Chris Wolf-IT PROJECT MANAGEMENT | PROGRAM CONTROL | STRATEGY CONSULTING
Check rate
Experience
Senior Strategy Advisor, Transformation Lead – Program realignment with target vision, governance, and priority management
Sparkassen-Finanzgruppe | S-Communication Services
In-house consulting service provider and driver of transformation within the network, multi-stakeholder environment and C-level.
Realignment and stabilization of an cross-functional transformation and scaling program within the network. Sharpening the target vision, priorities, and action portfolio as well as building reliable governance, planning, and steering structures. Structuring roles, responsibilities, and strategic initiatives with the inclusion of AI and IT automation impulses.
Designed program realignment and project portfolio management
Developed strategy model and target vision for IT projects
Structured portfolio, roadmap, and priorities
Established governance and regular steering meetings
Developed operating model for flagship projects
Classified AI and automation impulses
Sharpened roles and responsibilities
Implemented change measures
Designed, moderated, and evaluated workshops
Transformed 17 initiatives into the steering model
Increased transparency and decision-making ability
Strengthened reliability in steering
Sharpened the operating model structurally
Integrated three top-5 institutions
Involved more than 80% of stakeholders
Governance
Portfolio management (PPM)
Change Management
Artificial Intelligence
Workflow automation
AI use case assessment
Confluence
Jira
Stakeholder management
Business Owner, Project Lead – Platform integration of OneHub, One.Shop, and online services in a SAFe/NPO context.
Volkswagen
As part of the group-wide realignment of Marketecture 2.0 and New Product Organization, OneHub was integrated into a SAFe-based steering and delivery model. The goal was to align platform strategy, prioritization, and the collaboration between business, IT, and delivery across teams, markets, and connected digital services in a reliable way. For this purpose, decision-making, KPI, and coordination logic were sharpened, and OneHub was strengthened as a data-based foundation for steering and further development. This improved reliability, transparency, and scalability in the platform context.
Managed the business-side platform alignment of OneHub in the SAFe/NPO context
Coordinated between business, IT, markets, and delivery units as central SPOC
Coordinated prioritization and delivery alignment in scaled agile structures
Prepared decision needs for management, business units, and delivery
Assessed architecture, integration, and dependency topics in the platform context
Helped shape KPI, OKR, and reporting logic for product steering
Supported data-based personalization and development impulses
Supported the scaling of OneHub into market and service contexts
Positioned OneHub in the SAFe context as a relevant pilot and scaling environment within 9 months
Built decision and prioritization logic in the platform context
Strengthened data-driven steering through KPI, OKR, and reporting logic
Improved business-IT alignment across 7 teams and delivery units
Created the foundation for data-based personalization and further development
Anchored the platform strategy structurally in the brand environment and made it scalable
SAFe
Business Ownership
Platform strategy
Stakeholder management
Business-IT alignment
KPI orientation
Platform integration
Interface management
APIs
Microservices
Data-driven product steering
Agile Coach, Scrum Master – Operating model for agile work and introduction of Scrum & Kanban
Volkswagen
As part of the relaunch of the global website, a shift of the program setup from waterfall to agile ways of working was targeted. Scrum with Kanban elements was introduced. The program structure, including all internal and external teams, was adjusted accordingly.
Developing an agile IT project structure
Introducing agile project management
Professionalizing / scaling product management
Adapting planning methods to a flexible way of working
Introducing roles with more freedom
Piloted Lean UX to implement fast and scalable testing methods (national & international)
Established a Scrumban and agile-hybrid project management framework
Increased flexibility when priorities change
Reduced bottlenecks and improved resource utilization
Improved collaboration with customers
Scrum
Kanban
Confluence
Jira
Agile / Hybrid Project Management
Project Lead – Volkswagen Experience & Frontend Strategy
Volkswagen
Concept for the worldwide, central, and future-ready Volkswagen website. A continuous improvement loop in the form of an infinity loop is being implemented for all development steps. New focus areas are "Mobile First" and "Personalization". In the decision-making process, analytics and tracking are becoming increasingly important. The UX score, determined on the basis of user labs and other measures, is an essential part of KPI management reporting.
