Claudia Berger - Senior Designer & Researcher CX / UX / UI / Service Design / Innovation and Strategy

Q: Where is Claudia based?

Claudia is based in Mainburg, Germany .

Q: What languages does Claudia speak?

Claudia speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Claudia have?

Claudia has at least 20 years of experience. During this time, Claudia has worked in at least 7 different roles and for 8 different companies . The average length of individual experience is 3 years and 6 months . Note that Claudia may not have shared all experience and actually has more experience.

Q: What is Claudia's latest experience?

Claudia's most recent position is Senior Designer & Researcher CX / UX / UI / Service Design / Innovation and Strategy at Claudia Berger Design (CBD) .

Q: What companies has Claudia worked for in recent years?

In recent years, Claudia has worked for Claudia Berger Design (CBD) , Spark Reply , and BMW Group Designworks .

Q: Which industries is Claudia most experienced in?

Claudia is most experienced in industries like Automotive , Professional Services , and Energy . Claudia also has some experience in Retail , Telecommunication , and Fashion .

Q: Which business areas is Claudia most experienced in?

Claudia is most experienced in business areas like Information Technology , Product Development , and Project Management . Claudia also has some experience in Finance , Human Resources , and Strategy .

Q: Which industries has Claudia worked in recently?

Claudia has recently worked in industries like Automotive , Energy , and Retail .

Q: Which business areas has Claudia worked in recently?

Claudia has recently worked in business areas like Project Management , Finance , and Human Resources .

Recommended expert

Mainburg, Germany

Experience

Jan 2022 - Present

4 years 3 months

Munich, Germany

Senior Designer & Researcher CX / UX / UI / Service Design / Innovation and Strategy

Claudia Berger Design (CBD)

Inspire people and advise companies in innovation, digitalization, customer and user experience, digital strategy, service and interaction design, digital sustainability, user interface design and content management and design
Work with clients: Canyon, Huawei Aito, HiPP, CUPRA, Changan, C&A, Deutsche Tamoil, Bosch

Jan 2021 - Dec 2021

1 year

Munich, Germany

Executive Director Design

Spark Reply

Responsible for innovation team including business development, account management, project steering, creative direction, business strategy, recruiting and team setup
Work with clients: INX, BMW, Maserati

Jan 2016 - Dec 2021

6 years

Munich, Germany

Director Interaction Design

BMW Group Designworks

Setup of interaction design department and team including new business relationships, processes, financial business case and daily project steering, creative direction, recruiting and training
Worked as department and thought leader on visionary projects across industries and in the future mobility ecosystem
Clients: BMW, MINI, Rolls Royce, Shell, Ionity, John Deere, Deutsche Telekom, Lufthansa

Jan 2011 - Dec 2016

6 years

Munich, Germany

Design Manager User Experience

Lunar Design

Setup and growth of the user experience department including service definition, processes and work methods
Recruiting new team members and new business development
Creative direction of all user experience projects from initiation to delivery
Clients: Sennheiser, E.ON, Lufthansa, ING, KaVo, Radiometer, BSH Group, Telekom

Jan 2010 - Dec 2011

2 years

Munich, Germany

Senior Interaction Designer

Kochan & Partner

Worked on projects for clients: Roland Berger, Debitel, Studiosis, Danone

Jan 2010 - Dec 2010

1 year

Munich, Germany

Senior Interaction Designer

ICON Incar

Worked on projects for client: BMW

Jan 2008 - Dec 2010

3 years

Italy

Interaction Designer

Experientia

Worked on projects for clients: Samsung, Vodafone, Sky, Max Mara

Jan 2006 - Dec 2008

3 years

Stuttgart, Germany

Interface Designer

Phoenix Design

First employee in the user interface department
Setup of the discipline and processes and leading projects in UX, UI and implementation
Clients: Loewe, Puma, Hansgrohe, Viessmann, Siemens

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Automotive, Professional Services, Energy, Retail, Telecommunication, and Fashion.

Automotive

Professional Services

Energy

Retail

Telecommunication

Fashion

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Product Development, Project Management, Finance, Human Resources, and Strategy.

Information Technology

Product Development

Project Management

Finance

Human Resources

Strategy

Summary

Experienced senior designer, researcher and thought leader in customer- and user experience, digital strategy, innovation and content management and design with a history of national and international projects across multiple industries and company sizes (Fortune 500, SME’s, Start up’s).

I am a strategic and enthusiastic thinker that loves working in cross-cultural and interdisciplinary teams exploring new strategies and experimenting with new ideas and technologies, setting up new teams, relationships and processes in innovation, digital strategy, service design, user and customer experience, tangible and graphical user interaction, user research and foresight.

I bring strong experiences in building and maintaining long lasting trustful relationships on all levels (team, clients, stakeholders and design community) by developing a culture of togetherness and collaboration.

I am a goal-driven and approachable thought leader with exceptional organizational and time management abilities continuously motivating and coaching team members.

Languages

German

Native

English

Advanced

Education

Oct 2004 - Jun 2007

University of Applied Sciences Magdeburg

Bachelor of Arts in Industrial Design & Interaction Design · Industrial Design & Interaction Design · Magdeburg, Germany

Statistics

Experience

Total positions 8

Experience in Automotive 11 y

Avg length 3 y 2 m

Longest experience 5 y 11 m

Global Experience

Countries worked in 2 (Germany, Italy)

Primary country Germany

Expertise

Recent roles Senior Designer & Researcher CX / UX / UI / Service Design / Innovation and Strategy, Executive Director Design, Director Interaction Design

Main industries Automotive, Professional Services, Energy

Main business areas Information Technology, Product Development, Project Management

Qualifications

Highest degree Bachelor

Profile

Created

October 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Claudia based?

Claudia is based in Mainburg, Germany.

What languages does Claudia speak?

Claudia speaks the following languages: German (Native), English (Advanced).

How many years of experience does Claudia have?

Claudia has at least 20 years of experience. During this time, Claudia has worked in at least 7 different roles and for 8 different companies. The average length of individual experience is 3 years and 6 months. Note that Claudia may not have shared all experience and actually has more experience.

What roles would Claudia be best suited for?

Based on recent experience, Claudia would be well-suited for roles such as: Senior Designer & Researcher CX / UX / UI / Service Design / Innovation and Strategy, Executive Director Design, Director Interaction Design.

What is Claudia's latest experience?

Claudia's most recent position is Senior Designer & Researcher CX / UX / UI / Service Design / Innovation and Strategy at Claudia Berger Design (CBD).

What companies has Claudia worked for in recent years?

In recent years, Claudia has worked for Claudia Berger Design (CBD), Spark Reply, and BMW Group Designworks.

Which industries is Claudia most experienced in?

Claudia is most experienced in industries like Automotive, Professional Services, and Energy. Claudia also has some experience in Retail, Telecommunication, and Fashion.

Which business areas is Claudia most experienced in?

Claudia is most experienced in business areas like Information Technology, Product Development, and Project Management. Claudia also has some experience in Finance, Human Resources, and Strategy.

Which industries has Claudia worked in recently?

Claudia has recently worked in industries like Automotive, Energy, and Retail.

Which business areas has Claudia worked in recently?

Claudia has recently worked in business areas like Project Management, Finance, and Human Resources.

What is Claudia's education?

Claudia holds a Bachelor in Industrial Design & Interaction Design from University of Applied Sciences Magdeburg.

What is the availability of Claudia?

Claudia is immediately available for suitable projects.

What is the rate of Claudia?

Claudia's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Claudia?

To hire Claudia, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

500

250

Market avg: 670-830 €

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

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