Strategy Consultants in Germany

Evidence-led health intelligence platform turning published research into personal health protocols. It scores 430 habits, foods, and supplements against the studies behind them, and moves the score when the evidence moves. Built solo.

• Built the daily ingestion pipeline across PubMed, bioRxiv, and medRxiv: 43,000+ papers from 3,400+ journals processed into 230,000+ typed evidence claims, each one traceable back to the study it came from.
• Designed the six-factor evidence scoring model and the public changelog behind it, so no recommendation ever appears without the papers underneath it. 23,000+ grade changes recorded and explained to date.
• Shipped an entity information model connecting every intervention to its mechanisms, biomarkers, and outcomes: 118 biomarkers with region-specific reference ranges, 77 mechanisms, 32 graded outcomes.
• Built the personalisation layer: blood panel ingestion that reads lab PDFs with a vision model and corrects results for draw time against the user's wake anchor, plus Oura, WHOOP, and Withings integration for daily readiness context.
• Operate eleven specialised review agents over the corpus and codebase, covering paper curation, retrieval quality, health-claim compliance across EU and US regimes, and security.
• Shipped the Evidence Assistant, a RAG assistant that answers from the claim database and cites the underlying papers, plus a B2B practitioner tier, an Expo React Native app, and localisation across 3 languages and 7 markets.

Stack: Next.js 16, TypeScript, Supabase, pgvector, Anthropic Claude, Vercel, DeepInfra.

In-house consulting provider and driver of transformation within the group, multi-stakeholder environment and C-level.

Realignment and stabilization of a cross-functional transformation and scaling program within the group. Sharpening the target picture, priorities, and set of measures, as well as building reliable governance, planning, and steering structures. Structuring roles, responsibilities, and strategic initiatives while including AI and IT automation ideas.

• Designed program realignment and project portfolio management

• Developed strategy model and target picture for IT projects

• Structured portfolio, roadmap, and priorities

• Established governance and regular meetings

• Worked out operating model for flagship projects

• Assessed AI and automation ideas

• Clarified roles and responsibilities

• Implemented change measures

• Developed, moderated, and evaluated workshops

• Transformed 17 initiatives into a steering model

• Increased transparency and decision-making ability

• Strengthened commitment in steering

• Sharpened the operating model structurally

• Integrated three top-5 institutes

• Involved over 80% of stakeholders

• Governance

• Portfolio steering (PPM)

• Change management

• Artificial intelligence

• Workflow automation

• AI use case assessment

• Confluence

• Jira

• Stakeholder management

• Writing the book chapter “Development of a Digital Business Model” for the Springer Gabler reference book “Practical Guide to Digital Management”.

• Sales | OKR for Growth & European Expansion | 2026
• Development and implementation of an OKR system to manage growth and expansion in European markets.
• Facilitation of target planning with C-level executives and managers.
• Training and development of internal OKR Champions for sustainable implementation.

• Repositioning of the B2B marketplace Steelbuy, including messaging, value proposition and key messages
• Development of the end-to-end marketing strategy across brand, digital, content and growth
• Building and leading the marketing function (currently 2 FTE) from scratch in a corporate venture environment
• Optimization of the digital user journey and realignment of the content strategy
• Responsibility for all external appearances, including trade fairs, events and strategic partnerships
• Management of the marketing budget, agencies and complex thyssenkrupp stakeholder setups
• Development of the overarching narrative and investor story for potential external investors
• Clearly time-limited assignment: structured handover of the marketing function during the reintegration of Steelbuy into thyssenkrupp Materials Services

I partnered with pre-seed / seed stage founders as a go-to-market strategy lead.

• Led ICP definition / customer discovery, established GTM playbook and implemented AI tools to improve process efficiency, growing ARR 7x in 12 months
• Translated early traction into investor narratives, KPIs, and financial models, contributing to a $5M seed raise

Focus areas:

• Strategy & Business Development
• CRM & Retention
• Customer Experience & Journey Management
• Customer Value/CLV
• Growth & Go-to-Market, as well as Business/IT Transformation
• Strategic analysis, target operating models, assessments, business cases, and concept development and implementation management

• Founded, built, and scaled a management consultancy for go-to-market, growth, and digital transformation
• End-to-end brand building: CI/CD, website, and social media presence as a consistent digital footprint
• Built a B2B marketing & sales funnel incl. CRM for structured lead generation
• Developed and built a service portfolio & verticals: including an AI Board for strategic GenAI classification as well as a go-to-market/growth vertical for the food industry
• Built a partner network for co-delivery
• Acquired, onboarded, and delivered consulting engagements

• Strategic consulting for the Head of Brand on brand strategy and change processes
• Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
• Development and implementation of recommendations for action to improve processes and increase efficiency
• Project management and change management for the successful implementation of measures
• Management and selection of external service providers to ensure smooth execution
• Optimization of internal processes and interfaces through in-depth analysis and recommendations for action
• Effective acceleration of decision-making and management processes in brand management
• Successful management of external service providers and agencies for more efficient workflows and higher quality

Product and interaction design for consultation software and digital commerce. For MyoConsult / EWO: patient onboarding, first visits, overviews, consent and follow-ups, device integration and information architecture connecting consultation workflows. Experience maps, workflow concepts and test prototypes supported revisions.

For Vision Shop / OCS Marketplace: connected frame and lens selection, prescription entry, provider selection, basket and checkout journeys.

Ensuring project coordination for the implementation of Microsoft Dynamics 365 Finance & Operations: stakeholder management, meeting coordination, open issue tracking, task prioritization and knowledge transfer between business units and IT.

• Freelance consulting for startups, fintechs, SMEs, banks, financial service providers, and established companies on strategic, organizational, and technological topics; focus on analysis, structuring, execution readiness, and stakeholder communication.
• Gathering, structuring, and prioritizing business requirements; translating business goals into actionable IT, process, data, and documentation requirements.
• Designing and improving digital platforms, user journeys, portal structures, information architecture, and data-driven product/content structures; strong fit for customer portals, partner portals, and B2B2C application journeys.
• Analyzing user, reach, search, and platform data to derive product, content, and platform decisions; structuring decision bases for management and delivery teams.
• Using Jira, Confluence, Excel, analytics, and automation tools; working in agile and hybrid delivery environments.

Founded and launched Vivaqui.app - a two-sided local services marketplace, executing a full platform build, validation, pre-launch brand pivot, from neighborhood concept to feel-good wellness discovery platform.

Project management for the development, launch, and company-wide implementation of the strategic realignment of the brand based on the new corporate vision (CEO-driven transformation project).

Key responsibilities:

• Designing, enhancing, and implementing the global brand and communication strategy (internal and external) to strengthen strategic positioning, including follow-up concepts for internal identification with the new corporate vision (cross-country implementation with over 60k employees) and external activation.
• Developing and executing new global campaigns across owned and paid channels, including channel strategy, (social) media strategy, and creative concepts.
• Developing and implementing a data-driven approach to manage and optimize brand communication.
• Managing internal communication on strategic topics, including internal events.
• Leading interdisciplinary project teams and collaborating with stakeholders across various functions and hierarchy levels.
• Budget responsibility and managing and integrating external agencies and service providers.
• Driving the integration of AI into brand management and communication.
• Acting as a strategic sparring partner for organization design and the further development of the division strategy and project roadmap in corporate branding. Result: Implemented the global brand and communication strategy and established data-driven and AI-supported foundations for future-ready brand management, strengthened internal anchoring of the corporate vision, and significantly advanced the transformation of corporate branding; awarded the CEO Award.