Iris Marr - Interim Healthcare Marketing Manager in Pharma

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Munich, Germany

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Experience

Jan 2025 - Present

1 year 10 months

Munich, Germany

Interim Manager

MARR INTERIM

Cross-oncology tasks: coordination of Q4 brand planning, including campaign planning for 2026
Cross-oncology material updates in Q4 and preparation of campaign assets for Q1 2026 (e.g. special publication, information library contribution, smaller assets, podcast, website)
Revision and approval of patient care materials, including commissioning printing and preparing an overview of materials in coordination with Medical and Regulatory Affairs (brochures for various indications)
Preparation of congress planning, including coordination of the booth concept with the congress agency as well as internal planning of participants and hotel bookings

Sep 2021 - Dec 2024

3 years 4 months

Munich, Germany

Senior Brand & Customer Manager BU Onkologie

MSD SHARP & DOHME Deutschland GmbH

Launch of Keytruda® for stage II melanoma in June 2022
Led the cross-functional/agile indication team during preparation and launch
Planning, implementation and iteration of strategies and activities to secure sales volume and revenue in line with the objectives defined in the marketing plans
Responsibility for revenue and sales volume planning and analysis, as well as budget planning
Point of contact for the German patient program “Expertenrat” for melanoma patients
Initiation of quantitative and qualitative market analyses and market research studies
Creation of innovative, target-group-specific omnichannel marketing campaigns through the sales force, training events, congresses & symposia, as well as digital channels
Collaboration with Scientific Leaders and internal stakeholders, as well as coordination and implementation of sales force training and continuing education measures

Jun 2016 - Aug 2021

5 years 3 months

Munich, Germany

European Brand Director Cardiovascular

DAIICHI SANKYO Europe GmbH

Development of a patient advocacy concept
Cooperation with licensing partners on country activities and monitoring the implementation of their marketing activities
Lead for international congresses: identification of opportunities and development of tactics for different customer types according to the individual customer journey across analog and digital channels
Coordination of investments within cross-functional teams for a concerted approach
Led the European Efient® Core Team within a matrix organisation, including relaunch strategy and key messages

Jan 2015 - May 2016

1 year 5 months

Munich, Germany

Director Stakeholder Management

DAIICHI SANKYO Europe GmbH

Development of a white paper and adherence program according to international standards and guidelines in collaboration with scientific societies (AA, AFA, SIPREC)
Collaboration with the European Commission as part of the Scientific Research and Advocacy on Adherence (SRAA) Group
Scientific support in developing patient-friendly packaging: recognized with the HCPC Europe Columbus Award 2016

Mar 2013 - Dec 2014

1 year 10 months

Munich, Germany

Director International Brand Management Hypertension

DAIICHI SANKYO Europe GmbH

Development of the European brand strategy and European brand plan (strategic intent, critical success factors, key performance indicators)
Development and implementation of marketing activities
Coordination of the European marketing strategy in collaboration with the European subsidiaries
Led European internal meetings such as the steering committee, interdisciplinary brand team and country marketing workshops
Collaboration with the Global Brand Team and monitoring of country activities

Jul 2011 - Feb 2013

1 year 8 months

Munich, Germany

Director International Brand Management Edoxaban (Phase III Anticoagulant)

DAIICHI SANKYO Europe GmbH

Development and coordination of digital concepts for the brand
Establishment and maintenance of websites on clinical studies for healthcare professionals
Methods for obtaining opt-ins from physicians

Oct 2010 - Jun 2011

9 months

Munich, Germany

Vice Director, Digital Manager Portfolio

DAIICHI SANKYO Europe GmbH

Development of the e-strategy for the Commercial Operations department
Introduction of a central CRM system as the central hub for all customer interactions
Coordinated approach to the approval process in Europe and the subsidiaries
Domain reservation process for global websites and blueprint for European and subsidiary websites

May 2008 - Sep 2010

2 years 5 months

Munich, Germany

Vice Director, International Brand Management Evista®

DAIICHI SANKYO Europe GmbH

Management and support of pan-European subsidiaries and licensing partners
Development of a relaunch strategy and communication guide
Establishment of an internal communication platform
Direct marketing concept: websites for patients and healthcare professionals in several languages
Communication strategy with quarterly press releases, vodcasts and background reports
Pan-European patient education program with University Cambridge and IOF
Collaboration in evaluating field force effectiveness, segmentation and targeting
Review and assessment of the breast cancer indication expansion for Europe

Jan 2005 - Apr 2008

3 years 4 months

Munich, Germany

Vice Director Strategic Marketing, Prelaunch Activities Prasugrel

DAIICHI SANKYO Europe GmbH

Development of the European brand strategy and European brand plan (strategic intent, critical success factors, key performance indicators)
Preparation and implementation of the marketing mix for pre-launch activities
Coordination of the European marketing strategy with the global co-promotion partner
Leadership of European meetings such as steering committee, cross-functional brand team and country marketing workshops
Collaboration with the Global Brand Team and monitoring of country activities

Oct 1999 - Dec 2004

5 years 3 months

Monheim am Rhein, Germany

Marketing Manager, International Marketing Cardiovascular Portfolio

Schwarz Pharma AG

Organization of scientific symposia and facilitation of workshops for subsidiaries and licensing partners
Budget responsibility and control
Preparation of product-related newsletters
Management and evaluation of international studies in collaboration with a CRO
Development of various marketing materials such as folders, product information and CD-ROMs
Support for subsidiaries and licensing partners with marketing materials and service items
Design and management of exhibition stands at international congresses
Management of publications and poster presentations
Strategic life-cycle management
Conceptualization and project management of the online literature service CardioMail.org and related websites
Introduction of electronic customer relationship management (eCRM)

