Heads of Digital in Germany
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Meet FRATCH Heads of Digital in Germany
Christina J.
Last position:
Head of Digitalization at EVIM - Evangelischer Verein für Innere Mission in Nassau
- Reporting to the Head of the IT business unit
- Establishment and management of the digitalization unit – leading a team currently consisting of three employees
- Development of an organization-wide digitalization portfolio and digitalization strategy through 2030, including a mission statement, target vision, fields of action and specific work packages
- Analysis and structuring of the existing digitalization portfolio – creating transparency regarding initiatives, benefits, risks and dependencies
- Design of a consistent approach for recording, evaluating and prioritizing digitalization needs from the specialist departments
- Analysis and redesign of business and administrative processes – in cooperation with specialist departments, IT and central functions
- Development of structures for the digital office 2030, document and knowledge management – digital collaboration and sustainable integration of knowledge
- Supporting projects in the areas of HR, finance, M365, Power Platform, automation and AI
- Establishment of methods and formats for process management, change, participation and employee enablement
Michele H.
Last position:
Chief Digital Officer at DAT Vermögensmanagement GmbH
- Project manager for the analysis, implementation, and optimization of digital processes
- Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
- Concept and implementation of content production and marketing activities
- Project management in omnichannel marketing and process automation
- Implementation of digital tools to improve customer acquisition and support
- Internal stakeholder management and coordination of external service providers
Lucien André R.
Last position:
Founder and Managing Partner at NovoSign GmbH
I founded NovoSign together with two partners. There I am responsible for strategic development and operational management, from the product all the way to the business model.
This experience is especially valuable for my work as an external CDO: I know the product and founder perspective from my own responsibility, not just from consulting projects.
Thomas H.
Last position:
VP Digital Marketing & E-Commerce at Althoff Hotels
Strategic and operational responsibility for digital marketing, e-commerce, CRM, and social media for 16 hotels (Althoff COLLECTION, AMERON Collection, URBAN LOFT). Reporting directly to the CEO/COO.
- Digital transformation of an established luxury hotel group
- Leadership and development of the E-Commerce, Social Media & CRM team
- Strategic responsibility for all websites, voucher shops & booking engines
- Management of partner agencies (website, SEO, SEA)
- CRM-based audience analysis and campaign optimization
- Increased conversion rates and direct bookings
Hendrik H.
Last position:
Managing Director and Owner at Galloverde GmbH & Co. Kg
- Design, development, operation, and end-customer support of customized and individual software solutions
Stephan S.
Last position:
Head of Digital Transformation EMEA at Rhenus Air & Ocean Management GmbH
Responsible for driving digital transformation and aligning country organizations with the Rhenus platform model
Initiated the digital transformation roadmap for five countries, ensuring alignment with global group strategy
Built and led a high-performing digital transformation consulting team, expanding delivery capacity from one to three value streams and thereby fast tracking the roadmap from 3 to 2 years
Acted as strategic advocate for 5 country organizations, ensuring group-wide cross-functional alignment
Redefined business analysis into an agile approach, reducing time-to-value for platform harmonization by 50%
Linda F.
Last position:
Chief Product & Commercial Officer | Chief Digital Officer at Advanzia Bank S.A.
Executive and leadership responsibility: + Member of the Management Committee. + Development of the business and digital strategy. + Product and customer value management, and commercial value creation. + Management of company-wide transformation initiatives. + P&L responsibility + Leadership, development, and coaching of managers and teams.
Further details on the strategic contribution are available in the CV.
Jantien V.
Last position:
Head of Digital Experience & Marketing at B2B IT Solutions Provider
Founded and built the Marketing & Digital Experience function for a B2B IT Solutions & Service provider, evolving it into a strategic, high-performing department with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Close sparring partner to C-level and key stakeholders, with leadership responsibility across people, projects, budget, and results.
Scope & Responsibilities
- Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing department
- End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction and execution
- Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
- Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages, sales materials)
- Expansion of company's value chain by adding User Experience (UX/UI) and Interface strategy for digital business models and customer-facing solutions
- Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
- Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams
Rüdiger H.
Last position:
Interim Director Digital Acquisition at HABA Family Group
- Development of a B2B and B2G digital strategy
- Further development of B2C performance marketing
- Development and operationalization of a KPI framework
- Project management for technology stack integration
Tiffany H.
Last position:
Co-Founder | Innovation Facilitator | Creator at GrowGetters
- Built a global podcast and platform, with 150+ episodes and 35,000+ downloads in 20+ countries.
- Launched a paid membership (GrowGetters Club), growing sustainable revenue through one-off workshops and monthly membership fees.
- Earned €20,000 in incubation support via Media Lab Bayern and became a finalist (top 5) in XATHON (program by Henkel) in 2021.
- Facilitated marketing and innovation workshops for Microsoft, Figma, CreativeMornings Munich, the University of Wollongong, and local governments in NSW, Australia.
