Thomas D.-Project and Interim Marketing Manager
Check rate
Experience
Senior Manager Print Production and New Customer Acquisition
Glöckle Direct GmbH
- Project management and control of print production for mailings and inserts
- Advertising cost planning and control
- Management and commissioning of marketing and printing service providers
- Interface between the internal departments involved and external service providers
- Planning and management of print-based new customer acquisition
Direct Marketing Consultant for Lead Generation
Pflegemanufaktur 24 GmbH
Concept development for lead generation to build a network of multipliers for Pflegemanufaktur
Senior Campaign Manager Existing Customers
Drillisch Online GmbH
- Customer retention, customer development, cross- and up-selling for the 9 brands WinSim, PremiumSim, SimplyTel, Smartmobil, Handyvertrag, Sim.de, MaXXim, Your Fone and DeutschlandSIM through email marketing campaigns and websites
Overall Project Manager Health
R+V Versicherung
- Management and coordination of the Health project team (matrix organization) comprising 11 specialist departments
- Coordination and development of a content hub for Health
- Coordination and alignment of the new Health brand campaign in the core brand team for TV, social media and print
- Development of approaches for lead generation for Health and coordination of implementation
- Coordination of sales materials for field sales and sales partners
- Responsible for print campaigns and advertising materials production
Interim Head of Direct Sales Planning, Management, Controlling/Consulting and Marketing Management
DT& Shop GmbH
- Improving processes and managing direct sales to achieve the sales targets of the international DT&SHOP group
- Managing customer service representatives in national and international inside sales for new customer acquisition, customer retention/customer development
- Planning, managing, coordinating and implementing target-group-oriented sales strategies through inbound and outbound telesales activities and campaigns, as well as managing processes/workflows
- Defining, analyzing and implementing targets for work quantity and quality
- Employee development based on regular evaluations and defined key figures
- Establishing marketing and sales controlling
- Interface with the Marketing department and proactive management of marketing activities, as well as consulting on marketing processes
- Responsible for print campaigns and advertising materials production
Interim Direct Marketing Project Manager
Staufen AG / Akademie
- Strategic and operational development of direct marketing for Staufen Academy across all sales channels and customer groups to promote seminars, training programs, workshops, in-house training, eLearning and conferences, as well as knowledge transfer
- Employee training
- Planning, designing and implementing online (SEO/SEA, email marketing) and offline (print mailings, brochures, catalogs, advertisements) marketing campaigns to acquire new customers and retain existing customers
- Sourcing and qualifying addresses
- Purchasing marketing services
- Project coordination for GDPR implementation
- Responsible for print campaigns and promotional materials production
Interim Head of Marketing/Customer Journey
Alba Moda GmbH
- Managing and operationally directing the Database Management, Marketing Planning, Campaign Management, New Customer Acquisition/Customer Retention and Online Marketing departments
- Responsibility for all communication activities and the segment-oriented campaigns and promotions derived from them
- Monitoring marketing activities and evaluating their success
- Regular close coordination and intensive cooperation with Group companies
- Managing, motivating and continuously developing the assigned employees
- Planning and managing the marketing budget and service providers
- Responsible for print campaigns and promotional materials production
Interim Head of Direct Sales Planning, Management and Controlling
DT& Shop GmbH
- Planning processes and managing direct sales to achieve the sales targets of the international DT&SHOP group of companies
- Managing customer service representatives in domestic/international inside sales for new customer acquisition, customer retention and customer development
- Planning capacities on a daily, weekly and monthly basis
- Planning, managing, coordinating and implementing telesales activities and campaigns
- Defining, analyzing and implementing targets for work quantity and quality
- Employee development based on regular evaluations and defined performance indicators
- Establishing sales controlling
Project Manager for the Website Relaunch
Moon & Hills
- Project management for the website relaunch on the frontend (look and feel, functions and content)
- Creating and implementing newsletter campaigns
- Optimizing the online shop in terms of content, design and functionality
Interim Head of Purchasing Print and Marketing Services and Implementation of Direct Marketing Campaigns
Deutscher Sparkassenverlag
- Analyzing and documenting process and workflow steps, optimizing internal and external processes, and managing interfaces across topics in DSV's direct marketing
- Responsible for organizing, conducting and managing the procurement of print products – marketing promotional materials, mailings, forms and many others – as well as individual non-print products for the commissioning savings banks in Germany
- Responsible for planning and implementing direct marketing campaigns on schedule (focus on print)
- Managing, coordinating and developing a technically and commercially qualified team
- Managing the department with a focus on targets and relevant performance indicators for costs, quality and adherence to deadlines
- Continuously optimizing purchasing processes and structures through to suppliers and service providers