Jan 1998 - Sep 1999

1 year 9 months

Munich, Germany

Medical Manager

Sanofi Winthrop GmbH

Collaboration on the medical launch of the oral antidiabetic Diastabol® in Germany (worldwide first market launch)
Preparation of medical and scientific texts and secondary literature
Preparation, planning, and coordination of observational studies and Investigator Initiated Trials, as well as preparation of medical final reports
Handling medical inquiries from HCPs and patients
Collaboration with Regulatory Affairs and Pharmacovigilance
Identification and management of opinion leaders
Planning and conducting field force training sessions, presentations, and congress participation
Preparation of German SPC and PIL, as well as experience reports
Responsibility for regulatory approval and quality assurance

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Pharmaceutical.

Pharmaceutical

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Product Development, Strategy, Project Management, Sales, and Research and Development.

Marketing

Product Development

Strategy

Project Management

Sales

Research and Development

Summary

Experienced specialist in ethical product management and strategic marketing.

I am an interim manager with over 20 years of customers experience in the pharmaceutical industry.

I help pharmaceutical, biotech and life science companies to overcome personnel bottlenecks and strategic challenges - be it during product launches, important projects or in transition phases.

With my deep professional expertise and quick learning curve, I take on responsibility for complex marketing and management tasks and offer customized, sustainable solutions that ensure the success of their products and improve the lives of patients.

Skills

Competencies

More Than 20 Years Of Healthcare Experience Mainly In Marketing, Brand Management And Medico-Marketing
Experience In And Support Of Successfully Launching Multiple Products
Significant Hands-On Experience In Working Within Agile, Cross-Functional, And International Teams On Global, Regional And National Level
Specific Experience And Expertise In Relevant Therapeutic Area Such As Cardiovascular, Diabetes Osteoporosis, Oncology, Dermatology, Cns, Nutritional Supplements, Urology

Technical Skills

Experienced User Of Microsoft Computer Programs And Applications, Sophisticated Company Databases And Programs, As Well As World Wide Web

Social Skills

Living And Working With Other People, In Multicultural Environments, In Positions, Where Communication Is Important And Situations Where Teamwork Is Essential
Impeccable Conduct With Superiors, Colleagues And Clients
Experienced With Multinational Business Environment, Experience In Leading Within A Matrix Organisation, Very Communicative
Sociable, Use My Numerous Connections To Promote The Company Targets, Keep Myself Constantly Informed About New Developments
Excellent Specialist Knowledge And Use It For The Benefit Of The Teams And Business Processes

Organisational Skills

Coordination And Administration Of People, Projects And Budgets; At Work, During Voluntary Work (For Example During Voluntary Work I.E. Parents' Representative At School, Afternoon Care) And At Home.
Highly Target-Focused, Result-Oriented As Well As Identified With Company, Also Flexible In Order To Achieve Goals And Objectives.
Work In A Proactive Manner, Demonstrates Motivation, Diligence And Reliability.
Result-Oriented, Pragmatic And Solution Driven Approach
Prove Of Resilience Even In Stressful Situations.

Languages

German

Native

English

Advanced

Spanish

Elementary

French

Elementary

Education

Apr 2003 - Apr 2005

University of Witten Herdecke

Expert of Pharmaceutical Medicine · Pharmaceutical Medicine · Witten, Germany

Oct 1994 - Nov 1997

Institute for Pharmacology and Toxicology

Ph.D. · Pharmacology and Toxicology · Bonn, Germany

Apr 1989 - May 1994

Rheinische Friedrich-Wilhelm’s-University Bonn

Degree in Pharmacy · Pharmacy · Bonn, Germany

...and 1 more

Statistics

Experience

Total positions 11

Experience in Pharmaceutical 29 y

Avg length 2 y 6 m

Longest experience 5 y 2 m

Global experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Interim Manager, Senior Brand & Customer Manager BU Onkologie, European Brand Director Cardiovascular

Main industries Pharmaceutical

Main business areas Marketing, Product Development, Strategy

Qualifications

Highest degree Doctorate

Member since

January 2026

Last update

October 2026

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Frequently asked questions

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Iris is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.

Iris speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), French (Elementary).

Iris has at least 29 years of experience. During this time, Iris has worked in at least 11 different roles and for 5 different companies. The average length of individual experience is 3 years and 7 months. Note that Iris may not have shared all experience and actually has more experience.

Based on recent experience, Iris would be well-suited for roles such as: Interim Manager, Senior Brand & Customer Manager BU Onkologie, European Brand Director Cardiovascular.

Iris's most recent position is Interim Manager at MARR INTERIM.

In recent years, Iris has worked for MARR INTERIM and MSD SHARP & DOHME Deutschland GmbH.

Iris is most experienced in industries like Pharmaceutical.

Iris is most experienced in business areas like Marketing, Product Development, and Strategy. Iris also has some experience in Project Management, Sales, and Research and Development.

Iris has recently worked in industries like Pharmaceutical.

Iris has recently worked in business areas like Marketing and Sales.

Iris holds a Doctorate in Pharmacology and Toxicology from Institute for Pharmacology and Toxicology, a Doctorate in Pharmacy from Rheinische Friedrich-Wilhelm’s-University Bonn and a Master in Pharmaceutical Medicine from University Duisburg Essen.

Iris is immediately available part-time for suitable projects.

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<€880 €880-960 €960-1040 €1120+

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Daily rate avg. 960 €

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Median rate 980 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 26 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.