Thorsten R.-Interim & Fractional | Consulting for Growth
Check rate
Experience
Brand Director (interim)
VIREO (pH-D feminine health & CON-CRET Creatine)
[Health and wellness manufacturer specializing in research-backed supplements (CON-CRĒT Creatine) and innovative women's health solutions (pH-D Feminine Health).]
- Co-authored "Brand Key" (positioning per Unilever-template)
- Product Innovation, Strategy & Roadmap (3-year through end of 2027)
- Developed NPD (New Product Development) dashboard
- Monitor deliverables, timelines, and responsibilities for marketing team
- Competitive & category reviews for NPD, Retail Sell-In Story as well as criteria for selecting Market Research-vendor (YouGov, Brandwatch, …)
- Leader & mentor for junior marketing team through transitional period (also drew up revised salary and bonus structure, including KPIs)
Skills: Brand Management, Trade Marketing
Interim / Fractional CMO: Brand | Product | Marketing | International
Chameleon Collective
As a member of Chameleon Collective, I focus on interim & fractional CMO and VP Marketing roles uncovering potential in all Go-To-Market areas from innovation & product to communication, branding and media - ensuring a one-voice approach (and leveraging AI) across the marketing, sales and adjacent departments.
Chameleon Collective grows companies. Our Collective solves challenges across business and brings knowledge to drive meaningful transformation across five enterprise pillars - Branding, Marketing, Experience, Commerce and Sales.
We believe our approach is the future of work. We have reinvented the traditional company by removing traditional hierarchies, unnecessary costs, and a business model that breeds inflexibility. Our approach attracts multi-disciplinary leaders and entrepreneurial free thinkers who self-manage and solve meaningful challenges for our clients. The approach that sparked our company will revolutionize yours.
At the heart of our mantra are three cornerstones: Lead, Deliver and Recruit. We infuse your organization with visionary leadership, equip you with expertise and fortify your teams with transformative talent, ensuring change isn’t fleeting - it’s foundational.
Start your journey here: [link]
Consultant: Product, Research, Innovation
J. T. Ronnefeldt KG
[Global luxury tea brand known since 1823 for hand-crafted, premium infusions served in top-tier hotels and restaurants.]
- Product and portfolio strategy, including marketing mix
- Value Proposition Canvas (see: Osterwalder)
- Economic evaluation, competitive analysis, consumer and marketing needs to develop concrete recommendations (e.g. Sales, Tea Tasting / Sourcing, production, QM, branding and marketing)
- Establish, implement and monitor internal and external processes related to product and innovation management
- Mentor and realign product management team
Skills: Product Management, Change Management,
Interim CMO
2Power Solar (PA-ID GmbH)
- Tasked with building a B2C sales channel from scratch to enable D2C sales and accelerate growth.
- Audited and sharpened positioning based on consumer insights (Market Research).
- Recommended a regional, integrated B2C marketing strategy (as a test market).
- Result: Increased leads via website, radio & print.
Head of International Marketing
TOPRO INDUSTRI AS
As a member of the management team, responsible for DACH, DEN, NL, UK, SWE:
- Launch of a new mobility aid category (product: TOPRO Step): Launch package spanning CI, TV commercial, digital (website, digital lead generation and tracking), and PR (Bauer, Burda, Funke). Result (year 1 / DEU): steady increase in field sales capacity and over 100 installations in private homes.
- International exchange of ‘best practices’ / integrating strategy into sales targets.
Business Development & Go-To-Market (ad interim)
NEOH
[Austrian CPG expanding in US. Low-sugar candy bar alternative. Start-up. VC-backed.]
- Educated PE-investor about US retail landscape & opportunities
- Designed pitch presentation for potential distributors
- Sought out brokers & distributors to set up appointments for sales team.
- Aided US market entry (based on Amazon-sales) by making introductions to distributors and brokers.
Interim / Fractional / Consulting: Marketing, Branding & Business Development
marqueteer
𝗜𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝗚𝗼-𝗧𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 𝗯𝘆 𝗔𝘂𝗱𝗶𝘁𝗶𝗻𝗴 & 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗩𝗮𝗹𝘂𝗲 𝗖𝗵𝗮𝗶𝗻:
Marqueteer is ‘my’ boutique consultancy focusing on Go-To-Market and Business Development through a marketing lens - leveraging extensive experience from big advertising agencies and client-side corporate marketing roles for SMEs.
Branding, PR, market research, product strategy, portfolio analysis, e-commerce – with a business development focus. Regional, national and global.
Skills: Marketing Strategy, Business Development,
Senior Director, Marketing
PACIFIC TRELLIS FRUIT
[Innovative grower and distributor of branded specialty produce, specifically high-quality melons and table grapes.]
