Tommy H.-Product Design & Strategy Lead | UX, AI & Design Systems

Product and interaction design for consultation software and digital commerce. For MyoConsult / EWO: patient onboarding, first visits, overviews, consent and follow-ups, device integration and information architecture connecting consultation workflows. Experience maps, workflow concepts and test prototypes supported revisions.

For Vision Shop / OCS Marketplace: connected frame and lens selection, prescription entry, provider selection, basket and checkout journeys.

Founded and have led userdoo since 2023. UX strategy, hands-on Product Design and professional guidance for small design teams. Collaboration with Product Owners and development; design systems, prototyping, user testing and AI-supported design-to-code workflows.

Among others:

ZEISS Vision Care – UX strategy, conceptualization and design

Myopia Management

Conceptualization and design of a tool for myopia management. Different specialist concepts and device-dependent processes were combined into a consistent overall workflow. The focus was on creating an understandable user experience across different device types and their use throughout the process.

Digital workflow at the optician

Professional UX leadership in redesigning digital processes for the entire optician visit. Structuring the user experience around patients, visits, examinations and consultation processes. Responsibility for the conceptual direction and hands-on design of key workflows.

Mentoring junior designers and supporting designers in new lead roles. Individual sessions on DesignOps, strategic questions and professional leadership.

B2C eyewear shop for India

Conceptualization and UX/UI design of a complete e-commerce shop for eyewear. Designing the B2C buying experience while taking the requirements of the Indian market into account. Close collaboration with the project team and local market; coordinating and refining concepts based on market feedback and feedback from tests conducted on site.

poolinq – UX for new inventory management software

Building the UX from the ground up: structuring product requirements, developing key user flows and translating them into a coherent interaction concept. The focus is on inventory management, document processing and recording incoming and outgoing goods. Designing AI-supported document recognition and allocation so users can understand and review the results. Close collaboration with the product and development team.

FerniLoy – Digital companion for the furniture trade

UX conceptualization and prototyping for a digital sales and product companion. Building a multibrand design system that represents different brands on a shared foundation. Connecting design tokens, components and variants in Figma with Flutter and Widgetbook. Joint coordination of user flows, design system and implementation with the product and development team.

TYCT – UX and design system for a B2B portal

Information architecture and interaction concepts for data-rich workspaces with complex status processes. Clearly structuring information, responsibilities and next steps across list, detail and editing pages. Building a design system with reusable components, states and page types. Professional leadership of the design team and close coordination with the Lead Developer.

Co-founded pooling and built product design from the ground up across desktop, tablet and mobile. Connected wine inventory with incoming stock, documents and reporting through information architecture, interfaces and reusable components in collaboration with development. Recent work includes AI-assisted document capture within the inventory workflow.

UX design in the app context.

UX responsibility for a patient-oriented access to information and contractual partners in the medical aids market.

• Design the information architecture and responsive user interface for the patient experience
• Develop a concept for a white-label solution
• Translate business requirements and patient needs into clear processes
• Align interaction behaviour with technical possibilities and prepare the implementation
• Develop responsive design guidelines, a logo and brand style guide
• Plan and moderate an identity design workshop

Christmas activation and Easter/summer concepts; screen-level coordination. Further summer phase commissioned April-June 2021.

Travel-plan and ETA sharing, maps and mobility flows in the Vendo/VUX context; screenflows, assets and implementation coordination.

UX consulting and hands-on design across separate client assignments, connecting user flows and interaction details with specifications and coordination across product, development and stakeholders.

• Design a multichannel experience for using the app in MediaMarkt and Saturn stores
• Conduct on-site user interviews and research on multichannel concepts
• Identify the needs and added value for customers in stores
• Prepare and facilitate value proposition design workshops
• Coordinate visual design with the brand agency
• Provide specifications and UI assets for Scrum teams

• Design digital sales processes together with Product Owners and development teams
• Revise sales process overviews
• Develop concepts for search in sales processes, young used cars, and vehicle handover
• Define a style guide for the platform interface
• Improve the usability testing environment conceptually
• Support several Scrum teams throughout concept development and implementation

• Redesign the existing navigation structure
• Revise the central search function
• Improve the UX of various page templates
• Represent the needs and benefits of business partners in a new B2B area

• UX for news apps on iPhone, Android, and iPad, as well as website optimization
• Establish UX work within the product team
• Conduct stakeholder interviews and regular user interviews
• Coordinate concepts with internal and external stakeholders
• Work with a nearshore development team on the mobile apps
• Support the recruitment of new UX employees

• Take UX responsibility in a startup with a small development team
• Investigate shopping behavior and problems through interviews
• Further develop the existing iPad app; create concepts for the iPhone app and web services
• Create prototypes and specifications for guerrilla usability tests
• Develop new features as an MVP and improve them iteratively
• Establish UX methods and suitable deliverables within the team

Developed landing-page concepts and designs in the Maxymiser project context, focusing on the page experience and visual presentation.

• Further developed the existing service and designed an independent casual-dating service together with the product team
• Competitor analyses and personas
• Interactive prototypes for Mobile Web and apps, as well as user tests in the Scout Lab
• Specifications and support for agile development teams, including offshore teams
• Coordination with UX teams from other Scout24 companies
• Created style guides in coordination with the holding company

Advised customers on licensing solutions and benefits. Quality and status reporting, plus support and training for new team members.