Tommy H.-Senior UX/UI & Product Designer | AI, Design Systems & DesignOps

Founded and have led userdoo since 2023. UX strategy, hands-on product design and professional guidance for small design teams. Collaboration with Product Owners and development teams; design systems, prototyping, user testing and AI-supported design-to-code workflows.

Among other projects:

ZEISS Vision Care – UX Strategy, Conceptualization and Design

Myopia Management

Conceptualization and design of a tool for myopia management. Different specialist concepts and device-dependent processes were brought together into a consistent overall workflow. The focus was on making the tool easy to use across different device types and throughout their use in the process.

Digital Optician Workflow

Professional UX leadership in redesigning digital processes for the entire optician visit. Structuring the user experience around patients, visits, examinations and consultations. Responsibility for the conceptual direction and hands-on design of key workflows.

Mentoring junior designers and supporting designers moving into new lead roles. Individual sessions on DesignOps, strategic questions and professional leadership.

B2C Eyewear Shop for India

Conceptualization and UX/UI design of a complete e-commerce shop for eyewear. Designing the B2C buying experience while considering the requirements of the Indian market. Close collaboration with the project team and local market; reviewing and evolving concepts based on market feedback and feedback from tests conducted locally.

poolinq – UX for New Inventory Management Software

Building the UX from the ground up: structuring product requirements, developing key user flows and translating them into a coherent user experience. The focus is on inventory management, document processing and recording incoming and outgoing goods. Designing AI-supported document recognition and assignment so users can understand and review the results. Close collaboration with the product and development teams.

FerniLoy – Digital Companion for the Furniture Trade

UX conceptualization and prototyping for a digital sales and product companion. Building a multibrand design system that represents different brands on a shared foundation. Connecting design tokens, components and variants in Figma with Flutter and Widgetbook. Aligning user flows, the design system and implementation with the product and development teams.

TYCT – UX and Design System for a B2B Portal

Information architecture and interaction concepts for data-rich workspaces with complex status workflows. Clearly structuring information, responsibilities and next steps on list, detail and editing pages. Building a design system with reusable components, states and page types. Professional leadership of the design team and close coordination with the Lead Developer.

• Conceptualizing digital products and services as part of the digital transformation
• Translating business requirements, user needs and technical possibilities into UX concepts
• Continuously evolving existing features
• Supporting the transition to a new design system
• Supporting Product Owners and coordinating UX/UI tasks
• Bringing Design Thinking into strategic planning

• UX strategy and evolution of the iOS and Android apps for eleven countries
• Conducting and evaluating user interviews and deriving actions
• Competitive analyses for app and search teams
• UI and interaction design as well as interactive prototypes
• Supporting Product Owners with user stories and prioritization
• Coordinating with UX and product teams as well as the brand agency
• Documenting flows and interactions for agile development

• Design a multichannel experience for using the app in MediaMarkt and Saturn stores
• Conduct on-site user interviews and research on multichannel concepts
• Identify the needs and added value for customers in stores
• Prepare and moderate value proposition design workshops
• Align visual design with the brand agency
• Provide specifications and UI assets for Scrum teams

• Design digital sales processes together with Product Owners and development teams
• Revise sales process overviews
• Develop concepts for search in sales processes, young used cars, and vehicle handover
• Define a style guide for the platform interface
• Improve the usability testing environment conceptually
• Support several Scrum teams in design and implementation

• Designed and specified key product modules
• Modernized the user interface and improved usability
• Established a design concept, style guides, and a pattern/interaction library
• Defined information architecture rules
• Developed UX concepts and UI for new features
• Supported the Product Owner in creating and prioritizing user stories

• Analyzed user needs and common questions about insurance contracts
• Examined digital contract processes and structured complex procedures into clear, understandable steps
• Optimized user flows
• Created wireframes and prototypes for testing
• Worked closely with stakeholders

• Further developed the existing service and, together with the product team, designed a standalone casual dating service
• Conducted competitor analyses and created personas
• Created interactive prototypes for mobile web and apps, as well as user tests in the Scout Lab
• Created specifications and supported agile development teams, including offshore teams
• Coordinated with UX teams from other Scout24 companies
• Created style guides in coordination with the holding company