Oliver Hickfang - Head of Partnerships

Q: Where is Oliver based?

Oliver is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Oliver speak?

Oliver speaks the following languages: German (Native), English (Advanced), Russian (Elementary), Chinese (Elementary) .

Q: How many years of experience does Oliver have?

Oliver has at least 17 years of experience. During this time, Oliver has worked in at least 7 different roles and for 7 different companies . The average length of individual experience is 2 years and 5 months . Note that Oliver may not have shared all experience and actually has more experience.

Q: What is Oliver's latest experience?

Oliver's most recent position is Head of Partnerships at Berlinale .

Q: What companies has Oliver worked for in recent years?

In recent years, Oliver has worked for Berlinale , aconium , eBazaaris , and Federal Association of Medium-Sized Businesses .

Q: Which industries is Oliver most experienced in?

Oliver is most experienced in industries like Professional Services , Advertising , and Fashion . Oliver also has some experience in Retail , Media and Entertainment , and Information Technology .

Q: Which business areas is Oliver most experienced in?

Oliver is most experienced in business areas like Marketing , Strategy , and Sales . Oliver also has some experience in Customer Service .

Q: Which industries has Oliver worked in recently?

Oliver has recently worked in industries like Professional Services , Information Technology , and Media and Entertainment .

Q: Which business areas has Oliver worked in recently?

Oliver has recently worked in business areas like Marketing , Strategy , and Customer Service .

Recommended expert

Berlin, Germany

Experience

Jan 2023 - Dec 2024

2 years

Head of Partnerships

Berlinale

Strategic and operational management: strategy, marketing, communications, sponsorship, lead management, growth campaigns, and customer success, partly AI-supported
Building and designing processes in CRM and customer journey
Planning and implementing proactive targeting strategies and innovative marketing initiatives based on market and KPI analysis
Stakeholder management with internal and external interfaces and agencies
Managing and overseeing SEO/SEA campaigns, website relaunches, email automation, PR and content campaigns, and various performance marketing and social media campaigns
Creating the product value proposition and further developing the UX/UI of the website and print materials
Selecting, leading, and developing teams (up to 17 members)
Speaking and moderating at conferences and trade shows
Tripled lead numbers by digitizing marketing and sales processes
Significantly increased profitability by optimizing the customer journey and marketing automation
Generated new customers and developed business areas through product expansion and funnel optimization

Jan 2022 - Dec 2023

2 years

Head of Marketing

aconium

Strategic and operational management: strategy, marketing, communications, sponsorship, lead management, growth campaigns, and customer success, partly AI-supported
Building and designing processes in CRM and customer journey
Planning and implementing proactive targeting strategies and innovative marketing initiatives based on market and KPI analysis
Stakeholder management with internal and external interfaces and agencies
Managing and overseeing SEO/SEA campaigns, website relaunches, email automation, PR and content campaigns, and various performance marketing and social media campaigns
Creating the product value proposition and further developing the UX/UI of the website and print materials
Selecting, leading, and developing teams (up to 17 members)
Speaking and moderating at conferences and trade shows
Tripled lead numbers by digitizing marketing and sales processes
Significantly increased profitability by optimizing the customer journey and marketing automation
Generated new customers and developed business areas through product expansion and funnel optimization

Jan 2021 - Dec 2022

2 years

Interim Head of Marketing

eBazaaris

Strategic and operational management: strategy, marketing, communications, sponsorship, lead management, growth campaigns, and customer success, partly AI-supported
Building and designing processes in CRM and customer journey
Planning and implementing proactive targeting strategies and innovative marketing initiatives based on market and KPI analysis
Stakeholder management with internal and external interfaces and agencies
Managing and overseeing SEO/SEA campaigns, website relaunches, email automation, PR and content campaigns, and various performance marketing and social media campaigns
Creating the product value proposition and further developing the UX/UI of the website and print materials
Selecting, leading, and developing teams (up to 17 members)
Speaking and moderating at conferences and trade shows
Tripled lead numbers by digitizing marketing and sales processes
Significantly increased profitability by optimizing the customer journey and marketing automation
Generated new customers and developed business areas through product expansion and funnel optimization

