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• Analyze existing features and system landscapes in a transformation project for broadband and FMS
• Derive and structure functional requirements and plan relevant features
• Manage requirements with Jira and Confluence and define acceptance criteria
• Coordinate between business units, IT and external partners, including an international IT system integrator in India

• International expansion & segment strategy: Built Germany footprint from zero, scaling to 1,000+ SaaS customers across four European markets, developing vertical value propositions, use cases, and segmentation models
• Planning, OKRs & single source of truth: Designed forecasting frameworks, pipeline diagnostics, territory/quota structures for a 30+ FTE commercial org, and established OKR-driven execution with shared dashboards and decision logs
• Operational excellence, automation & regulated delivery: Applied Lean Six Sigma methods and implemented automation and AI tooling across CRM and reporting, simplifying end-to-end workflows and reducing manual effort by ~25%
• Growth enablement & CX: Owned cross-functional growth experiments that increased activation by 30% and DAUs by 10% in a hybrid PLG + enterprise model
• Change management & cross-functional execution: Set KPI agreements with shared services, championed internal change programs, and drove adoption of new operating rhythms and tooling
• Risk management & portfolio steering: Established risk-aware customer prioritization and partnered with risk and finance teams on portfolio steering and resource allocation

• Overall responsibility of the go-to-market strategy
• Conception, planning and coordination of the global market launch
• Development and implementation of an interface between marketing, portfolio management, sales, service and local dependencies in USA, Australia, Germany
• Leading the go-to-market team

• Marketplace audit for SEO and SEA including deriving optimization measures
• Development of a growth and optimization strategy for 2025
• Operationalization of 2025 goals into concrete actions
• Project setup in Asana and project control in weekly meetings
• 2025 budgeting for EU and US including sales and budget planning
• Setup of a weekly reporting including a plan vs. actual dashboard
• Selection of an SEA agency including requirement briefing and onboarding
• Creation of a full-cost calculation as a decision basis for FBA versus FBM

• Account and project management of various digital projects (social, display & influencer) including budget allocation
• Creation of media recommendations and media plans (e.g. for Magenta YOUNG & MagentaTV)
• Internal and external coordination with e.g. marketer platforms such as Facebook, TikTok, Twitter, Snapchat and Co.
• Preparation of offers, project and budget monitoring
• Creation of reports based on predefined KPIs (weekly, as well as extensive end-of-campaign reports)
• Requirements management and quality assurance

• Managed automotive projects including relocation of series projects to sister plants in Romania and South Africa
• Analyzed current state and defined necessary measures
• Planned, coordinated and controlled project activities
• Communicated in English and German across interfaces and in reporting
• Documented results and coordinated process changes
• Created project, workflow and schedule plans
• Aligned implementation topics regularly with customer (Porsche, Bentley, Audi, etc.)

• Founded B2B Runner, a consulting agency specializing in B2B marketing support and go-to-market advisory.
• Helped IT and technology companies launch new products in the German mid-market and accelerate growth.
• Established positioning as a trusted partner for companies with strong products but limited growth curves.
• Currently fully engaged with pilot clients in SaaS and technology.

• Responsible for project leadership in the high-voltage battery area as well as schedule management and release planning in coordination with project managers
• Technical management of suppliers regarding component specifications, requirements specifications, functional safety, changes, hardware and software validation, and approvals
• Planning, controlling, and preparation of work packages

• Responsible for managing the operational efficiency of selling within the business unit and ensuring all CRM processes, sales analytics and KPIs are driving an increased level of sales achievement.
• Manage change communication with tight collaboration across departmental stakeholders.
• Collaborate effectively within Körber, including the executive team, product management, support, marketing, services and sales.
• Plan and monitor scope by ensuring that needs are within the SOW's scope and communicating any variances for inclusion in the Salesforce change process.
• Identify opportunities and weaknesses within territories/market verticals and propose solutions to create value, increase operational efficiency and grow revenue.
• Oversee the entire GTM process; identify opportunities for efficiencies, integration and overall effectiveness for supporting product sales play.
• Create sales play framework, structure and processes; drive implementation and operationalization.
• Conduct sales enablement training and onboarding for new sellers (30-90-120 plan).
• Act as a liaison between the sales team and internal support members (product, marketing, etc.) to ensure sales cycle efficiency and consistent sales play process execution.

I partner with founders and leadership teams to align people, performance, and go-to-market strategy, helping organisations scale with strong teams and confident leaders.

𝐅𝐨𝐜𝐮𝐬 𝐚𝐫𝐞𝐚𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞:

• Interim / Fractional HR Leadership
• GTM Team Restructuring & Alignment
• Executive & Leadership Coaching
• Leadership & Culture Programs

I am also the founder and host of 𝐓𝐨𝐦𝐨𝐫𝐫𝐨𝐰 𝐁𝐞𝐥𝐨𝐧𝐠𝐬 𝐓𝐨 𝐇𝐄𝐑®, a platform connecting ambitious women to grow, lead, and transform together.

• Supporting clients in BD, partnering, commercial strategy, and storytelling
• Delivering go-to-market strategies and launch execution
• Providing interim leadership and driving cross-functional alignment across

• GTM Tech & Ops: Responsible for the entire GTM tech stack with HubSpot CRM as the centerpiece, including vendor management, system architecture, and integrations
• GTM Tech & Ops: Implemented GDPR-compliant attribution and analytics infrastructure in collaboration with the DPO to ensure data governance and transparency across all GTM systems
• GTM Strategy (B2B): Led the B2B marketing strategy in close collaboration with the VP of Sales, defining target markets, shaping value propositions, and running acquisition campaigns across social, paid, and outbound channels
• Marketing & Growth (B2C): Partnered with the Growth team to design and run experiments focused on activation, engagement, and retention
• Marketing & Growth (B2C): Automated onboarding and lifecycle touchpoints to improve conversion rates and customer experience
• Digital: Owned website strategy, development, and optimization
• Digital: Created and optimized landing pages for campaigns and user acquisition
• Digital: Managed external agencies for web development and tracking implementation

End-to-end product strategy, discovery and development; business strategy; leading AI-powered diagnostics and pharma-focused service development.

• Steering the initiative to become the number two used car platform in the UK and Germany by 2026 through OKRs
• Transforming global teams, senior leaders, C-level executives and cross-functional teams (40 direct stakeholders)
• Integrating teams into the existing global organization
• Coordinating the centralization and automation of reporting structures across all communication channels
• Increasing project end-to-end process efficiency by 30% within the first two months
• Setting up centralized project management using Gantt charts