Claudia B.-Senior Designer & Researcher CX / UX / UI / Service Design / Innovation and Strategy
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Experience
Senior Designer & Researcher CX / UX / UI / Service Design / Innovation and Strategy
Claudia Berger Design (CBD)
- Inspire people and advise companies in innovation, digitalization, customer and user experience, digital strategy, service and interaction design, digital sustainability, user interface design and content management and design
- Work with clients: Canyon, Huawei Aito, HiPP, CUPRA, Changan, C&A, Deutsche Tamoil, Bosch
Executive Director Design
Spark Reply
- Responsible for innovation team including business development, account management, project steering, creative direction, business strategy, recruiting and team setup
- Work with clients: INX, BMW, Maserati
Director Interaction Design
BMW Group Designworks
- Setup of interaction design department and team including new business relationships, processes, financial business case and daily project steering, creative direction, recruiting and training
- Worked as department and thought leader on visionary projects across industries and in the future mobility ecosystem
- Clients: BMW, MINI, Rolls Royce, Shell, Ionity, John Deere, Deutsche Telekom, Lufthansa
Design Manager User Experience
Lunar Design
- Setup and growth of the user experience department including service definition, processes and work methods
- Recruiting new team members and new business development
- Creative direction of all user experience projects from initiation to delivery
- Clients: Sennheiser, E.ON, Lufthansa, ING, KaVo, Radiometer, BSH Group, Telekom
Senior Interaction Designer
Kochan & Partner
- Worked on projects for clients: Roland Berger, Debitel, Studiosis, Danone
Senior Interaction Designer
ICON Incar
- Worked on projects for client: BMW
Interaction Designer
Experientia
- Worked on projects for clients: Samsung, Vodafone, Sky, Max Mara
Interface Designer
Phoenix Design
- First employee in the user interface department
- Setup of the discipline and processes and leading projects in UX, UI and implementation
- Clients: Loewe, Puma, Hansgrohe, Viessmann, Siemens
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Automotive, Professional Services, Energy, Retail, Telecommunication, and Fashion.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Product Development, Project Management, Finance, Human Resources, and Strategy.
Summary
Experienced senior designer, researcher and thought leader in customer- and user experience, digital strategy, innovation and content management and design with a history of national and international projects across multiple industries and company sizes (Fortune 500, SME’s, Start up’s).
I am a strategic and enthusiastic thinker that loves working in cross-cultural and interdisciplinary teams exploring new strategies and experimenting with new ideas and technologies, setting up new teams, relationships and processes in innovation, digital strategy, service design, user and customer experience, tangible and graphical user interaction, user research and foresight.
I bring strong experiences in building and maintaining long lasting trustful relationships on all levels (team, clients, stakeholders and design community) by developing a culture of togetherness and collaboration.
I am a goal-driven and approachable thought leader with exceptional organizational and time management abilities continuously motivating and coaching team members.
Languages
Education
University of Applied Sciences Magdeburg
Bachelor of Arts in Industrial Design & Interaction Design · Industrial Design & Interaction Design · Magdeburg, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Claudia is based in Mainburg, Germany.
Claudia speaks the following languages: German (Native), English (Advanced).
Claudia has at least 21 years of experience. During this time, Claudia has worked in at least 7 different roles and for 8 different companies. The average length of individual experience is 3 years and 7 months. Note that Claudia may not have shared all experience and actually has more experience.
Based on recent experience, Claudia would be well-suited for roles such as: Senior Designer & Researcher CX / UX / UI / Service Design / Innovation and Strategy, Executive Director Design, Director Interaction Design.
Claudia's most recent position is Senior Designer & Researcher CX / UX / UI / Service Design / Innovation and Strategy at Claudia Berger Design (CBD).
In recent years, Claudia has worked for Claudia Berger Design (CBD), Spark Reply, and BMW Group Designworks.
Claudia is most experienced in industries like Automotive, Professional Services, and Energy. Claudia also has some experience in Retail, Telecommunication, and Fashion.
Claudia is most experienced in business areas like Information Technology, Product Development, and Project Management. Claudia also has some experience in Finance, Human Resources, and Strategy.
Claudia has recently worked in industries like Automotive, Energy, and Retail.
Claudia has recently worked in business areas like Project Management, Finance, and Human Resources.
Claudia holds a Bachelor in Industrial Design & Interaction Design from University of Applied Sciences Magdeburg.
The availability of Claudia needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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