, Information Technology, and Automotive.
Florian is most experienced in business areas like Product Development, Information Technology, and Project Management. Florian also has some experience in Strategy, Research and Development, and Marketing.
Florian has recently worked in industries like Telecommunication and Automotive.
Florian has recently worked in business areas like Product Development, Marketing, and Business Intelligence.
Florian holds a Doctorate in Business Administration from Ludwigs-Maximilians-University and a Master in Business Research from Ludwigs-Maximilians-University.
Florian has 9 certificates. Among them, these include: Advanced Ai Product Management, Conversion Optimization Masterclass, and Professional Scrum Facilitation Skills.
The availability of Florian needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 6 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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