Developed strategic topics and concepts
Defined IT testing framework and development formats
Prioritized user interests for information architecture design
Central contact for all research methods and processes
Stakeholder management for dealers & markets
Built UX/CX knowledge base and actively implemented it into the program
Systematized research and UX knowledge base
Guidelines as core requirements for contributors
UX score, operating model, user days, international labs
Qualitative and quantitative testing formats
UX Score
User Labs
Adobe Analytics
Confluence
Jira
Infinity Loop
Digital Product Strategy Lead – Relaunch VW OneHub Global Website for 112 countries
Volkswagen
As part of the strategic repositioning, a relaunch of the global brand websites for passenger cars and commercial vehicles was carried out. A new design and a new information architecture were designed and implemented. A new vehicle configurator was developed, which now covers the full model range. A new personal area for users and a separate E-Mobility area were added. Backend systems were optimized for better performance and efficiency.
Promoted lean development and synergies across teams
Stakeholder management representation in the corporate environment (powerhouse)
Managed project risks and issues
Prioritized user interests for information architecture design
Provided methodical support for the development of the new information architecture
Supported the global rollout
Simplified user journeys
Project communication to the markets
Rollout of the new websites in 112 countries
Global rollout of dealer websites
New concept for models and product lines
Key contributions to communication and brand strategy
Adobe Experience Manager (AEM 6)
Adobe Analytics
Confluence
Jira
VW applications
VW backend systems
Program Lead – Operating Model for Systemic User Testing
Volkswagen
Set up and governed a central research and insights setup for IT projects. This setup is used to scale data-based product management and support strategic decisions across markets, products, and brands. As part of the development process, test formats were implemented and standards established.
Optimized program/team setup
Analyzed and structured customer journeys
Developed user-centered design and test formats
Established company-wide standards
Transfer of methods and knowledge (including eCommerce) to partner departments across the group
Defined measures and requirements based on insights
Managed tendering for service providers and software
Established data-based product management through KPI and tracking foundations
Developed the basis for content personalization
Budget management
Built a foundation for data-driven development and continuous optimization
Increased transparency across 100+ journeys and top-10 tasks
Built KPI and tracking logic for 8 teams and 20+ product areas
Improved prioritization based on usage and performance data
Adobe & Google Analytics
UserZoom
Adobe Experience Manager AEM6
CX Research
Funnel analysis
KPI/tracking frameworks
Agile / hybrid project management
Digital Product Strategy Lead, Project Lead – Transformation to a User-Centered Website
Volkswagen
The goal of the project was to put users at the center. For this purpose, a detailed user journey was developed. Based on this, a strategy was designed that includes integrating user scenarios into the full development process and continuously reviewing these scenarios.
Developed an overarching digital product strategy
Created a clear target vision for the customer experience
Defined strategic focus areas, priorities, and roadmap
Designed a governance model
Stakeholder management (business units, IT, and management)
Structured and simplified complex requirements
Designed, moderated, and followed up workshops
Presented to C-level, conferences, and decision-making bodies
Budget management
Integrated the strategy and its measurability into all processes
Created the basis for data-based product management across 30 teams and 50 products
Anchored process control from first product idea through user research to prioritized implementation
Established the customer journey model as the basis for user-centered product development and prioritization
Strategy model for online ecosystem web, apps, and social media integration
Sustainable increase in efficiency of decision-making processes, KPIs, and roles
Agile / hybrid project management
UX/CX research
Survey and lab setups
Interviews
Workshops
Presentations
Benchmarking / competitor analysis
Business Analyst, Project Lead – Consolidation of the Global Marketing IT Architecture & Platform Integration
Volkswagen
The IT landscape was adapted to the designed user journey models. The goal was to consolidate backend systems for optimized data delivery. The IT system architecture was better integrated, which led to a standardization and clear improvement of the user experience on the website.
