Lars S.-Commercial Growth Lead | Head of Marketing | Head of Partnerships
Check rate
Experience
Head of Marketing
1000 Satellites GmbH
Responsible for the strategic realignment and development of the marketing function during a growth phase; led a team of five direct reports
Doubled media spend without changing the budget; increased Marketing Qualified Leads by 50% within six months
Refined brand positioning for new locations and offerings and translated it into an integrated go-to-market strategy
Designed and managed integrated demand generation activities to increase occupancy and demand
Closely aligned marketing and sales to improve the customer journey and conversion
Built a scalable digital marketing and systems environment to support sustainable growth
Head of Marketing
1000 Satellites GmbH
Responsible for the strategic realignment and development of the marketing function during a growth phase; led a team of five direct reports
Doubled media spend without changing the budget; increased Marketing Qualified Leads by 50% within six months
Refined brand positioning for new locations and offerings and translated it into an integrated go-to-market strategy
Designed and managed integrated demand generation activities to increase occupancy and demand
Closely aligned marketing and sales to improve the customer journey and conversion
Built a scalable digital marketing and systems environment to support sustainable growth
Head of Partnerships
Hypofriend GmbH
Built the partnerships function from the ground up in a FinTech environment; provided functional leadership to a team of six financing advisors in a matrix structure
Increased Sales Qualified Leads through the partner ecosystem by 50% within twelve months
Developed go-to-market and partner strategies to systematically open up new revenue streams
Managed strategic partnerships, with direct responsibility for commercial performance and market development
Integrated marketing, sales, and partnerships into a scalable growth model
Head of Strategic Alliances
wertfaktor Immobilien GmbH
Member of the leadership team, responsible for business development, partnerships, and the company's commercial development
Built and led a specialized team of up to twelve employees
Department contribution to property acquisition volume in the hundreds of millions (EUR)
Built a strategic partner ecosystem of over 100 players across banking, financial services, and real estate as a key driver of growth
Developed and implemented go-to-market and partner strategies to systematically open up new revenue streams and sales channels
Integrated marketing, sales, and partnerships into a scalable growth model
Established KPI-based management and performance models to sustainably improve revenue and market penetration
Brand Presence Supervision
Comdirect Bank
- Oversaw Comdirect Bank's brand presence and developed its corporate identity
Development of Corporate Design
Comdirect Bank AG
- Development and introduction of Comdirect Bank AG's new corporate design
Leading the Rebranding
Repower Systems SE
Strategic repositioning and leadership of the rebranding as part of the company's renaming to Senvion SE
Led a team of 13 employees
Launch of the DiBaDu campaign
ING Bank
- Launch of the "DiBaDu" campaign for ING Bank
Freelance Marketing Consultant
Various clients
Advised leading B2C and B2B companies—including NIVEA, ING, comdirect, DHL, Adobe, and McDonald’s—on brand management, go-to-market, market development, and growth
Developed integrated strategies linking brand management, demand generation, and commercial execution
Worked closely across marketing, sales, and product to improve commercial performance
Managed complex projects and cross-functional teams in international settings
Contributed to the successful positioning, scaling, and growth of brands and business models
Time Abroad
Time Abroad
- Time abroad, no further details
International Account Director
TBWA Werbeagentur
Responsible for the global brand management of various NIVEA product lines
Strategic planning and implementation of marketing initiatives in an international context
Ensuring a consistent brand message across different cultures and regions
Collaborating with international teams in Hamburg, New York and Paris to develop and execute strategies
Continuously analyzing and adapting marketing strategies to global trends
Leading cross-functional teams to bring creative concepts to life
Project Manager
Jung von Matt
Overseeing and managing projects for the E-Plus and BASE brands
Developing and implementing marketing strategies for both brands
Coordinating team activities to deliver projects efficiently
Continuously analyzing and adapting marketing activities
Maintaining communication with stakeholders and clients
Monitoring project budgets and timelines
International Account Director
Draft FCB
Providing strategic leadership and developing several national and international brands, including NIVEA, Lindt & Sprüngli, SC Johnson and Miracoli
Developing and delivering global and national communications campaigns
Coordinating and managing projects during assignments abroad in New York and Madrid
Monitoring and ensuring brand consistency across different cultures
Maintaining and growing client relationships internationally
Analyzing market trends and adapting marketing strategies accordingly
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Advertising, Banking and Finance, Real Estate, and Energy.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Project Management, and Sales.
Summary
Commercial Growth Leader with over 25 years of experience at the intersection of brand management, marketing, business development, and partnerships. My approach: growth starts with a clearly positioned brand. Only when brand values and product benefits are clear to both end customers and partners can marketing, sales, and partner ecosystems be brought together into a scalable system. In recent years, I increased Marketing Qualified Leads and Sales Qualified Leads by 50% at two companies, doubled media spend at 1000 Satellites without changing the budget, and, as a member of the leadership team at wertfaktor, was responsible for a contribution to property acquisitions in the hundreds of millions. My experience ranges from leading brands such as NIVEA, ING, comdirect, and DHL to growth companies in FinTech and PropTech. I work in-house at companies with established structures or ones that are still taking shape—and where a clear brand is set to become a driver of growth. Many companies optimize individual functions. I optimize how they work together—and with it, what really matters in the end: growth.
Skills
- Brand Communication
- Development Of Communication Platforms
- Campaign Management
- Operations Management
- Traditional Communication, Online Marketing, And Social Media
- Team Leadership And Development
- Intercultural Communication
Languages
Education
Universität Hamburg
Diplomkaufmann · Hamburg, Germany
Certifications & licenses
Digital Marketing Essentials
OMR
Digital Marketing School
OMR
Instagram Marketing
OMR
Facebook & Instagram Advertising
OMR
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Lars is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.
Lars speaks the following languages: German (Native), English (Advanced).
Lars has at least 24 years of experience. During this time, Lars has worked in at least 11 different roles and for 12 different companies. The average length of individual experience is 2 years and 11 months. Note that Lars may not have shared all experience and actually has more experience.
Based on recent experience, Lars would be well-suited for roles such as: Head of Marketing, Head of Partnerships, Head of Strategic Alliances.
Lars's most recent position is Head of Marketing at 1000 Satellites GmbH.
In recent years, Lars has worked for 1000 Satellites GmbH, Hypofriend GmbH, and wertfaktor Immobilien GmbH.
Lars is most experienced in industries like Professional Services, Advertising, and Real Estate. Lars also has some experience in Banking and Finance and Energy.
Lars is most experienced in business areas like Marketing, Strategy, and Project Management. Lars also has some experience in Sales.
Lars has recently worked in industries like Real Estate, Banking and Finance, and Advertising.
Lars has recently worked in business areas like Marketing, Sales, and Strategy.
Lars attended Universität Hamburg.
Lars has 4 certificates. Among them, these include: Digital Marketing Essentials, Digital Marketing School, and Instagram Marketing.
The availability of Lars needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 28 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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