- Led content strategy, podcast production, business development, and platform growth.
- Scaled GrowGetters Club to 40+ paid members, generating a consistent revenue stream for the business.
Andreas B.
Last position:
Project Lead, Digital Transformation at SV Linde Tacherting e.V.
Researched, developed, and implemented comprehensive digital strategy to modernize and accelerate processes of sports club with approximately 1300 members.
System Architecture & Implementation: Conceived and set up central cost- and energy-efficient ARM-based server infrastructure.
Selected, installed, and configured open-source solutions for knowledge management, ticket booking, and member management.
Michael R.
Last position:
Director Digital Strategy (part-time) at VASATASCHRÖDER GmbH
- Focus on integrated comms planning, marketing consulting and brand strategy in a director role (3 direct reports)
- Providing C-level advice on brand building and management
- Responsible for major new business wins
- Strategic development of integrated marcom and brand strategy
- Clients (among others): Pfister, Mainova, Hamburger Energienetze
Jacopo V.
Last position:
Program Manager – Digital Transformation Lead (Cross-Functional Mandate) at Robert Bosch GmbH
- Manage a multi-million-€ budget for labelled data for AI products, optimising cost, capacity and commitments.
- Lead end-to-end data labelling operations across internal teams and external suppliers, ensuring on-time delivery.
- Coordinate around 200 data labellers in Asia via a local project manager.
- Establish delivery governance (KPIs and cadence) across stakeholders and suppliers to ensure quality and cost control.
- Initiate and lead a cross-functional program with Product Portfolio and Sales Controlling to improve team efficiency through digitalisation and strengthen pricing governance and long-term financial performance.
- Build an automated pricing analytics solution using Salesforce data, replacing manual spreadsheet-heavy analysis and reducing process workload by 75%.
- Identify approximately €75M revenue improvement potential across the high-impact product portfolio (2026–2028, ~3.3%) by establishing Price Change Ratio governance.
- Identify high-impact quick wins and guide implementation to improve overall departmental efficiency.
Vijay S.
Last position:
Head of Digital Product at Allride GmbH
- Defined and executed the end-to-end vision for Allride’s core mobility product, launching a fully functional mobile app on iOS and Android in under 3 months.
- Led product from 0 to 1 crafting roadmap, aligning teams, and driving execution to meet user needs and business objectives.
- Built a tiered S/M/L/XL subscription model based on mobility usage, launching the first MVP with built-in rewards and coupons to drive adoption of Allride’s recurring plans.
- Designed and implemented a high-conversion referral program that rewarded both referrers and invitees, driving 12% of new user acquisition through organic growth loops.
- Developed and launched Allride for Work, a B2B mobility benefit solution that enabled companies to offer sustainable commute plans to employees, driving corporate adoption and unlocking a new recurring revenue stream.
- Aligned product initiatives with sustainable mobility goals, contributing to rapid growth and early media coverage.
Khaled A.
Last position:
Chief Information Officer / Digital Factory Leader at EY
- Built, led, and directed a global team of 350+ FTE across Luxembourg, Germany, Poland, Romania, Tunisia, Philippines, and India to drive delivery and transformation through smart solutions and platforms.
- Managed a product/platform portfolio exceeding €25M, linking investment to measurable outcomes.
- Delivered two client-facing platforms: FMSP Financial Managed Services Platform (30+ products for Tax and Consulting) and Fund Audit Platform (Genesis).
- Launched an internal digital platform (employee facing) with 15+ tools for internal functions Finance, HR, and QRM.
- Established and executed the AI strategy (data extraction, generation, exploration) to unlock productivity and create new data driven solutions and opportunities.
- Deployed M365 Copilot, GitHub Copilot, and Copilot Agents locally in Luxembourg to more than 40% of the EY Luxembourg users.
- Led the migration of EY Luxembourg from on-prem to Microsoft Azure cloud, improving scalability, resilience, and security.
- Instituted a product-centric operating model (OKRs, portfolio & demand management, release governance) and delivery standards (DevSecOps, SRE, QA automation) with InfoSec metrics.
Discover over 15,000 top freelancers
Heads of Digital statistics
Aggregated from the professional profiles of matched freelancers.
Experience
21 years
Position duration
3.6 years
Positions per freelancer
10
Top business areas
Product Development, Information Technology, Strategy
Top industries
Information Technology, Professional Services, Education
Certification focus areas
Information Technology, Product Development, Project Management
Bachelor's degree or higher
95%
Master's degree or higher
73%
Doctorate
14%
Certifications per freelancer
3
Most common languages
German, English, Spanish
Speak two or more languages
88%
Based on our profile pool as of 26 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates for Heads of Digital in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Heads of Digital experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (77%)
- Professional Services (65%)
- Education (42%)
- Manufacturing (42%)
- Automotive (38%)
- Banking and Finance (38%)
- Media and Entertainment (38%)
- Retail (38%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the role
What they own
A Head of Digital sets the direction for digital growth and makes sure execution follows the plan. The role connects business goals with channels, content, product, data, and technology.
