Thomas Gaiser-Interim Digital Product Manager
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Experience
Interim Digital Product Manager
Novartis Pharma GmbH
- Defining and establishing a clear product strategy and roadmap to align product development with business goals and market trends
- Leading and prioritizing product requirements from cross-functional, international stakeholder groups (TA, Brand Family, Content Manager, Legal)
- Efficiently managing the development process in international, agile teams to deliver critical product releases on time and within budget
- Leading product launch and marketing activities in coordination with Channel Orchestration Experts
- Monitoring and analyzing product performance metrics (KPIs) to drive data-driven optimization and maximize business value
Digital Platform Manager
Novartis Pharma GmbH
- Enhancing and integrating digital platforms for a coherent, cross-channel customer experience
- Designing and implementing IT systems in an agile way for efficient marketing and sales management
- Evaluating automation potential and contributing forward-looking ideas for process optimization
- Designing and conducting change management and training for field sales and marketing to ensure system adoption
- Managing external international service providers and agencies to achieve objectives
- Driving digitalization across the organization to support the digital transformation
Lecturer in Digital Business Models
HfWU Nürtingen
- Delivering the course "Digital Business Model Transformation" (bachelor level)
- End-to-end development of digital business models using the lean approach, including practical application of relevant business model tools
- Teaching in English to strengthen collaboration with international teams and stakeholders
- Writing the book chapter "Developing a Digital Business Model" for the Springer compilation "Handbook of Digital Management"
Innovation Consultant/Venture Developer
Grubengold GmbH
- Designing and initially implementing the end-to-end product roadmap to measure development milestones
- Developing the customer journey and conducting user interviews for in-depth market research
- Managing projects and processes for internal and external customer communication to provide targeted stakeholder information and alignment
- Preparing market research, user insights and product strategy in result presentations for top management as decision support
Digital Platform Manager
Novartis Pharma GmbH
- Shaping and implementing the platform vision and roadmap to significantly improve user experience
- Precisely defining requirements as user stories and acceptance criteria to guide agile development processes
- Continuously monitoring KPIs and running iterative tests for data-driven performance optimization
- Managing interfaces between local and global business units, IT and partners
- Overseeing technical and administrative processes, as well as project planning and coordination of the CMS migration
- Managing external service providers and agencies to execute the roadmap with a focus on results
Site Manager / Strategic Advisor
Neckar Hub Stuttgart – My hub network of Neckar Hub GmbH
- Strategic development of the business model to tap into new analog and digital revenue streams
- Advising, coaching, and mentoring startups in the region from concept to scale-up
- Building the brand and network in the Stuttgart area, as well as strategic analysis and acquisition of cooperation partners
Co-founder / Team Lead / Product and Project Manager
DEalog – Top20 project in the #WirVsVirus hackathon of the German Federal Government
- Development of a dual information platform (back office for institutions and app for citizens) to close information gaps in the state-organized warning infrastructure (BBK/NINA)
- Coordinating the backlog in close alignment with the development team; conducting market and customer analyses including interviews and creating user stories to steer feature development
- Validating the MVP in the Arnsberg administrative district (NRW) and negotiating with the city of Heilbronn for the live application launch
- Analyzing and acquiring cooperation partners, as well as managing complex stakeholder relationships (government, authorities, municipalities)
- Securing funding from the BMBF and a three-month engagement scholarship from ProjectTogether gGmbH
Strategic Advisor
Next Shed of the Eberspächer Gruppe GmbH & Co. KG
- Involvement in developing a new digital service offering in the smart home/smart city space
- Strategic development of the architecture and feature set of an IoT platform as the technological foundation for a new ecosystem
- Providing a conceptual blueprint to serve as a decision-making basis for investments and building the new business area
Product Manager
J. Schmalz GmbH
- Supporting the further development of the online shop in close collaboration with the eCommerce department
- Responsible for content management of the online shop and all sales materials
- Optimizing and establishing processes in content creation to increase efficiency and quality
- Coordinating interfaces for internal standardization and guiding technical drafters in producing product documentation to ensure compliance and quality
Founder
insightity – Development of data-driven fan services
- Designing data-driven business models to diversify the offering and open up new revenue streams
- End-to-end requirements management based on the entire customer or fan journey in cooperation with VfB Stuttgart, 1. FC Köln, and SC Freiburg
- Market and stakeholder analyses to validate the business idea within the context of the Bundesliga
- Identifying concrete opportunities to improve the profitability and sustainability of the fan service offering
Industry Experience
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Experienced in Information Technology, Sport, Professional Services, Government and Administration, Manufacturing, and Education.
Business Area Experience
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Experienced in Product Development, Strategy, Business Intelligence, Sales, Marketing, and Project Management.
Summary
As a freelance expert in product strategy and digital transformation, and as an experienced interim product manager for digital products, I bring 12 years of hands-on expertise in the agile development and validation of digital products (web portals, apps) using a lean approach. My particular strength is my solid knowledge of AI applications, which allows me to design and optimize new digital products with a focus on modern automation and AI marketing strategies.
My guiding principle is to create value in a structured way by strategically combining existing assets, new ideas, and a touch of creativity. This strong entrepreneurial mindset and approach - backed by my own startup experience and consulting for new ventures - along with my deep understanding of the interfaces between business and IT, always ensure a strategic overview and the management of complex projects to successfully reach goals.
My proactive hands-on mentality shows up in designing and implementing innovative solutions, where transparency and close collaboration with all stakeholders are the keys to success.
Skills
- Hard Skills Product Management End-to-end: Agile Product Development (Scrum/kanban), Product Roadmapping & Backlog Management (Jira/confluence)
- Requirements Management: Lean Startup/mvp Validation, Web/app Conception (Wireframing, Prototyping)
- Business Transformation & Innovation: Ai Strategy, Ai Marketing Applications, Automation, Business Model Innovation
- Consulting & Coaching: Interface Management (Business/it/ux), Teaching Assignment (Digital Transformation)
- Soft Skills Strategic Overview: Holistic View, Customer Orientation And P&l Focus
- Communication & Alignment: Stakeholder Management, Conflict Management And Transparent Cooperation
- Conceptual Strength: Analytical Thinking, Creative Problem Solving And Structured Approach
- Proactive Execution: Independent Work, Initiative And Strong Result Orientation
- Software: Microsoft 365 Products, Google Workspace Products, Slack, Teams, Zoom, Miro, Confluence, Jira, Trello, N8n, Make.com, Manus, Text, Audio, Video Ai Tools (Chatgpt, Gemini, Claude, Etc.)
Languages
Education
University of Stuttgart
Diploma Engineer in Technology Management · Technology Management · Stuttgart, Germany · 2.3
Certifications & licenses
Professional Scrum Master I
scrum.org
Professional Scrum Product Owner I
scrum.org
Prompt Engineering For ChatGPT
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Experience
Global Experience
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