Lars Studt-Commercial Growth Lead | Head of Marketing | Head of Partnerships
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Experience
Head of Marketing
1000 Satellites GmbH
Responsible for the strategic realignment and development of the marketing function in a growth phase; led a team of five direct reports
Doubled media output with the same budget; increased Marketing Qualified Leads by 50% within six months
Sharpened brand positioning for new locations and offerings and incorporated it into an integrated go-to-market strategy
Designed and managed integrated demand generation initiatives to boost utilization and demand
Closely aligned marketing and sales to optimize the customer journey and conversion
Built a scalable digital marketing and systems landscape to support sustainable growth
Head of Marketing
1000 Satellites GmbH
Responsible for the strategic realignment and development of the marketing function in a growth phase; led a team of five direct reports
Doubled media output with the same budget; increased Marketing Qualified Leads by 50% within six months
Sharpened brand positioning for new locations and offerings and incorporated it into an integrated go-to-market strategy
Designed and managed integrated demand generation initiatives to boost utilization and demand
Closely aligned marketing and sales to optimize the customer journey and conversion
Built a scalable digital marketing and systems landscape to support sustainable growth
Head of Partnerships
Hypofriend GmbH
Built the partnerships function from the ground up in a FinTech environment; functionally managed a team of six financing advisors in a matrix structure
Increased Sales Qualified Leads through the partner ecosystem by 50% within twelve months
Developed go-to-market and partner strategies to systematically tap into new revenue streams
Managed strategic partnerships with direct responsibility for commercial performance and market development
Integrated marketing, sales, and partnerships into a scalable growth model
Head of Strategic Alliances
wertfaktor Immobilien GmbH
Member of the leadership team responsible for business development, partnerships, and the company's commercial growth
Established and led a specialized team of up to twelve members
Contributed to a three-digit million euro real estate acquisition volume by the department
Built a strategic partner ecosystem with over 100 players from banking, financial services, and real estate as a key growth driver
Developed and implemented go-to-market and partner strategies to systematically open new revenue streams and sales channels
Integrated marketing, sales, and partnerships into a scalable growth model
Established KPI-based management and performance models to sustainably optimize revenue and market penetration
Brand Appearance Supervisor
Comdirect Bank
- Supervised the Comdirect Bank's brand presence and further developed the corporate identity
Development of Corporate Design
Comdirect Bank AG
- Development and introduction of the new corporate design of Comdirect Bank AG
Head of Re-Branding
Repower Systems SE
Strategic repositioning and leadership of the rebranding as part of the renaming to Senvion SE
Managed 13 employees
Launch of the "DiBaDu" Campaign
ING Bank
- Launch of the "DiBaDu" campaign for ING Bank
Freelance Marketing Consultant
Various Clients
Consulting for leading B2C and B2B companies – including NIVEA, ING, comdirect, DHL, Adobe and McDonald’s – in brand management, go-to-market, market development and growth
Development of integrated strategies to link brand management, demand generation and commercial execution
Close integration of marketing, sales and product to improve commercial performance
Management of complex projects and cross-functional teams in international contexts
Contribution to the successful positioning, scaling and further development of brands and business models
International Stay
International Stay
- International stay with no further details
International Account Director
TBWA Werbeagentur
- Responsibility for the global brand management of various NIVEA product lines
- Strategic planning and execution of marketing initiatives in an international context
- Ensuring a consistent brand message across different cultures and regions
- Collaborating with international teams in Hamburg, New York, and Paris for strategy development and execution
- Continuously analyzing and adjusting marketing strategies to global trends
- Leading cross-functional teams to implement creative concepts
Project Manager
Jung von Matt
- Overseeing and leading projects for the E-Plus and BASE brands
- Developing and implementing marketing strategies for both brands
- Coordinating team activities for efficient project delivery
- Continuously analyzing and adjusting marketing activities
- Maintaining communication with stakeholders and clients
- Monitoring project budgets and timelines
International Account Director
Draft FCB
- Strategic leadership and development of multiple national and international brands such as NIVEA, Lindt & Sprüngli, SC Johnson, and Miracoli
- Designing and executing global and national communication campaigns
- Coordinating and managing projects while working abroad in New York and Madrid
- Monitoring and ensuring brand compliance across different cultures
- Maintaining and expanding client relationships internationally
- Analyzing market trends and adjusting marketing strategies accordingly
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Advertising, Banking and Finance, Real Estate, and Energy.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Project Management, and Sales.
Summary
Commercial Growth Leader with over 25 years of experience at the intersection of brand management, marketing, business development, and partnerships. My approach: growth starts with a clearly positioned brand. Only when brand values and product benefits are tangible for both end customers and partners can marketing, sales, and partner ecosystems be aligned into a scalable system. In recent years, I boosted Marketing Qualified Leads and Sales Qualified Leads by 50% each in two companies, doubled media pressure at 1000 Satellites on the same budget, and as a member of the leadership team at wertfaktor was responsible for real estate acquisitions in the three-digit million range. My experience ranges from leading brands like NIVEA, ING, comdirect, and DHL to growth-stage companies in FinTech and PropTech. I work in-house at companies with established structures or ones being set up – where a strong brand should become a growth driver. Many companies optimize individual functions. I optimize the whole interaction – and thus what really matters: growth.
Skills
- Brand Communication
- Development Of Communication Platforms
- Campaign Management
- Operational Management
- Traditional Communication, Online Marketing And Social Media
- Team Leadership And Development
- Intercultural Communication
Languages
Education
University of Hamburg
Diploma in Business Administration · Hamburg, Germany
Certifications & licenses
Digital Marketing Essentials
OMR
Digital Marketing School
OMR
Instagram Marketing
OMR
Facebook & Instagram Advertising
OMR
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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Rates are based on recent contracts and do not include FRATCH margin.
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