Chris Wolf-IT PROJECT MANAGEMENT | PROGRAM MANAGEMENT | STRATEGY CONSULTING
Check rate
Experience
Senior Strategy Advisor, Transformation Lead – program realignment with target picture, governance, and priority steering
Sparkassen-Finanzgruppe | S-Communication Services
In-house consulting provider and driver of transformation within the group, multi-stakeholder environment and C-level.
Realignment and stabilization of a cross-functional transformation and scaling program within the group. Sharpening the target picture, priorities, and set of measures, as well as building reliable governance, planning, and steering structures. Structuring roles, responsibilities, and strategic initiatives while including AI and IT automation ideas.
Designed program realignment and project portfolio management
Developed strategy model and target picture for IT projects
Structured portfolio, roadmap, and priorities
Established governance and regular meetings
Worked out operating model for flagship projects
Assessed AI and automation ideas
Clarified roles and responsibilities
Implemented change measures
Developed, moderated, and evaluated workshops
Transformed 17 initiatives into a steering model
Increased transparency and decision-making ability
Strengthened commitment in steering
Sharpened the operating model structurally
Integrated three top-5 institutes
Involved over 80% of stakeholders
Governance
Portfolio steering (PPM)
Change management
Artificial intelligence
Workflow automation
AI use case assessment
Confluence
Jira
Stakeholder management
Business Owner, Project Lead – platform integration of OneHub, One.Shop, and online services in a SAFe/NPO context.
Volkswagen
As part of the group-wide realignment of Marketecture 2.0 and New Product Organization, OneHub was integrated into a SAFe-based steering and delivery model. The goal was to reliably align platform strategy, prioritization, and the interaction between business, IT, and delivery across teams, markets, and related digital services. For this purpose, decision-making, KPI, and coordination logic were sharpened, and OneHub was strengthened as a data-based foundation for steering and further development. This improved commitment, transparency, and scalability in the platform context.
Steered the business-side platform direction of OneHub in the SAFe/NPO context
Coordinated between business, IT, markets, and delivery units as central SPOC
Coordinated prioritization and delivery alignment in scaled agile structures
Prepared decision needs for management, business units, and delivery
Assessed architecture, integration, and dependency issues in the platform context
Helped shape KPI, OKR, and reporting logic for product steering
Supported data-based personalization and development ideas
Supported the scaling of OneHub into market and service contexts
Positioned OneHub in the SAFe context as a relevant pilot and scaling setting within 9 months
Built decision and prioritization logic in the platform context
Strengthened data-based steering through KPI, OKR, and reporting logic
Improved business-IT alignment across 7 teams and delivery units
Created the basis for data-based personalization and further development
Structurally anchored and made the platform strategy usable in the brand environment
SAFe
Business ownership
Platform strategy
Stakeholder management
Business-IT alignment
KPI focus
Platform integration
Interface management
APIs
Microservices
Data-based product steering
Agile Coach, Scrum Master – operating model for agile work and introduction of Scrum & Kanban
Volkswagen
As part of the relaunch of the global website, a shift of the program setup from waterfall to agile ways of working was planned. Scrum with Kanban elements was introduced. The program structure, including all internal and external teams, was adjusted accordingly.
Developed an agile IT project structure
Introduced agile project management
Professionalized / scaled product management
Adapted planning methods to a flexible way of working
Introduced roles with more freedom
Piloted Lean UX to achieve fast and scalable testing methods (national and international)
Established a Scrumban and agile-hybrid project management framework
Increased flexibility when priorities changed
Reduced bottlenecks and improved utilization
Improved collaboration with customers
Scrum
Kanban
Confluence
Jira
Agile / Hybrid project management
Project Lead – Volkswagen Experience & Frontend Strategy
Volkswagen
Concept for a global, central, and future-proof Volkswagen website. For all development steps, a continuous optimization loop in the form of an infinity loop was implemented. The new focus areas are "mobile first" and "personalization." In the decision-making process, analytics and tracking are becoming increasingly important. The UX score, which is determined based on user labs and other measures, is an essential part of KPI management reporting.
Developed strategic topics and concepts
Defined IT testing framework and development formats
Prioritized user interests for the design of the information architecture
Central contact person for all research methods and processes
Stakeholder management for dealers and markets
Built and actively implemented UX/CX knowledge base in the program
Systematized research and UX knowledge base
Guidelines as core requirements for contributors
UX score, operating model, user days, international labs
Qualitative and quantitative testing formats
UX score
User labs
Adobe Analytics
Confluence
Jira
Infinity loop
Digital Product Strategy Lead – relaunch of VW OneHub global website for 112 countries
Volkswagen
As part of the strategic repositioning, a relaunch of the global brand websites for passenger cars and commercial vehicles was carried out. A new design and a new information architecture were conceived and implemented. A new vehicle configurator was developed that now covers the full model range. A new personal area for users and a separate e-mobility section were added. Backend systems were optimized for better performance and efficiency.