- Managing the entire promotional materials production department
Consultant Email Marketing and Online Marketing Partnerships
Media and mail-order company
- Consulting on the optimization of email marketing
- Developing online marketing partnerships to acquire new customers and retain existing customers
Strategy Consultant Marketing and Sales Partnerships
Heine Fashion Mail Order
- Developing strategies for marketing and sales partnerships
- Initiating and acquiring suitable partner companies for customer retention
- Supporting target definition and contract drafting
- Project support and project implementation
Interim Manager New Customer Acquisition My Website
1&1 Internet AG
- Planning, managing and implementing all direct marketing campaigns for the do-it-yourself homepage product
- Coordinating address procurement and address selections
- Developing, coordinating and implementing telesales and email campaigns
- Analyzing and optimizing marketing processes and the marketing mix
- Optimizing call center processes and managing service providers
- Budget planning and control as well as campaign reporting
- Purchasing marketing and printing services
- Change requests and process optimization for the use of external addresses as well as a new rebate process
Project Manager Setting Up Online Partner/Affiliate Program
Grüne Smoothies GmbH
- Project management for setting up an online partner program to retain customers
- Content, functional and design concept for the partner program
- Purchasing marketing services
- Operational implementation in the frontend and coordination of the technical implementation in the backend
- Managing deadlines, budgets and service providers
- Online product range planning and sales promotion activities
Interim Manager Setting Up Marketing Processes for E-Commerce and Partnerships
Pearl
- Creating a workflow process for automated machine translations as a self-learning system to open up new international markets
- Market research on tools, preselection of service providers and price negotiations
- Creating checklists and guidelines for initiating strategic marketing and sales partnerships
- Creating a concept to optimize the marketing controlling process and CRM
- Responsible for print campaigns and promotional materials production
Advertising Cost Optimization and Address Marketing Consultant
Mediengruppe Konradin
- Advertising cost optimization for mailings and catalogs
- Development of a marketing approach for renting out existing address lists
Interim Manager - New Customer Acquisition My Website
1&1 Internet AG
- Establishment of structures, processes and workflow management for new customer acquisition in Germany, USA, UK, FR, ES, PL
- Development and management of call center processes and service providers
- Planning, management and implementation of all direct sales campaigns
- Performance monitoring, analyses, campaign reporting and budget management
- Establishment of address management and optimization of address usage
- Planning of pricing tests for different offer variants
- Management of the procurement of marketing and printing services
Project Manager Procurement of Marketing Services and Cost Optimization
Dress-for-less
- Optimization of print advertising for customer retention and CRM
- Benchmarking of advertising material production and address qualification
- Procurement of the relevant marketing services
- Establishment of advertising performance monitoring and marketing controlling
Strategy and Marketing Consultant/ Interim Marketing Manager, Project Manager and Campaign Manager
Spezialversender Amrita
- Strategy and communications consulting for online, print and telesales
- Realignment of marketing processes and campaigns
- Establishment of CRM including reporting
- Marketing planning and implementation of all measures such as catalogs, print mailings, e-mail campaigns, e-commerce, inbound and outbound calls, package/magazine inserts for new and existing customers
- Establishment of marketing and sales controlling/ campaign reporting
- Optimization of address selection and introduction of address qualification procedures
- Development of sales promotion and customer retention measures/CRM
- Project management of the website relaunch and implementation of a new online shop
- Complete planning and operational implementation of all print advertising materials, including advertising budget planning and management
- Definition of functionalities such as search function, shopping cart process, personal area and payment systems
Interim Manager - Head of Strategic Development for Group Purchasing Customers
Quelle Versand AG
- Strategic development of the customer portfolio of professional group purchasing customers
- Seasonal demand planning, assortment planning and pricing
- Implementation of customer retention and customer activation programs
- Optimization of the advertising sequence through catalogs, print mailings, online marketing and outbound calls
- Budgeting, investment planning and advertising cost control
- Participation in the strategic realignment of the group purchasing sales channel
Project Manager - Planning, Functional Description and Development of an Online Shop
Eurotops
- Benchmarking online shop systems
- Preparing specifications and functional descriptions for the webshop and system interfaces
- Coordination and schedule management
- Developing page structure, navigation structure and shopping cart processes
Project Manager - Research and Potential Analyses for Europe
Mexx
- Researching the countries D/A/CH/NL/F/UK/FIN/N/S and DK regarding potential marketing partners, including a corresponding potential analysis for each country and partner
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Telecommunication, Advertising, Fashion, Media and Entertainment, and Insurance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Procurement, Customer Service, Sales, and Information Technology.
