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Asta B.-Consultant, Business Process Designer & Facilitator

Asta B. - Consultant, Business Process Designer & Facilitator - profile avatar
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Berlin, Germany

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Experience

Sep 2025 - Present
Hybrid

People Strategy & Experience (part-time)

BITGRIP GmbH

Position summary
People Strategy & Experience (part-time) at BITGRIP GmbH
Industries
Information Technology
Business areas
Business Intelligence
Human Resources

At BITGRIP (an IT consultancy in Berlin, organized holacratically), I have a broad people role covering learning, technology, data, and recruiting. As Learning & Development Expert, I design development pathways, career models, and compensation frameworks, conduct development and salary reviews, and build a learning culture that connects individual growth with corporate strategy. As People Tech Strategist, I drive the digital transformation of the HR function, identify relevant technologies, and implement GDPR-compliant HR systems, including AI integration. As People Data Analyst, I collect and interpret people data, develop metrics and visualizations, and make strategic recommendations to improve employee satisfaction and retention. As Talent Sourcer, I manage the end-to-end recruiting process — from actively reaching out to candidates and advertising jobs through selection interviews to managing the talent pool and external recruitment partners. I also serve as Circle Ambassador for the People Circle. Across all these roles, I shape the strategic and operational foundation of a future-oriented, human-centred people function at BITGRIP.

Alongside my self-employment, I work in this permanent part-time role three days a week (Tue - Fri).

Mar 2024 - Present
Berlin, Germany

Consultant, Business Process Designer & Facilitator

GLUU

Position summary
Consultant, Business Process Designer & Facilitator at GLUU
Industries
Professional Services
Business areas
Human Resources

As a creative, I help your company tackle transformative people topics in a smart and impactful way.

  • Creative transformation & people strategy
  • Combining creativity and systemic thinking in times of change
  • Strengthening your company’s resilience and future viability
May 2023 - Mar 2025
Berlin, Germany

Consultant & Business Process Designer

Power for Democracies gGmbH

Position summary
Consultant & Business Process Designer at Power for Democracies gGmbH
Industries
Professional Services
Business areas
Human Resources
  • Power for Democracies is a non-profit evaluator of interventions to protect and strengthen liberal democracies worldwide.
  • Set up HR processes and an HRIS (a tool for HR processes such as recruiting, digital personnel files, etc.).
  • Set up and monitor recruiting processes and create HR guidelines.
Oct 2020 - Mar 2024
Berlin, Germany

Director People & Culture (part-time)

Think moto GmbH

Position summary
Director People & Culture (part-time) at Think moto GmbH
Industries
Automotive
Business areas
Human Resources
  • HR business partnering and leadership topics with managers.
  • Contact person and coach for team members on personnel topics.
  • Design and implementation of recruiting and talent attraction measures.
  • Active sourcing to attract new employees.
  • Design and implementation of onboarding concepts and various onboarding measures.
  • Preparation and ongoing revision of employment contracts.
  • Implementation of HR legal changes in the department or company.
  • Ongoing development of employee retention measures.
  • Introduction of regular employee interviews and annual employee surveys.
  • Development and implementation of modern employee benefits (events, training, bonuses, etc.).
  • Creation and implementation of clear, comprehensive guidelines to optimize HR processes.
  • Design, selection, and implementation of tools and systems.
  • Digitalization of HR processes in line with GDPR and implementation of the new HRIS Kenjo, an all-in-one HR software, from scratch.
  • Collaboration on developing a vision for a future tool landscape and digitalization needs.
  • Employer branding tasks (job ads, career site, social media, etc.).
  • Setting up salary benchmarks and HR reports.
Jul 2002 - Mar 2007
Zürich, Switzerland

Managing Director & Board Member

VIVA Switzerland

Position summary
Managing Director & Board Member at VIVA Switzerland
Industries
Media and Entertainment
Business areas
Operations
Strategy
Jan 2002 - Jul 2002
Cologne, Germany

Creative Director International

VIVA Media AG

Position summary
Creative Director International at VIVA Media AG
Industries
Media and Entertainment
Business areas
Marketing
Oct 2000 - Jan 2002
Milan, Italy

Creative Director & Project Lead Italy

VIVA ITALY S.r.l.

Position summary
Creative Director & Project Lead Italy at VIVA ITALY S.r.l.
Industries
Advertising
Business areas
Marketing
Project Management
Apr 1995 - Oct 2000
Cologne, Germany

Various positions (Lead, AD, CD)

VIVA & VIVA ZWEI

Position summary
Various positions (Lead, AD, CD) at VIVA & VIVA ZWEI
Industries
Media and Entertainment
Business areas
Marketing
Jun 1989 - Apr 1995
Cologne, Germany

Assistant to Creative & On Air Promotion Director

RTL Television

Position summary
Assistant to Creative & On Air Promotion Director at RTL Television
Industries
Media and Entertainment
Business areas
Marketing

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Media and Entertainment, Professional Services, Automotive, Advertising, and Information Technology.

