Meta Ads Experts in Hamburg

Goal: Future readiness and succession readiness

• Business model assessment: Conducting Business Model Canva workshops to assess the current business model and understand collaboration (3 areas)
• Systemic structural and cultural pattern analysis & role clarification: Conducting employee interviews to clarify responsibilities, interfaces, and decision-making logic in depth.
• Strategy operationalization: Breaking down the company's strategy, mission, and vision into concrete principles and operational goals that can be lived in everyday work.
• Establishment of a feedback system

With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.

Responsibilities

• Development of marketing strategy and positioning, from analysis to a concrete action plan
• Building and managing funnels, campaign structures, and conversion optimization
• Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
• Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
• SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
• Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
• Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate

Results

• Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
• As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
• Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
• Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption

Focus areas

• Fractional CMO for mid-sized companies, growing businesses, and startups
• Performance marketing and SEA with more than 14 years of hands-on experience
• AI in marketing processes, as a way of working rather than a tool demo

• I develop tailored online marketing strategies for my clients that reach the target audience and fit the budget
• My marketing expertise covers Google Ads, Meta Ads, Pinterest Ads
• Strategic and operational marketing support, strategy development and implementation
• Set up, optimization and supervision of online marketing campaigns including target groups, budget recommendations, forecasts, keyword research and general planning of campaigns
• Generation of reports including interpretations and action recommendations for the media part

• Responsible for all online marketing activities of the brands Adam & Eve, Augenmanufaktur and fleeky

• Creation and planning of the content plan
• Editorial planning for 10 channels
• Image shoot (organization, coordination, execution)
• Selection of image, text and video content

• Built and optimized Shopify storefronts end-to-end: setup, UX flow, analytics, and Go-To-Market Strategy (GTM) conversion tracking.
• Implemented Klaviyo for segmentation and lifecycle automations (welcome, abandoned-cart, post-purchase, win-back).
• Planned and executed full-funnel acquisition and retention programs across Meta, Google, TikTok, and email channels.
• optimized campaign performance and ROAS through A/B testing, refined audience targeting, and ongoing conversion-rate improvements.
• Supported brand-building efforts through content planning, campaign calendars, and on-site optimization.
• Key project: Lucky Bambino Studios, a creative streetwear concept where I led digital strategy, e-commerce setup, and performance marketing.

Travelbook & MyHomeBook

• › Short-form video formats for Travelbook & MyHomeBook.
• › Editorial preparation of travel and home topics.

• Conducted market and keyword research targeting enterprise buyers and procurement managers

• Built and managed Google Search campaigns focused on high-intent keywords such as “network infrastructure Baku” and “enterprise IT procurement”

• Wrote high-performing ad copy that emphasized BestComp’s vendor partnerships and reliability

• Developed dedicated landing pages aligned with search intent to boost Quality Score and conversions

• Set up conversion tracking using Google Tag Manager and GA4

• Continuously optimized CPC bidding, ad extensions, and negative keyword filtering

• Decreased cost per lead by 38%

• Improved conversion rate by 157%

• Increased click-through rate by 42%

• Dropped cost-per-click by 22%

• Achieved top-of-page rate exceeding 85% for strategic keywords