Evaluated stakeholder needs and derived strategic goals
Integrated requirements from the user journey models
Developed assumptions for IT system harmonization and process optimization
Delivered a sustainable customer-focused future strategy
Prepared measures to take upcoming software systems into account around e-mobility, online services, and after-sales CRM
Created the basis for a transparent data and system architecture
Established interface documentation for implementation and operations
Unified the user experience across systems and touchpoints
Strengthened competitive advantages through higher integration and better user guidance
AWS Cloud
Adobe Experience Manager (AEM6)
Salesforce
Customer journey mapping
Touchpoint analysis
Ecosystem map
Funnel model
Project Lead
UDG United Digital Group
Cross-site transformation mandate to improve IT-business alignment, collaboration, and operational control in a digital agency operating across Europe. Focus on introducing and harmonizing central collaboration and campaign tools, as well as structurally connecting business, IT, and delivery across six sites.
Managed IT-business alignment across locations
Structured communication and working formats across teams
Introduced and rolled out collaboration and campaign tools
Established agile principles and project management routines
Supported sprint planning, prioritization, and retrospectives
Strengthened knowledge sharing and transparency across locations
Brought business and IT closer together on an organizational and operational level
Established more consistent collaboration and communication structures across six locations
Improved transparency, knowledge sharing, and synergies for over 100 employees
Anchored agile ways of working and reliable team routines in the organization
Successfully rolled out tool-based collaboration within four months
IT-business alignment
Agile transformation
Change management
Rollout management
Stakeholder management
Confluence
Jira
Slack
SAP Service Cloud
Swat.io
Hootsuite
Agile Coach, Scrum Master
Artificial Rome
Agile delivery and project management consulting for an international Mercedes-Benz AEM6 campaign project with a focus on collaboration, delivery structure, and rollout preparation for 30 markets. Support with planning, requirements, and team coordination in an international campaign environment.
Led cross-team coordination in the AEM6 project environment
Structured processes and responsibilities in the delivery setup
Supported project planning and requirements management
Accompanied delivery preparation for the international rollout
Introduced agile collaboration formats for remote teams
Advised project management, development, and service providers on an operational level
Stabilized project collaboration in the international delivery setup
Anchored agile collaboration formats in the remote setup
Built a solid project planning and delivery structure for 30 markets
Improved coordination between project management, development, and service providers
Agile project management
Requirements management
Remote collaboration
Rollout management
Service provider management
ITIL-oriented project planning
AEM 6
Confluence
Jira
Interim Director Digital Consulting
Strichpunkt Design
Interim leadership of a transformation and consulting assignment to further develop digital strategies, delivery structures, and ways of working for key clients. Managed a 3-phase model from analysis through strategy to implementation and led the Online Unit.
Set up a 3-phase model for analysis, strategy, requirements, and implementation
Coordinated over 70 employees across two locations
Led the Online Unit and advised key clients strategically
Managed a global company web project on AEM 6.0
Introduced incremental product development and agile ways of working
Helped shape new business and delivery in an agency environment
Improved steering of digital initiatives across two locations
Further developed collaboration and delivery structures for over 70 employees
Standardized and professionalized delivery structures in the Online Unit
Anchored agile and incremental ways of working in project business
Structurally advanced a global web relaunch initiative on AEM 6.0
Digital strategy development
Change management
Agile ways of working
Incremental product development
Stakeholder management
AEM 6.0
Confluence
Jira
MS Project
Team Lead Digital Consulting, Agile Project Management
C3 Creative Code and Content
Led consulting and delivery setups to further develop agile collaboration, project standards, and digital product experiences across several company projects. Led two teams and managed multiple digital initiatives.