Promoted lean development and synergies across teams
Stakeholder management representation in the group environment (powerhouse)
Managed project risks and issues
Prioritized user interests for the design of the information architecture
Provided methodical support in developing the new information architecture
Supported the global rollout
Simplified user journeys
Project communication to the markets
Rollout of the new websites in 112 countries
Global rollout of dealer websites
New concept for models and product lines
Key contributions to communication and brand strategy
Adobe Experience Manager (AEM 6)
Adobe Analytics
Confluence
Jira
VW applications
VW backend systems
Program Lead – Operating Model for Systemic User Testing
Volkswagen
Set up and governed a central research and insight setup for IT projects. This setup is used to scale data-driven product steering and support strategic decisions across markets, products, and brands. As part of the development process, test formats were implemented and standards were established.
Optimized program/team setup
Analyzed and structured customer journeys
Developed user-centered design and test formats
Established company-wide standards
Transferred methods and knowledge (including eCommerce) to partner departments across the group
Defined actions and requirements based on insights
Managed tenders for service providers and software
Established data-driven product steering through KPI and tracking foundations
Developed foundations for content personalization
Budget management
Built the basis for data-driven development and continuous optimization
Increased transparency across 100+ journeys and top-10 tasks
Built KPI and tracking logic for 8 teams and 20+ product areas
Improved prioritization based on usage and performance data
Adobe & Google Analytics
UserZoom
Adobe Experience Manager AEM6
CX Research
Funnel Analysis
KPI/Tracking Frameworks
Agile / Hybrid Project Management
Digital Product Strategy Lead, Project Lead – Transformation to a User-Centered Website
Volkswagen
The goal of the project was to put users at the center. To do this, a comprehensive user journey was developed. Based on this, a strategy was designed that provides for the integration of user scenarios into the entire development process and for continuous review of these scenarios.
Developed an overarching digital product strategy
Created a clear target picture for the customer experience
Defined strategic focus areas, priorities, and roadmap
Designed a governance model
Stakeholder management (business units, IT, and management)
Structured and simplified complex requirements
Designed, moderated, and followed up on workshops
Presented to C-level, conferences, and decision-making bodies
Budget management
Integrated the strategy and its measurability into all processes
Created the basis for data-based product steering across 30 teams and 50 products
Anchored process control from first product idea through user research to prioritized implementation
Established the customer journey model as the basis for user-centered product development and prioritization
Strategy model for online ecosystem web, apps, and social media integration
Sustainable efficiency gains in decision-making processes, KPIs, and roles
Agile / Hybrid Project Management
UX/CX Research
Survey & Lab Setups
Interviews
Workshops
Presentations
Benchmarking/Competitive Analysis
Business Analyst, Project Lead – Consolidation of the Global Marketing IT Architecture & Platform Integration
Volkswagen
The IT landscape was aligned with the designed user journey models. The goal was to consolidate the backend systems for improved data delivery. The IT system architecture was better integrated, leading to a more unified and clearly improved user experience on the website.
Evaluated stakeholder needs and derived strategic goals
Integrated requirements from the user journey models
Developed principles for IT system harmonization and process optimization
Created the basis for a sustainable customer-centered future strategy
Prepared measures to include upcoming software systems around e-mobility, online services, and after-sales CRM
Created the basis for a transparent data and system architecture
Established interface documentation for implementation and operations
Unified the user experience across systems and touchpoints
Strengthened competitive advantages through higher integration and better user guidance
AWS Cloud
Adobe Experience Manager (AEM6)
Salesforce
Customer Journey Mapping
Touchpoint Analysis
Ecosystem Map
Funnel Model
Project Lead
UDG United Digital Group
Cross-site transformation mandate to improve IT-business alignment, collaboration, and operational steering in a digital agency active across Europe. Focus on introducing and harmonizing central collaboration and campaign tools as well as structurally connecting business, IT, and delivery across six locations.
Steered IT-business alignment across locations
Structured communication and work formats across teams
Introduced and rolled out collaboration and campaign tools
Established agile principles and project management routines
Supported sprint planning, prioritization, and retrospectives
Strengthened knowledge sharing and transparency across locations
Closer organizational and operational alignment between business and IT
Established more consistent collaboration and communication structures across six locations
Improved transparency, knowledge sharing, and synergies for more than 100 employees
Anchored agile ways of working and reliable team routines in the organization
Successfully rolled out tool-supported collaboration within four months
IT-Business Alignment
Agile Transformation
Change Management
Rollout Management
Stakeholder Management
Confluence
Jira
Slack
SAP Service Cloud
Swat.io
Hootsuite
Agile Coach, Scrum Master
Artificial Rome
Agile delivery and project management consulting for an international Mercedes-Benz AEM6 campaign project with a focus on collaboration, delivery structure, and rollout preparation for 30 markets. Support for planning, requirements, and cross-team coordination in an international campaign environment.
