Facebook Experts in Berlin

Strategic and creative support for social media and content projects for B2C lifestyle brands / Focus areas:

• Strategy & Consulting
• Social Media Management
• Content Creation
• Copywriting
• Creator Partnerships

I consult and support companies in all their performance marketing activities. My clients include B2C and B2B businesses of all scales and vary in products and services.

As a hands-on industry expert, I combine strong analytical and problem-solving thinking, creative mindset and openness in communication to execute customized digital strategies, unique for each business.

My specialties include:

• complete set up, audit and management of paid search (Google, Bing), paid social (Facebook, Instagram, TikTok, LinkedIn, Pinterest), display (GDN), video (YouTube), native (Outbrain) campaigns
• planning and implementation of digital marketing strategies, budget allocation and forecast
• performance marketing from execution to optimization
• landing pages and CR optimization - A/B testing

E-Commerce:

• Allbirds
• Joe Nimble
• Hedoine
• Malfroy
• Ryenn's Eyes
• ADADA
• FINN Design
• Lachaume
• Elephant Gin
• Zirkulu
• Nani Berlin

Tech & FinTech:

• Conrad Connect
• SumUp
• Journee
• Bees & Bears

SaaS:

• Camunda
• Resourcify
• Govie
• Pluno

Marketing:

• Latana
• Muhlert Digital
• N'fuse Solutions
• Suchmeisterei

Consumer Goods:

• Nieu Cabinet Doors
• Distinctive Wood Products

Misc:

• Lassie
• Peter Pane
• Giles Norman
• ROLZO
• Metarina

• Interim team management
• Development of lead generation strategies
• Budget planning
• Customer retention

• Developed and optimized holistic full-funnel marketing strategies
• Analyzed and assessed existing tracking and attribution models
• Developed recommendations to improve data flow and tool integration
• Derived insights from performance data
• Prepared management reports and developed strategic recommendations for the C-level
• Developed an integrated, data-driven approach to managing digital marketing and communications activities

• Teaching content on content marketing strategy, planning, implementation, and performance measurement.
• Training in storytelling, tools, and the use of Artificial Intelligence.
• Leading courses for hundreds of participants.

• Developing brand, social & digital strategies for brands and agencies, e.g. “Hypoport I&P brand strategy” (09/2022), “MAN Social Media Strategy” (03/2022, Accenture Song).
• Interim leading strategy teams, e.g. ‘Head of Strategy’ (01-05/2021, We are social).
• Planning & facilitating design sprint workshops for brands, e.g. “Router finder”, incl. prototype development (02/2020, AVM).

• Introduction to AI and Automation
• The Automation Project
• Make.com Foundations
• Automation Basics: Data Management
• Document Workflows, Troubleshoot, and Automate Reports
• Digression: Data as the Foundation of AI Systems
• Implementing AI Solutions in Practice
• Digression: Large Language Models (LLMs)

• Developed the association strategically, content-wise and organizationally and represented it internally and externally
• Digitalized and expanded fundraising (traffic fine marketing & digital donation marketing) and marketing areas: strategic and operational digital/analog marketing and communication planning, social media, PR including budgeting and mailings
• Took full responsibility for member communication and administration, and for creating activity reports, grant and donation confirmations
• Conducted market analyses and implemented software for management, fundraising and CRM, including AI integration/use
• Actively maintained, expanded and acquired new partners, sponsors and supporters

• Defined and executed the end-to-end vision for Allride’s core mobility product, launching a fully functional mobile app on iOS and Android in under 3 months.
• Led product from 0 to 1 crafting roadmap, aligning teams, and driving execution to meet user needs and business objectives.
• Built a tiered S/M/L/XL subscription model based on mobility usage, launching the first MVP with built-in rewards and coupons to drive adoption of Allride’s recurring plans.
• Designed and implemented a high-conversion referral program that rewarded both referrers and invitees, driving 12% of new user acquisition through organic growth loops.
• Developed and launched Allride for Work, a B2B mobility benefit solution that enabled companies to offer sustainable commute plans to employees, driving corporate adoption and unlocking a new recurring revenue stream.
• Aligned product initiatives with sustainable mobility goals, contributing to rapid growth and early media coverage.

• Developed ASR and TSR-based speech processing pipelines on AWS, enabling efficient feature extraction and scalable deployment for speech and text analytics.
• Built a Multimodal Speech Emotion Recognition system combining NLP and deep learning (audio + text), achieving 98% accuracy and supporting real-time, cloud-based inference.
• Designed and optimized end-to-end model training and evaluation workflows using AWS services (S3, EC2, Lambda) to ensure performance, reliability, and reproducibility.
• Created and deployed interactive, user-friendly dashboards for data visualization and insight generation, supporting research teams and management in data-driven decision-making.

• Leading strategic consultations to align Hygraph's offerings with customer business objectives and digital transformation initiatives, facilitating a seamless implementation process that ensures successful adoption and maximization of Hygraph's value.
• Working closely with the Product team to incorporate customer insights into product development, enhancing functionality and user experience.
• Conducting comprehensive training sessions and workshops to equip customers with the skills needed to fully leverage our platform.
• Providing ongoing strategic support to address technical challenges, optimize platform use, and achieve sustained business outcomes.

As a Solutions Architect, played a key role in growing existing accounts, reshaping the sales pitch and narrative to better align with client needs. Worked closely with cross functional teams including Product, Engineering, Marketing, and Sales to prescribe technical solutions that address complex business challenges.

• Developed Red Team infrastructure for real-world attack simulations using Sliver C2 and custom tools
• Executed advanced Red Team operations, integrating AI/LLM security research for prompt injection attacks
• Conducted comprehensive breach assessment attacks and vulnerability assessments across enterprise infrastructure
• Performed root cause analysis and purple team exercises, generating executive-level reports
• Lead LLM red teaming initiatives to improve AI model security for GPT-4, Mistral, and internal GenAI models