Michael R.-Director Digital Strategy (part-time)
Check rate
Experience
Director Digital Strategy (part-time)
VASATASCHRÖDER GmbH
- Focus on integrated comms planning, marketing consulting and brand strategy in a director role (3 direct reports)
- Providing C-level advice on brand building and management
- Responsible for major new business wins
- Strategic development of integrated marcom and brand strategy
- Clients (among others): Pfister, Mainova, Hamburger Energienetze
Strategy Director & Brand Consultant
Freelance
- Creative strategy work for creative companies (e.g. Scholz & Friends, häppy, VASATASCHRÖDER, Odaline, Llama League, Simon & Paul, Tumult, Higgins Design)
- Optimization of brand management & marketing strategies (e.g. BMW, RotkäppchenMumm, McDonald's Deutschland, Brooklyn Soap, gmk Markenberatung, ZEAL, Bisschop)
- Agency development work such as team management, development of leadership principles and blueprints (e.g. Scholz & Friends, VASATASCHRÖDER)
Executive Director Brand Consulting / Management Board
DIE NEUE VERNUNFT GmbH
- Holistic brand strategy as de facto CEO (15 direct reports)
- Management, financial and personnel responsibility
- C-level consulting on brand development and strategy
- Responsible for important new business activities
- Clients (among others): Evonik, Signal Iduna, Brooklyn Soap, AOK Baden-Württemberg, Wempe
Director Strategic Planning
Kolle Rebbe GmbH | Today Accenture Song
- Focus on integrated comms planning, marketing consulting and brand strategy in a director role (7 direct reports)
- Provided C-level advice on brand building and management
- Responsible for major new business wins
- Strategic development of integrated marcom and brand strategy
- Clients (among others): Zalando, Facebook, Lufthansa and Google
Team Lead Strategy
elbdudler GmbH
- Responsible for agency-wide strategic planning, influencer marketing and media planning in a director role (8 direct reports)
- Focus on comms planning, digital channel planning and brand strategy
- Lead responsibility for all new business development activities
- Strategic development of integrated marketing communications
- Clients (amongst others): Campari, Bahlsen, Edeka, PepsiCo, Johnson&Johnson and Hochland
Senior Digital Strategist
Plan.Net Hamburg GmbH | Part of Serviceplan Group
- Strategies for digital communications and marketing consultancy with a focus on brand and digital strategy in a senior role
- Strong involvement in international new business for Serviceplan Group
- Development of digital communication strategies
- Clients (among others): Continental, Beck's, Frosch and Rügenwalder Mühle
Consultant Social Media & Content Marketing
Philipp und Keuntje GmbH
- Lead responsibility for developing a new social media department in a team leader role (2 subordinates)
- Highly involved in new business activities
- Focus on integrated social media activities and management
- Clients (amongst others): Kühne, Carlsberg, Sennheiser, Deutsche Bank and Audi
Content Marketing Assistant
Catbird Seat GmbH
- Exploring the dark side of the internet in a junior role
- Focus on evolving off-page-SEO to actual content marketing
- Account management and executional responsibility
- Clients (among others): EMG, Axel Springer and Scout24
Consultant Social Media
pilot Hamburg GmbH
- Participation in developing a new social media team within the agency in an active and client-oriented junior role
- Digitization of marketing activities and social media 101
- Being the one-stop-shop for social media and digital consulting
- Clients (among others): P&G, ProSiebenSat.1 and Bacardi
Account Management Intern
adscale GmbH
- Getting to grips with digital marketing as an intern
- Managing international clients in video and display ads
- Explaining to clients what real-time-bidding is (now called “programmatic advertising”)
- Getting to know investor-backed, dynamic start-up culture
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, and Sales.
Summary
Hi, nice to meet you! Starting in the glorious times of innovative social media comms, I have spent the last fifteen years in integrated advertising and communications as a strategist and brand consultant. I developed expertise in simplifying complex challenges and generating brand value through a unique evidence-based process I call Brand OS. I feel the most pride in work that is characterised by great transformational power. I am keen to put what I have learned about building teams, creating effectiveness and growing brands to good use. Working with you could be just that. Let's find out!
Languages
Education
Hochschule für angewandtes Management Erding
B.A. · Economic Psychology · Erding, Germany · 2,3
Ludwig-Maximilians-Universität München
B.A. · Political Sciences · Munich, Germany
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Michael is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.
Michael speaks the following languages: German (Advanced), English (Advanced).
Michael has at least 14 years of experience. During this time, Michael has worked in at least 10 different roles and for 10 different companies. The average length of individual experience is 1 year and 4 months. Note that Michael may not have shared all experience and actually has more experience.
Based on recent experience, Michael would be well-suited for roles such as: Director Digital Strategy (part-time), Strategy Director & Brand Consultant, Executive Director Brand Consulting / Management Board.
Michael's most recent position is Director Digital Strategy (part-time) at VASATASCHRÖDER GmbH.
In recent years, Michael has worked for VASATASCHRÖDER GmbH, Freelance, and DIE NEUE VERNUNFT GmbH.
Michael is most experienced in industries like Advertising and Professional Services.
Michael is most experienced in business areas like Marketing, Strategy, and Sales.
Michael has recently worked in industries like Advertising and Professional Services.
Michael has recently worked in business areas like Marketing and Strategy.
Michael holds a Bachelor in Economic Psychology from Hochschule für angewandtes Management Erding and a Bachelor in Political Sciences from Ludwig-Maximilians-Universität München.
The availability of Michael needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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