Carolin Kirchfeld-Freelance Digital Marketing & Communications
Check rate
Experience
Campaign Management CRM Loyalty
REWE Markt GmbH
Planning and delivery of cross-target group CRM and loyalty campaigns for the REWE Bonus Program across digital and offline channels. Coordination of cross-functional stakeholders and analysis of campaign performance to specifically improve customer engagement, new customer acquisition, and customer retention.
Interim Product Owner SystemFinder
Viessmann Climate Solutions
Creation and optimization of marketing content, project coordination and alignment with relevant stakeholders, analysis and implementation of A/B tests to increase conversion rates, KPI analysis with a focus on leads and opportunities
CRM Cross-selling & Up-selling Lexware Office
Haufe-Lexware GmbH & Co. GK
Development and implementation of cross- and up-selling strategies to maximize the potential of existing customers. Data-based identification of growth opportunities. Management and optimization of automated marketing measures.
Technical Campaign Management
HUGO BOSS AG
End-to-end campaign management from segmentation to test sends in campaign tools AEM, SAP Marketing & braze. Projects: XP Loyalty Program, Abandoned Browse, Abandoned Cart & Wishlist
E-Mail Marketing & Enablement SFMC
Gesellschaft für praxisbezogene Forschung & wissenschaftl. Lehre
Concept and delivery of email campaigns, development of content strategies along the customer journey, and automation of marketing processes in Salesforce Marketing Cloud.
CRM Campaigns & Customer Insights 50/50
congstar
- Development of data-driven email and app push campaigns along the customer journey for existing customers (cross-sell, NBO, welcome journey)
- Coordination, planning, and implementation of projects to generate customer insights (projects: emotion research on ATL campaigns, conjoint analysis, segment analysis with YouGov)
Direct Marketing Management
NOVENTI Health SE
Development and execution of digital direct marketing strategies (relationship marketing & customer retention), as well as implementation of email marketing measures
Email Marketing & Digital Communication
Mainova AG
Development and implementation of email marketing campaigns and measures along the customer journey using Salesforce Marketing Cloud and as part of a Scrum team
CRM & Email Marketing
AVANTGARDE
CRM and email marketing for the o2 Music client using Salesforce Marketing Cloud.
Marketing Consultancy
HalloCasa
Strategic consulting: website marketing & email marketing
Online Marketing Communications & Strategy
Living Water GmbH
Coordination and execution of all marketing activities: strategic planning, social media marketing, content marketing, SEO, copywriting
Marketing Project Manager
myWorld Germany GmbH
Building and expanding the white label customer base, implementation and tracking of white label and PR projects in cooperation with HQ and the Managing Director DE. Training and temporary management of four employees. Partly completed alongside my studies in a part-time role.
Junior Marketing Manager
myWorld Germany GmbH
Strategic planning and implementation of affiliate marketing campaigns, as well as handling complaints, dunning processes, and the company's rebranding.
Marketing Assistant
myWorld Germany GmbH
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Fashion, Telecommunication, Energy, Information Technology, and Food and Beverage.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Sales, Strategy, Business Intelligence, and Information Technology.
Summary
I support companies in CRM, loyalty, and customer engagement – from planning and delivering target group-oriented campaigns to analyzing and improving customer activity.
Over the past few years, I have planned and managed CRM and loyalty campaigns for different target groups and customer journeys as a project or campaign manager. I work with both classic campaigns and automated, trigger-based journeys. An important part of my work is analyzing relevant KPIs to spot potential and develop measures in a targeted way.
I have experience working with marketing, market research, customer service, data, and other stakeholders, and I prefer to manage projects end-to-end – from segmentation and concept development to testing, implementation, and performance analysis.
My focus is on a practical mix of strategic thinking and hands-on execution. I structure projects, document processes, and turn data and customer insights into concrete actions that improve engagement, retention, and loyalty.
I look forward to great teams and exciting projects!
Skills
Digital Marketing
Crm
Marketing Automation
E-Mail Marketing
Customer Retention
Project Management
Seo
Crm: Salesforce Marketing Cloud, Dynacampaign, Braze, Sap Marketing, Inxmail
Cms: Indigo7, Wordpress, Wix, Aem
Project Management: Jira, Trello, Quip, Ms Teams, Miro, Asana, Mixpanel, Google Workspace
Market Research: Yougov Brandindex & Profiles
Languages
Education
ISCTE - University Institute of Lisbon
Master of Science · Marketing · Lisbon, Portugal · 1,7
IU International University of Applied Sciences
Bachelor of Arts · Tourism & Travel Management · Bad Honnef, Germany · 2,3
Certifications & licenses
IELTS Certificate
International Marketing Certificate
University of Ljubljana, Faculty of Economics
Statistics
Experience
Expertise
Qualifications
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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