𝗥𝗲𝘃𝗶𝘀𝗲𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴, 𝘂𝗽𝗱𝗮𝘁𝗲𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗮𝗻𝗱 𝗿𝗲𝘃𝗶𝘃𝗲𝗱 𝘁𝗵𝗶𝘀 (𝗳𝗼𝗿𝗺𝗲𝗿) 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗯𝗿𝗮𝗻𝗱.
- Focused Dulcinea-brand, added new SKUs under brand roof - creating incremental orders on Day 1(!).
- Revamped entire digital presence - from website (incl. SEO) to social ('2x' social media engagement).
- Identified >$20MM business development potential.
Marketing Director
SUPERKING MARKETS
[A Southern California supermarket chain known for its extensive selection of international and ethnic foods.]
𝗢𝗺𝗻𝗶-𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝗮𝗱 (𝗶𝗻𝗰𝗹. 𝗪𝗲𝗲𝗸𝗹𝘆 𝗔𝗱, 𝗣𝗢𝗦, 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮, 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗔𝗽𝗽, 𝗕𝘂𝘆𝗲𝗿 𝗦𝘂𝗽𝗽𝗼𝗿𝘁.)
- Trained junior marketing team.
- Integrated previously ‘siloed’ marketing channels, with a one-voice mantra.
- Implemented customer acquisition campaign – increased loyalty membership / basket size (>5% ROI).
- Leveraged loyalty app data for hyper-targeted campaigns – result: six-digit sales growth in Month 1.
Marketing Strategy, Business Development
Head of Marketing (North America)
EHRMANN SE / Commonwealth Dairy
[US subsidiary of a major German dairy group (active in 40+ countries), producing innovative Greek yogurts and dairy snacks.]
𝗢𝘄𝗻𝗲𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗩𝗮𝗹𝘂𝗲 𝗖𝗵𝗮𝗶𝗻 𝗮𝗻𝗱 𝗞𝗣𝗜𝘀 – 𝗳𝗿𝗼𝗺 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗹𝗮𝘂𝗻𝗰𝗵, 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝗱𝗶𝗴𝗶𝘁𝗮𝗹. 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝗲𝗱 𝘄𝗶𝘁𝗵 𝗦𝗮𝗹𝗲𝘀 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗲𝗱 𝘁𝗿𝗮𝗱𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗿𝗲𝘁𝗮𝗶𝗹 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝘀.
- Updated existing product portfolio in Ehrmann USA Holding – resulted in a streamlined line-up, with fewer SKUs, increasing production efficiencies and margins (COGS reduction between 5 and 12%).
- Used innovative smart-phone coupon app for trial: >50% redemption rate (!), 25% repeat purchases.
- Leveraged digital (Social Media, SEO/SEM, re-targeting, etc.) to support sampling, trial, and branding – resulting in trade and consumer marketing & PR plans for product ranges generating $30M+ sales.
- Launched two new lines in fast-growing and highly competitive Greek Yogurt category – from concept to final on-shelf product – at national chains: (1) Indulgent, adult product (2) Innovative Kids SKU.
Marketing Strategy, Business Development
Taylormade ADIDAS, dts Audio, Chime.in (SoMe)
IGNITED Digitale Werbeagentur
[Full-service, digital-first marketing agency focused on strategy, creative execution, and emerging technologies.]
𝗜𝗻 𝗰𝗵𝗮𝗿𝗴𝗲 𝗼𝗳 𝗰𝗼𝗻𝘁𝗿𝗮𝗰𝘁 𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗶𝗼𝗻𝘀, 𝗯𝘂𝗱𝗴𝗲𝘁 / 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲 𝗮𝗹𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗣&𝗟 (> $𝟮 𝗠𝗠). 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗼𝗿 𝗮𝗹𝗹 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 – 𝗗𝗧𝗦 𝗔𝘂𝗱𝗶𝗼, 𝗖𝗵𝗶𝗺𝗲.𝗶𝗻 (𝗨𝗯𝗲𝗿𝗠𝗲𝗱𝗶𝗮), 𝗧𝗮𝘆𝗹𝗼𝗿𝗠𝗮𝗱𝗲 𝗔𝗱𝗶𝗱𝗮𝘀 𝗚𝗼𝗹𝗳. 𝗟𝗲𝗱 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝘁𝗲𝗮𝗺 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 (𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲, 𝗺𝗲𝗱𝗶𝗮, 𝗲𝘃𝗲𝗻𝘁𝘀).
- DTS Audio: Oversaw first-ever ‘ingredient-brand’ consumer campaign (á la ‘ Intel inside ’) for DTS. Increased annual client billings by 25% by winning Social Media contract from incumbent agency.
- TaylorMade Adidas Golf: Led pitch team that won new business (> $1MM) for game-changing golf product.
- Chime.in (Incubator: UberMedia): From private beta to public launch and beyond, led efforts to establish alternative Social Media network – resulting in 50,000 daily users within 3 months.