Led two teams with around 20 employees
Managed four major company projects from concept to implementation
Coached teams and the organization on agile roles and frameworks
Standardized project standards and ways of working
Applied Scrum, Kanban, and Lean principles in delivery
Took on strategic consulting and pitch leadership for digital client initiatives
Supported test-driven development and continuous integration
Standardized agile collaboration and project standards across multiple initiatives
Further developed delivery structures and methodological maturity in project teams
Professionalized digital project delivery through coaching and standardization
Turned strategic consulting and pitch work into solid delivery structures
Scrum
Kanban
Lean principles
Team coaching
Project standardization
Strategic consulting
Confluence
Jira
AEM 6
Adobe Analytics
AWStats
HTML5
CSS3
Test-driven development
Continuous integration
Senior Project Manager, Product Owner
IBM iX | Aperto
Strategic client consulting, management of complex web and platform projects, and establishment of agile project methods in delivery and client settings. Responsible for product ownership, requirements, and release management.
Advised clients strategically on digital platforms, requirements, and implementation models
Managed web, portal, and relaunch projects in existing accounts and new business
Responsible for backlog, requirements, and release management
Built agile project methods and product ownership in project settings
Further developed team, delivery, and collaboration structures
Coached teams in agile methods, roles, and rituals
Led pitch, proposal, and planning situations for new business
Responsible for quality, prioritization, risks, and operational steering
Professionally improved delivery and collaboration across multiple initiatives
Anchored agile ways of working and reliable team structures in project environments
Translated strategic requirements into solid implementation approaches
Contributed to a profitability increase of over 280% within three years
Scrum
Agile coaching
Product ownership
Requirements management
Release management
Confluence
Jira
Magnolia CMS
SharePoint
HTML
CSS
Reference projects:
Migros Cooperative Federation (Zurich, Switzerland): Relaunch and continuous development of key Migros web platforms. Product ownership, agile coaching, and backlog management.
European Parliament (Brussels, Belgium): Concept and delivery of an online aggregator for social media channels. Project management and client-facing consulting.
International vehicle and mechanical engineering company (Munich, Germany): Strategic consulting and pitch leadership for a global corporate website initiative. Rollout strategy and project planning.
Project Manager, Key Account Management
DMC Group
Freelance consulting and project management assignment with a focus on client steering, relaunch projects, and conceptual development of digital platform solutions. Consulting for international key accounts and expansion into new web and mobile topics.
Advised international key accounts on digital initiatives and online strategies
Managed and controlled relaunch and web projects
Developed portal, web TV, and community solutions
Developed online marketing strategies
Opened up new web and mobile topics for clients and the agency business
Advised on digital brand and communication approaches
Supported new customer acquisition as well as proposal and consulting situations
Structured relaunch and digital projects reliably in different client contexts
Closely linked client consulting, project steering, and acquisition in day-to-day agency work
Brought new digital topics into consulting, concept work, and client discussions
Developed platform, content, and marketing approaches for different use cases
Project steering
Project controlling
Client consulting
Online marketing strategy
Portal and community concept development
Brand consulting
Reference projects:
Das Erste / ARD (Munich / Mainz, Germany): Further development of the ARD Player 2.x for audio and video offers. Usability, SEO, and design in a broadcaster environment.
Springer Science+Business Media (Heidelberg, Germany): Relaunch of springer.com with a new digital direction. Brand architecture and online marketing.
Walt Disney Studios Motion Pictures Austria (Vienna, Austria): Relaunch of movienews.at with an online media library based on streaming technology.
IT Project Associate
Siemens Automation & Drives
Early career role with a focus on IT project experience in the Automation & Drives area.
IT Project Associate
NürnbergMesse Group
Initial IT and international project experience in the trade fair environment.
IT Project Associate
BinTec Solutions
Initial experience in IT projects.
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Automotive, Information Technology, Media and Entertainment, Manufacturing, and Banking and Finance.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Project Management, Information Technology, Product Development, Marketing, Strategy, and Research and Development.
Summary
Since the beginning of my career, I have developed a strong interest in the internet, digital media, IT tools, and software. Over nearly 30 years, I have built up a broad range of experience.
My quick grasp of things and my analytical thinking help me understand complex requirements quickly and implement them efficiently and in a focused way. I am proactive and also a strong team player. I work well in international organizations and can convince people at all management levels.
