Meta Ads Experts in Berlin
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Meet FRATCH Experts in Berlin, who have recently used Meta Ads
Dmitry Pankov
Last position:
Freelance Digital Marketing Analyst at Freelance
- Marketing Strategy: Lead the end-to-end analysis and evaluation of cross-channel marketing campaigns across the entire Customer Journey. My focus is identifying optimization potential and deriving clear, actionable recommendations that drive measurable business impact.
- Data Science & AI: Advanced predictive modeling (Churn, LTV), market basket analysis, clustering, and real-time AI-powered audience discovery utilizing RAG/LLMs.
- Marketing Analytics & Measurement: End-to-end attribution analysis, Marketing Mix Modeling (MMM), audience segmentation, conversion path analysis, and A/B testing across all major platforms.
- Data Engineering & Reporting: Designing and managing robust, multi-platform data pipelines (BigQuery, GCP) for data consolidation, automated dashboard generation, and critical API integrations.
Eduard Kuferberg
Last position:
Performance Marketing Manager at Acceleratiq Agentur
- Managing and scaling multiple client accounts (Meta & Google Ads) with a focus on ROAS and CPA
- Developing and A/B testing ad creatives, offers, and landing pages
- Building email and flow automations in Klaviyo (welcome, abandoned cart, post-purchase)
Maria Yarandaykina
Last position:
Interim Director B2B Marketing at Immowelt GmbH
- Interim team management
- Development of lead generation strategies
- Budget planning
- Customer retention
Alex Glasneck
Last position:
Strategy Consultant - Digital. Brand. Experience. at FREELANCE
- Developing brand, social & digital strategies for brands and agencies, e.g. “Hypoport I&P brand strategy” (09/2022), “MAN Social Media Strategy” (03/2022, Accenture Song).
- Interim leading strategy teams, e.g. ‘Head of Strategy’ (01-05/2021, We are social).
- Planning & facilitating design sprint workshops for brands, e.g. “Router finder”, incl. prototype development (02/2020, AVM).
André Jokic
Last position:
Founder | Head of Marketing, Brand & Concept at ok.bye conceptions
- Founded a freelancer collective specialized in integrated campaigns and brand experiences for startups and corporates.
- Built a network of 30+ specialists across design, content, and performance marketing.
- Delivered 360° campaigns combining storytelling, digital performance, and live activations.
- Supported clients in scaling awareness and engagement through data-driven creative strategy.
Karina Mirgalimova
Last position:
Founder & Career Coach at Karina JobLift
- Launched a career coaching bootcamp and digital courses for job seekers in the German market.
- Executed a digital marketing strategy, creating daily content for Instagram and TikTok and managing Meta ads to generate leads and build an online community.
Alexander Gilburg
Last position:
Data & Tech Manager at Sky
- Owns MarTech, measurement and tooling across DE/AT/IE; works in close partnership with activation and analytics teams
- Set up and chairs a governance forum for DE/AT/CH/IE/UK to define and enforce measurement, taxonomy and workflow standards
- Developed a taxonomy generator that reduced campaign and structure setup from 2–3 days to around 1 hour
- Automated AV and Partnerships data pipelines and prepared “econometrics-ready” datasets for marketing mix modelling and budget decisions
- Coordinates 7–8 tool owners and channel leads to harmonise setups, QA and reporting across markets
Franziska Hübscher
Last position:
Social & Native Performance Marketing
- Cost per visit consistently better than benchmark
- Consulting and campaign management (paid social & native) for distributing marketing content to corporate clients, including setting up performance tracking and reports
- Building a lead funnel and running lead generation campaigns
Muskan Verma
Last position:
AI Engineer at Sagas IT Analytics
- Built an AI Research Assistant with RAG, LangChain, LangGraph, and OpenAI LLMs integrated with vector search; cut research time by 30%.
- Designed custom retrieval workflows with LlamaIndex, building a ReAct-style agent for dynamic chunking; improved query accuracy by 18%.
- Researched and optimized embedding strategies, reducing retrieval cost/query by 15%.
- Developed RAG evaluation frameworks using RAGAS and Langsmith with custom datasets; improved coverage by 40%.
- Fine-tuned LLMs (LLaMA 2 on Vertex AI with custom inference containers, dynamic batching, and quantization); reduced inference latency by 25%.
- Integrated AI agents in LangGraph with short-term & long-term memory (Mem0); increased task completion rate by 20%.
- Created schema-aware synthetic data generators; fine-tuned downstream models achieving +12% F1 score.
Diego Brinner
Last position:
Senior Marketing Manager at CheckCars24 GmbH
- Further development of the CheckCars24 brand and its online business to increase reach, sales, and brand image.
- Structural and content expansion of the online presence.
- Conversion-oriented development to increase leads.
- Conceptual support in the graphic and technical redesign.
- Model-specific conception of cross-channel advertising campaigns.
- Managing a six-figure monthly budget in Google Ads.
- Creation of campaign-specific landing pages and newsletters.
- Opening new channels for lead generation.
- Establishing and expanding the partnership with Hertha BSC.
- Designing and planning online and offline PR activities.
- Designing and producing print and digital marketing materials.
- Organizing and executing brand presentations at trade shows and other events.
Onur Özkan
Last position:
Founder & Managing Director at Marketized GmbH
- Founded a performance marketing & growth consultancy focused on e-commerce brands
- Built service lines in paid acquisition, marketplace growth, CRO, analytics and content.