Freelance Consultant: Marketing & Business Development
Singapore Tourism Board
- Localized the global relaunch (via yoursingapore.com)
- Expanded the online B2B community & negotiated strategic alliances (AmEx)
Director, Marketing & Communications
LASERPACIFIC POST PRODUCTION (Kodak)
[Premier Hollywood post-production facility providing high-end finishing services for A-List feature films and television programs.]
𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝗮𝗱 𝗮𝗻𝗱 𝗠𝗲𝗺𝗯𝗲𝗿 𝗼𝗳 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗧𝗲𝗮𝗺. 𝗠𝗮𝗻𝗮𝗴𝗲𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗶𝗻𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗮𝗹𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗶𝘅 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝗼𝗳 𝗞𝗼𝗱𝗮𝗸’𝘀 𝗽𝗼𝘀𝘁-𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘀𝘂𝗯𝘀𝗶𝗱𝗶𝗮𝗿𝘆. 𝗠𝗲𝗿𝗴𝗲𝗿 & 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗧𝗮𝘀𝗸 𝗙𝗼𝗿𝗰𝗲: 𝗘𝘃𝗮𝗹𝘂𝗮𝘁𝗲𝗱 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝘁𝗮𝗿𝗴𝗲𝘁𝘀 𝘁𝗼 𝘁𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻 𝗞𝗼𝗱𝗮𝗸’𝘀 𝗘𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 𝗜𝗺𝗮𝗴𝗶𝗻𝗴 𝗱𝗶𝘃𝗶𝘀𝗶𝗼𝗻 𝗶𝗻𝘁𝗼 “𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗴𝗲.”
- Audited and revamped positioning and strategy to align lines of business.
- Develop and execute annual marketing plan including media buys, creative development, tracking budgets, etc.
- Generated project leads by organizing monthly networking events; closed 2 projects at ~$150K within 3 months.
Marketing Strategy and Business Development
Senior Marketing Manager (Consumer)
LOS ANGELES TIMES
[Leading American metropolitan daily newspaper and multi-platform media organization.]
𝗠𝗮𝗻𝗮𝗴𝗲𝗱 𝗮𝗹𝗹 𝗮𝘀𝗽𝗲𝗰𝘁𝘀 𝗼𝗳 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 (𝗲𝘅𝗰𝗲𝗽𝘁 𝗱𝗶𝗿𝗲𝗰𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴), 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵/𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻, 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗯𝘂𝗱𝗴𝗲𝘁 𝗮𝗹𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻. 𝗢𝘃𝗲𝗿𝘀𝗮𝘄 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗮𝗱 𝗮𝗴𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝘂𝘁𝗶𝗹𝗶𝘇𝗲𝗱 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗮𝗻𝗱 𝗲𝘅𝘁𝗲𝗿𝗻𝗮𝗹 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝘁𝗼 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗲𝘅𝗽𝗼𝘀𝘂𝗿𝗲 𝗳𝗼𝗿 𝗸𝗲𝘆 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗰𝗹𝗶𝗲𝗻𝘁 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀.
- Secured $10M annual theater trailer program with a $25K investment—a 40,000% ROI.
- Collaborated with editorial / legal teams to promote upcoming content via a $2M radio campaign.
- Developed and implemented an intranet-based tool for tracking performance of $40M in annual remnant in-paper ad space.
- Initiated $100K brand image study to reassess readership segmentation model.
Marketing Strategy
Marketing Director (Interim)
Uniworld River Cruises
[Premier travel company operating boutique river cruise experiences across Europe, Asia, and Egypt.]
- Led all facets of marketing functions including collateral, creative, media buy, response tracking via “1-800” numbers, and website-related development with $5M marketing budget.
- Mentored 3-person creative team.
- Introduced a template for a creative brief; also re-tooled newspaper ad creative to boost responses.
- Structured and led implementation of new website / web strategy tied into call-center booking system.
Interim: National Marketing Manager | Digital Marketing Manager | Manager, US Western Region
Hong Kong Tourism Board
𝗜𝗻𝘁𝗲𝗿𝗶𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗳𝗼𝗿 𝘁𝗵𝗿𝗲𝗲 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 – 𝗶𝗻 𝗼𝗿𝗱𝗲𝗿:
- "Recovery" marketing strategy post 9/11 - allocated $2M budget for “one-voice” efforts (e.g. national ads, co-promotions, direct and e-marketing).
- Managed setup of US-specific microsite: showcasing destination, travel packages and tour suggestions.
- Took over duties for Western US Marketing Manager (maternity leave).
- Developed a marketing plan template for all regions in the Americas.
