Find the perfect Marketing Managers in Munich in minutes from over 15,000 CVs with the power of AI
Need support with campaign planning, content strategy, demand generation, or product launches? Get vetted freelance marketing managers who can plug into your team quickly, work with your tools, and align with your targets. Fast, precise matching with vetted, available freelancers.
About the role
What they do
Freelance marketing managers turn business goals into clear plans and work that ships. They shape campaigns, brief creators and specialists, coordinate timelines, and keep every channel aligned. Common delivery areas include:
- campaign planning and go-to-market support
- content and channel coordination
- lead generation and nurture programs
- event marketing and partner campaigns
- reporting, budget tracking, and stakeholder updates
Core skills
A strong Marketing Manager combines strategy with execution. They need to write a brief, manage agencies, and make quick decisions when priorities change.
- clear positioning and message development
- hands-on experience with CRM, email, analytics, and content tools
- strong project management and cross-team coordination
- performance tracking and reporting that leads to action
- comfort working with sales, product, design, and leadership
When to bring one in
Companies usually hire a freelance marketing manager when the work is urgent, seasonal, or tied to a specific launch. They are also useful when a team needs extra capacity, a temporary lead, or support after a vacancy. In Munich, this often fits B2B software, industrial firms, mobility businesses, and growing tech teams that need someone who can work in English and, when needed, in German.
Strong profiles
The best professionals are structured, calm under pressure, and practical. They do not just plan campaigns; they make them happen.
- they turn goals into a realistic roadmap
- they know when to simplify, test, and improve
- they can work with internal teams and external agencies
- they deliver clear reporting without noise
- they adapt quickly to different products and audiences
Tools and setup
A freelance Marketing Manager in Munich should be comfortable with the tools your team already uses. That often includes content management systems, email platforms, CRM setups, analytics dashboards, project boards, and presentation tools. For on-site work, local presence can help with workshops, stakeholder meetings, and launch coordination. For many tasks, remote collaboration works well if goals, channels, and approval steps are clear.
Good project fit
This role works best when the scope is defined but the path still needs direction. It is a good fit for new product launches, rebranding, campaign resets, event programs, and temporary team coverage. If you need one person to connect strategy, execution, and reporting, a freelance marketing manager can step in quickly and keep momentum without adding long hiring cycles.
Meet FRATCH Marketing Managers
Ralf Roßkopf
Project and Interim Manager Marketing | CRM | CX
Last position:
Program and Campaign Management at PAYBACK GmbH
- Project management in the area of "Campaign, Offer and Performance Management Classic" for PAYBACK partners from the retail, FMCG and financial services sectors
- Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing "PAYBACK points overview"
- Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK specialist departments and agencies
- Documentation of tasks and processes as well as onboarding of the future role holder
Manfred Simon
Interim Manager Marketing and Business Development
Last position:
Managing Partner at Consulting firm for business development, marketing and sales
- IT solution (Interim Marketing and Product Portfolio Manager DACH): Establishing the brand as the market leader for automated proctoring solutions; building key multipliers in the higher education and corporate learning environments; creating a sales pipeline and targeted lead generation process; executing all online and offline media; developing a PR strategy for regular and crisis communications
- IT solution (provider of an e-ID solution platform): Conducting market and potential analysis as well as business plan evaluation for the DACH region; segmenting target groups; deriving requirements for product management; generating initial pilot projects; developing a target-group-specific approach; creating a PR strategy for special-interest media
- IT solution (SME partner of a market-leading CRM solution): Analyzing the DACH market potential; developing the business plan and repositioning; establishing lead generation; doubling revenues within two years by integrating marketing and sales
- Energy (marketing and product portfolio consultant for a holding with over 200 subsidiaries): Developing a concept to market various service companies under one umbrella brand; executing an event concept for the annual group meeting; advising on the selection of an advertising agency
- Furniture (product and marketing manager for a mid-sized Italian furniture manufacturer): Conducting market potential analysis and risk assessment for the DACH region; defining the sales plan for Germany and Austria; developing the go-to-market strategy; positioning in the upper mid-price segment; acquiring initial dealers and end-customer projects; creating the brand story, corporate design, and communication materials
- IT solution (Interim Marketing and Product Manager DACH for an electronic signature portal): Launching the solution to market; formulating key messages for lead generation; defining industry and target-group benefits; implementing online measures and a trade show concept; acquiring initial pilot customers and building the sales pipeline