Working with classic project management methods is a solid foundation, but today I prefer agile ways of working to achieve better results more efficiently. In workshops, I achieve the best results with a structured approach.
From the very beginning, efficient use of budgets in all project phases has been a high priority for me. I prefer a hands-on, rational, and pragmatic way of working. Even with all the complexity and dynamics of today’s projects, I never lose sight of the goals and I also do not forget to enjoy working together as a team.
Skills
Focus
- It Project Management In Complex Stakeholder And Delivery Setups
- Establishment Of Reliable Governance, Reporting, And Decision-Making Structures
- Management Of Dependencies, Risks, Roadmaps, And Escalations
- Reliable Translation Between Management Needs And Technical Implementation
- Strategic Direction And Organization For Solid Project Portfolio Management
- Economically Sound Prioritization In Complex Implementation And Target Conflicts
- Methodical Preparation Of Complex Topics For Robust Decisions
- Clear And Convincing Communication Across Hierarchies And Functions
- High Reliability In Coordination, Follow-Up, And Collaboration
Methods & Systems (Selection)
- Pmp | Safe | Scrum | Prince2 Agile | Itil 4 | Okr | Ppm
- Asana | Azure Devops | Jira | Monday.Com | Ibm Targetprocess
- Adobe Analytics | Google Analytics | Tableau | Userzoom
- Chatgpt | Claude | Gemini | Perplexity | N8n | Zapier
- Aem 6 | Adobe Experience Cloud | Aws | Salesforce Marketing Cloud
- Ms Teams | Slack | Confluence | Nextcloud
- Ms Project | Visio | Omnigraffle | Miro
Skills
- Project Leadership & Project Management: Governance | Roadmaps | Risks | Budget | Steering Committees
- Transformation: Business Readiness | Change Management | Target Operating Model | Operating Model | Enablement
- Stakeholder & C-Level Communication: Alignment | Conflict Resolution | Workshops
- Digital Product Development: Discovery-To-Delivery | Mvp | Backlog & Value Tracking
- Kpi Frameworks & Data-Driven Control: Okr Setups | Dashboards | Business Analysis
- Ai & User Intelligence: Ai Agents | Workflow Automation | Data-Driven Decision Models
- Innovation Management: Business-It Alignment | Use Case Strategies | Solution Design
Languages
Education
Ohm University of Applied Sciences
Diploma in Business Informatics · Business Informatics | Business Administration · Nuremberg, Germany
Nantes Université
Erasmus study abroad · Business Informatics | Business Administration · Nantes, France
University of Applied Sciences
Pre-Diploma in Business Informatics · Business Informatics · Ingolstadt, Germany
Certifications & licenses
Certified Scrum Product Owner (CSPO)
ITIL®4 Managing Professional
Master Management With AI (MMAI®)
OKR Coach (OKRC)
PMI Project Management Professional
PRINCE2 Agile Practitioner
Professional Scrum Master (PSM I)
SAFe Advanced Scrum Master (SASM)
Systemic Organizational Consultant
artop Institute
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
Similar Freelancers
Discover other experts with similar qualifications and experience
Christoph Hansen
Thorsten Heintke
Thomas Czech
Sascha Jürgens
Achim Klein
Peter Jetter
Jens Reichert
Michael Henze
Thomas Müller
Ole Himmel
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Senior Strategy Advisor, Transformation Lead – Program realignment with target vision, governance, and priority management
Roland Castringius
Achim Klein
Jens Reichert
Michael Thiemann
Thomas Sternkopf
Nicole Neumeister
Benedikt Irsch
Christoph Hansen
Ralf Barthel
Luca Pacor
Nearby freelancers
Professionals working in or nearby Berlin, Germany
Nune Isabekyan
Andreas Rühl
Christian Pestel
Anastasia Stokes
Anett Kriska
Benjamin Quecke
Piet Quade
Chintan Padaliya
Egon Maier
Lucia Papa
Most recent projects
FRATCH works with many companies and recruitment agencies. Here you will find our recently posted projects and opportunities.
