Natalia Graf-Senior Product Designer
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Experience
Product Designer
Freelance
Professional Certification in AI Product Design - focusing on Human-AI Interaction, AI powered product experience and integrating generative AI into the product design process. Developing skills in AI Prototyping, Prompt Engineering, AI UX Patterns for the next generation of digital products.
Sleep.AI
Conducted expert UX audit for an AI-powered digital health application measuring quality of sleep. Identified usability issues, optimized user journeys and conversion funnels, and delivered UX recommendations to improve onboarding, engagement and patient activation.
INQUA Institute for Career Coaching
Led end-to-end UX/UI design for a web application enabling users to discover career paths based on skills and personal values. Designed information architecture, user flows, wireframes, interactive prototypes and validated concepts through iterative feedback.
EPI European Payment Initiative
Led UX research, product discovery and interaction design for WERO, Europe's next-generation mobile banking wallet. Designed user flows and high-fidelity prototypes supporting instant peer-to-peer payments across Europe while collaborating closely with product managers, researchers and engineering teams.
Volkswagen
Designed an enterprise dashboard for monitoring and managing energy consumption across Volkswagen manufacturing plants. Translated complex operational data into intuitive workflows and scalable interfaces for internal stakeholders.
M-KOPA - Solar Energy
Designed a mobile application enabling customers to monitor and manage solar energy products across Kenya. Simplified complex account and device management workflows while improving accessibility and usability for diverse user groups.
VISA
Designed an accessible Android-based white-label payment terminal interface used by financial institutions including Barclaycard. Created scalable UI patterns, interaction flows and design specifications while ensuring compliance with accessibility standards.
Porsche
Led UX concept and product design for a digital garage application helping classic car collectors manage vehicle history and ownership records. Conducted user research, designed intuitive information architecture, user journeys and high-fidelity prototypes from concept through validation.
Polaroid Originals
Led animated prototype design for a new photography application, conducting two months of user interviews and usability testing to inform product decisions. Refined the user experience through iterative user feedback.
Sparkasse, Cara Care, YEAY, Tillhub, NeuroNation, ENAIKOON
Delivered end-to-end UX/UI design across healthcare, fintech, mobility, retail, IoT and e-commerce products for startups and enterprise clients. Led discovery workshops, user research, interaction design, prototyping and design validation across web and mobile platforms.
UX / UI Design Intern
Albert Prado Mobile Design Agency
Supported UX research, wireframing, visual design and interactive prototyping for mobile applications while collaborating with senior product designers throughout the design process.
Web Designer, Freelance
COVUS GmbH
Designed and delivered responsive websites and digital products for small businesses, managing projects from client discovery through visual design and implementation.
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Banking and Finance, Healthcare, Retail, Automotive, and Professional Services.
Business Area Experience
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Experienced in Product Development, Research and Development, Information Technology, Project Management, Business Intelligence, and Operations.
Summary
15 years of experience leading UX strategy, product discovery, user research, and end-to-end product design for web and mobile applications across FinTech, healthcare, and automotive.
Delivered digital products for global brands including Visa, Volkswagen, Porsche, Polaroid Originals, and the European Payment Initiative. Led the design of complex enterprise workflows partnering with cross-functional teams across Europe, the UK, and the US.
Skills
Product Design Leadership
- Product Strategy
- End-To-End Design
- 0 – 1 & 1 – 100
- Cross-Functional Collaboration
- Agile & Scrum Delivery
- Design System Ownership & Scaling
- Ai-Powered Product Design
Ux / Ui Design
- User Experience Design
- User Interface Design
- Interaction Design
- Mobile Design
- Responsive Design
- Accessibility (Wcag)
- Information Architecture
User Research
- User Testing & Usability Studies
- User Journey Mapping
Prototyping & Motion
- High-Fidelity Prototyping
- Animated Prototypes
- Interaction Animations
Tools
- Figma | Figma Ai
- Maze
- Claude Code
- Adobe Creative Suite
Languages
Education
Berlin Design Academy - Hochschule für Design
Certified Communication Designer (Diploma) · Communication Design · Berlin, Germany
Technische Universität Berlin
B.Sc. · Industrial Engineering · Berlin, Germany
Thomas-Mann-Gymnasium
Abitur · Berlin, Germany
Certifications & licenses
AI Design Expert Certification
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
Frequently asked questions
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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