Led cross-team coordination in the AEM6 project environment
Structured processes and responsibilities in the delivery setup
Supported project planning and requirements management
Accompanied delivery preparation for the international rollout
Introduced agile collaboration formats for remote teams
Advised project management, development, and service providers operationally
Stabilized project collaboration in the international delivery setup
Anchored agile collaboration formats in the remote setup
Set up project planning and delivery structure reliably for 30 markets
Improved coordination between project management, development, and service providers
Agile Project Management
Requirements Management
Remote Collaboration
Rollout Management
Service Provider Management
ITIL-Oriented Project Planning
AEM 6
Confluence
Jira
Interim Director Digital Consulting
Strichpunkt Design
Interim leadership of a transformation and consulting assignment to further develop digital strategies, delivery structures, and ways of working for key clients. Steering a 3-phase model from analysis to strategy to implementation, as well as leading the online unit.
Set up a 3-phase model for analysis, strategy, requirements, and implementation
Coordinated over 70 employees across two locations
Led the online unit and advised key clients strategically
Managed a global corporate web project on AEM 6.0
Introduced incremental product development and agile ways of working
Helped develop new business and delivery in the agency environment
Made digital initiatives easier to manage across two locations
Further developed collaboration and delivery structures for over 70 employees
Standardized and professionalized delivery structures in the online unit
Anchored agile and incremental ways of working in project business
Structurally advanced a global web relaunch initiative on AEM 6.0
Digital strategy development
Change management
Agile ways of working
Incremental product development
Stakeholder management
AEM 6.0
Confluence
Jira
MS Project
Team Lead Digital Consulting, Agile Project Management
C3 Creative Code and Content
Led consulting and delivery setups to further develop agile collaboration, project standards, and digital product experiences in several company projects. Managed two teams and steered multiple digital initiatives.
Led two teams with around 20 employees
Managed four major company projects from concept to implementation
Coached teams and the organization on agile roles and frameworks
Standardized project standards and ways of working
Applied Scrum, Kanban, and Lean principles in delivery
Took on strategic consulting and pitch leadership for digital client initiatives
Supported test-driven development and continuous integration
Standardized agile collaboration and project standards across multiple initiatives
Further developed delivery structures and methodological maturity in project teams
Professionalized digital project delivery through coaching and standardization
Turned strategic consulting and pitch work into reliable delivery structures
Scrum
Kanban
Lean principles
Team coaching
Project standardization
Strategic consulting
Confluence
Jira
AEM 6
Adobe Analytics
AWStats
HTML5
CSS3
Test-driven development
Continuous integration
Senior Project Manager, Product Owner
IBM iX | Aperto
Strategic client consulting, management of complex web and platform initiatives, and establishment of agile project methods in delivery and client settings. Responsibility for product ownership, requirements, and release management.
Advised clients strategically on digital platforms, requirements, and delivery models
Managed web, portal, and relaunch projects in existing-client and acquisition settings
Responsible for backlog, requirements, and release management
Built agile project methods and product ownership in project contexts
Further developed team, delivery, and collaboration structures
Coached teams in agile methods, roles, and rituals
Led pitch, proposal, and planning situations for new business
Responsible for quality, prioritization, risks, and operational control
Professionally improved delivery and collaboration across several initiatives
Anchored agile ways of working and reliable team structures in the project environment
Translated strategic requirements into solid delivery logic
Contributed to a profit increase of over 280% within three years
Scrum
Agile coaching
Product ownership
Requirements management
Release management
Confluence
Jira
Magnolia CMS
SharePoint
HTML
CSS
Reference projects:
Migros Cooperative Federation (Zurich, Switzerland): Relaunch and continuous development of core Migros web platforms. Product ownership, agile coaching, and backlog management.
European Parliament (Brussels, Belgium): Concept and delivery of an online aggregator for social media channels. Project management and client-facing consulting.
International vehicle and machinery company (Munich, Germany): Strategic consulting and pitch leadership for a global corporate website initiative. Rollout strategy and project planning.
Project Manager, Key Account Management
DMC Group
Freelance consulting and project management assignment with a focus on client steering, relaunch initiatives, and conceptual development of digital platform solutions. Consulted international key accounts and opened up new web and mobile topic areas.