Aug 2016 - May 2021

4 years 10 months

Berlin, Germany

Head of Marketing and Webmaster/Online Marketing Management

Federal Association of Medium-Sized Businesses

Managing and overseeing all marketing-related processes nationally and internationally
Leading the marketing team (7 members)
Developing and implementing marketing strategies and actions to increase brand awareness and lead generation
Repositioning media in the audiovisual sector, developing and launching a podcast, short videos, and image content for social media
Introducing a strong incentive strategy
180-degree turnaround during the COVID-19 pandemic to an online-first strategy with a digital lead funnel, performance marketing, social commerce, and marketing automation
Planning and executing the global brand relaunch
Increasing referral rates by 230% through implementing and scaling a member referral program
Boosting awareness and lead conversion through a website relaunch, managing over 30 social media accounts, and building a social commerce lead funnel

Oct 2014 - Jul 2016

1 year 10 months

Berlin, Germany

Head of Marketing and Communications

Benefit Media

Leading all marketing activities and initiatives, including communications and public relations
Designing and running advertising campaigns based on market, competitive, and trend analysis
Identifying target groups, selecting marketing channels, and setting budgets
Developing and maintaining the corporate brand
Monitoring and analyzing performance KPIs
Optimizing the website and creating offline materials like flyers and print
Social media marketing including community management and mobile marketing (app marketing)
Managing stakeholders and influencers
Increased app downloads by 30,000 in four months
Significant revenue growth through the development of new products and product diversifications
Created the corporate identity, including the brand book

Jul 2010 - Aug 2014

4 years 2 months

Taipei, Taiwan, Province of China

Partner, Startup Founder and CMO / Senior Manager

3digitalminds / Saatchi & Saatchi

Established and managed business activities with a focus on digital marketing
Full responsibility for strategy and marketing management across diverse projects
Developed marketing and communication strategies
Developed marketing initiatives to increase brand awareness and customer base
Built, acquired, managed, and advised international key accounts
Co-managed Saatchi & Saatchi's international digital accounts as a third-party agency
Account-based marketing as well as strategic and operational leadership of various online marketing projects
Led an international team
Co-founded a D2C startup in the DIY fashion space with full responsibility for marketing, communications, and business development
Launched an international affiliate program and increased revenue by 170%
Led management in spinning off a D2C startup, building a loyal customer base, and a partial exit
Achieved double-digit revenue growth across different product categories of global key accounts

Oct 2007 - Mar 2010

2 years 6 months

Chengdu, China

Senior Manager

Allianz China Life Insurance

Built a new marketing and sales department with nine team members
Developed key account business with international corporate clients for life insurance products
Introduced solid sponsorship concepts to enhance brand image
Managed strategic and operational marketing for PR, events, and TV campaigns
Responsible for a nationwide roadshow with the Federal Foreign Office
Initiated C-level contacts and developed business development/growth strategy
Launched new products with significant revenue growth and increased brand awareness
Established high-level networks with decision-makers as a board member of the European Chamber of Commerce
Expanded business operations in Western China by acquiring international key accounts

Berlin, Germany

Head of Marketing & Sales

BITKOM, Bundesverband IT

Berlin, Germany

Senior Consultant

BearingPoint/KPMG Consulting

Chengdu, China

Liaison Manager

German Chamber of Commerce (AHK)

Berlin, Germany

Consultant

Ketchum PLEON

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Advertising, Fashion, Retail, Media and Entertainment, and Information Technology.

Professional Services

Advertising

Fashion

Retail

Media and Entertainment

Information Technology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Sales, and Customer Service.

