Facebook Experts in Munich

Consulting and support in the areas of sales/business/technology/development/marketing:

• Sales, Key Account Management
• Business Development, business/corporate development
• Partner management
• Program/project management
• Product management & marketing
• Technical marketing, content marketing
• New business, innovation and technologies

Until July 2021 active as advisor and consultant for Mixed Mode in the areas of Key Account Management, Project Management and Business Development.

From Q3/2021 successful delivery of various customer projects in the area of Business Development, corporate development, consulting, coaching, technical content management, sales and marketing:

• EMS service provider and PCB test house, inspection systems: revision of company portfolio and presentation. Integration of specialized distribution for optical inspection systems from Japan: content management, marketing, communication, web, sales automation, lead generation
• Full service marketing agency – technology marketing for industry: expansion of the existing B2B and B2C marketing portfolio with industrial and technology topics: content management, presentation and focus on "technical marketing", web, target market and customer analysis, lead automation, consulting
• Software product manufacturer & software development in the field of security for Embedded & IoT: company alignment and portfolio definition for an IoT and Embedded Security company with a SaaS solution for IoT device management: building a partner network to offer complete Embedded/IoT security solutions, technical content, company alignment and portfolio definition, strategy & planning, target market and customer analysis, product marketing/USPs for the security device management tool "IoT-Suite", standards and regulations for cyber resilience (e.g. CRA, NIS2, RED), web content, SEO, management of marketing and sales agencies, CRM, sales, presentations, trade fairs, congresses, building company webinars & events
• Software engineering service provider/system house for IoT, Embedded, web, mobile and desktop applications: business development, content creation, customer acquisition and sales
• Manufacturer of memory products with security features as an add-on: memory products in standard form factors (SD, CF, SSD...) are extended with security modules such as HSM, TPM or secure elements and thus offer users secure data storage, transfer and access. Also interesting as an upgrade or retrofit solution to meet the coming new regulations and requirements regarding cybersecurity such as CRA, RED and NIS2. Business & New Business Development for the area "Embedded IoT Solutions & Security", sales & marketing. Expansion of the pure semiconductor business to include security solutions and services. Interface between management, marketing, sales and product management. Building business partners, technology partners, system integrators and resellers from the Embedded, IoT, OT and IT environment. Creating reference designs/demos/lighthouse cases and proof of concepts for cross- and reference selling. Co-marketing with security partners. Technical content creation for web, sales and marketing, webinars, social media etc. Networking, participation in trade fairs, congresses and events. Lead generation, qualification, follow-up and conversion to customer. Product definition, USPs, features. Analysis of competitors, market positioning, target markets - strategy, concept and measures - go to market.
• Marketing agency group with sales and management consulting: consulting for companies on restructuring, market analysis and market entry, go-to-market concepts, customer acquisition and expansion, new customer generation, lead generation and management, concepts and execution of campaigns (web, mail, social media, phone outreach in person or with AI voice assistant, webinars...). Processing and managing customer product data for PIM product information and DAM data asset management systems. Focus on customers in the industrial and technology environment with products and services that need explanation.

Co-founded an AI-native language learning startup, defining the product vision, AI architecture and technical roadmap. Designed and built the AI and backend stack, including LLM fine-tuning pipelines, custom agentic workflows, and scalable inference infrastructure. First product currently in private beta.

• Development of an accessible, responsive website based on Figma designs for a major sports event in compliance with WCAG, BITV, and EN 301 549
• Technical planning and setup of the tool stack with Vite, Playwright, Docker, and GitLab CI
• Worked on two existing projects (Vue.js & Nuxt), with a focus on bug fixing, accessibility audits, and new feature development
• Collaboration with design and QA to consistently implement accessible UI patterns
• Consulting on improving existing frontend architectures with regard to accessibility, performance, and maintainability

• Clarification of project goals, scope, and functional target vision for building the AI-based knowledge base.
• Deriving the initial architecture and implementation strategy for the Zasterbot chatbot, including defining the MVP and expansion phases.
• Developing a functional target vision for building a structured knowledge base and integrating a future chatbot.
• Deriving and prioritizing use cases for information retrieval and provision by the chatbot.
• Modeling data structures and flows for effectively organizing the knowledge base on the Base44 platform.
• Designing and implementing data models for storing and linking relevant information.
• Developing processes for extracting, analyzing, and preparing raw data for the knowledge base.
• Ensuring data consistency and quality as the foundation for the future chatbot.
• Planning the integration of large language models (LLMs) and retrieval-augmented generation (RAG) for precise and context-aware responses.
• Implementing features for analyzing and visualizing data from the knowledge base.
• Using the Base44 platform with JSON-schema-based entities and a flexible permission model.
• Implementing Deno functions for backend logic, event processing, and external API integration.
• Integrating OpenAI services for initial data analysis.