Advised international key accounts on digital initiatives and online strategies
Managed and controlled relaunch and web projects
Designed portal, web-TV, and community solutions
Developed online marketing strategies
Opened up new web and mobile topic areas for clients and agency business
Advised on digital brand and communication approaches
Supported new client acquisition as well as proposal and consulting situations
Structured relaunch and digital initiatives reliably in different client settings
Closely linked client consulting, project management, and acquisition in day-to-day agency work
Brought new digital topics into consulting, concept work, and client dialogue
Developed platform, content, and marketing approaches for different use cases
Project management
Project controlling
Client consulting
Online marketing strategy
Portal and community concept development
Brand consulting
Reference projects:
Das Erste / ARD (Munich / Mainz, Germany): Further development of the ARD Player 2.x for audio and video offerings. Usability, SEO, and design in a broadcaster setting.
Springer Science+Business Media (Heidelberg, Germany): Relaunch of springer.com with a digital realignment. Brand architecture and online marketing.
Walt Disney Studios Motion Pictures Austria (Vienna, Austria): Relaunch of movienews.at with an online media library based on streaming technology.
IT Project Staff
Siemens Automation & Drives
Early career position with a focus on IT project experience in the Automation & Drives area.
IT Project Associate
NürnbergMesse Group
First IT and international project experience in the trade fair environment.
IT Project Associate
BinTec Solutions
First experience in IT projects.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Automotive, Information Technology, Media and Entertainment, Manufacturing, and Banking and Finance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Project Management, Information Technology, Product Development, Marketing, Strategy, and Research and Development.
Summary
Since the start of my career, I have developed a passion for the internet, digital media, IT tools, and software. Over nearly 30 years, I have built up a broad base of experience.
My quick understanding and analytical thinking allow me to grasp complex requirements fast and implement them efficiently and in a goal-oriented way. I am proactive and also bring strong team skills. I work confidently in international organizations and can convince people at all management levels.
Working with classic project management methods is a solid foundation, but today I prefer agile ways of working to achieve better results more efficiently. In workshops, I deliver strong results through structured approaches.
From the very beginning, using budgets efficiently in all project phases has been a top priority for me. I prefer a practical, rational, and pragmatic way of working. Even with all the complexity and dynamics of today’s projects, I never lose sight of the goals and I also never forget the fun of working together.
Skills
Focus
- It Project Management In Complex Stakeholder And Delivery Settings
- Establishing Reliable Governance, Reporting, And Decision-Making Structures
- Managing Dependencies, Risks, Roadmaps, And Escalations
- Reliable Translation Between Management Needs And Technical Implementation
- Strategic Direction And Organization For Solid Project Portfolio Management
- Business-Based Prioritization In Complex Implementation And Goal Conflicts
- Structured Preparation Of Complex Topics For Sound Decisions
- Clear And Convincing Communication Across Hierarchies And Functions
- Strong Commitment In Coordination, Follow-Up, And Collaboration
Methods & Systems (Selection)
- Pmp | Safe | Scrum | Prince2 Agile | Itil 4 | Okr | Ppm
- Asana | Azure Devops | Jira | Monday.Com | Ibm Targetprocess
- Adobe Analytics | Google Analytics | Tableau | Userzoom
- Chatgpt | Claude | Gemini | Perplexity | N8n | Zapier
- Aem 6 | Adobe Experience Cloud | Aws | Salesforce Marketing Cloud
- Ms Teams | Slack | Confluence | Nextcloud
- Ms Project | Visio | Omnigraffle | Miro
Skills
- Project Leadership & Project Management: Governance | Roadmaps | Risks | Budget | Steering Committees
- Transformation: Business Readiness | Change Management | Target Picture | Operating Model | Enablement
- Stakeholder & C-Level Communication: Alignment | Conflict Resolution | Workshops
- Digital Product Development: Discovery To Delivery | Mvp | Backlog & Value Tracking
- Kpi Frameworks & Data-Based Steering: Okr Setups | Dashboards | Business Analysis
- Ai & User Intelligence: Ai Agents | Workflow Automation | Data-Based Decision Models
- Innovation Management: Business-It Alignment | Use Case Strategies | Solution Design
Languages
Education
Ohm University of Applied Sciences
Diploma in Business Informatics · Business Informatics | Business Administration · Nuremberg, Germany
Nantes Université
Erasmus study abroad · Business Informatics | Business Administration · Nantes, France
University of Applied Sciences
Intermediate diploma in Business Informatics · Business Informatics · Ingolstadt, Germany
Certifications & licenses
ITIL®4 Managing Professional
Master Management With AI (MMAI®)
OKR Coach (OKRC)
Systemic Organizational Consultant
artop Institute
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
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Calculated based on our freelancers’ daily rates as of 21 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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