Oliver Hickfang - Head of Partnerships

Q: Where is Oliver based?

Oliver is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Oliver speak?

Oliver speaks the following languages: German (Native), English (Advanced), Russian (Elementary), Chinese (Elementary) .

Q: How many years of experience does Oliver have?

Oliver has at least 17 years of experience. During this time, Oliver has worked in at least 7 different roles and for 7 different companies . The average length of individual experience is 2 years and 5 months . Note that Oliver may not have shared all experience and actually has more experience.

Q: What is Oliver's latest experience?

Oliver's most recent position is Head of Partnerships at Berlinale .

Q: What companies has Oliver worked for in recent years?

In recent years, Oliver has worked for Berlinale , aconium , and eBazaaris .

Q: Which industries is Oliver most experienced in?

Oliver is most experienced in industries like Professional Services , Advertising , and Fashion . Oliver also has some experience in Retail , Media and Entertainment , and Information Technology .

Q: Which business areas is Oliver most experienced in?

Oliver is most experienced in business areas like Marketing , Strategy , and Sales . Oliver also has some experience in Customer Service .

Q: Which industries has Oliver worked in recently?

Oliver has recently worked in industries like Information Technology and Media and Entertainment .

Q: Which business areas has Oliver worked in recently?

Oliver has recently worked in business areas like Marketing , Strategy , and Customer Service .

Recommended expert

Berlin, Germany

Check rate

Experience

Jan 2023 - Dec 2024

2 years

Head of Partnerships

Berlinale

Strategic and operational management: strategy, marketing, communications, sponsorship, lead management, growth campaigns as well as customer success, partly AI-supported
Setup and process design in CRM and customer journey
Design and implementation of proactive targeting strategies as well as innovative marketing initiatives based on market and KPI analyses
Stakeholder management with internal/external interfaces and agencies
Steering and monitoring of SEO/SEA campaigns as well as website relaunches, email automation, PR and content campaigns as well as various performance marketing and social media campaigns
Creation of the product value proposition as well as further development of the UX/UI of website and print materials
Selection, leadership and development of teams (up to 17 staff)
Participation in conferences and trade fairs as speaker and moderator
Tripled lead numbers through digitization of marketing and sales processes
Significant increase in profitability through optimization of the customer journey and marketing automation
New customer acquisition and business development through product extension and funnel optimization

Jan 2022 - Dec 2023

2 years

Head of Marketing

aconium

Strategic and operational management: strategy, marketing, communications, sponsorship, lead management, growth campaigns as well as customer success, partly AI-supported
Setup and process design in CRM and customer journey
Design and implementation of proactive targeting strategies as well as innovative marketing initiatives based on market and KPI analyses
Stakeholder management with internal/external interfaces and agencies
Steering and monitoring of SEO/SEA campaigns as well as website relaunches, email automation, PR and content campaigns as well as various performance marketing and social media campaigns
Creation of the product value proposition as well as further development of the UX/UI of website and print materials
Selection, leadership and development of teams (up to 17 staff)
Participation in conferences and trade fairs as speaker and moderator
Tripled lead numbers through digitization of marketing and sales processes
Significant increase in profitability through optimization of the customer journey and marketing automation
New customer acquisition and business development through product extension and funnel optimization

Jan 2021 - Dec 2022

2 years

Interim Head of Marketing

eBazaaris

Strategic and operational management: strategy, marketing, communications, sponsorship, lead management, growth campaigns as well as customer success, partly AI-supported
Setup and process design in CRM and customer journey
Design and implementation of proactive targeting strategies as well as innovative marketing initiatives based on market and KPI analyses
Stakeholder management with internal/external interfaces and agencies
Steering and monitoring of SEO/SEA campaigns as well as website relaunches, email automation, PR and content campaigns as well as various performance marketing and social media campaigns
Creation of the product value proposition as well as further development of the UX/UI of website and print materials
Selection, leadership and development of teams (up to 17 staff)
Participation in conferences and trade fairs as speaker and moderator
Tripled lead numbers through digitization of marketing and sales processes
Significant increase in profitability through optimization of the customer journey and marketing automation
New customer acquisition and business development through product extension and funnel optimization