- IT solution (Interim Marketing Director and Product Manager for a mid-sized ITSM consulting firm): Repositioning the company; establishing it as a relevant partner for large corporations; setting up lead generation and harmonizing sales and marketing; building the sales pipeline; connecting licensing and professional services; developing a PR strategy; increasing revenues from €2.5 million to approximately €18 million over four years
Susanne Osswald
Senior Field Marketing Manager DACH (freelancer)
Last position:
Field Marketing Manager DACH (freelancer) at Hitachi Vantara
- Created partner marketing campaign concepts for new solutions and post launch for dedicated partners
- Identified and managed partners and strategic partners during their execution of campaigns and managed lead follow process and lead routing
- Supported the team at key events and trade shows
Verena Weber
Senior Marketing, Event & Project Manager | Strategy, Project Management, Implementation
Last position:
Senior Project Manager Marketing & Branding at SAVOS French Tacos
- Overall project responsibility for building and positioning the brand
- Management of branding, marketing strategy and operational marketing structure
- Planning and execution of opening events
- Coordination of external service providers (e.g. website, content, implementation)
- Conceptualizing and managing the social media presence, including content and community management
- Implementation of core marketing and communication processes for sustainable scaling
- Close coordination with management and relevant stakeholders
Dagmar Kirchner
B2B Marketing Expert - Strategic Consulting and Interim Management
Last position:
B2B Marketing Expert - Strategic Consulting and Interim Management at Dagmar Kirchner Consulting
- Consulting and interim management for SMEs in IT and consulting, focusing on strategic marketing, funnel management, brand positioning, lead generation, and employer branding.
- Hands-on and results-oriented: fast implementation, sustainable solutions, measurable KPIs.
Nataliia Arndt
UI/UX Designer, Marketing Manager
Last position:
UI/UX Designer, Marketing Manager at Govecs AG
- Responsible for the ongoing UI/UX optimization of the eSchwalbe app, focusing on user flow, screen design, and iterative improvements based on user feedback
- Improving the UX of both app and website, ensuring intuitive and appealing user interactions
- Managing and updating the company website via Typo3, including working with external developers
- Content creation for website, online shop, social media and print materials
- Design of flyers, press kits and POS materials in line with corporate design guidelines
Katja Kuchenmeister
Senior Launch & Product Marketing Manager
Last position:
Senior Launch & Product Marketing Manager at Giesecke + Devrient
- MarCom campaign management for currency technology in the commercial/central banks and service segment (high-speed machines)
- Messaging, target group definition, channel selection, asset creation using design thinking, KPI definition, monitoring
- Introduction of new digital tools and applications – "marketing refresh" from analog to digital tools
- Introduction of HubSpot campaign pages and social media lead gen campaigns
- Concept and creation of various assets like videos, social media campaigns, campaign websites, ads, podcasts, webinars
- Marketing lead for a product launch in the high-speed product area, including sales training
- Content lead for a one-week international Adobe customer event with 25 interactive workshops
- Awareness campaigns: sponsorships and awards
- HubSpot relaunch of various web content including monitoring and accompanying social media campaigns (organic and paid)
- Various video projects (image and explainer videos) from project management to publication
- Update and development of new content for the Customer Experience Center
- Concept and project management of a photo shoot for stock images of the service business line
- Development of internal training on using AI in a marketing environment
- Creation and monitoring of marketing plans, content creation for PR materials (customer magazine, press releases), team leadership within project scope
Lora Seis
Product Marketing Manager
Last position:
Product Marketing Manager at Wemolo GmbH
- Positioning & messaging for a bachelor's thesis on SEO semantics & syntax
- Hardware and software campaigns for real estate, retail, and municipalities
- Developed sales and website content
- Close coordination with product, design, and sales
- Introduced new marketing processes and automations
Pasun Zarif
Marketing Manager E-Commerce EU-W
Last position:
Marketing Manager E-Commerce EU-W at LEDVANCE GmbH
- Management and optimization of all marketplaces in the advertising area, focusing on Amazon, eBay & Otto and other smaller marketplaces
- Budget and revenue responsibility for the advertising area
- Achieved an ad revenue of approx. €13M with approx. €2.5M ad spend in 2.5 years
- Integration and implementation of ad technologies for optimal execution of all relevant ad measures
- Integration of Amazon Marketing Stream and Amazon Marketing Cloud for better use of intraday and audience data
- Expertise in Search Engine Advertising
André Beier
Chief Marketing Officer
Last position:
Chief Marketing Officer at Edition Michael Fischer GmbH
- Leading and strategically developing the 3-person marketing team
