Meta Ads Experts in Munich

• Led marketing and e-commerce for an early-stage start-up in organic skincare

• E-commerce: Web shop relaunch (including tech selection, customer journey mapping, SEO content & UX strategy; new hosting); Amazon launch; automated billing and fulfillment process

• Brand strategy: Sharpened the value proposition based on customer needs; managed brand relaunch (packaging, marketing, website)

• Marketing strategy: Created business and marketing plan; prioritised marketing channels for customer acquisition (SEO, Meta, PR) and retention (+25% email subscribers); set up performance reporting

• Pricing: Conducted benchmarking study and margin analysis leading to change from cost to value-based pricing, introduction of a portfolio price strategy and bundling

• Designed, built, and maintained scalable ETL/ELT data pipelines using Python, SQL, REST APIs, AWS Lambda, S3, PostgreSQL RDS, EventBridge, CloudWatch, Docker, Apache Airflow, and BigQuery – integrating data from GA4, Google Ads, Meta Ads, CMS, CRM, newsletters, events, and B2C ordering systems into analytics-ready datasets.
• Built a cross-brand lakehouse architecture from AWS to BigQuery – transforming raw JSON/CSV data into structured, partitioned, and reusable reporting layers with staging, intermediate, canonical, and mart models.
• Designed relational and dimensional data models: 3NF staging models, star schemas, fact tables, dimension tables, daily KPI aggregates, and dashboard-optimized marts for marketing, content, subscription, event, CRM, and revenue analysis.
• Implemented production-grade data quality and pipeline reliability features: incremental loads, idempotent upserts, deduplication, schema validation, row matching, null checks, anomaly detection, freshness monitoring, logging, retries, and error alerts.
• Automated cross-brand reporting processes and data products – pipelines for 73 newsletter campaigns, 31 lead list syncs, 52 event partner reports, and a 500K-record company matching pipeline; reduced manual data preparation by approx. 70% and increased analyst productivity by approx. 30%.

• Clarification of project goals, scope, and functional target vision for building the AI-based knowledge base.
• Deriving the initial architecture and implementation strategy for the Zasterbot chatbot, including defining the MVP and expansion phases.
• Developing a functional target vision for building a structured knowledge base and integrating a future chatbot.
• Deriving and prioritizing use cases for information retrieval and provision by the chatbot.
• Modeling data structures and flows for effectively organizing the knowledge base on the Base44 platform.
• Designing and implementing data models for storing and linking relevant information.
• Developing processes for extracting, analyzing, and preparing raw data for the knowledge base.
• Ensuring data consistency and quality as the foundation for the future chatbot.
• Planning the integration of large language models (LLMs) and retrieval-augmented generation (RAG) for precise and context-aware responses.
• Implementing features for analyzing and visualizing data from the knowledge base.
• Using the Base44 platform with JSON-schema-based entities and a flexible permission model.
• Implementing Deno functions for backend logic, event processing, and external API integration.
• Integrating OpenAI services for initial data analysis.

• Overall project responsibility for building and positioning the brand
• Management of branding, marketing strategy and operational marketing structure
• Planning and execution of opening events
• Coordination of external service providers (e.g. website, content, implementation)
• Conceptualizing and managing the social media presence, including content and community management
• Implementation of core marketing and communication processes for sustainable scaling
• Close coordination with management and relevant stakeholders

• Positioning & messaging for thesis on SEO semantics & syntax
• Hardware + software campaigns for real estate, retail & municipalities
• Developed sales and website content
• Close alignment with product, design & sales
• Introduction of new marketing processes and automations

• Marketing strategy
• Budget responsibility for the DE/AT/CH/IT markets with a volume of around 1 million euros
• Managing the social media profiles in DE/AT/CH/IT
• Strategy development for Europe-wide and local social media campaigns
• Concept and coordination of paid advertising campaigns
• Adaptation of global campaigns in local markets
• Development of new social media formats
• Leading influencer campaigns
• Performance analysis and optimization of campaigns and social media profiles
• Managing external agencies

• Broad industry experience since 12/2013 in agencies and client companies, also internationally (e.g., Zum goldenen Hirschen, dentsu, Accenture, achtung!, Schmidhuber)
• Proactive consulting, support and development of various agencies
• Identifying potentials for clients and agencies
• Idea development and strategic concept planning
• Budget responsibility and controlling also on the client side
• Influencer relations
• Developing and conducting client workshops
• Client onboarding and setting up processes

Communication strategy and implementation, campaign management and optimization, weekly reporting, testing, ad design, and consulting in influencer collaborations