Aug 2016 - May 2021

4 years 10 months

Berlin, Germany

Head of Marketing and Webmaster/Online Marketing Lead

Bundesverband mittelständische Wirtschaft

Steering and monitoring of all marketing-related processes nationally and internationally
Leadership of the marketing team (7 staff)
Development and implementation of marketing strategies and measures to increase brand awareness and lead generation
Repositioning of media in the audiovisual sector, development and launch of a podcast as well as short videos and image content for social media
Introduction of a strong incentive strategy
180-degree turnaround during the COVID-19 pandemic to an online-first strategy with digital lead funnel, performance marketing, social commerce and marketing automation
Planning and execution of the global brand relaunch
230% increase in referral rates through the implementation and scaling of a member acquisition program
Increase in awareness and lead conversion through website relaunch, management of over 30 social media accounts and lead funnel development with social commerce

Oct 2014 - Jul 2016

1 year 10 months

Berlin, Germany

Head of Marketing and Communications

Benefit Media

Management of all marketing activities and initiatives including communication and public relations
Design and execution of advertising campaigns based on market, competitor and trend analyses
Identification of target groups, selection of marketing channels and budget setting
Development and maintenance of the corporate brand
Monitoring and analysis of performance KPIs
Website optimization and development of offline measures such as flyers and print
Social media marketing including community management and mobile marketing (app marketing)
Support for stakeholders and influencers
Increased app downloads by 30,000 in four months
Significant revenue growth through development of new products and product diversifications
Creation of the corporate identity including brand book

Jul 2010 - Aug 2014

4 years 2 months

Taipei, Taiwan, Province of China

Partner, Startup Founder and CMO / Senior Manager

3digitalminds / Saatchi & Saatchi

Set up and managed business activities with a focus on digital marketing
Overall responsibility for strategy and marketing management in a variety of projects
Developed marketing and communication strategies
Designed marketing initiatives to increase brand awareness and customer base
Built, acquired, managed, and advised international key accounts
Shared responsibility for Saatchi & Saatchi's international digital accounts as a third-party agency
Led account-based marketing and oversaw strategic and operational aspects of various online marketing projects
Led an international team
Co-founded a D2C startup in the DIY fashion sector, taking full responsibility for marketing, communications, and business development
Launched an international affiliate program, increasing revenue by 170%
Provided senior management during the spin-off of a D2C startup, building a loyal customer base and facilitating a partial exit
Achieved double-digit revenue growth across various product categories for global key accounts

Oct 2007 - Mar 2010

2 years 6 months

Chengdu, China

Senior Manager

Allianz China Life Insurance

Established a new marketing and sales department with nine team members
Developed key account business with international major clients for life insurance products
Implemented robust sponsorship concepts to boost brand image
Managed strategic and operational aspects of PR, event, and TV campaigns
Responsible for a nationwide roadshow in partnership with the German Federal Foreign Office
Initiated C-level contacts and developed business development and growth strategies
Launched new products, achieving significant revenue growth and increased brand awareness
Established high-level networks with decision-makers as a board member of the European Chamber of Commerce
Expanded business activities in Western China by securing international key accounts

Berlin, Germany

Head of Marketing & Sales

BITKOM, Bundesverband IT

Berlin, Germany

Senior Consultant

BearingPoint/KPMG Consulting

Chengdu, China

Liaison Manager

German Chamber of Commerce (AHK)

Berlin, Germany

Consultant

Ketchum PLEON

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Advertising, Fashion, Retail, Media and Entertainment, and Information Technology.

Professional Services

Advertising

Fashion

Retail

Media and Entertainment

Information Technology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Sales, and Customer Service.

