Christian Steinmetz - Global Market Launch Project Manager
Experience
Global Market Launch Project Manager
SMA Solar Technology AG
- Overall responsibility of the go-to-market strategy
- Conception, planning and coordination of the global market launch
- Development and implementation of an interface between marketing, portfolio management, sales, service and local dependencies in USA, Australia, Germany
- Leading the go-to-market team
Interim Brand Lead Thomapyrin
A. Nattermann & Cie. GmbH – A company of Sanofi
- Develop strategies for brand differentiation, brand positioning, brand stories and brand messages based on consumer data and market analyses
- Conducting competitive analyses to identify brand strengths and weaknesses
- SEO consulting to improve website ranking in search engine results
- SEA/RSA consulting to create, optimise and monitor ads campaigns and campaign tracking
- Creation of new digital advertising measures from newsletters to videos
- Implementation of the PR strategy in close coordination with the internal PR team
- Supporting the training team in the development of pharmacy training programmes
- Supporting innovation projects from concept to market launch in the OTC/healthcare sector
Electrification Consultant / Interim Sales Manager E-Mobility
bp Europa SE via Trafineo Service GmbH
- Deployment of EV business development processes and preparing framework to setup fleet depot & residential charging infrastructure offers
- Development of EV sales and purchasing processes for fleet depot & residential charging infrastructure
- Execution of processes to evaluate growth routes through inorganic opportunities
- Preparation of the market launch for fleet depot & residential charging solutions including enabling sales units for the sale of complex charging solutions
- Development of a holistic sales network by determining the sales strategy, definition of goals, selection of sales channels, determination of sales structures using the European Fleet Car & Van and Bus & Truck sales teams
- Conception and development of marketing and sales materials and workshops for customer loyalty
- Preparation and implementation of information and consultative meetings with customers
- Development of trainings for sales fleet team
Interim Head of Marketing DACH
ECOVACS ROBOTICS
- Head of Marketing DACH (2 people)
- Conception and development of marketing strategies and measures for the DACH region
- Creation and implementation of all online (social media, PGC / UGC and live stream shopping) and offline marketing campaigns for the DACH region
- Creation of concepts to increase brand awareness and sales across all channels
- Resource planning and budget-based use of advertising material with a focus on ROI
- Introduction of new products as part of the 360° brand communication
- Close cooperation with the sales department and colleagues in channel marketing, brand marketing and media management to ensure all marketing activities are in line with the overall brand strategy
Interim Head of Trade Marketing
NKD Group
- Head of Trade Marketing (3 people)
- Restructuring and implementation of efficient processes
- Continuous optimization of customer-related processes and ensuring a quick time to market
- Conception, implementation and further development of sales marketing relevant tasks
Interim International Marketing Manager B2C
NKD Group
- Media management (distribution of supplements, radio) in collaboration with media agencies under consideration of test scenarios
- Project management including media, PR, brand campaigns and agency tender
- Redesign and recreation of processes to create a lean and efficient management of marketing activities
- Management of international project handling with colleagues on-site
Project Manager E-Mobility
Jaguar Land Rover Europe
- Project management of BEV / PHEV (Battery Electric Vehicles / Plug-in Hybrid Electric Vehicles)
- Market launch management in Europe (37 countries)
- Leading and steering internal and external stakeholders, national sales companies’ and EV managers including global HQ & European operations marketing, PR, sales, network, customer service and CRM
- Management of key strategic activities and transformation of key strategies into key deliverables
- JLR European dealer network EV readiness including development and execution of SLAs and charging infrastructure for sales and service
- Development of dealer network trainings for Europe
- Development of EV customer journey including European EV sales guideline
- EV marketing communication strategy development
- Event management on European and market level
- Competitor benchmarks
- Development of a holistic EV scorecard and dashboard
- Market analysis and development for home and public charging
- Management of external suppliers, business partners and agencies
European Sales Manager
G Adventures Ltd.
- Develop and maintain relationships and accounts
- Expand the European sales functions and initiatives
- Implement strategies with focus on expedition products in DACH and BeNeLux
- Provide superior level of customer service and sales support
- Analyse, communicate, report and manage customer information
- Communication to internal and external customers
- Manage day-to-day performance with appropriate resources and support
- Monitoring of KPIs
Project Manager
Daimler AG
- Development and derivation of use cases for a customer-oriented efficiency in R&D, production and after sales (B2B & B2C)
- Setup of project structure
- Cross-project information exchange via workstreams
- Stakeholder management
- Internal project communication
Consultant
McKinsey & Company Inc.
- Analysis of industry size, structure and growth drivers in the European colour cosmetic industry
- Assessment of the competitive landscape
- Identification of key market players, success factors and entry barriers in the ECC market
- Evaluation of opportunities and challenges for local champions to drive growth from internationalization
Project Manager
Recaro Automotive Seating GmbH
- Project coordination for the start-up processes of a product innovation
- Project office in the areas of marketing and product management
Industry Experience
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Experienced in Automotive, Manufacturing, Energy, Cosmetics, Tourism, and Fashion.
Business Area Experience
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Experienced in Marketing, Project Management, Strategy, Business Intelligence, Product Development, and Sales.
Summary
- Consultant & Interim Manager
- International project experience in Marketing, Sales and Business Development
Competent and experienced consultant and interim manager with over eight years experience in managing multi-disciplinary teams of varying sizes and complex programs of work. A proven track record of ensuring projects are delivered to the highest quality, within budget by effectively organizing, managing and utilizing all resources. Reputation for seamlessly creating and implementing strategic business plans while exceeding business objectives. Expertise in building partnerships with stakeholders at all levels, board of directors and suppliers. Ability to lead teams on commercial and industrial projects where the highest standards are routinely demanded. Always wanting to be actively involved in all aspects of the project life-cycle and being able to deliver high-value projects in matrixed organizations and across different geographies. Ability to turn proposals into reality. Decision-maker with excellence in communication, research and creative problem solving. Fast learner. Especially successful in management roles that demand rigor, a high level of drive and dedication and a focus on delivering business outcomes through the use of relationship building.
Skills
Strategy
Project Management
Marketing Management
Branding
Sales Management
Customer Management
Automotive
Future Mobility & Solutions
Consumer Electronics
Fashion
Tourism
Cosmetic
Business Development
Go To Market
Growth Strategies
Market Entry
Market Positioning
Strategic Consulting
Traditional, Agile, Hybrid & Lean Project Management
Process Management
Stakeholder Management
Pmo
Marketing Strategy
Content Marketing
Data Strategies
Integrated Marketing
Marketing Mix Modelling
Omnichannel Marketing
Value Proposition Design
Brand Management
Brand Development
Brand Positioning
Brand Identity
Lead Management
Key Account Management
Solution Selling
Solution Implementation
Solution Consulting
Customer Journey
Customer Loyalty
Customer Satisfaction
Product Lifecycle
Languages
Education
University degree in Marketing Management, Diploma in Business Administration · Marketing Management · Germany
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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