Product Designers in Berlin

• As UX Manager and UX Team Lead, my focus is on creating the conditions for excellent UX design – not only by improving results, but also by investing in people, culture, and systems. I am convinced that sustainable UX design comes from a combination of autonomous teams, clear rituals, and a shared vision of product and user value.

• My job is to enable successful UX design within a company. This includes setting up and growing the UX team, establishing a design system, designing design processes, defining and developing UX maturity and UX culture within the company, and developing strategies that combine business requirements and user experience design.

• Consulting and conceptual support in UX and product topics (project-based)

• Deepening strategic topics: UX Strategy, Organizational Design, UX Maturity

• Market and role orientation with a focus on Head of UX / UX Leadership positions

Established legal and financial service provider building a new digital business area for incorporation, tax, and compliance services.

• Developed and launched the service offering as segmented service and pricing packages in under 5 months.
• Designed a seamless digital user experience from ad contact through landing pages and ordering flow to completion.
• Worked out the strategic direction with department leadership and the executive board and managed the operational rollout in a five-person team.

AI • Enterprise SaaS • Product Strategy • Product Discovery

Led product design for enterprise SaaS, AI-powered and customer-facing products.

• Defined product strategy from discovery to delivery
• Designed complex workflows, design systems and scalable UX
• Led UX research, product discovery and stakeholder workshops

Professional Certification in AI Product Design - focusing on Human-AI Interaction, AI powered product experience and integrating generative AI into the product design process. Developing skills in AI Prototyping, Prompt Engineering, AI UX Patterns for the next generation of digital products.

• Prototyping the Minimum Viable Offering (MVO) for a SaaS solution for sound creation, aligned with the needs of digital and hardware designers.
• Conducting a product-market-fit analysis using global quantitative and qualitative market research

• Proposed a unified advisor experience to simplify customer interaction management and helped secure buy-in for full-scale development.
• Redesigned 3 critical financial service workflows, improving usability while meeting compliance and accessibility requirements.
• Worked closely with legal, engineering, and accessibility teams to take solutions from early concepts to production-ready designs.
• Identified and fixed a major bottleneck in the request-handling flow, reducing friction for support teams by 40%.

• German emergency service management software for veterinarians.
• Designed end-to-end scheduling flows for complex availability logic at scale, directly applicable to AI-driven matching flows and multi-state candidate journeys.
• Built the entire design system from scratch, defining component architecture and scalable UI patterns across web and mobile.
• Improved the dashboard via user research and A/B testing, driving a 67% increase in user adoption and 85% boost in client satisfaction.

Design and development support for U.S.-based clubhouses and hospitality brands.

• Led strategic redesign of website structures and key pages, improving information architecture and usability across multiple brands
• Increased conversion rates by 10% through UX improvements
• Optimized media-heavy sites by reducing page load time by 25%, improving mobile performance and SEO readiness
• Maintained and scaled Webflow sites for U.S. hospitality brands, ensuring visual consistency and responsiveness across all devices.

Discovery, Delivery, Research, in-depth interviews, user testing, requirements definition, stakeholder management, product strategy, mission & vision, prototyping, sprint planning, prioritization, workshop facilitation, etc.

• Designed AI-powered workflows that transform complex tasks into intuitive, scalable solutions
• Combined UX strategy, technical implementation, and systems thinking to simplify processes and empower users
• Conducted user research and usability testing to develop a practical, accessible AI guide for family caregivers
• Performed data and competitive analysis to inform content and feature development
• Created wireframes, mockups, interactive prototypes, MVP, design systems, and styleguides
• Executed UX and accessibility audits to reduce manual effort and streamline processes
• Scaled content production across multiple formats through UX writing and automation
• Managed projects and design operations, mentoring team members
• Technologies and methods: ChatGPT, Claude, OpenAI API, Make, n8n, ElevenLabs, HeyGen, TTS, HITL design, prompt engineering, Figma, Flutterflow, Miro, Notion, design thinking, workflow mapping, business process mapping

• end-to-end design: managing the full design process from user research and ideation to wireframes, prototypes, and final UI designs
• secure product UX: ensuring usability and accessibility for complex systems like encryption management and IoT infrastructure
• cross-functional collaboration: working closely with developers, security engineers, product managers, and stakeholders to align technical constraints with user needs
• design thinking workshops: participating in and facilitating workshops to define user problems and ideate potential solutions
• user research & client interviews: gathering insights through direct user and client interactions to inform product features and design direction
• feature design & presentations: designing detailed features and presenting them to both technical and non-technical stakeholders for feedback and iteration
• implementation support: supporting developers throughout implementation to ensure design quality and consistency
• design systems: contributing reusable components and UX patterns to internal design systems for consistency and scalability
• usability focus: refining user flows and interfaces based on usability testing and feedback to reduce friction and increase efficiency
• technical fluency: serving as a bridge between design and development, translating complex technical requirements into intuitive user experiences

• Lead strategic and operational design initiatives for consultancies, agencies, and enterprise clients focusing on design maturity, customer experience transformation, and global product expansion.
• Zooplus - Role: Product Design Principal (via Etribes): Led the strategic design and digital transformation of Zooplus’ shift from a D2C model to a scalable multi-seller marketplace; defined the end-to-end strategy, aligned cross-functional teams, and facilitated C-level decision-making; delivered a modular MVP and experience framework (HEART), enabling a successful pilot launch and projected 15-20% revenue growth.
• Zooplus - Role: Lead Strategic Designer (via Etribes): Led the design and experience strategy for a subscription-based Autoshipment feature to increase CLTV and repeat purchases; defined value proposition and integrated experience framework; collaborated with Product, CRM, and Loyalty teams; validated usability, trust, and adoption through behavioral research and testing.
• FMCG Brand (Confidential) - Role: Design Leadership & Operations Consultant: Coached Head of Design and empowered design team by establishing DesignOps; facilitated vision and strategy workshops; drove execution; challenged the status quo; aligned design initiatives with business goals; implemented scalable frameworks to improve efficiency, collaboration, and innovation culture.

• Directed a cross-functional team to redesign an online planning platform for theater lessons, prioritizing intuitive user flows and delivering an enhanced user experience.

• Designed wireframes and prototypes to optimize user account setup, onboarding, lesson management, and dashboard functionality through iterative refinement and user testing.

• Refined the existing brand design to improve accessibility and ensure inclusivity.

• Developed responsive, interactive designs in Webflow, producing clean HTML, CSS, and JavaScript using BEM styling, ensuring seamless integration with a full-stack developer.