René (Karsten) Kunkel-Senior UX/Product Designer
Check rate
Experience
Head of UX & Design
EXPERIOR DIGITAL
- UX and product strategy
- digital transformation
- digital brand strategy
- customer experience platforms
- stakeholder workshops
- design leadership
Lead UX & Digital Experience Designer
Treuenfels
Customer Experience Platform
Transformation of several historically evolved websites and business-unit-specific structures into a unified digital customer experience platform. The project combined UX research, customer and candidate journey design, information architecture, interaction design, brand development and the creation of a scalable design system. The objective was to establish a consistent digital experience across multiple business units while supporting different user groups, business goals and accessibility requirements.
FOCUS AREAS
- Brand assessment and digital brand development
- UX research and analytics review
- Candidate and customer journeys
- Stakeholder workshops
- Information architecture
- User and process flows
- Wireframes and interactive prototypes
- High-fidelity UI design
- Design system development
- Responsive desktop and mobile layouts
- Accessibility considerations
- Coordination of photography and content production
- Developer handover
KEY CHALLENGES
- Multiple business units
- Different user groups and motivations
- Historically fragmented websites
- Complex information architecture
- WCAG/EAA-related requirements
- Shared digital platform under one brand umbrella
Outcome
A scalable platform foundation connecting brand, content, user journeys and reusable UI components in one consistent digital ecosystem.
Senior UX/UI & Brand Designer
ERCM
Personalised Patient Journey Platform
Concept and design of a digital healthcare platform supporting patients throughout individual treatment journeys—from diagnosis and initial consultation to treatment and aftercare. The central design challenge was to reduce complexity and cognitive load while creating trust, emotional reassurance and a consistent medical brand experience. Instead of presenting all information at once, the platform uses state-based navigation and progressive content delivery tailored to each stage of the patient journey.
FOCUS AREAS
- Development of the digital brand experience
- Evolution of the existing visual identity
- Image concept and contemporary visual language
- UX strategy and information architecture
- Personalised user journeys
- State-based navigation
- Appointment and treatment flows
- Mobile-first interaction design
- Accessible UI design
- Modular Figma design system
- Prototypes for stakeholder validation
- Developer documentation
KEY CHALLENGES
- Complex medical processes
- Emotionally demanding user situations
- Older user groups
- Accessibility and readability
- Different information needs
- Combination of website and future portal functionality
Outcome
A modular and trustworthy digital experience that delivers relevant information and actions according to the patient's current treatment stage.
Creative Director
ERL Immobilien AG
Long-term responsibility for the development of a real estate brand across digital and physical touchpoints.
As Creative Director, I was responsible for brand development, corporate communication, digital products and sales-supporting platforms. The work included corporate websites, customer and partner portals, investment platforms, campaigns, publications and presentation formats.
Since 2024, I have again been supporting ERL as a freelancer, currently focusing on the strategic relaunch of its corporate platform. The new solution combines user needs, sales objectives, brand experience and scalable digital structures.
FOCUS AREAS
- Brand strategy and brand development
- Corporate design and visual identity
- Digital brand guidelines
- Corporate website strategy
- Customer and partner portals
- Investment platform
- UX research and journey mapping
- Information architecture
- Conversion-oriented user flows
- Responsive UI and component systems
- Campaign development
- Print and sales communication
- Management presentations
- Coordination of interdisciplinary teams and external partners
KEY CHALLENGES
- Corporate website
- Customer portal
- Partner portal
- Token-based investment platform
- Property and sales communication
- Corporate publications
- Campaigns and social media
- Trade fairs and physical brand applications
Outcome A consistent brand and experience ecosystem connecting corporate communication, sales, digital services and internal workflows.
Head of Design
Wizelife AG
- UX/UI responsibility
- digital campaigns
- interface between management, marketing and agile product development
Senior UX/Product Designer
rkk.design
- UX/UI design & consulting
- corporate websites
- digital products
- user centered design
- brand development
- design systems
- Figma
- Creative Suite
- WordPress
- project coordination
- stakeholder management
Senior Art Director
MANUI GmbH
Concept and design of digital applications, corporate websites, communication formats and WordPress projects.
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Banking and Finance, Real Estate, Healthcare, and Information Technology.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Product Development, Information Technology, Project Management, Strategy, and Research and Development.
Summary
I am a Senior UX/Product Designer and Digital Experience Consultant with more than 15 years of experience in the conception, design and development of digital products, platforms and corporate websites, with a strong background in digital branding.
My work combines UX strategy, interaction design, scalable design systems and digital brand development. I support organisations in translating complex business requirements, user needs and existing brand frameworks into intuitive and consistent digital experiences.
My experience ranges from UX research, information architecture and user journey design to high-fidelity UI, corporate design, digital communication and developer handover. I have worked for clients in healthcare, professional services, real estate, education, the public sector and technology.
I am comfortable working at the intersection of management, business teams, marketing and development and regularly facilitate workshops, align stakeholders and coordinate internal and external project contributors.
Skills
Ux & Product
- Ux Strategy
- Ux Research & Audits
- Stakeholder Interviews
- Personas & Journey Maps
- Information Architecture
- User Flows & Process Flows
- Wireframes & Prototypes
- Interaction Design
- Usability & Accessibility
- Developer Handover
Ui & Design Systems
- High-Fidelity Ui Design
- Responsive Design
- Component Libraries
- Figma Components & Variables
- Design Tokens
- Ui Documentation
- Forms & Funnel Design
- Mobile-First Experiences
- Wcag-/Eaa-Aware Design
Brand & Digital Experience
- Digital Brand Strategy
- Brand Assessments
- Corporate Design Development
- Digital Brand Guidelines
- Corporate Websites
- Visual Identity Adaptation
- Communication Design
- Image Concepts & Art Direction
- Cross-Channel Brand Experience
Platforms & Delivery
- Customer Experience Platforms
- Digital Products & Portals
- Corporate Websites
- Wordpress
- Html/Css
- Stakeholder Management
- Workshop Facilitation
- Project Coordination
- Collaboration With Product And Development Teams
Languages
Education
Glasgow Caledonian University
Professional Diploma in UX Design · User Centered Design
Ludwig-Maximilians-Universität München
Graduate Economist · Economics · Munich, Germany · 2.1
Focus: Information Systems & New Media, Entrepreneurship, International Economics
Certifications & licenses
Professional Diploma in UX Design
UX Design Institute
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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