• Advising a highly profitable and fast-growing bootstrapped HR tech startup since inception in regular sessions on strategic, operational, and leadership topics

• Focusing on business model, product-market fit, UX/UI, fundraising, hiring strategy, and team setup

• Advising on and handling questions related to payroll, the EU Pay Transparency Directive, terminations, warnings, maternity protection, parental leave, staff scheduling, and process improvements.

• Supporting and advising employees and managers.

• Preparing employment contracts, warnings, terminations, employee agreements, and certificates.

• Managing company pension schemes and workplace integration management.

• Creating HR reports, including recommendations.

• Developing presentations on core working hours, smart working, and commission proposals.

• Supporting the implementation of Kronos, including deriving and implementing improvements.

• Preparing and finalizing payroll for about 200 employees in cooperation with external payroll service providers.

• Maintaining data in Oracle HCM and Kronos.

• Ensuring timely and smooth payroll processing.

• Implementing process improvements such as time tracking via Kronos and reducing system errors.

• Marketing strategy
• Budget responsibility for the DE/AT/CH/IT markets with a volume of around 1 million euros
• Managing the social media profiles in DE/AT/CH/IT
• Strategy development for Europe-wide and local social media campaigns
• Concept and coordination of paid advertising campaigns
• Adaptation of global campaigns in local markets
• Development of new social media formats
• Leading influencer campaigns
• Performance analysis and optimization of campaigns and social media profiles
• Managing external agencies

• Established strategic business units, implemented Objectives and Key Results (ORKs), metrics and management systems, and defined career hierarchies. Led teams across product, program, design, and research domains to optimise organisational efficiency and innovation.

• Drove successful market entry for sophisticated digital twin solutions, overseeing a portfolio of DeepTech and SaaS products while seamlessly transitioning to a SaaS business model. Spearheaded competitive market positioning, sales, and distribution strategy within a complex landscape. Held the company’s core business leadership, catalysing a comprehensive organisation-wide restructure to fortify growth.

• Project management, PMO, digital strategy, go-to-market strategy, growth strategy, marketing management, communication planning
• Implementation of digital marketing initiatives
• Online sales, campaign management, performance marketing
• Conversion rate optimization, CRM, customer retention

• Built and scaled full-funnel growth and lead-gen campaigns managing €500K+ annual ad spend and improving lead-to-SQL efficiency by 30% for B2B and SaaS clients
• Developed HubSpot CRM automation including lifecycle stages, lead scoring, attribution reporting, and multi-step nurture workflows to increase pipeline velocity
• Managed conversion-focused website and landing page optimization
• Led cross-functional project teams streamlining marketing operations
• Selected clients: Usercentrics, Organon, KUKA Robotics, WeWash

• Potential analysis
• Online and offline marketing
• Support for existing customers
• Designing sponsorship packages incl. pricing
• Acquiring new sponsors
• Support at the annual gala at the Federal Ministry of Transport

• Provided German services for diverse clients
• Executed recent English projects for Sport Bründl, Haigh’s, Chiemsee Media
• Delivered services in French and Spanish

• WordPress installation and administration for various clients
• WooCommerce installation and administration for various clients
• Design & Development of various Website
• Social Media management for various clients

• Fully establishing and executing the sales engineering function including discovery, value proposition, demos, RFPs and proof of concepts for a leading SaaS API Marketplace and Management solution
• Achieved the technical wins and closed 11 deals in partnership with 4 AEs, generating an ARR of 1.8 million. Serving large and mid-sized insurance companies, banks, and consultancies. Main focus on DACH with accounts in the whole EMEA region
• Led solution sales for technically complex environments, integrating with API gateways and cloud technologies
• Collaborated closely with strategic partners, like Google Cloud Apigee, and facilitated the transfer of technical requirements to the Product Owner team
• Setup, managed and executed a scalable onboarding program covering both business perspective (KPIs) and technical integration and enablement
• Public speaker at conferences in the DACH region like bettercode, infodays and BATBern