Anish Gupta-Product Manager · B2B SaaS
Check rate
Experience
GTM Intelligence Engine · Open Source
- PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
- BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
- IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.
Product Manager — Platform & Growth
DAG Unternehmensgruppe
- 6 B2B buyer types funnelled through one undifferentiated surface — 3–5 unqualified leads/week → built a persona-segmented 6-surface ecosystem with webhook routing (Webflow → Zapier → HubSpot) and 12–15 A/B experiments → SQLs 3–5 → 15–20/week, CVR +40%
- Hypothesised messaging was the conversion gap, but the A/B test returned null → GA4 + Hotjar isolated mid-form friction as the real cause, so I reworked the CTA and step order and made the organic-first call → +68.7% page views, top-3 German rankings; inbound CAC = €0
- 5 entities ran all comms via personal WhatsApp/email — no audit trail, no access controls → designed a 4-layer M365 platform (SharePoint IA, Teams, MFA, 3-tier permissions) with an external IT agency, phased with a rollback playbook → 100% adoption across 50–70 employees in 90 days
- Knowledge sat unsearchable across SharePoint, Teams, Outlook and Procore → embedded Claude into every process with an LLM-evaluation + prompt-ops loop — standardised templates and pre-scale review checkpoints → adoption met with zero rework; first team in the group to operationalise AI
Product Manager — Conversion
Mobile Seasons GmbH — DroidCon
- High-intent drop-off across 10+ ticketing platforms → GA4 + Hotjar isolated mid-form UX friction (not pricing) as the root cause, so I defined the checkout step order, CTA copy and trust-signal requirements for the developer → +20% activation, 350 additional sales, +25% CSAT
- A stagnant organic channel across 10+ event platforms → ran a technical SEO audit and WordPress rebuild, prioritising the redirect taxonomy as the highest-risk dependency, with a GA4 + Tableau ops layer → +64% rankings, +17,000 organic visitors, –30% operational cost
Product Manager — 0→1 GTM
Bajaj Capital Ltd
- A Tiger credit-card launch from zero infrastructure under a hard Day-1 deadline → prioritised Google Search + Meta over PR for speed-to-conversion and shipped 2 conversion sites, 10 landing pages and 200+ assets in 6 weeks → full funnel live Day 1; brand search +60% in 60 days
- A manual content bottleneck at fixed headcount → selected AI tooling over a contractor (same cost, compounding return), ran a 2-week pilot and standardised prompt templates → –60% cost-per-asset, 3× output, +400% social reach
Product Manager — Platform 0→1
Pranav TechOne Pvt. Ltd.
- ISO-certified but invisible to global buyers, all revenue outbound → built a 0→1 B2B commerce platform — search-intent IA around 10,000+ SKUs for telecom and enterprise-IT buyers, with a quote flow and weekly SEO ops → +20% organic traffic, first inbound channel, 94% DE market share
- No CRM, churn untracked, all follow-up manual → selected HubSpot and designed behaviour-triggered lifecycle sequences segmented by vertical and purchase stage → +38% retention, +40% customer LTV, no added headcount
DAG B2B Digital Ecosystem — CRO & Lead Generation PRD
- PROBLEM: 6 B2B verticals generating 3–5 unqualified leads/week from one undifferentiated surface — no routing, no pipeline visibility.
- BUILT: 6-surface persona-based ecosystem; webhook API routing into HubSpot; 12–15 A/B experiments; JTBD-driven IA per buyer persona.
- IMPACT: 15–20 SQLs/week · CVR +40% · +68.7% visibility · Top 3 German organic rankings · Zero CAC.
Jederzeit Cafe — Mobile-First B2C Acquisition Engine PRD
- PROBLEM: High-intent mobile users failing to convert — 15–30 min decision window; competitor audit revealed PDF menus, buried locations, no sticky CTAs.
- BUILT: Framer (React) acquisition engine for sub-47s time-to-value: sticky navigation, inline menu, event-driven GA4, CMS for owner autonomy.
- IMPACT: 14,000 monthly views · 4,400 organic sessions/month · 18.2% MoM growth.
GTM & B2B Commerce Platform PRD
Pranav TechOne
- PROBLEM: ISO-certified manufacturer invisible to global buyers — no digital surface to differentiate from cheaper Chinese commodity competitors.
- BUILT: 0→1 B2B commerce platform: 10,000+ SKUs, quote flow, HubSpot CRM lifecycle — 4 global markets, sole contributor, 16-month build.
- IMPACT: +38% retention · +40% customer LTV · +20% organic traffic · Company's first inbound channel.
Industry Experience
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Experienced in Information Technology, Construction, Telecommunication, and Banking and Finance.
Business Area Experience
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Experienced in Marketing, Product Development, Information Technology, Sales, Business Intelligence, and Operations.
Summary
Product manager with 5 years across B2B SaaS, FinTech and consumer, focused on B2B SAAS — I turn user friction and system gaps into shipped product: discovery, PRDs and metrics-driven delivery with engineering. At DAG I built a 6-surface CRO ecosystem (JTBD + 12–15 A/B tests) → CVR +40%, SQLs 3–5 → 15–20/week and embedded Claude via MCP with PRD v4 → 100% adoption in 90 days. AI-native and metrics-led.
SQLs 3–5 → 15–20 / week 50–70 users adopted in 90 days 4 products shipped 0→1
Skills
Product Strategy
Prd Writing
Roadmapping
Discovery & User Research
Jtbd
A/B Testing
Okrs/Kpis
Agile/Scrum
Backlog Management
Stakeholder Management
Funnel & Conversion Analysis
System & Api Integration
Ai Integration
Jira
Confluence
Asana
Miro
Ga4
Amplitude
Ai: Claude/Mcp
Chatgpt
Copilot
Languages
Education
University for the Creative Arts
MSc Digital Marketing · Berlin, Germany
MAIMS, IP University
BCom Hons · Marketing & E-Commerce · New Delhi, India
Certifications & licenses
IBM AI Product Manager Professional
IBM × Coursera
Microsoft AI Product Manager Professional
Microsoft × Coursera
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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