Find the best Heads of Digital in Germany matched in minutes from over 15,000 CVs with the power of AI.
Bring in a Head of Digital for digital strategy, channel performance, platform roadmaps, and team leadership across web, app, CRM, and content. Get fast, precise matching with vetted, available freelancers.
About the role
What they own
A Head of Digital sets the direction for digital growth and makes sure execution follows the plan. The role connects business goals with channels, content, product, data, and technology.
- Define digital strategy and priorities
- Align SEO, paid media, social, email, and web
- Improve websites, landing pages, and conversion paths
- Work with product, IT, sales, and marketing teams
- Set KPIs and turn reporting into action
Typical assignments
Companies bring in a Head of Digital when they need senior leadership for a new setup, a change in direction, or a gap in the team. Common freelance work includes campaign oversight, website relaunches, CRM improvements, and digital operating model design.
In Germany, this often means working with international teams, local marketing leads, and technical stakeholders across head office and regional units. Clear communication in English is common, while German helps when the role touches local markets, agencies, or internal change work.
Skills that matter
A strong Head of Digital understands both strategy and delivery. They know how to connect brand, performance, content, and user experience without losing sight of the numbers.
- Digital strategy and channel planning
- Web analytics, dashboards, and attribution logic
- CMS, CRM, marketing automation, and martech stacks
- Conversion rate thinking and customer journey design
- Stakeholder management and team leadership
Tools and formats
The exact stack depends on the client, but the role often works across analytics, CMS, CRM, and collaboration tools. Familiarity with platforms such as Google Analytics, Adobe Analytics, HubSpot, Salesforce, content management systems, and testing tools is often useful.
Freelance Heads of Digital also help shape briefs, select agencies, review vendor work, and define ways of working. Strong professionals leave behind clear decisions, a practical roadmap, and a team that knows what to do next.
When to hire one
Bring in a freelance Head of Digital when you need senior support faster than a permanent search allows, or when the work is project-based. It is a good fit for interim cover, transformation projects, website relaunches, or a temporary boost in digital leadership.
This role is often the right choice when the company already has execution capacity but lacks someone to steer priorities, challenge assumptions, and connect the moving parts. The best freelancers make complex digital work easier to manage.
What good looks like
A strong Head of Digital is not just a coordinator. They make decisions, set direction, and keep delivery focused on business outcomes.
- Clear priorities instead of scattered activity
- Measurable improvements in traffic, leads, or conversion
- Better alignment between teams and agencies
- Strong judgment on what to stop, start, or scale
- Practical plans that match resources and timelines
Meet FRATCH Heads of Digital
Lucien André Reuter
Chief Digital Officer as a Service
Last position:
Founder and Managing Partner at NovoSign GmbH
I founded NovoSign together with two partners. There I am responsible for strategic development and operational management, from the product all the way to the business model.
This experience is especially valuable for my work as an external CDO: I know the product and founder perspective from my own responsibility, not just from consulting projects.
Stephan Schnitzler
Project and Product Leader, Consultant and Trainer
Last position:
Head of Digital Transformation EMEA at Rhenus Air & Ocean Management GmbH
Responsible for driving digital transformation and aligning country organizations with the Rhenus platform model
Initiated the digital transformation roadmap for five countries, ensuring alignment with global group strategy
Built and led a high-performing digital transformation consulting team, expanding delivery capacity from one to three value streams and thereby fast tracking the roadmap from 3 to 2 years
Acted as strategic advocate for 5 country organizations, ensuring group-wide cross-functional alignment
Redefined business analysis into an agile approach, reducing time-to-value for platform harmonization by 50%
Jacopo Ventura
Program Manager – Digital Transformation Lead (Cross-Functional Mandate)
Last position:
Program Manager – Digital Transformation Lead (Cross-Functional Mandate) at Robert Bosch GmbH
- Manage a multi-million-€ budget for labelled data for AI products, optimising cost, capacity and commitments.
- Lead end-to-end data labelling operations across internal teams and external suppliers, ensuring on-time delivery.
- Coordinate around 200 data labellers in Asia via a local project manager.
- Establish delivery governance (KPIs and cadence) across stakeholders and suppliers to ensure quality and cost control.
- Initiate and lead a cross-functional program with Product Portfolio and Sales Controlling to improve team efficiency through digitalisation and strengthen pricing governance and long-term financial performance.
- Build an automated pricing analytics solution using Salesforce data, replacing manual spreadsheet-heavy analysis and reducing process workload by 75%.
- Identify approximately €75M revenue improvement potential across the high-impact product portfolio (2026–2028, ~3.3%) by establishing Price Change Ratio governance.
- Identify high-impact quick wins and guide implementation to improve overall departmental efficiency.
Andreas Blum
Project Lead, Digital Transformation
Last position:
Project Lead, Digital Transformation at SV Linde Tacherting e.V.
Researched, developed, and implemented comprehensive digital strategy to modernize and accelerate processes of sports club with approximately 1300 members.
System Architecture & Implementation: Conceived and set up central cost- and energy-efficient ARM-based server infrastructure.
