Product Designers in Munich

• Spearheaded efforts to enhance product consistency and achieve significantly better usability, ensuring a more intuitive experience
• Partnered with the founders to define a new go-to-market strategy through product discovery
• Directed the process of creating a new company website from concept and wireframes to design and final implementation in Webflow
• Responsive Webdesign
• WCAG
• Corporate Branding
• Product Discovery
• MVP
• Product Design
• User Experience
• Rapid Prototyping

Founded and have led userdoo since 2023. UX strategy, hands-on product design and professional guidance for small design teams. Collaboration with Product Owners and development teams; design systems, prototyping, user testing and AI-supported design-to-code workflows.

Among other projects:

ZEISS Vision Care – UX Strategy, Conceptualization and Design

Myopia Management

Conceptualization and design of a tool for myopia management. Different specialist concepts and device-dependent processes were brought together into a consistent overall workflow. The focus was on making the tool easy to use across different device types and throughout their use in the process.

Digital Optician Workflow

Professional UX leadership in redesigning digital processes for the entire optician visit. Structuring the user experience around patients, visits, examinations and consultations. Responsibility for the conceptual direction and hands-on design of key workflows.

Mentoring junior designers and supporting designers moving into new lead roles. Individual sessions on DesignOps, strategic questions and professional leadership.

B2C Eyewear Shop for India

Conceptualization and UX/UI design of a complete e-commerce shop for eyewear. Designing the B2C buying experience while considering the requirements of the Indian market. Close collaboration with the project team and local market; reviewing and evolving concepts based on market feedback and feedback from tests conducted locally.

poolinq – UX for New Inventory Management Software

Building the UX from the ground up: structuring product requirements, developing key user flows and translating them into a coherent user experience. The focus is on inventory management, document processing and recording incoming and outgoing goods. Designing AI-supported document recognition and assignment so users can understand and review the results. Close collaboration with the product and development teams.

FerniLoy – Digital Companion for the Furniture Trade

UX conceptualization and prototyping for a digital sales and product companion. Building a multibrand design system that represents different brands on a shared foundation. Connecting design tokens, components and variants in Figma with Flutter and Widgetbook. Aligning user flows, the design system and implementation with the product and development teams.

TYCT – UX and Design System for a B2B Portal

Information architecture and interaction concepts for data-rich workspaces with complex status workflows. Clearly structuring information, responsibilities and next steps on list, detail and editing pages. Building a design system with reusable components, states and page types. Professional leadership of the design team and close coordination with the Lead Developer.

Independent product design practice supporting startups and growing companies with enterprise SaaS, workflow architecture, product strategy, and AI-enabled product development.

• Deliver end-to-end product design for digital products, websites, and SaaS platforms, combining product thinking, UX, visual design, and implementation.
• Apply AI throughout the product lifecycle—from research, synthesis, information architecture, and prototyping to development, SEO, and content strategy.
• Design and build production-ready digital products using AI-assisted workflows, enabling significantly faster iteration and delivery.
• Advise founders and businesses on product positioning, UX strategy, and digital transformation.

• UX and product strategy
• digital transformation
• digital brand strategy
• customer experience platforms
• stakeholder workshops
• design leadership

• Delivered end-to-end product & service design (discovery to delivery) — combining Product discovery, UX/UI Design and Prototyping within an agile delivery framework.
• Applied AI-assisted workflows across research and prototyping to accelerate discovery and validation cycles.

• Established a new venture focusing on AI-powered UX and rapid prototyping

• Leading the development of an AI-based prototyping framework and prompt optimization for product design

• Managing stakeholder relationships and strategizing go-to-market approaches

• Planning and creating coaching programs (to be launched in 2025) on AI-driven product discovery

• Developed internal processes enabling prototype creation in minutes

• Published best practices and insights on LinkedIn, driving industry interest and awareness

• Leading UX design for the neurology and emergency modules of syngovia, Siemens Healthineers' global imaging and diagnostic platform
• Exploring and implementing AI opportunities to make diagnostic workflows faster and more efficient
• Collaborating with clinical coaches, radiologists and cross-functional teams to translate complex medical workflows into clear, usable interfaces

• I believe that technology should improve our lives, not complicate them.
• Specialized in developing user-friendly digital products for complex areas such as finance, medical technology, and robotics.
• Support projects from kickoff to launch and help companies to develop successful products.

• Taught German language and mathematics to children aged 4-16, providing homework assistance and tutoring
• Supported startups in UX, MVP development, and Lean Startup methodology
• Assisted with branding, communication, and design to strengthen market presence
• Maintained website and Venture Lab app; coordinated and ran events
• Developed presentations to support internal and external communications

• Led product & design (5 reports), hiring and development of team
• Implemented product squads, innovated around data ingestion and analysis.
• €0.5M to €4M ARR in 18 months

Lead Product Designer for BSH's Crosschannel / D2C e-commerce platform — translating complex business requirements into scalable, user-centered shopping experiences for B/S/H/ and partner stores worldwide.

• Design UI, user flows, and components for a multi-themed design system serving 10+ brands — libraries, token structures, and cross-product consistency.
• Drive Design Ops: leaner workflows, cleaner processes, scalable practices.
• Align product, engineering, and business stakeholders on priorities and design decisions for smooth delivery.
• Partner with Business Analysts to frame problem spaces and validate assumptions before pixels.

• Partnering with technology-focused teams to shape brands and design digital products from early strategy through UX/UI and scalable design systems.

• Designing a speech-to-text AI application (based on the Whisper model) for commercial use.
• Conduct market, competitor, and user research to inform strategic business decisions and align product goals with user needs.
• Develop the startup’s visual identity and led UX/UI design in close collaboration with the founders and developers to shape the product vision.
• Applied technical understanding at the CSS level to review and assess frontend implementation quality, ensuring accurate design execution.

At DatAds, a B2B SaaS startup in the creative performance marketing space, I was responsible for shaping both the brand and the product experience. I led the branding and visual identity, designed the complete website and platform UX, and translated complex product capabilities into a clear, compelling narrative. In addition to UX and UI design, I implemented the marketing website using Webflow and worked closely with the founders on positioning, messaging, and strategic direction.