Summary
As a marketing expert, I have many years of experience across the entire marketing mix of modern multichannel direct/dialogue marketing, CRM and direct sales.
After working as an employed specialist and manager with personnel and revenue responsibility in marketing, I have been working as a freelance project and interim manager for dialogue marketing, CRM, sales and eCommerce for 19 years, supporting well-known companies such as Glöckle Direct, Drillisch Online, R+V Versicherung, DT & Shop, Alba Moda, Heine, Pearl, Grüne Smoothies, 1&1 Internet AG and Deutscher Sparkassen Verlag.
My experience ranges from optimizing marketing and direct sales processes, developing marketing strategies (including brand relaunches) and concepts, campaign planning and operational control of target-group-oriented dialogue marketing/CRM campaigns through online and offline sales channels, to customer retention activities with internal and external customer loyalty programs, such as customer cards, affiliate programs, multi-partner programs, cooperations, etc.
My areas of responsibility cover new customer acquisition, customer retention/CRM (including reactivation), retention/prevention and customer development (cross- and up-selling) for existing customers, including budget planning, advertising effectiveness measurement and campaign reporting.
With well over 1,000 successfully implemented target-group-specific dialogue marketing campaigns, I have proven expertise and demonstrable success in planning and implementing marketing activities across all marketing channels. I also have extensive knowledge of campaign management and campaign processes, from action planning, concept development, copywriting and design, production planning, coordination of tenders and operational scheduling and implementation control (internal departments and external partners), through to analysis and activity optimization. In addition, I have many years of experience in purchasing marketing and printing services as well as media.
Planning, conceptualization, coordination and implementation control of webshop development/relaunches, as well as the operation of shop systems, are also part of my experience, for example at Quelle, Bader, AGS, Eurotops, AMRITA and Grüne Smoothies.
Excellent presentation and communication skills, negotiating ability, analytical strength, a very good understanding of numbers and confident use of MS Office complete my profile.
As an expert in address selection and target group analysis, I can draw on extensive experience in this area. At numerous companies, I have achieved significantly better contribution margins through selection optimization and address qualification, as well as through customer retention/lifetime value analysis, including analysis of customer acquisition channels.
I also have many years of experience in the overall management, project coordination and project leadership of complex marketing and eCommerce projects (multi-project management). This includes resource and time planning (creating schedules and Milesstones), project and budget controlling, reporting and process documentation. I also have well-founded practical knowledge of conducting workshops to define requirements, as well as preparing specifications, reviewing and accepting technical specifications, and managing internal specialist departments and external service providers.
