Thomas Gaiser-Interim Digital Product Manager
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Experience
Interim Digital Product Manager
Novartis Pharma GmbH
- Defined and established a clear product strategy and roadmap to align product development with business goals and market trends
- Led and prioritized product requirements for cross-functional, international stakeholder groups (TA, brand family, content managers, legal)
- Efficiently managed the development process in international agile teams for on-time and on-budget delivery of critical product releases
- Led product launch and marketing activities in coordination with channel orchestration experts
- Monitored and analyzed product performance metrics (KPIs) to optimize and maximize business value with data-driven insights
Digital Platform Manager
Novartis Pharma GmbH
- Developed and integrated digital platforms for a coherent, cross-channel customer experience
- Designed and implemented IT systems in an agile way to manage marketing and sales efficiently
- Evaluated automation potentials and brought in forward-looking ideas for process optimization
- Planned and executed change management and training for field teams and marketing to ensure system adoption
- Managed external international service providers and agencies to achieve goals
- Actively transferred digitalization across the organization to drive digital transformation
Lecturer in Digital Business Models
HfWU Nürtingen
- Conducted the course "Digital Business Model Transformation" (bachelor level)
- End-to-end development of digital business models with a lean approach, including hands-on use of relevant business model tools
- Taught in English to strengthen interaction with international teams and stakeholders
- Authored the book chapter "Developing a Digital Business Model" for the Springer anthology "Handbook of Digital Management"
Innovation Consultant / Venture Developer
Grubengold GmbH
- Designed and initially implemented the end-to-end product roadmap to measure development steps
- Developed the customer journey and conducted user interviews for in-depth market research
- Managed projects and processes for internal and external customer communications to keep stakeholders informed and aligned
- Prepared market research, user insights, and product strategy in presentation decks for top management as decision support
Digital Platform Manager
Novartis Pharma GmbH
- Shaped and executed the platform vision and roadmap to significantly improve user experience
- Precisely defined requirements as user stories and acceptance criteria to steer agile development processes
- Continuously monitored KPIs and ran iterative tests for data-driven performance optimization
- Managed interfaces between local and global departments, IT, and partners
- Handled technical and administrative processes as well as project planning and coordination of the CMS migration
- Directed external service providers and agencies for result-oriented roadmap execution
Site Manager / Strategic Advisor
Neckar Hub Stuttgart – Mein Hub-Netzwerk der Neckar Hub GmbH
- Strategic development of the business model to tap into new offline and digital revenue streams
- Advising, coaching and mentoring startups in the region from concept to scale-up
- Building brand and network in the Stuttgart area, including strategic analysis and acquisition of partners
Co-Founder / Team Lead / Product and Project Manager
DEalog – Top20 project in the #WirVsVirus hackathon by the federal government
- Developed a dual information platform (back office for institutions and an app for citizens) to close information gaps in the state-run warning infrastructure (BBK/NINA)
- Coordinated the backlog in close collaboration with the development team; conducted market and customer analyses including interviews and created user stories to guide feature development
- Validated the MVP in the Arnsberg district (NRW) and negotiated with the city of Heilbronn for the live application rollout
- Analyzed and acquired cooperation partners and managed complex stakeholder relationships (government, authorities, municipalities)
- Secured funding from the BMBF and a three-month engagement scholarship through ProjectTogether gGmbH
Strategic Advisor
Next Shed der Eberspächer Gruppe GmbH & Co. KG
- Contributed to the development of a new digital service offering in the smart home / smart city area
- Strategically developed the architecture and feature set of an IoT platform as the technological foundation for a new ecosystem
- Provided a conceptual blueprint as a basis for investment decisions and the setup of the new business field
Product Manager
J. Schmalz GmbH
- Supported the evolution of the online shop in close cooperation with the eCommerce department
- Managed content for the online shop and all sales materials
- Optimized and established content creation processes to increase efficiency and quality
- Coordinated interfaces for internal standardization and guided technical draftsmen in creating product documentation to ensure compliance and quality
Founder
insightity – Entwicklung datenbasierter Fan-Services
- Conceptualized data-driven business models to diversify the offering and unlock new revenue sources
- Managed end-to-end requirements based on the entire customer/fan journey in cooperation with VfB Stuttgart, 1. FC Köln, and SC Freiburg
- Conducted market and stakeholder analyses to validate the business idea within the context of the Bundesliga
- Identified concrete potentials to improve the profitability and sustainability of the fan service offering
Industry Experience
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Experienced in Information Technology, Sport, Professional Services, Government and Administration, Manufacturing, and Education.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Strategy, Business Intelligence, Sales, Marketing, and Project Management.
Summary
As a freelance expert in product strategy and digital transformation and as an experienced interim product manager for digital products, I bring 12 years of hands-on expertise in agile development and validation of digital products (web portals, apps) with a lean approach. A key strength is my solid knowledge in AI applications, which allows me to design and optimize new digital products with a focus on modern automation and AI marketing strategies.
My guiding principle is to create added value in a structured way by strategically combining what exists with new ideas and a dash of creativity. This strong entrepreneurial mindset and action, among other things through my own experience in founding companies and advising startups, as well as my deep understanding of the interfaces between business and IT, always ensure the strategic overview and the management of complex projects to reach goals successfully.
My proactive hands-on mentality shows in conceptualizing and implementing innovative solutions, where transparency and close collaboration with all stakeholders are the keys to success.
Skills
- Hard Skills In End-To-End Product Management: Agile Product Development (Scrum/Kanban), Product Roadmapping & Backlog Management (Jira / Confluence)
- Requirements Management: Lean Startup / Mvp Validation, Web/App Design (Wireframing, Prototyping)
- Business Transformation & Innovation: Ai Strategy, Ai Marketing Applications, Automation, Business Model Innovation
- Consulting & Coaching: Interface Management (Business / It / Ux), Teaching Assignments (Digital Transformation)
- Soft Skills For Strategic Oversight: Holistic Thinking, Customer Focus, And P&L Awareness
- Communication & Alignment: Stakeholder Management, Conflict Resolution, And Transparent Collaboration
- Conceptual Strength: Analytical Mindset, Creative Problem-Solving, And Structured Approach
- Proactive Execution: Independent Work, Initiative, And Strong Result Orientation
- Software: Microsoft 365 Products, Google Workspace Products, Slack, Teams, Zoom, Miro, Confluence, Jira, Trello, N8n, Make.Com, Manus, Text, Audio, And Video Ai Tools (Chatgpt, Gemini, Claude, Etc.)
Languages
Education
University of Stuttgart
Diploma in Technology Management · Technology Management · Stuttgart, Germany · 2.3
Certifications & licenses
Professional Scrum Master I
scrum.org
Professional Scrum Product Owner I
scrum.org
Prompt Engineering For ChatGPT
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Experience
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