Sebastian Vogel - Senior Marketing Manager for Brand Strategy

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Lüneburg, Germany

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Experience

Bonn, Germany

Account Director

480 Hz GmbH

Client: Deutsche Bahn / Creative Development
Interim Account Director focused on developing and managing day-to-day operations in B2B and B2C communications for the business units DB Cargo, DB Station & Service, DB Connect, DB Systemtechnik and DB Training
Development of communication concepts, including for DB Radverleih, Call a Bike and DB Cargo Eurasia
Delivery of various materials for ongoing communications (print and digital)

Bonn, Germany

Senior Account Manager

480/Hertz

Client: Telekom / Trade Marketing
Agency contact for Telekom's trade marketing team
Concept development and process management for creating and delivering effective retail communications for the mobile and landline divisions

New York, United States

Marketing Employee

APERTURE FOUNDATION

Worked in the marketing department of a non-profit organization in the field of fine art photography
Supported marketing and communications tasks
5 ½ years of international experience abroad

Munich, Germany

Senior Account Manager

Accenture

Client: MediaMarkt Saturn / Trade Marketing
Development of communication and store concepts
Implementation of the concepts in physical retail stores (consumer electronics and MMS Business Solutions)

Germany

Marketing Activation Manager

Essity Deutschland

Brands: Leukoplast and Cutimed
Responsible for B2B marketing communications for the wound care brands Leukoplast and Cutimed
Reaching relevant customer groups in medical practices and hospitals

Hamburg, Germany

Senior Account Manager

Fritsche Werbeagentur

Agency client: Tchibo mobil / Direct Marketing
Development of various multichannel direct marketing concepts
Team lead for creative execution
Strategic consulting to optimize communication with existing and new customers

Hamburg, Germany

Senior Account Manager

Fritsche Werbeagentur

Client: Tchibo (mail order) / Direct Marketing
Concept development and implementation of various direct marketing campaigns for the Tchibo PrivatCard loyalty program

Hamburg, Germany

Teamleiter

Fritsche Werbeagentur

Client: Starkey (hearing aids)
Strategic consulting and development of integrated communication concepts (B2B and B2C)
Brand consulting and launch management
Project management for day-to-day POS materials

Düsseldorf, Germany

Account Director

HAVAS Life

Client: Boehringer Ingelheim / Creative Development
Strategic partner to the Boehringer marketing team
Responsible for developing and implementing a multichannel launch campaign for a veterinary product

Munich, Germany

Account Manager

Interone Worldwide

Client: BMW and MINI / Creative Development and Campaigning
Project management for the implementation of traditional launch campaigns (TV, radio and print)
Project management for sales materials and digital brand-building initiatives (including DEF MINI Records)

Munich, Germany

Account Manager

Interone Worldwide

Client: DEKA Investment and DEKA Swiss Privatbank AG / Dialog Marketing
Primarily responsible for the concept and implementation of various dialog marketing campaigns
Covering the entire topic cycle “building wealth - growing it - planning for the future”

Hamburg, Germany

Project Lead

Jung von Matt CREATORS

Client: Postbank / Dialog Marketing
Strategic main contact for Postbank Marketing as part of a pilot project
Optimizing highly personalized, digitally automated dialog communications

Hamburg, Germany

Brand Consultant

Pahnke Markenmacherei

Client: Storck (chocolate) / Brand Marketing
Strategic brand consulting and project management for the development of traditional advertising campaigns for Merci
Developing brand communications for Merci

Germany

Senior Account Manager

Proximity Germany

Client: Shell / Trade Marketing (POS)
Developing and implementing effective sales promotion campaigns at gas station POS (print and digital)

Germany

Senior Account Manager

Proximity Germany

Agency client: Euler Hermes (credit insurance) / Dialog Marketing
Developing and implementing dialog marketing activities in the B2B credit insurance sector

Hamburg, Germany

Account Director

Saint Elmo's

Client: GASAG (Berlin energy provider) / Direct Marketing
Conceptualized various direct marketing activities focused on the entire customer life cycle (acquisition, churn, reactivation, retention, cross-selling and upselling)

Hamburg, Germany

Account Director

Saint Elmo's

Client: Uponor (pipe, heating and climate solutions) / Brand Marketing
Strategic management of the global brand relaunch, from brand positioning to developing a creative guiding concept
Managed the process for producing cross-media advertising materials and guidelines through to rollout

Hamburg, Germany

Account Director

Saint Elmo's

Client: ESYLUX (automation and lighting) / Brand Marketing
Strategic brand consulting
Developed a global communications concept to promote automated lighting solutions
Managed the process for producing cross-media advertising materials and guidelines through to rollout

Hamburg, Germany

Account Director

Saint Elmo's

Client: Shell PrivatEnergie / Trade and Brand Marketing
Strategic brand consulting to increase brand awareness, including workshops, SWOT analyses, positioning and creative work
Planned year-round sales communications
Developed an effective sales campaign to attract new customers
Rolled out the campaign across all relevant channels (digital and print)
Integrated various communications platforms, such as Check24, Verivox and social media