Skills: Marketing Strategy
Account Director (Worldwide)
FCB Werbeagentur
Blue-chip clients included Mattel / Fisher Price and Hong Kong Tourism Board. Reported to SVP/Group Acct. Director. _____
Coordinated revision of creative positioning with FCB Chicago office and shot 4 commercials in 2 weeks. Managed global MATTEL Boys Toys accounts: HOT WHEELS / HARRY POTTER (US-launch). Guided client meetings with creative, media and production teams. Evaluated prototype toys and TV commercials via focus groups.
Marketing Strategy
Global Account Director
BBDO
Multi-billion dollar global advertising agency servicing blue-chip clientele (Frankfurt office: $60MM in revenues). _____
Supervised every global account (Disney, DELL, Hong Kong Tourism Board, IBERIA Airlines, Charles Schwab), and national accounts (ATARI, SGZ-Bank). Developed new business pitches, budget forecasts, monitored P&L.
Consultant / Strategy in global advertising agency networks
DMB&B
Clearasil, Cliff (Procter & Gamble) – European TV & print campaign / strategy, production, media
Consultant / Strategy in global advertising agency networks
J. Walter Thompson
- Gerolsteiner (national)
- Kodak Consumer Products (Europe)
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Food and Beverage, Media and Entertainment, Tourism, Professional Services, Cosmetics, and Healthcare.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, Strategy, Product Development, Finance, and Customer Service.
Summary
Marketing executive with 20+ years of experience on the agency, client, and consulting sides. I take responsibility for your go-to-market as an interim CMO, fractional CMO, or on a project basis. Member of Chameleon Collective (US/EU). AI-certified.
Skills
- Go-To-Market Strategy: From Audit To Scaled Market Presence — B2b, B2c, Dach, And International.
- Marketing Transformation: Building, Restructuring, And Leading Marketing Functions To Deliver Lasting, Cross-Functional Results.
- Product And Innovation: Portfolio Analysis, Positioning, And Launch — From Idea To Market.
- Bridge Leadership: C-Level Expertise Without Full-Time Costs. Daily Rate Or Project-Based. Hands-On Involvement (Not Just An Outside Advisor).
- Market Entry, New Audiences, New Products: Strategy And Execution Under One Roof.
- Before Or After An Acquisition: Objectively Assess And Strengthen Gtm Readiness.
- Marketing Isn’T Delivering: Diagnosis, Strategy Overhaul, And Team Coaching.
- A Full-Time Cmo Is “Too Much,” An Intern Too Little: A Fractional Cmo With C-Level Expertise Fills The Gap.
- Real C-Level Experience With Proven Results — Not A “Consultant With No Track Record.”
- Transatlantic Perspective / Diverse Industries: 20 Years In The Us, Now Focused On Dach.
- Ai Expertise: Mmai®-Certified, With Proprietary Tools And Ai-Supported Methods.
- Part Of Chameleon Collective: Access To A Senior Network When Needed.
Languages
Education
University of Southern California
Visiting Scholar MBA · Marketing, Finance · Los Angeles, United States
Universität Passau
Diplom-Kaufmann · Business Administration · Passau, Germany
Certifications & licenses
Artificial Intelligence
Academy4AI
Visiting Scholar in the MBA Program
University of Southern California
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Thorsten is based in Aschaffenburg, Germany and can operate in on-site, hybrid, and remote work models.
Thorsten speaks the following languages: German (Native), English (Native), Spanish (Elementary), French (Elementary).
Thorsten has at least 29 years of experience. During this time, Thorsten has worked in at least 19 different roles and for 20 different companies. The average length of individual experience is 1 year and 5 months. Note that Thorsten may not have shared all experience and actually has more experience.
Based on recent experience, Thorsten would be well-suited for roles such as: Brand Director (interim), Interim / Fractional CMO: Brand | Product | Marketing | International, Consultant: Product, Research, Innovation.
Thorsten's most recent position is Brand Director (interim) at VIREO (pH-D feminine health & CON-CRET Creatine).
In recent years, Thorsten has worked for VIREO (pH-D feminine health & CON-CRET Creatine), Chameleon Collective, J. T. Ronnefeldt KG, TOPRO INDUSTRI AS, and marqueteer.
Thorsten is most experienced in industries like Food and Beverage, Media and Entertainment, and Tourism. Thorsten also has some experience in Professional Services, Cosmetics, and Healthcare.
Thorsten is most experienced in business areas like Marketing, Sales, and Strategy. Thorsten also has some experience in Product Development, Finance, and Customer Service.
Thorsten has recently worked in industries like Professional Services, Healthcare, and Manufacturing.
Thorsten has recently worked in business areas like Marketing, Sales, and Product Development.
Thorsten holds a Master in Marketing, Finance from University of Southern California and a Master in Business Administration from Universität Passau.
Thorsten has 2 certificates. These include: Artificial Intelligence and Visiting Scholar in the MBA Program.
Thorsten is immediately available full-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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