- Define digital strategy and priorities
- Align SEO, paid media, social, email, and web
- Improve websites, landing pages, and conversion paths
- Work with product, IT, sales, and marketing teams
- Set KPIs and turn reporting into action
Typical assignments
Companies bring in a Head of Digital when they need senior leadership for a new setup, a change in direction, or a gap in the team. Common freelance work includes campaign oversight, website relaunches, CRM improvements, and digital operating model design.
In Germany, this often means working with international teams, local marketing leads, and technical stakeholders across head office and regional units. Clear communication in English is common, while German helps when the role touches local markets, agencies, or internal change work.
Skills that matter
A strong Head of Digital understands both strategy and delivery. They know how to connect brand, performance, content, and user experience without losing sight of the numbers.
- Digital strategy and channel planning
- Web analytics, dashboards, and attribution logic
- CMS, CRM, marketing automation, and martech stacks
- Conversion rate thinking and customer journey design
- Stakeholder management and team leadership
Tools and formats
The exact stack depends on the client, but the role often works across analytics, CMS, CRM, and collaboration tools. Familiarity with platforms such as Google Analytics, Adobe Analytics, HubSpot, Salesforce, content management systems, and testing tools is often useful.
Freelance Heads of Digital also help shape briefs, select agencies, review vendor work, and define ways of working. Strong professionals leave behind clear decisions, a practical roadmap, and a team that knows what to do next.
When to hire one
Bring in a freelance Head of Digital when you need senior support faster than a permanent search allows, or when the work is project-based. It is a good fit for interim cover, transformation projects, website relaunches, or a temporary boost in digital leadership.
This role is often the right choice when the company already has execution capacity but lacks someone to steer priorities, challenge assumptions, and connect the moving parts. The best freelancers make complex digital work easier to manage.
What good looks like
A strong Head of Digital is not just a coordinator. They make decisions, set direction, and keep delivery focused on business outcomes.
- Clear priorities instead of scattered activity
- Measurable improvements in traffic, leads, or conversion
- Better alignment between teams and agencies
- Strong judgment on what to stop, start, or scale
- Practical plans that match resources and timelines
Frequently asked questions
Quick answers to the questions that come up most around Heads of Digital.
A Head of Digital leads the digital agenda across channels, content, data, and customer experience. The role usually defines priorities, coordinates teams, and makes sure website, CRM, paid media, and analytics work toward the same business goals.
Look for strategy, channel planning, stakeholder management, and a strong grip on digital tools. A good Head of Digital should be able to read performance data, steer teams, and turn fragmented activity into a clear roadmap.
A Digital Marketing Manager often focuses more on campaign execution, while a Digital Director may have a wider leadership scope across several units or markets. A Head of Digital usually sits in between, with clear ownership for digital direction, cross-channel alignment, and operational leadership.
A freelancer is a strong choice when you need senior digital leadership quickly, for a defined project, or during a transition period. It also helps when the team needs guidance now, but the long-term structure is still being shaped.
In Germany, this role is often used for website relaunches, CRM improvements, digital transformation work, and alignment between central and local teams. Many clients also need support when they want to professionalise reporting, sharpen the channel mix, or improve digital governance.
Both can work, depending on the setup. A Head of Digital can often do strategy, coordination, and reporting remotely, but on-site time helps when the role involves workshops, leadership alignment, or close work with internal teams and agencies.
Ask for concrete examples of how they improved digital performance, handled competing priorities, and worked with different stakeholders. Strong candidates explain decisions clearly, show ownership, and can connect business goals to channels, tools, and execution.
Freelancers usually want to understand scope, decision rights, team setup, and the main success criteria. They also need clarity on whether the role is advisory, hands-on, or interim leadership, so they can judge if the assignment fits their Head of Digital profile.
The average hourly rate for Heads of Digital in Germany is 126 €, which corresponds to a daily rate of about 1,011 € based on an 8-hour working day.
Of the freelancers working as Heads of Digital in Germany, 95% hold at least a Bachelor's degree, 73% hold at least a Master's degree, and 14% hold a doctorate.
On average, freelancers working as Heads of Digital in Germany have 21 years of professional experience, with a single engagement typically lasting around 3.6 years.
The most common languages among freelancers working as Heads of Digital in Germany are German (96%), English (92%), and Spanish (15%).
The most common industries among freelancers working as Heads of Digital in Germany are Information Technology (77%), Professional Services (65%), and Education (42%).
The most common business areas among freelancers working as Heads of Digital in Germany are Product Development (88%), Information Technology (85%), and Strategy (85%).
FRATCH Heads of Digital main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