Skills
Professional Expertise
- Many Years Of Multichannel Marketing Experience
- Project Leadership/Project Management Know-How In Developing And Optimizing Marketing/Crm And Sales Processes And Workflows
- Development Of Direct/Dialogue Marketing Strategies And Atl/Btl Campaigns And Their Optimization
- Planning, Conceptualization, Copywriting, Coordination And Implementation Control Of Online/Offline Marketing Campaigns For New Customer Acquisition, Cross- And Up-Selling, Customer Retention/Crm And Brand Relaunches
- Ecommerce Project Management (Online Shops/Processes And Structures In E-Business)
- Purchasing Marketing Services
- Address Optimization, Customer Segmentation, One-To-One Marketing, Database Marketing
- Marketing And Sales Cooperations And Affiliate Programs
- Campaign Reporting At Contribution Margin Level, Customer Retention Analyses/Lifetime Value, Development/Optimization Of Marketing Controlling
- Development And Management Of Customer Loyalty Programs
It Skills
- Ms Office
- Jira
- Confluence
- Power Bi
Summary Of E-Commerce Experience
I Have Many Years Of E-Commerce Project Management Experience In Developing And Optimizing Websites, Online Shops And Customer Portals. My Experience Ranges From Requirements Definition, Planning, Further Development And Operational Implementation Of E-Commerce Projects, Including Resource Management And Project Controlling, To The Development And Content, Design And Functional Optimization Of Online Shops.
What Responsibilities Did I Take On:
- Management Of The Overall Project As The Central Contact Person
- Supporting Specialist Departments In Defining Requirements, As Well As Collecting The Requirements And Specifications Of The Individual Specialist Departments/Country Companies
- Preparing A Consolidated Requirements Description For The Websites And Shop System
- Market Research Into Suitable Shop Systems And Payment Service Providers
- Evaluation And Recommendation Of Suitable Shop Systems And Coordination With Decision-Makers
- Development And Conceptualization Of The Look And Feel Of Websites According To Ci Specifications, Including Page Layout And Presentation (Structure, Colors, Font, Font Size, Pixel Width, Etc.)
- Development Of A Page Structure Plan, Navigation Structure And Navigation Content, Product Range Structure, As Well As Definition Of Functionalities (E.G. Search Function, Shopping Cart Process, Personal Area/Customer Service Area, Payment Systems, Service, Etc.) And Content Creation
- Preparation Of A Functional Concept Describing The Webshop/Portal For Design And Functional Implementation, And Coordination With The Specialist Departments
- Pre-Selection And Recommendation Of The Advertising Agency For Frontend Implementation
- Management Of Frontend Implementation
- Coordination Of The Interface Functional Description For Backend Integration With Erp Systems Together With Technology/It And External Service Providers
- Cost Calculation For Project Implementation, Including Ongoing Cost Control And Stakeholder Information
- Overall Management/Project Coordination Of Ecommerce Projects, Including Resource And Time Planning, Project Controlling And Reporting
- Preparation Of Schedules, Milesstones And Concepts, As Well As Meetings With Partners, Internal Specialist Departments And External Agencies
- Organization And Management Of Kick-Off Meetings To Present The Project
- Formation Of Sub-Project Teams And Definition Of Work Packages
- Regular Project Team Meetings With Internal Departments And External Service Providers On Implementation Progress And The Resolution Of Outstanding Issues
- Coordination And Operational Support For Functional Tests In The Test Environment
- Project Review After Launch
- Rollout To The Individual Countries
- Management Of Shop Operations In The Frontend (E.G. Product Range Planning, Prices, Content) And Backend (E.G. Fulfillment Service Providers)
- Planning Of All Sales Promotion Activities And Customer Retention Measures
- Content, Design And Functional Optimization Of Online Shops And Service Areas
- Expansion Of Customer Features/Customer Loyalty Tools
- Advertising Effectiveness Measurement/Performance Monitoring
- Sea/Seo Optimization With External Service Providers
- Budget Planning And Monitoring
- Planning And Implementation Of Affiliate And Marketing Cooperations
- Planning, Conceptualization And Implementation Control Of Email Marketing Campaigns
Online Email Marketing Experience
Campaign Planning
- Planning Individual Activities Depending On Other Advertising Activities In The Marketing Mix
- Scheduling And Topic Planning While Considering Events Such As Easter, Mother'S Day, Christmas, Etc.