Hamburg, Germany

Consulting Team Lead

Steuermann

Client: Coca-Cola (beverages) / Brand Marketing
Strategic brand consulting for the repositioning of the Lift brand
Developed a concept for a traditional image campaign for the Fanta brand

Hamburg, Germany

Consulting Team Lead

Steuermann

Client: SCA „Danke“ / Creative Development
Development of a positioning concept
Project lead for the packaging relaunch of the DANKE toilet paper brand

Hamburg, Germany

Consulting Team Lead

Steuermann

Client: goldgas / Marketing Consulting
Advising goldgas management on future marketing communications during the first year after goldgas entered the market
Developing and coordinating the annual plan across all relevant channels, including budgeting
Developing a sales campaign and rolling it out across relevant channels and communication platforms

Cologne, Germany

Trademarketing Manager & Consumer Electronics

Unitymedia/Vodafone

Leading an agile design thinking project to shape the future direction of the existing retail network in the consumer electronics sector
Focus on maximizing the customer experience
Enabling customers to experience high internet speeds in stores to increase customer demand

Germany

Brand Manager

WW Deutschland (Weight Watchers)

Creative development and implementation management for the 20/21, 21/22 and Spring 2022 campaigns
Conducting research and developing strategy
Agency management and casting
Responsible for TVC, digital and print activities

Hamburg, Germany

Group Account Director

You GmbH

Client: GEERS Hörgeräte / Brand Marketing and Campaign
Strategic consulting for the development of the new image campaign „Ich trage GEERS“ (with Thomas Gottschalk)
Key account management and main contact for GEERS marketing management

Hamburg, Germany

Group Account Director

You GmbH

Client: dm Drogeriemarkt / Trade Marketing
Developed cross-channel marketing and communication concepts to increase sales in brick-and-mortar retail
Provided strategic advice to dm's retail marketing team

Hamburg, Germany

Group Account Director

You GmbH

Client: KODAK Alaris / POS communication
Served as the operational point of contact for the marketing management team at KODAK Alaris
Briefed teams and managed processes for creating digital advertising materials for social media, websites, microsites and POS

Munich, Germany

Marketing Communications Specialist (Apprenticeship)

Zellner & Pirker Werbeagentur GmbH

Apprenticeship in marketing communications
Gained insight into agency operations and traditional as well as dialogue-based marketing communications

Hamburg, Germany

Senior Account Manager (Team Lead)

achtung!

Agency client: DB Regio / Creative Development
Developed integrated communication concepts (multichannel) to generate repeat trips

Cologne, Germany

Senior Account Manager

antwerpes AG

Clients: STADA, Sobi, AstraZeneca, Abbott, Lilly
Provided temporary support with day-to-day operations
Provided strategic advice on new business projects

Cologne, Germany

Senior Account Manager

antwerpes AG

Client: Janssen-Cilag
Day-to-day project management for the delivery of various communication materials
Creation of patient brochures, therapy guides and case studies

Summary

I offer… 20 years of professional experience in brand communication, trade marketing, multi-channel communication, dialogue marketing & traditional advertising.

Brands supported: Deutsche Bahn, MediaMarkt Saturn, Postbank, dm Drogeriemarkt, GEERS, MEDA Küchen, Shell PrivatEnergie, Coca-Cola, Tchibo, DEKA Investment, Shell, BMW, Telekom, Unitymedia/Vodafone, Uponor, ESYLUX, Euler Hermes, Leukoplast, Cutimed, GASAG, KODAK, WW, STADA, AstraZeneca, goldgas, and many more.

Skills

Brand Marketing
Trade Marketing
Dialog Marketing
Strategy
Creative Development
Atl & Btl
B2c & B2b

Languages

German

Native

English

Advanced

Education

Aug 1987 - May 1993

Max-Planck-Gymnasium Göttingen

Abitur · Göttingen, Germany

Zellner & Pirker Werbeagentur GmbH und Berufsschule für Medienberufe

Apprenticeship · Marketing Communications Specialist · Munich, Germany

Statistics

Experience

Total positions 31

Global experience

Countries worked in 2 (Germany, United States)

Primary country Germany

Qualifications

Highest degree Bachelor

Member since

January 2026

Last update

October 2026

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Frequently asked questions

Have questions? Find more information here.

Sebastian is based in Lüneburg, Germany and can operate in on-site, hybrid, and remote work models.

Sebastian speaks the following languages: German (Native), English (Advanced).

Based on recent experience, Sebastian would be well-suited for roles such as: Account Director, Senior Account Manager, Marketing Employee.

Sebastian's most recent position is Account Director at 480 Hz GmbH.

Sebastian holds a Bachelor in Marketing Communications Specialist from Zellner & Pirker Werbeagentur GmbH und Berufsschule für Medienberufe.

Sebastian will be available full-time from January 2027.

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Daily rate avg. 889 €

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Median rate 800 €

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Calculated based on our freelancers’ daily rates as of 7 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.