Chris Wolf-IT Project Management | Program Governance | Strategy Consulting

As part of the group-wide setup of Marketecture 2.0 and the New Product Organization, OneHub was integrated into a SAFe-based control and delivery model. The goal was to align platform strategy, prioritization and collaboration between business, IT and delivery across teams, markets and adjacent digital services in a reliable way. To achieve this, decision-making, KPI and coordination logics were sharpened, and OneHub was strengthened as the data-driven basis for control and further development. This improved commitment, transparency and scalability in the platform context.

• Managed the business-side platform direction of OneHub in a SAFe/NPO context

• Acted as the central SPOC for coordination between business, IT, markets and delivery units

• Coordinated prioritization and delivery alignment in scaled agile structures

• Prepared decision-making requirements for management, departments and delivery

• Addressed architecture, integration and dependency issues in the platform context

• Shaped KPI, OKR and reporting logics for product management

• Supported data-driven personalization and development impulses

• Assisted the scaling of OneHub in market and service contexts

• Positioned OneHub in a SAFe context as a relevant pilot and scaling environment within 9 months

• Built decision-making and prioritization logics in the platform context

• Strengthened data-driven management through KPI, OKR and reporting logics

• Improved business-IT alignment across 7 teams and delivery units

• Laid the groundwork for data-driven personalization and further development

• Structurally anchored and connected the platform strategy in the brand environment

• SAFe

• Business Ownership

• Platform Strategy

• Stakeholder Management

• Business-IT Alignment

• KPI Orientation

• Platform Integration

• Interface Management

• APIs

• Microservices

• Data-Driven Product Management

Conceptualization of the global, central and future-proof Volkswagen website. A continuous optimization loop in the form of an Infinity Loop was implemented for all development steps. New focus areas included “Mobile First” and “Personalization”. Analytics and tracking became increasingly important in the decision-making process. The UX score, determined based on user labs and other measures, is a key part of the KPI management reporting.

• Developed strategic topics and concepts

• Defined the IT testing framework and development formats

• Prioritized user interests for designing the information architecture

• Acted as central contact for all research methods and processes

• Managed stakeholder relations with dealers and markets

• Created a UX/CX knowledge base and actively implemented it in the program

• Systematized the research and UX knowledge base

• Established guidelines as core requirements for contributors

• UX score, operating model, user days, international labs

• Qualitative and quantitative testing formats

• UX Score

• User Labs

• Adobe Analytics

• Confluence

• Jira

• Infinity Loop

Set up and governed a central research and insight setup for IT projects. This setup is used to scale data-driven product management and support strategic decisions across markets, products, and brands. As part of the development process, test formats were implemented and standards were established.

• Program/team setup optimized

• Analyzed and structured customer journeys

• Developed user-centered design and test formats

• Established company standards

• Transferred methods and knowledge (including eCommerce) to global partner departments

• Defined actions and requirements based on insights

• Tendered service providers and software

• Established data-driven product management with KPI and tracking foundations

• Developed foundations for content personalization

• Managed budget

• Laid the foundation for data-driven development and continuous optimization

• Increased transparency for 100+ journeys and top 10 tasks

• Built KPI and tracking logic for 8 teams and 20+ product areas

• Improved prioritization based on usage and performance data

• Adobe & Google Analytics

• UserZoom

• Adobe Experience Manager AEM6

• CX Research

• Funnel analysis

• KPI/tracking frameworks

• Agile/hybrid project management

The IT landscape was adapted to the designed user journey models. The goal was to consolidate backend systems for optimized data delivery. The IT system architecture was better integrated, leading to a unified and significantly improved user experience on the website.

• Evaluated stakeholder needs and derived strategic goals

• Integrated requirements from the user journey models

• Developed premises for IT system harmonization and process optimization

• Implemented a sustainable customer-centric future strategy

• Took preparatory measures to account for upcoming software systems around e-mobility, online services, and after-sales CRM

• Created the basis for a transparent data and system architecture

• Established interface documentation for implementation and operations

• Unified the user experience across systems and touchpoints

• Strengthened competitive advantages through higher integration and better user guidance

• AWS Cloud

• Adobe Experience Manager (AEM6)

• Salesforce

• Customer Journey Mapping

• Touchpoint analysis

• Ecosystem Map

• Funnel model

Agile delivery and project management consulting for an international Mercedes-Benz AEM6 campaign project, focusing on collaboration, delivery structure, and rollout preparation for 30 markets. Supported planning, requirements, and cross-team coordination in the international campaign environment.

• Led cross-team coordination in the AEM6 project environment

• Structured processes and responsibilities in the delivery setup

• Supported project planning and requirements management

• Assisted with delivery preparation for the international rollout

• Introduced agile collaboration formats for remote teams

• Provided operational consulting for project management, development, and vendors

• Stabilized project collaboration in the international delivery setup

• Embedded agile collaboration formats in the remote setup

• Established a robust project planning and delivery structure for 30 markets

• Improved coordination between project management, development, and vendors

• Agile project management

• Requirements management

• Remote Collaboration

• Rollout management

• Vendor management

• ITIL-oriented project planning

• AEM 6

• Confluence

• Jira

Management of consulting and delivery setups to further develop agile collaboration, project standards, and digital product experiences in several corporate projects. Led two teams and managed several digital initiatives.

• Led two teams with around 20 employees

• Managed four large corporate projects from concept to implementation

• Coached teams and the organization on agile roles and frameworks

• Standardized project standards and working methods

• Applied Scrum, Kanban, and Lean principles in delivery

• Provided strategic consulting and led pitches for digital client initiatives

• Supported test-driven development and continuous integration

• Unified agile collaboration and project standards across several initiatives

• Developed delivery structures and methodological maturity in project teams

• Professionalized digital project delivery through coaching and standardization

• Translated strategic consulting and pitch work into robust delivery structures

• Scrum

• Kanban

• Lean principles

• Team coaching

• Project standardization

• Strategic consulting

• Confluence

• Jira

• AEM 6

• Adobe Analytics

• AWStats

• HTML5

• CSS3

• Test-driven development

• Continuous integration

Freelance consulting and project management engagement focusing on client management, relaunch projects, and conceptual development of digital platform solutions. Advised international key accounts and developed new web and mobile topics.

• Advised international key accounts on digital initiatives and online strategies

• Managed and controlled relaunch and web projects

• Designed portal, web TV, and community solutions

• Developed online marketing strategies

• Opened up new web and mobile topic areas for clients and agency business

• Advised on digital brand and communication approaches

• Supported new client acquisition as well as proposal and consulting situations

• Structured relaunch and digital initiatives reliably across different client contexts

• Closely integrated client consulting, project management, and client acquisition in daily agency operations

• Introduced new digital topics in consulting, concept development, and client discussions

• Developed platform, content, and marketing approaches for various usage scenarios

• Project management

• Project controlling

• Client consulting

• Online marketing strategy

• Portal and community design

• Brand consulting

• Reference projects:

• Das Erste / ARD (Munich / Mainz, Germany): Further development of the ARD Player 2.x for audio and video offerings. Usability, SEO, and design in a broadcasting environment.

• Springer Science+Business Media (Heidelberg, Germany): Relaunch of springer.com with a digital realignment. Brand architecture and online marketing.

• Walt Disney Studios Motion Pictures Austria (Vienna, Austria): Relaunch of movienews.at with an online media library based on streaming technology.

First IT and international project experience in the trade fair environment.