Matthias Zehler
Last position:
Digital Strategist at Hitachi Energy
- Google Ads
- Digital strategy
- LinkedIn Ads
- Conversion tracking
Stefan Bakos
Last position:
Head of Performance Marketing at Adviqo AG
Discover over 15,000 top freelancers
Statistics of experts using Meta Ads
Aggregated from the professional profiles of matched freelancers.
Experience
13 years (Germany: 14 years)
Position duration
2.5 years (Germany: 2.6 years)
Positions per freelancer
11 (Germany: 9)
Top business areas
Marketing, Business Intelligence, Product Development
Top industries
Advertising, Information Technology, Professional Services
Certification focus areas
Marketing, Business Intelligence, Information Technology
Bachelor's degree or higher
100% (Germany: 86%)
Master's degree or higher
58% (Germany: 44%)
Doctorate
8% (Germany: 5%)
Certifications per freelancer
1
Most common languages
German, English, French
Speak two or more languages
100% (Germany: 99%)
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Berlin are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Berlin using Meta Ads
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What Meta Ads covers
Meta Ads is the paid advertising system behind Facebook and Instagram, and it also spans Messenger and the Audience Network. Companies use it to drive leads, sales, app installs, and local awareness with tightly targeted campaigns.
Core campaign work
- Campaign structure and objective setup
- Audience targeting, retargeting, and lookalikes
- Creative testing for images, video, and copy
- Pixel, Conversions API, and event tracking
- Reporting and budget pacing
When companies need help
Teams bring in freelance experts when campaigns stall, tracking breaks, or new markets need a fast launch. In Berlin, this often includes e-commerce, SaaS, apps, agencies, and local brands that need clear performance work without long onboarding.
Ecosystem and tools
Strong professionals work across Meta Business Manager, Ads Manager, Commerce tools, and event tracking setups. They understand how creative, landing pages, and measurement connect, and they know when to align with analytics, CRM, and product teams.
What strong experts do
A good Meta Ads specialist does more than place spend. They test hypotheses, read campaign signals, spot fatigue, and adjust the funnel from first impression to conversion. They also keep naming, tracking, and reporting clean so teams can trust the data.
Common project shapes
- New account setup and audit
- Lead generation campaigns for B2B and services
- E-commerce sales campaigns with catalog ads
- Retargeting and evergreen optimization
- Troubleshooting delivery or tracking issues
Frequently asked questions
Curious about Meta Ads? Here are the answers that come up again and again.
A strong Meta Ads expert helps plan and run paid campaigns across Facebook and Instagram, set up tracking, and improve results over time. Common work includes audience building, creative testing, retargeting, and diagnosing why campaigns spend but do not convert.
Meta Ads is usually better for demand creation and visual storytelling, while Google Ads is often used to capture existing search intent. Companies choose Meta when they want to reach people by interests, behavior, or lookalike audiences rather than only by search terms.
A solid Meta Ads professional usually understands landing pages, conversion tracking, basic analytics, and creative strategy. For e-commerce or lead generation, knowledge of CRM handoffs, pixel setup, and the Conversions API is especially useful.
A Meta Ads project can be small or complex, but it needs someone who has worked with the same campaign type before. Brand awareness, lead generation, and catalog sales each require different setup choices, so relevant hands-on work matters more than broad marketing theory.
Yes, Meta Ads can work very well for Berlin companies that sell locally, across Germany, or internationally. It is common to combine remote specialist support with local market knowledge, especially when the brand voice or audience is German-speaking.
Most Meta Ads work can be done remotely because campaign setup, testing, and reporting live in the ad account and analytics tools. On-site time only becomes useful when the team wants closer input on creative production, stakeholder workshops, or fast launch coordination.
Ask for examples of campaign structure, tracking setup, and the decisions behind past optimizations. A good Meta Ads freelancer explains why they changed targeting, creative, or budget, and they can show how they handle learning phases, fatigue, and attribution limits.
People often search for Meta Ads using older names like Facebook Ads or Facebook advertising. Some also say Meta Business Manager when they mean the wider setup around account access, pixel tracking, and campaign administration.
The average hourly rate of freelancers in Berlin, Germany who have used Meta Ads in their recent projects is 105 €, which corresponds to a daily rate of about 839 € based on an 8-hour working day.
Of the freelancers in Berlin, Germany who have used Meta Ads in their recent projects, 100% hold at least a Bachelor's degree, 58% hold at least a Master's degree, and 8% hold a doctorate.
On average, freelancers in Berlin, Germany who have used Meta Ads in their recent projects have 13 years of professional experience, with a single engagement typically lasting around 2.5 years.
The most common languages among freelancers in Berlin, Germany who have used Meta Ads in their recent projects are German (100%), English (100%), and French (38%).
The most common industries among freelancers in Berlin, Germany who have used Meta Ads in their recent projects are Advertising (85%), Information Technology (85%), and Professional Services (54%).
The most common business areas among freelancers in Berlin, Germany who have used Meta Ads in their recent projects are Marketing (100%), Business Intelligence (92%), and Product Development (62%).
Main locations of FRATCH Experts, who have recently used Meta Ads
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Hamburg 
Munich Request a free demo
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Philipp Thomaschewski
FRATCH CEO