- Target-Group-Specific Product Range Planning (In Cooperation With Purchasing), Pricing And Sales Promotion Activities/Promotional Campaigns
- Conceptualization Of Email Structure, Implementation Control And Copywriting
- Derivation And Implementation Of Optimization Measures, Including The Related Planning, Coordination And Alignment Of Topic Planning
- Development Of Trigger Email Concepts (Event-Based Emails, E.G. Welcome Email For Newsletter Registration, Follow-Up Activities For Non-Responders, Up-/Cross-Selling Offers, Birthday Mailings, Abandoned Shopping Carts, Etc.) And Their Process-Related And Operational Implementation
Campaign Implementation
- Implementation Control, Including Copywriting And Project Coordination With Internal Departments And External Service Providers (E.G. Product, It, Agencies, Providers)
- Address Management And Address Selection
Conversion Optimization
- Target-Group-Specific Segmentation Of The Distribution List, E.G. By Interest Groups Or Purchase History
- Target Group Selection (After Double-Opt-In Has Been Obtained) And Test Setup
- Optimization Of The Subject Line (Content And Length)
- Implementation Of Personalized Greetings
- Checking Html And Text Display, Pixel Width And Fonts
- Template Optimization/Stylesheets For Different Devices
- Link Test/Landing Page Test Before Dispatch, Deliverability Test, Content And Price Tests
Reporting
- Analysis Of Delivery Rate, Open Rate, Click Rate, Conversion Rate, Product Range Analyses, Test Results And Profitability Analyses
Experience In Print And Purchasing Marketing And Printing Services
- Purchasing Photo Shoots And Creative Services, Such As Advertising Agencies
- Purchasing Printing, Paper And Finishing Services, Including Personalization Of Catalogs, Mailings, Inserts, Flyers, Displays, Etc.
- Purchasing Forms, Templates, Displays, Stands, Etc.
- Purchasing Media Services (Advertising Space, Radio And Tv Advertising Time, Online Media, Google Adwords)
- Purchasing Gifts, Rewards And Presents For New Customer Campaigns And Sales Promotions
- Purchasing External Addresses For Print Campaigns And Call Center Activities, As Well As Email Campaigns And Package Insert Capacities
- Purchasing Services For Address Qualification And Optimization
- Purchasing Alternative Delivery Services To Deutsche Post
- Purchasing Call Center Services
- Purchasing Marketing Tools (Databases, Crm And Webshop Systems)
- Preparing Tenders And Conducting Price Negotiations
- Concluding Framework Agreements
- Bundling Capacities To Achieve Better Pricing
- Supplier Management (Evaluation Of Reliability, Adherence To Deadlines, Technical And Organizational Execution, Quality And Credit Checks)
- Creating Price Transparency
Languages
Education
Diplom-Kommunikationswirt · Communications Specialist
Advertising Specialist
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Thomas is based in Trossingen, Germany.
Thomas speaks the following languages: German (Native), English (Advanced).
Thomas has at least 14 years of experience. During this time, Thomas has worked in at least 22 different roles and for 20 different companies. The average length of individual experience is 1 year and 8 months. Note that Thomas may not have shared all experience and actually has more experience.
Based on recent experience, Thomas would be well-suited for roles such as: Senior Manager Print Production and New Customer Acquisition, Direct Marketing Consultant for Lead Generation, Senior Campaign Manager Existing Customers.
Thomas's most recent position is Senior Manager Print Production and New Customer Acquisition at Glöckle Direct GmbH.
In recent years, Thomas has worked for Glöckle Direct GmbH, Pflegemanufaktur 24 GmbH, Drillisch Online GmbH, and R+V Versicherung.
Thomas is most experienced in industries like Retail, Telecommunication, and Advertising. Thomas also has some experience in Media and Entertainment, Fashion, and Insurance.
Thomas is most experienced in business areas like Marketing, Project Management, and Procurement. Thomas also has some experience in Customer Service, Sales, and Information Technology.
Thomas has recently worked in industries like Advertising, Telecommunication, and Insurance.
Thomas has recently worked in business areas like Marketing, Project Management, and Procurement.
Thomas holds a Master in Communications Specialist.
Thomas is immediately available full-time for suitable projects.
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 16 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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