Selected, installed, and configured open-source solutions for knowledge management, ticket booking, and member management.
Vijay Shivarudraiah
Head of Digital Product
Last position:
Head of Digital Product at Allride GmbH
- Defined and executed the end-to-end vision for Allride’s core mobility product, launching a fully functional mobile app on iOS and Android in under 3 months.
- Led product from 0 to 1 crafting roadmap, aligning teams, and driving execution to meet user needs and business objectives.
- Built a tiered S/M/L/XL subscription model based on mobility usage, launching the first MVP with built-in rewards and coupons to drive adoption of Allride’s recurring plans.
- Designed and implemented a high-conversion referral program that rewarded both referrers and invitees, driving 12% of new user acquisition through organic growth loops.
- Developed and launched Allride for Work, a B2B mobility benefit solution that enabled companies to offer sustainable commute plans to employees, driving corporate adoption and unlocking a new recurring revenue stream.
- Aligned product initiatives with sustainable mobility goals, contributing to rapid growth and early media coverage.
Brintha Koether
Experienced Digital & Transformation Manager
Last position:
Global Head of Digital Solutions, Vodafone Business at Vodafone Group plc
- Directed a 110-strong global team including data scientists, product managers, sales, operations, and developers
- Led investment and strategic reviews of scale-up ventures to drive profitability
- Developed and implemented portfolio strategy focused on IoT, AI, API platforms, and software products
- Restructured portfolio, eliminating unprofitable products and reallocating 70% of investments and resources to AI and platform development
- Delivered Vodafone’s first internal GenAI projects, enhancing sales and marketing efficiency
- Streamlined innovation strategy, reducing initiatives by 80% to focus on AI product enhancements and network APIs
Michael Reinicke
Director Digital Strategy (part-time)
Last position:
Director Digital Strategy (part-time) at VASATASCHRÖDER GmbH
- Focus on integrated comms planning, marketing consulting and brand strategy in a director role (3 direct reports)
- Providing C-level advice on brand building and management
- Responsible for major new business wins
- Strategic development of integrated marcom and brand strategy
- Clients (among others): Pfister, Mainova, Hamburger Energienetze
Rüdiger Hahn
Interim Director Digital Acquisition
Last position:
Interim Director Digital Acquisition at HABA Family Group
- Building a B2B and B2G digital strategy
- Further development of B2C performance marketing
- Building and operationalizing a KPI framework
- Project management for technology stack integration
David Rudolph
Head of Digital & Employer Marketing
Last position:
Head of Digital & Employer Marketing at SOLCOM GmbH
- Transformed the marketing department into a scalable digital unit
- Developed an employer branding strategy
- Performance recruiting
- Marketing automation project with EY
- Rebranding project
Daron Bedikian
Digital Director
Last position:
Digital Director at Bowl of Beauty
Manfred Dietz
Director - Digital Transformation Leader
Last position:
Director - Digital Transformation Leader at PMB Transfer- und Qualifizierungsgesellschaft GmbH
Discover over 15,000 top freelancers
Heads of Digital statistics
Typical experience
20 years
Average project duration
3.2 years
Certifications per freelancer
2
Top business areas
Strategy, Information Technology, Product Development
Top industries
Information Technology, Professional Services, Manufacturing
Most common languages
German, English, Spanish
Bachelor's degree or higher
90%
Master's degree or higher
60%
Doctorate
30%
Salary / Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for Heads of Digital & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Looking for clear information? Everything important about FRATCH is here
A Head of Digital leads the digital agenda across channels, content, data, and customer experience. The role usually defines priorities, coordinates teams, and makes sure website, CRM, paid media, and analytics work toward the same business goals.
Look for strategy, channel planning, stakeholder management, and a strong grip on digital tools. A good Head of Digital should be able to read performance data, steer teams, and turn fragmented activity into a clear roadmap.
A Digital Marketing Manager often focuses more on campaign execution, while a Digital Director may have a wider leadership scope across several units or markets. A Head of Digital usually sits in between, with clear ownership for digital direction, cross-channel alignment, and operational leadership.
A freelancer is a strong choice when you need senior digital leadership quickly, for a defined project, or during a transition period. It also helps when the team needs guidance now, but the long-term structure is still being shaped.
In Germany, this role is often used for website relaunches, CRM improvements, digital transformation work, and alignment between central and local teams. Many clients also need support when they want to professionalise reporting, sharpen the channel mix, or improve digital governance.
Both can work, depending on the setup. A Head of Digital can often do strategy, coordination, and reporting remotely, but on-site time helps when the role involves workshops, leadership alignment, or close work with internal teams and agencies.
Ask for concrete examples of how they improved digital performance, handled competing priorities, and worked with different stakeholders. Strong candidates explain decisions clearly, show ownership, and can connect business goals to channels, tools, and execution.
Freelancers usually want to understand scope, decision rights, team setup, and the main success criteria. They also need clarity on whether the role is advisory, hands-on, or interim leadership, so they can judge if the assignment fits their Head of Digital profile.
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Philipp Thomaschewski
FRATCH CEO