Marketing

Strategy

Sales

Customer Service

Summary

Successful marketing, strategy and AI expert with an extensive portfolio in designing and implementing marketing and growth offensives. Deep understanding of strategic positioning, market needs and customer success, combined with know-how in executing KPI- and data-driven cross-media marketing activities for sustainable customer acquisition in D2C/B2B/B2C markets. Experience in turnaround of established corporate structures as well as scaling fast-growing startups, including automated lead generation and AI-supported campaigns/GPT/LLM strategies. Results-driven team player and catalyst who knows how to develop and motivate talent. Budgets > €5 million.

Skills

Ai-Supported Marketing Strategies And Operations
Lead Management, Crm, Marketing Automation
Customer Journey And Scaling/Growth
Performance Marketing / Seo/Sea / Online Strategies
Branding (Ci), Brand Architecture And Processes
Social, Content And Influencer Marketing
Ms Office
Genai/Ai: Chatgpt/Heygen, Etc.
Marketing Automation: Brevo/Hubspot/Klicktipp
Google Tools
Sistrix
Seolyze
Crm: Salesforce/Sugar/Cobra
Typo3
Meta Tools
Hootsuite
Asana/Ms Project

Languages

German

Native

English

Advanced

Russian

Elementary

Chinese

Elementary

Education

University of Potsdam

Diploma in Political Science · Political Science · Potsdam, Germany · good+ (1.8; Top 15%)

Free University of Berlin

Diploma in Cultural and Media Management · Cultural and Media Management · Berlin, Germany · very good (1.0; Top 1%)

Certifications & licenses

AI Consultant (ongoing training)

AI Institute | KI Club

Qualification as Trainer/Educational Instructor

Federal Agency for Civic Education, Berlin

Certificate as Tutor Coach/Train-the-Trainer and Instructor

University of Potsdam

Certified Business Coach

BZTB

Certified NLP Practitioner

German NLP Institute, Berlin

Statistics

Experience

Total positions 11

Experience in Professional Services 5 y

Avg length 1 y 8 m

Longest experience 4 y 9 m

Global Experience

Countries worked in 3 (Germany, China, Taiwan, Province of China)

Primary country Germany

Expertise

Recent roles Head of Partnerships, Head of Marketing, Interim Head of Marketing

Main industries Professional Services, Advertising, Fashion

Main business areas Marketing, Strategy, Sales

Qualifications

Certifications earned 5

Profile

Created

June 2024

Last Update

June 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Oliver based?

Oliver is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Oliver speak?

Oliver speaks the following languages: German (Native), English (Advanced), Russian (Elementary), Chinese (Elementary).

How many years of experience does Oliver have?

Oliver has at least 17 years of experience. During this time, Oliver has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 2 years and 5 months. Note that Oliver may not have shared all experience and actually has more experience.

What roles would Oliver be best suited for?

Based on recent experience, Oliver would be well-suited for roles such as: Head of Partnerships, Head of Marketing, Interim Head of Marketing.

What is Oliver's latest experience?

Oliver's most recent position is Head of Partnerships at Berlinale.

What companies has Oliver worked for in recent years?

In recent years, Oliver has worked for Berlinale, aconium, and eBazaaris.

Which industries is Oliver most experienced in?

Oliver is most experienced in industries like Professional Services, Advertising, and Fashion. Oliver also has some experience in Retail, Media and Entertainment, and Information Technology.

Which business areas is Oliver most experienced in?

Oliver is most experienced in business areas like Marketing, Strategy, and Sales. Oliver also has some experience in Customer Service.

Which industries has Oliver worked in recently?

Oliver has recently worked in industries like Information Technology and Media and Entertainment.

Which business areas has Oliver worked in recently?

Oliver has recently worked in business areas like Marketing, Strategy, and Customer Service.

What is Oliver's education?

Oliver attended University of Potsdam for Political Science.

Does Oliver have any certificates?

Oliver has 5 certificates. Among them, these include: AI Consultant (ongoing training), Qualification as Trainer/Educational Instructor, and Certificate as Tutor Coach/Train-the-Trainer and Instructor.

What is the availability of Oliver?

Oliver is immediately available part-time for suitable projects.

What is the rate of Oliver?

Oliver's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.