Marketing

Strategy

Sales

Customer Service

Summary

Successful marketing, strategy, and AI expert with a broad portfolio in designing and implementing marketing and growth initiatives. Deep understanding of strategic positioning, market needs, and customer success, combined with know-how in executing KPI- and data-driven cross-media marketing activities for sustainable customer acquisition in D2C, B2B, and B2C markets. Experienced in turning around established company structures and scaling fast-growing startups partly through automated lead generation and AI-supported campaigns/GPT/LLM strategies. Hands-on team player and initiator who excels at developing and motivating talent. Managed budgets over 5 million euros.

Skills

Ai-powered Marketing Strategies And Operations
Lead Management, Crm, Marketing Automation
Customer Journey And Scaling/growth
Performance Marketing / Seo/sea / Online Strategies
Branding (Ci), Brand Architecture, And Processes
Social, Content, And Influencer Marketing
Ms Office
Genai/ai: Chatgpt/heygen, Etc.
Marketing Automation: Brevo/hubspot/klicktipp
Google Tools
Sistrix
Seolyze
Crm: Salesforce/sugar/cobra
Typo3
Meta Tools
Hootsuite
Asana/ms Project

Languages

German

Native

English

Advanced

Russian

Elementary

Chinese

Elementary

Education

University of Potsdam

Dipl. pol. · Political Science · Potsdam, Germany · good+ (1.8; top 15%)

Free University of Berlin

Diploma in Culture and Media Management · Cultural and Media Management · Berlin, Germany · very good (1.0; top 1%)

Certifications & licenses

AI Consultant (ongoing training)

AI Institute | AI Club

Trainer/Educator Qualification

Federal Agency for Political Education, Berlin

Tutor Coach/Train-the-Trainer and Trainer Certificate

University of Potsdam

Certified Business Coach

BZTB

Certified NLP Practitioner

German NLP Institute, Berlin

Statistics

Experience

Total positions 11

Experience in Professional Services 5 y

Avg length 1 y 8 m

Longest experience 4 y 9 m

Global Experience

Countries worked in 3 (Germany, China, Taiwan, Province of China)

Primary country Germany

Expertise

Recent roles Head of Partnerships, Head of Marketing, Interim Head of Marketing

Main industries Professional Services, Advertising, Fashion

Main business areas Marketing, Strategy, Sales

Qualifications

Certifications earned 5

Profile

Created

June 2024

Last Update

June 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Oliver based?

Oliver is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Oliver speak?

Oliver speaks the following languages: German (Native), English (Advanced), Russian (Elementary), Chinese (Elementary).

How many years of experience does Oliver have?

Oliver has at least 17 years of experience. During this time, Oliver has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 2 years and 5 months. Note that Oliver may not have shared all experience and actually has more experience.

What roles would Oliver be best suited for?

Based on recent experience, Oliver would be well-suited for roles such as: Head of Partnerships, Head of Marketing, Interim Head of Marketing.

What is Oliver's latest experience?

Oliver's most recent position is Head of Partnerships at Berlinale.

What companies has Oliver worked for in recent years?

In recent years, Oliver has worked for Berlinale, aconium, eBazaaris, and Federal Association of Medium-Sized Businesses.

Which industries is Oliver most experienced in?

Oliver is most experienced in industries like Professional Services, Advertising, and Fashion. Oliver also has some experience in Retail, Media and Entertainment, and Information Technology.

Which business areas is Oliver most experienced in?

Oliver is most experienced in business areas like Marketing, Strategy, and Sales. Oliver also has some experience in Customer Service.

Which industries has Oliver worked in recently?

Oliver has recently worked in industries like Professional Services, Information Technology, and Media and Entertainment.

Which business areas has Oliver worked in recently?

Oliver has recently worked in business areas like Marketing, Strategy, and Customer Service.

What is Oliver's education?

Oliver attended University of Potsdam for Political Science.

Does Oliver have any certificates?

Oliver has 5 certificates. Among them, these include: AI Consultant (ongoing training), Trainer/Educator Qualification, and Tutor Coach/Train-the-Trainer and Trainer Certificate.

What is the availability of Oliver?

Oliver is immediately available part-time for suitable projects.

What is the rate of Oliver?

Oliver's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.