- Implementing AI-powered performance marketing strategies for profitable book sales
Robin Brunold
Trade Delegate for the Digital Economy
Last position:
Trade Delegate for the Digital Economy at Bavarian Ministry of Economic Affairs
- Ministry delegation trip to Kenya and Rwanda
René Ricklefs
SEO Consultant & Performance Marketing Manager
Last position:
SEO Consultant & Performance Marketing Manager at Interlink Marketing GmbH
Product launch – Content Marketing as a Service
Leading a team of 4 employees
Advising clients on SEO strategy and user journey
Franziska Lange
Co-Founder & Freelance Online Marketing Manager
Last position:
Co-Founder & Freelance Online Marketing Manager at Isar Creative Studio GbR
- Strategic & editorial management of the online magazine for a food industry client, including keyword & topic research and text creation
- Ongoing SEO for the online shop (landing page optimization, keyword strategy definition)
- Strategic orientation of all online marketing activities for a tech & health client
- Strategic & editorial management of the online magazine for a tech & health client, including keyword & topic research, text creation & integration
- Training of the internal team in on-page SEO
- Coordination of internal team tasks
- Comprehensive keyword, topic & trend research for a new project for a publishing industry (lifestyle magazine) client
Patrick Woods
Interim Senior Marketing Manager
Last position:
Interim Senior Marketing Manager at naturenergie netze
Discover over 15,000 top freelancers
Marketing Managers statistics
Aggregated from the professional profiles of matched freelancers.
Experience
17 years
Position duration
3.1 years
Positions per freelancer
9
Top business areas
Marketing, Information Technology, Product Development
Top industries
Information Technology, Advertising, Professional Services
Certification focus areas
Marketing, Project Management, Human Resources
Bachelor's degree or higher
100%
Master's degree or higher
40%
Doctorate
10%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
93%
Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for Marketing Managers & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Curious about FRATCH? Find the answers you need
A Marketing Manager turns plans into campaigns and measurable activity. They may own launch coordination, messaging, content planning, channel execution, agency management, and reporting. The exact scope depends on whether you need support for one campaign, a full program, or temporary leadership.
A freelancer makes sense when the need is temporary, urgent, or tied to a specific outcome. That can be a product launch, a team gap, a rebrand, or a period of growth. You get focused support without waiting through a long hiring process.
Look for someone who can connect strategy, execution, and reporting. A strong Marketing Manager understands positioning, channels, CRM, analytics, and stakeholder coordination. They should also be able to brief others clearly and keep work moving across teams.
A Marketing Specialist usually focuses on one area, such as content, email, or paid media. A Marketing Manager sits wider across planning, coordination, and delivery. A Head of Marketing is more senior and usually owns team leadership, budget responsibility, and the overall marketing direction.
Yes. Many tasks can be handled remotely if the company has clear goals, access, and approval processes. On-site work in Munich helps when the project needs workshops, close stakeholder alignment, or fast coordination with local teams.
Start with the business goal, target audience, channels, and expected deliverables. A Marketing Manager can work much better when the scope is clear, even if the tactics still need to be refined. Also define who approves work and which teams they need to coordinate with.
Look at the kinds of projects they have led and the clarity of their thinking. Strong candidates explain how they planned, launched, adjusted, and reported on work. Good references, relevant tools, and examples of cross-functional delivery matter more than polished wording.
Munich companies often need a Marketing Manager for B2B software, industrial products, mobility, professional services, and growth-stage tech. These teams usually need someone who can work across product, sales, and communications. English is common, and German can be useful depending on the audience and market.
The average hourly rate for Marketing Managers in Munich is 105 €, which corresponds to a daily rate of about 839 € based on an 8-hour working day.
Of the freelancers working as Marketing Managers in Munich, 100% hold at least a Bachelor's degree, 40% hold at least a Master's degree, and 10% hold a doctorate.
On average, freelancers working as Marketing Managers in Munich have 17 years of professional experience, with a single engagement typically lasting around 3.1 years.
The most common languages among freelancers working as Marketing Managers in Munich are German (100%), English (93%), and French (29%).
The most common industries among freelancers working as Marketing Managers in Munich are Information Technology (86%), Advertising (71%), and Professional Services (57%).
The most common business areas among freelancers working as Marketing Managers in Munich are Marketing (100%), Information Technology (50%), and Product Development (50%).
FRATCH Marketing Managers main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg 
Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a Free Demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
