Aamir S.-Engineering Leader (15+ Years) | Building Scalable Platforms & High-Performing Engineering Teams
Check rate
Experience
Founder
Self-Directed Project Work
- Building independent projects in the AI/developer tools space.
- Experimenting with product ideas, rapid prototyping, and go-to-market validation.
- Designing AI-native operating model—leveraging agentic pipelines, living context schemas, and rigorous eval harnesses to multiply individual contributor leverage and eliminate implementation bottlenecks.
Head of Engineering - Internationalization
Wayfair GmbH
- Built and scaled three cross-regional backend units (20+ engineers) across Berlin and Bangalore; coached engineering managers, staff, and senior engineers — resulting in four internal promotions.
- Established a domain-driven team topology for the global platform, enhancing feature isolation and minimising cross-team friction to accelerate delivery across four distinct domains.
- Delivered the internationalisation platform work behind Wayfair's physical retail store launch (~6 months end-to-end), establishing reusable foundations that reduced complexity and lead time for subsequent openings.
- Led the transformation of four business domains from on-premises infrastructure to Google Cloud Platform (GCP) and cloud-native services. Drove the migration from SQL stored procedures and database triggers to an event-driven architecture, improving scalability, resilience, and maintainability. Modernised systems (monolith → micro/services), improving system reliability and maintainability while enabling faster feature delivery.
- Overhauled Wayfair's Formulaic Naming system, improving API latency performance by 60% and reducing operational costs by 72%.
- Spearheaded GenAI-driven translation initiatives, achieving a cost reduction of approximately 80% for localisation workflows.
Head of Engineering - Trust and Safety and Fraud Prevention
OLX GmbH
- Led global anti-fraud and content quality initiatives across 44 markets, automating moderation workflows and cutting manual review costs by 80%.
- Built a multidisciplinary team (DevOps, ML, UX, Backend) from 2 → 15, establishing strong delivery practices and data-driven decision-making.
- Delivered ML-based fraud detection and real-time content moderation systems, reducing ad review time from hours to under 5 minutes.
- Evangelised AI/ML best practices through global workshops with Google and Amazon experts, upskilling technical leaders in applied machine learning.
- Spearheaded the delivery of an in-house image-based category prediction AI model, enabling successful feature rollout on the posting form and boosting the seller listing funnel by ~25% across multiple global markets.
- Mentored and coached first-time engineering managers, maintaining consistent delivery with 100% retention across their reports along with high NPS.
Staff Engineer / Architect
OLX Pvt Ltd
- Designed and delivered major features (real-time chat, user presence tracking, bulk ad import) improving engagement and operational efficiency.
- Optimised CI/CD pipelines, reducing deployment time to seconds for 90% of releases and doubling deployment frequency.
- Scaled automated ad moderation workflows via sharded architecture, improving throughput and reliability.
Senior Software Engineer
Mydala
- Collaborated with the CTO to architect and scale high-throughput APIs (200–400 req/sec) and optimize full-stack performance. Deployed a Hadoop/Hive cluster and engineered foundational platforms for telecom, payment processing, and real-time analytics.
Software Engineer
Ibibo
- Delivered 5+ cross-platform social and real-time multiplayer games, scalable LAMP/Node.js backends, and innovative desktop-mobile communication solutions over a two-year tenure at ibibo.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Information Technology, Banking and Finance, and Telecommunication.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Product Development, and Marketing.
Summary
Seasoned Engineering Leader (15+ years) with a proven track record of architecting scalable platforms and cultivating high-performing technical organisations. Most recently at Wayfair, I steered 20+ backend engineers across distributed units, spearheading global internationalisation and achieving an 80% reduction in localisation overhead via GenAI initiatives. I re-engineered the core international platform to accelerate physical retail expansion, successfully enabling the launch of 14 retail locations. Expert in navigating complex, multi-quarter strategic initiatives, I specialise in balancing technical debt with iterative delivery to meet critical business timelines. Previously, I scaled OLX's engineering team from 2 to 15 multidisciplinary experts, deploying ML-driven fraud and illicit content detection that slashed moderation latency from hours to minutes and category prediction models that increased seller conversion by ~25% across 44 global markets. Dedicated to fostering a high-velocity engineering culture that prioritises system reliability, measurable impact, and operational excellence.
Skills
Leadership & Strategy:
- Scaling Teams
- Strategic Planning
- Team Building
- Coaching Managers & Ics
- Okrs
- Agile Delivery
- Cross-Functional Collaboration
- Org Design & Scaling
- Hiring & Headcount Planning
- Executive & Cross-Functional Stakeholder Management
- Manager Development
Technology:
- Operational Excellence
- Distributed Systems
- Event-Driven Architecture (Kafka, Event Sourcing)
- Cloud Platforms (Aws/Gcp)
- Data & Ai-Driven Services
- Tech Transformation
- Polyglot Engineering (Java, Php, Node.Js, Python, Sql)
Operations & Tools:
- Agentic Workflows
- Observability (Datadog, New Relic, Grafana)
- Incident Management (Pagerduty)
- Collaboration (Jira, Confluence, Miro, Google Workspace, Slack)
Languages
Education
Indian Institute of Technology (IIT) Roorkee
B. Tech · Electrical Engineering · Roorkee, India
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Aamir is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Aamir speaks the following languages: Hindi (Native), English (Advanced).
Aamir has at least 16 years of experience. During this time, Aamir has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 3 years and 8 months. Note that Aamir may not have shared all experience and actually has more experience.
Based on recent experience, Aamir would be well-suited for roles such as: Founder, Head of Engineering - Internationalization, Head of Engineering - Trust and Safety and Fraud Prevention.
Aamir's most recent position is Founder at Self-Directed Project Work.
In recent years, Aamir has worked for Self-Directed Project Work and Wayfair GmbH.
Aamir is most experienced in industries like Retail, Information Technology, and Banking and Finance. Aamir also has some experience in Telecommunication.
Aamir is most experienced in business areas like Information Technology, Product Development, and Marketing.
Aamir has recently worked in industries like Retail and Information Technology.
Aamir has recently worked in business areas like Information Technology, Product Development, and Marketing.
Aamir holds a Bachelor in Electrical Engineering from Indian Institute of Technology (IIT) Roorkee.
Aamir is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 3 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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