Strategy Consultants in Germany

Evidence-led health intelligence platform turning published research into personal health protocols. It scores 430 habits, foods, and supplements against the studies behind them, and moves the score when the evidence moves. Built solo.

• Built the daily ingestion pipeline across PubMed, bioRxiv, and medRxiv: 43,000+ papers from 3,400+ journals processed into 230,000+ typed evidence claims, each one traceable back to the study it came from.
• Designed the six-factor evidence scoring model and the public changelog behind it, so no recommendation ever appears without the papers underneath it. 23,000+ grade changes recorded and explained to date.
• Shipped an entity information model connecting every intervention to its mechanisms, biomarkers, and outcomes: 118 biomarkers with region-specific reference ranges, 77 mechanisms, 32 graded outcomes.
• Built the personalisation layer: blood panel ingestion that reads lab PDFs with a vision model and corrects results for draw time against the user's wake anchor, plus Oura, WHOOP, and Withings integration for daily readiness context.
• Operate eleven specialised review agents over the corpus and codebase, covering paper curation, retrieval quality, health-claim compliance across EU and US regimes, and security.
• Shipped the Evidence Assistant, a RAG assistant that answers from the claim database and cites the underlying papers, plus a B2B practitioner tier, an Expo React Native app, and localisation across 3 languages and 7 markets.

Stack: Next.js 16, TypeScript, Supabase, pgvector, Anthropic Claude, Vercel, DeepInfra.

• 1:1 sales coaching and strategic sparring on the development of the B2B sales strategy and commercial setup for the planned HR services venture
• Development of initial sales foundations, including target customer segmentation, value proposition, sales process, pricing approach and objection handling
• Support in translating the business concept into a scalable sales structure and preparing for future operational implementation

In-house consulting provider and driver of transformation within the group, multi-stakeholder environment and C-level.

Realignment and stabilization of a cross-functional transformation and scaling program within the group. Sharpening the target picture, priorities, and set of measures, as well as building reliable governance, planning, and steering structures. Structuring roles, responsibilities, and strategic initiatives while including AI and IT automation ideas.

• Designed program realignment and project portfolio management

• Developed strategy model and target picture for IT projects

• Structured portfolio, roadmap, and priorities

• Established governance and regular meetings

• Worked out operating model for flagship projects

• Assessed AI and automation ideas

• Clarified roles and responsibilities

• Implemented change measures

• Developed, moderated, and evaluated workshops

• Transformed 17 initiatives into a steering model

• Increased transparency and decision-making ability

• Strengthened commitment in steering

• Sharpened the operating model structurally

• Integrated three top-5 institutes

• Involved over 80% of stakeholders

• Governance

• Portfolio steering (PPM)

• Change management

• Artificial intelligence

• Workflow automation

• AI use case assessment

• Confluence

• Jira

• Stakeholder management

• Writing the book chapter “Development of a Digital Business Model” for the Springer Gabler reference book “Practical Guide to Digital Management”.

• Repositioning of the B2B marketplace Steelbuy, including messaging, value proposition and key messages
• Development of the end-to-end marketing strategy across brand, digital, content and growth
• Building and leading the marketing function (currently 2 FTE) in a corporate venture environment, built from scratch
• Optimization of the digital user journey and realignment of the content strategy
• Responsibility for all external appearances, including trade fairs, events and strategic partnerships
• Management of the marketing budget, agencies and complex thyssenkrupp stakeholder setups
• Development of the overarching narrative and investor story for potential external investors
• Clearly defined, time-limited mandate: structured handover of the marketing function as part of the reintegration of Steelbuy into thyssenkrupp Materials Services

• Sales | OKR for Growth & European Expansion | 2026
• Development and implementation of an OKR system to manage growth and expansion in European markets.
• Facilitation of target planning with C-level executives and managers.
• Training and development of internal OKR Champions for sustainable implementation.

Project lead for the development, launch and company-wide implementation of the strategic repositioning of the brand based on the new corporate vision (CEO-driven transformation project).

Key areas of responsibility:

• Conceptualization, further development and implementation of the global brand and communications strategy (internal and external) to strengthen the strategic positioning, including subsequent concepts to foster internal identification with the new corporate vision (cross-country implementation with > 60 thousand employees) and for external activation.
• Development and implementation of new global campaigns across owned and paid channels, including channel strategy, (social) media strategy and creative concepts.
• Development and implementation of a data-driven approach to managing and optimizing brand communications.
• Management of internal communications on strategic topics, including internal events.
• Functional leadership of interdisciplinary project teams and collaboration with stakeholders across various functions and organizational levels.
• Budget responsibility as well as management and integration of external agencies and service providers.
• Driving the integration of AI into brand management and communications.
• Strategic sparring partner for organizational design as well as the further development of the department strategy and project roadmap in Corporate Branding. Result: Global brand and communications strategy implemented and data-driven as well as AI-supported foundations for future-ready brand management established, internal anchoring of the corporate vision strengthened and transformation of Corporate Branding significantly advanced; awarded the CEO Award.

• Led integration process of multiple systems between development agencies in Germany and India
• Advised on SDKs, system integration, system architecture, API contract design, Salesforce, ServiceNow, and SAP.

I partnered with pre-seed / seed stage founders as a go-to-market strategy lead.

• Led ICP definition / customer discovery, established GTM playbook and implemented AI tools to improve process efficiency, growing ARR 7x in 12 months
• Translated early traction into investor narratives, KPIs, and financial models, contributing to a $5M seed raise

Focus areas:

• Strategy & Business Development
• CRM & Retention
• Customer Experience & Journey Management
• Customer Value/CLV
• Growth & Go-to-Market, as well as Business/IT Transformation
• Strategic analysis, target operating models, assessments, business cases, and concept development and implementation management

Product and interaction design for consultation software and digital commerce. For MyoConsult / EWO: patient onboarding, first visits, overviews, consent and follow-ups, device integration and information architecture connecting consultation workflows. Experience maps, workflow concepts and test prototypes supported revisions.

For Vision Shop / OCS Marketplace: connected frame and lens selection, prescription entry, provider selection, basket and checkout journeys.

• Strategic consulting for the Head of Brand on brand strategy and change processes
• Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
• Development and implementation of recommendations for action to improve processes and increase efficiency
• Project management and change management for the successful implementation of measures
• Management and selection of external service providers to ensure smooth execution
• Optimization of internal processes and interfaces through in-depth analysis and recommendations for action
• Effective acceleration of decision-making and management processes in brand management
• Successful management of external service providers and agencies for more efficient workflows and higher quality

Ensuring project coordination for the implementation of Microsoft Dynamics 365 Finance & Operations: stakeholder management, meeting coordination, open issue tracking, task prioritization and knowledge transfer between business units and IT.

Delivered commercial strategy engagements for global pharma clients across oncology; market access, GTM, and competitive landscape focus.

• Built patient-based and epidemiology-led forecasting models across oncology, rare disease, and women's health assets, converting prevalence, treatment-flow, and persistence assumptions into demand views that informed portfolio and investment decisions.
• Shaped a go/no-go market entry decision for a top-20 pharma client’s oncology asset by disaggregating the client’s business question into an 8-week epidemiology-based forecast using IQVIA MIDAS, sizing a $400 Mn+ addressable opportunity
• Reduced analysis turnaround by 20% by codifying research workflows into reusable knowledge assets, strengthening the team’s knowledge infrastructure
• Acted as thought partner to client commercial teams, translating ambiguous market access questions into structured workstreams and client-ready deliverables