Media and Entertainment
Professional Services
Automotive
Advertising
Information Technology
Profile match chart

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Human Resources, Operations, Strategy, Project Management, and Business Intelligence.

Marketing
Human Resources
Operations
Strategy
Project Management
Business Intelligence
Profile match chart

Summary

I am a creative transformation consultant and business process designer with a strong background in design and a passion for people and technology. I combine creative thinking and systemic approaches to help organizations unlock their innovation potential. I support companies with everything from strategic people topics to practical, data-driven HR and digital transformation, always keeping a human-centred mindset.

With extensive experience across diverse industries, I have successfully built and implemented HR processes, led digital initiatives, and designed pathways that drive growth while nurturing talent. My focus remains on creating resilient and future-proof environments that improve employee satisfaction and overall company value.

Skills

  • Google Workspace
  • Microsoft Office
  • Docusign
  • Several Hris
  • Airtable
  • Miro
  • Trello
  • Lovable
  • Framer
  • Chatgpt
  • Claude
  • Perplexity
  • Several No-Code & Ai Tools
  • Mac Os
  • Pc

Languages

German
Native
English
Advanced
French
Elementary
Italian
Elementary

Education

Oct 1990 - Jun 1995

FH Düsseldorf

Designer (Diploma) · Communication Design · Düsseldorf, Germany · 1,4 = "A", excellent

Oct 1989 - Jun 1990

State Academy of Fine Arts, Stuttgart

Design · Stuttgart, Germany

Oct 1987 - Jun 1988

SUNY Purchase, New York

Design · Harrison, United States

...and 1 more

Certifications & licenses

Creative Thinking & Al

Imperial College

Narrative Economics

Yale University

The AI Awakening

Stanford University

The Art of Storytelling

IESE Business School

Workshop Facilitator (Certificate HI Facilitation)

Hyper Island

Framer Certification (No-Code Web Builder)

Flux Academy Erich Pommer Institut

Certified Digital Transformation Manager

IHK München

Design Sprint Facilitator (Certificate Design Sprint)

Statistics

Experience

Total positions 9
Experience in Media and Entertainment 16.5 y
Avg length 3 y
Longest experience 5 y 10 m

Global experience

Countries worked in 3 (Germany, Switzerland, Italy)
Primary country Germany

Expertise

Recent roles People Strategy & Experience (part-time), Consultant, Business Process Designer & Facilitator, Consultant & Business Process Designer
Main industries Media and Entertainment, Professional Services, Automotive
Main business areas Marketing, Human Resources, Operations

Qualifications

Certifications earned 8
Member since
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Frequently asked questions

Have questions? Find more information here.

Asta is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

Asta speaks the following languages: German (Native), English (Advanced), French (Elementary), Italian (Elementary).

Asta has at least 24 years of experience. During this time, Asta has worked in at least 9 different roles and for 9 different companies. The average length of individual experience is 3 years and 8 months. Note that Asta may not have shared all experience and actually has more experience.

Based on recent experience, Asta would be well-suited for roles such as: People Strategy & Experience (part-time), Consultant, Business Process Designer & Facilitator, Consultant & Business Process Designer.

Asta's most recent position is People Strategy & Experience (part-time) at BITGRIP GmbH.

In recent years, Asta has worked for BITGRIP GmbH, GLUU, Power for Democracies gGmbH, and Think moto GmbH.

Asta is most experienced in industries like Media and Entertainment, Professional Services, and Automotive. Asta also has some experience in Advertising and Information Technology.

Asta is most experienced in business areas like Marketing, Human Resources, and Operations. Asta also has some experience in Strategy, Project Management, and Business Intelligence.

Asta has recently worked in industries like Professional Services, Automotive, and Information Technology.

Asta has recently worked in business areas like Human Resources and Business Intelligence.

Asta attended FH Düsseldorf for Communication Design.

Asta has 8 certificates. Among them, these include: Creative Thinking & Al, Narrative Economics, and The AI Awakening.

Asta will be available part-time from November 2026.

Daily rate distribution

0% 25% 50% 75% 100%
10% of experts charge less than €480 per day.
20% of experts charge between €480 and €640 per day.
40% of experts charge between €640 and €800 per day.
20% of experts charge between €960 and €1120 per day.
10% of experts charge €1120 or more per day.
<€480 €480-​640 €640-​800 €960-​1120 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Daily rate avg. 735 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

800
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400
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Median rate 680 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 7 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.