Julia Weinmann-CRM & Online Marketing Expert & Founder DMX | Digital Manufactory

• Strategic rebuild and initial integration of the B2B CRM as the basis for a scalable and sustainably automated lead management process
• Building and optimizing CRM processes and CRM campaign management across the entire customer lifecycle
• Developing, planning, and implementing lead generation strategies for trade shows, roadshows, partner sites, and other relevant B2B touchpoints
• Designing and modeling differentiated customer journeys and workflows for different target groups, touchpoints, and phases of the customer lifecycle
• Designing first-touch and branding flows to systematically move new contacts into automated CRM journeys
• Building lead nurturing processes to automatically qualify, activate, and develop leads until they are ready for sales
• Designing and implementing marketing automations to reduce manual processes and deliver relevant content at scale
• Developing and optimizing automated lifecycle campaigns based on user behavior, interactions, interests, and lead status
• Campaign management for email marketing and B2B communication, including editorial newsletters, trigger and automation emails, and ad hoc campaigns
• Responsibility for newsletter sign-ups as well as optimizing the underlying processes and consent journeys
• Consent management and optimization of opt-in processes as the basis for compliant and scalable CRM communication
• Planning and implementing ad hoc campaigns including A/B testing as well as continuous optimization of content, sending logic, and conversion
• Analyzing and assessing CRM performance and deriving concrete measures to increase engagement, lead quality, and conversion
• CRM strategy consulting and workflow modeling with a focus on automation, scalability, and a consistent customer experience
• Technical setup and structuring of data instances as well as coordination and support of data migrations
• Optimization of data and system processes as the basis for automated and target-group-specific CRM communication
• Internal and external stakeholder management as well as coordination of interfaces and external agencies
• Technical project management from strategic concept through implementation to analysis and continuous optimization

• Design, build, and orchestration of automated customer journeys based on real-time data from CDP and CRM.
• Definition and implementation of trigger, event, and behavior logic for fully automated, personalized customer communication.
• Introduction, technical configuration, and further development of the marketing automation system Emarsys as the central orchestration tool.
• Automated segmentation of target groups based on customer status, usage, interactions, and product interests.
• Building and maintaining scalable email automations (e.g. welcome, cross-sell, re-engagement, lifecycle journeys) without manual campaign control.
• Implementing personalization mechanisms (dynamic content, recommendations, timing logic) within automated workflows.
• Setting up testing, learning, and optimization logic (A/B tests, holdout groups, performance triggers) for continuous automation improvement.
• Monitoring, analyzing, and data-driven optimization of automated journeys based on defined KPIs (conversion, engagement, CLV).
• Technical coordination and integration of CDP, CRM, Emarsys, and connected systems to ensure stable automation processes.

• Independent planning, conceptualization, and management of new and existing customer campaigns, as well as other relevant sales measures
• End-to-end operational control of campaigns in collaboration with various departments
• Conceptual development of campaign strategies (e.g. NBA logic)
• Development of concrete measures to increase the retention rate
• Creating business cases and profitability analyses, as well as monitoring campaigns
• Execution of campaigns: retention, churn, e.g. AKB, e.g. WGV price adjustment, product change, portfolio, and cleanup campaigns (channels: emails & letters)
• Planning & performance tracking: interpreting KPIs from reports, monitoring campaign success; developing, executing, and reporting on tests, as well as continuously improving campaigns
• Cross-functional process, project, and interface management
• Collaboration with marketing, analytics, customer insights, and closing channels

• Building and optimizing the CRM process and CRM campaign management
• Development, planning, and execution of CRM campaigns and lead generation measures along the customer lifecycle
• Concept, implementation, and analysis of marketing automation
• Responsibility for all newsletter sign-ups in five countries
• CRM strategy national & international: introduction, implementation & optimization
• Campaign management for e-mail marketing / e-commerce (editorial newsletters & automation mails)
• A/B testing and deriving further optimizations
• CRM strategy consulting / workflow modeling
• Consent management
• Technical setup of individual data instances & coordination of data migrations
• Internal & external stakeholder management and coordination with external agencies
• Technical project management

• E-mail marketing & newsletter creation
• Implementation of newsletter marketing (creation and design in Inxmail, soon in Emarsys)
• Stakeholder management & agency coordination
• Definition of the relevant products & content blocks
• Creation of the newsletter layout
• A/B tests (topic, modules, ...)

Campaign Management & CRM Marketing

• Conception, planning, and execution of multi-channel CRM campaigns in close collaboration with operational departments
• Consulting & support in the introduction of customer data platforms (CDP)
• Responsibility for lead generation campaigns to drive targeted new customer acquisition and increase revenue
• Creation and analysis of customer segments as well as clustering to optimize customer relationships long term and increase customer lifetime value
• Development and implementation of personalized and automated measures along the customer journey – from new customer acquisition to customer retention
• Focus on trigger emails and marketing automation for targeted customer outreach and activation

Email Marketing & Newsletter Automation

• Creation of templates for newsletters and transactional emails
• Building automation flows to increase customer retention and revenue
• Connection to CRM and CDP systems for data integration

Performance Marketing

• Performance marketing on different platforms: Google Ads, LinkedIn Ads, Meta Ads (Facebook & Instagram)

Search Engine Optimization (SEO)

• On-page optimization: improving website structure, load times, content, and meta tags
• Off-page optimization: building backlinks, increasing domain authority, and strategic partnerships

E-Commerce & Shop Management

• Creating and managing online shops on platforms such as Shopify, WooCommerce, and Magento
• Optimizing the full customer journey – from product selection to checkout
• Integration of payment and CRM systems

Social Media Management

• Development of content strategies, creation of platform-specific content, and performance optimization (including photography)
• Platforms: Instagram, Facebook, Pinterest, TikTok
• Content creation including photography for social media campaigns

Web Design & Landing Page Optimization

• Creating websites with WordPress and Typo3
• Landing page optimization to increase conversions and lead generation

Consulting on Marketing Strategies

• Strategic consulting and implementation of marketing concepts – from startups to large corporations
• Development of sustainable marketing and communication strategies along the customer journey

• Project support for the introduction of Salesforce and the new implementation and redesign of a customer portal
• Preparation, follow-up, and delivery of workshops on customer journey & customer care
• Project support for the realignment of retention marketing and the introduction of a new loyalty program (tasks: analysis, concept development, and derivation of measures)
• Independent creation of trend, competitor, and best practice analyses as well as reporting
• Creation of expert materials (white papers)

• Creation of reports, analytical evaluations & presentations
• Support in the implementation of central CRM rollout measures
• Independent project support for CRM measures (BMW & MINI)
• Briefing, coordination & management of agencies & service providers
• Support, maintenance & further development of the vehicle configurator on BMW.de
• Development, support, and optimization of eCRM specials
• Support with emailings (vehicle launches, market launches, special mailings, etc.) as part of editorial tasks
• Monitoring of the BMW.de website

• Independent implementation of online marketing (content, social media & performance marketing)
• Creation and optimization of the Google Ads account
• Writing press releases, blogs and newsletters/editorial work
• Monitoring & maintenance of the website (Typo-3)
• Independent implementation of offline & online marketing measures
• Organization of trade fair appearances
• Marketing strategy planning
• Briefing, coordination and management of the SEA agency
• Creation and planning of campaigns for Facebook, Instagram
• Conducting customer interviews in the B2B sector