Julia Weinmann-CRM & Online Marketing Expert & Founder DMX | Digital Manufactory

• Strategic rebuild and initial integration of the B2B CRM as the basis for a scalable and sustainably automated lead management process
• Building and optimizing CRM processes and CRM campaign management לאורך the entire customer lifecycle
• Developing, planning, and implementing lead generation strategies for trade fairs, roadshows, partner sites, and other relevant B2B touchpoints
• Designing and modeling differentiated customer journeys and workflows for different target groups, touchpoints, and phases of the customer lifecycle
• Designing first-touch and branding flows to systematically move new contacts into automated CRM journeys
• Building lead nurturing processes for automated qualification, activation, and further development of leads until they are ready for sales
• Designing and implementing marketing automations to reduce manual processes and scale the delivery of relevant content
• Developing and optimizing automated lifecycle campaigns based on user behavior, interactions, interests, and lead status
• Campaign management for email marketing and B2B communication, including editorial newsletters, trigger and automation emails, as well as ad hoc campaigns
• Responsibility for newsletter sign-ups as well as optimization of the underlying processes and consent journeys
• Consent management and optimization of opt-in processes as the basis for compliant and scalable CRM communication
• Planning and implementation of ad hoc campaigns including A/B testing as well as continuous optimization of content, sending logic, and conversion
• Analysis and evaluation of CRM performance and derivation of specific measures to increase engagement, lead quality, and conversion
• CRM strategy consulting and workflow modeling with a focus on automation, scalability, and a consistent customer experience
• Technical setup and structuring of data instances as well as coordination and support of data migrations
• Optimization of data and system processes as the basis for automated and target-group-specific CRM communication
• Internal and external stakeholder management as well as coordination of interfaces and external agencies
• Technical project management from strategic concept development through implementation to analysis and continuous optimization

• Designing, building, and orchestrating automated customer journeys based on real-time data from CDP and CRM.
• Defining and implementing trigger, event, and behavior logics for fully automated, personalized customer communication.
• Introducing, technically configuring, and further developing the marketing automation system Emarsys as the central orchestration tool.
• Automated segmentation of target groups based on customer status, usage, interactions, and product interests.
• Building and maintaining scalable email automations (e.g. welcome, cross-sell, re-engagement, lifecycle journeys) without manual campaign control.
• Implementing personalization mechanics (dynamic content, recommendations, timing logics) within automated workflows.
• Setting up testing, learning, and optimization logics (A/B tests, holdout groups, performance triggers) for continuous automation improvement.
• Monitoring, analyzing, and optimizing automated journeys based on defined KPIs (conversion, engagement, CLV).
• Technical coordination and integration of CDP, CRM, Emarsys, and connected systems to ensure stable automation processes.

• Independent planning, conception, and management of new and existing customer campaigns, as well as other relevant sales measures
• End-to-end operational management of campaigns in collaboration with different departments
• Conceptual development of campaign strategies (e.g. NBA logics)
• Development of specific measures to increase the retention rate
• Creating business cases and profitability analyses, as well as monitoring campaigns
• Execution of campaigns: retention, churn, e.g. AKB, e.g. WGV price adjustment, product change, portfolio, and cleanup campaigns (channel: emails & letters)
• Planning & success measurement: interpreting KPIs from reporting, tracking campaign success; developing, carrying out, and reporting on tests, as well as continuously further developing the campaigns
• Cross-functional process, project, and interface management
• Collaboration with the marketing, analytics, customer insights, and closing channels teams

• Setup and optimization of the CRM process and CRM campaign management
• Development, planning, and execution of CRM campaigns and lead generation measures along the customer lifecycle
• Concept development, implementation, and analysis of marketing automations
• Responsibility for all newsletter sign-ups in five countries
• CRM strategy national & international: introduction, implementation & optimization
• Campaign management for email marketing / e-commerce (editorial newsletters & automation emails)
• A/B testing and derivation of further optimizations
• CRM strategy consulting / workflow modeling
• Consent management
• Technical setup of individual data instances & coordination of data migrations
• Internal & external stakeholder management and coordination with external agencies
• Technical project management

• Email marketing & newsletter creation
• Implementation of newsletter marketing (creation and design in Inxmail, soon in Emarsys)
• Stakeholder management & agency management
• Definition of the relevant products & content blocks
• Creation of the newsletter layout
• A/B tests (subject, modules, ...)

Campaign Management & CRM Marketing

• Conceptualization, planning, and execution of multi-channel CRM campaigns in close collaboration with operational departments
• Advice and support for the introduction of customer data platforms (CDP)
• Responsibility for lead generation campaigns to target new customer acquisition and increase revenue
• Creation and analysis of customer segments as well as clustering to improve customer relationships in the long term and increase customer lifetime value
• Development and implementation of personalized and automated measures along the customer journey – from new customer acquisition to customer retention
• Focus on trigger emails and marketing automation for targeted outreach and customer activation

Email Marketing & Newsletter Automation

• Creation of templates for newsletters and transactional emails
• Building automation flows to increase customer retention and revenue
• Connection to CRM and CDP systems for data integration

Performance Marketing

• Performance marketing on various platforms: Google Ads, LinkedIn Ads, Meta Ads (Facebook & Instagram)

Search Engine Optimization (SEO)

• On-page optimization: improving website structure, loading times, content, and meta tags
• Off-page optimization: building backlinks, increasing domain authority, and strategic partnerships

E-Commerce & Shop Management

• Creation and management of online shops on platforms such as Shopify, WooCommerce, and Magento
• Optimization of the full customer journey – from product selection to checkout
• Integration of payment and CRM systems

Social Media Management

• Development of content strategies, creation of platform-specific content, and performance optimization (including photography)
• Platforms: Instagram, Facebook, Pinterest, TikTok
• Content creation including photography for social media campaigns

Web Design & Landing Page Optimization

• Creation of websites with WordPress and Typo3
• Landing page optimization to increase conversions and lead generation

Consulting on Marketing Strategies

• Strategic consulting and implementation of marketing concepts – from startups to large corporations
• Development of sustainable marketing and communication strategies along the customer journey

• Project support for the implementation of Salesforce and the new implementation and redesign of a customer portal
• Preparation and follow-up as well as facilitation of workshops on customer journey & customer care
• Project support for the realignment of retention marketing and the introduction of a new loyalty program (tasks: analysis, concept development, and derivation of measures)
• Independent creation of trend, competitor, and best practice analyses as well as reporting
• Creation of expert documents (white paper)

• Creation of reports, analytical evaluations & presentations
• Support in the implementation of central CRM rollout measures
• Independent project support for CRM measures (BMW & MINI)
• Briefing, coordination & management of agencies & service providers
• Support, management & further development of the vehicle configurator on BMW.de
• Development, support and optimization of eCRM specials
• Support with email campaigns (vehicle launches, market launches, special mailings, etc.) as part of editorial tasks
• Monitoring of the BMW.de website

• Independent implementation of online marketing (content, social media & performance marketing)
• Creating and optimizing the Google Ads account
• Writing press releases, blogs and newsletters/editorial work
• Monitoring & maintaining the website (Typo-3)
• Independent implementation of offline & online marketing measures
• Organizing trade fair appearances
• Marketing strategy planning
• Briefing, coordination and management of the SEA agency
• Creating and planning campaigns on Facebook, Instagram
• Conducting customer interviews in the B2B sector