Chris Wolf-IT Project Management | Program Governance | Strategy Consulting

As part of the group-wide repositioning to Marketecture 2.0 and New Product Organization, OneHub was integrated into a SAFe-based control and delivery model. The goal was to reliably align the platform strategy, prioritization, and collaboration of business, IT, and delivery across teams, markets, and adjacent digital services. Decision-making, KPI, and coordination logics were sharpened and OneHub was strengthened as a data-driven foundation for control and further development. This improved commitment, transparency, and scalability in the platform context.

• Managing the business-side platform alignment of OneHub in a SAFe/NPO context

• Coordinating between business, IT, markets, and delivery units as central SPOC

• Coordinating prioritization and delivery alignment in scaled agile structures

• Preparing decision needs for management, business units, and delivery

• Classifying architecture, integration, and dependency questions in the platform context

• Co-designing KPI, OKR, and reporting logics for product management

• Supporting data-driven personalization and development impulses

• Supporting the scaling of OneHub into market and service contexts

• Positioned OneHub in a SAFe context as a relevant pilot and scaling context within 9 months

• Built decision and prioritization logics in the platform context

• Strengthened data-driven management through KPI, OKR, and reporting logics

• Improved business-IT alignment across 7 teams and delivery units

• Laid the foundation for data-driven personalization and further development

• Structurally anchored and made platform strategy fit into the brand environment

• SAFe

• Business ownership

• Platform strategy

• Stakeholder management

• Business-IT alignment

• KPI orientation

• Platform integration

• Interface management

• APIs

• Microservices

• Data-driven product management

Conceptualization of the global, central, and future-proof Volkswagen website. For all development steps, a continuous optimization loop is implemented as an infinity loop. New focus areas are "Mobile First" and "Personalization". Analytics and tracking become more important in the decision-making process. The UX score, determined based on user labs and other measures, is a key part of KPI management reporting.

• Developed strategic themes and concepts

• Defined IT testing framework and development formats

• Prioritized user interests for the information architecture

• Acted as central contact for all research methods and processes

• Stakeholder management for dealers & markets

• Created UX/CX knowledge base and actively implemented it in the program

• Systematized research and UX knowledge base

• Established guidelines as core requirements for contributors

• Delivered UX score, operating model, user days, international labs

• Set up qualitative and quantitative testing formats

• UX score

• User labs

• Adobe Analytics

• Confluence

• Jira

• Infinity loop

Set up and governance of a central research and insight setup for IT initiatives. This setup serves to scale data-driven product management and support strategic decisions across markets, products, and brands. As part of the development process, test formats were implemented and standards were established.

• Optimized program/team setup

• Analyzed and structured customer journeys

• Developed user-centered design & test formats

• Established company-wide standards

• Transferred methods and knowledge (including eCommerce) to group-wide partner departments

• Defined actions and requirements based on insights

• Tendered service providers and software

• Established data-driven product management with KPI and tracking foundations

• Developed basics for content personalization

• Budget management

• Built the foundation for data-driven development and continuous optimization

• Increased transparency across 100+ journeys and top 10 tasks

• Built KPI and tracking logic for 8 teams and 20+ product areas

• Improved prioritization based on usage and performance data

• Adobe & Google Analytics

• UserZoom

• Adobe Experience Manager AEM6

• CX research

• Funnel analysis

• KPI/tracking frameworks

• Agile/hybrid project management

The IT landscape was adapted to the designed user journey models. The goal was to consolidate backend systems for optimized data delivery. The IT system architecture was better integrated, leading to a unified and significantly improved user experience on the website.

• Evaluated stakeholder needs and derived strategic goals

• Integrated requirements from the user journey models

• Developed premises for IT system harmonization and process optimization

• Realized a sustainable, customer-centered future strategy

• Preparatory measures to address upcoming software systems around e-mobility, online services, and after-sales CRM

• Created the foundation for a transparent data and system architecture

• Established interface documentation for implementation and operation

• Unified user experience across systems and touchpoints

• Strengthened competitive advantages through higher integration and better user guidance

• AWS Cloud

• Adobe Experience Manager (AEM6)

• Salesforce

• Customer journey mapping

• Touchpoint analysis

• Ecosystem map

• Funnel model

Agile delivery and project management consulting for an international Mercedes-Benz AEM6 campaign project, focusing on collaboration, delivery structure, and rollout preparation for 30 markets. Supported planning, requirements, and cross-team coordination in the international campaign environment.

• Led cross-team coordination in the AEM6 project environment

• Structured processes and responsibilities in the delivery setup

• Supported project planning and requirements management

• Assisted with delivery preparation for the international rollout

• Introduced agile collaboration formats for remote teams

• Provided operational consulting in project management, development, and vendor management

• Stabilized project collaboration in the international delivery setup

• Embedded agile collaboration formats in the remote setup

• Set up robust project planning and delivery structure for 30 markets

• Improved coordination between project management, development, and vendors

• Agile project management

• Requirements management

• Remote collaboration

• Rollout management

• Vendor management

• ITIL-based project planning

• AEM6

• Confluence

• Jira

Led consulting and delivery setups to enhance agile collaboration, project standards and digital product experiences in multiple corporate projects. Managed two teams and several digital initiatives.

• Led two teams with about 20 employees

• Oversaw four major corporate projects from concept to implementation

• Coached teams and the organization on agile roles and frameworks

• Standardized project standards and ways of working

• Applied Scrum, Kanban and Lean principles in delivery

• Provided strategic advice and led pitches for digital client initiatives

• Supported test-driven development and continuous integration

• Unified agile collaboration and project standards across multiple initiatives

• Advanced delivery structures and methodological maturity in project teams

• Professionalized digital project delivery through coaching and standardization

• Transferred strategic consulting and pitch work into robust implementation structures

• Scrum

• Kanban

• Lean principles

• Team coaching

• Project standardization

• Strategic consulting

• Confluence

• Jira

• AEM 6

• Adobe Analytics

• AWStats

• HTML5

• CSS3

• Test-driven development

• Continuous integration

Freelance consulting and project management mandate focusing on client management, relaunch initiatives and conceptual development of digital platform solutions. Advised international key accounts and explored new web and mobile topics.

• Advised international key accounts on digital initiatives and online strategies

• Managed and controlled relaunch and web projects

• Designed portal, web TV and community solutions

• Developed online marketing strategies

• Explored new web and mobile topics for clients and agency business

• Advised on digital brand and communication approaches

• Supported new client acquisition, proposals and consulting situations

• Structurally organized relaunch and digital initiatives in various client contexts

• Closely linked client consulting, project management and acquisition in daily agency work

• Introduced new digital topics in consulting, concept development and client dialogue

• Developed platform, content and marketing approaches for various user scenarios

• Project management

• Project controlling

• Client consulting

• Online marketing strategy

• Portal and community design

• Brand consulting

• Reference projects:

• Das Erste / ARD (Munich / Mainz, Germany): Further development of the ARD Player 2.x for audio and video offerings. Usability, SEO and design in the broadcaster context.

• Springer Science+Business Media (Heidelberg, Germany): Relaunch of springer.com with a digital realignment. Brand architecture and online marketing.

• Walt Disney Studios Motion Pictures Austria (Vienna, Austria): Relaunch of movienews.at with an online media library based on streaming technology.

First IT and international project experience at trade shows.