Simone G.-Business Consultant for Digital Marketing & Sales
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Experience
Business Consultant for Digital Marketing & Sales
Self-employed Business Consultant
- Project management, PMO, digital strategy, go-to-market strategy, growth strategy, marketing management, communication concepts
- Implementation of digital marketing activities
- Online sales, campaign management, performance marketing
- Conversion rate optimization, CRM, customer retention
Senior Manager Digital Sales
Allianz Deutschland AG
- Cross-departmental project management of seven sub-projects in the area of Digital Sales/CRM for the market launch of the new car insurance
- Responsibility for achieving online sales KPI; reporting to Top Management
- Overall responsibility for online marketing strategy including objectives, product positioning, channel mix, budget allocation, implementation, and controlling
- Professional management of performance campaigns including SEM, Display, Facebook, Native, Remarketing, and Content
- Development of affiliate marketing, budget responsibility of €9 Mio. per year
Senior Manager Digital
E-Plus Gruppe, Telefónica Deutschland
- Launch of the new prepaid brand 'WhatsApp SIM'
- Responsibility for and development of all eCommerce activities including SEA, performance marketing, affiliate, email, social media, website design, and content
- Conversion rate optimization, TV and radio ads
- Professional team management, budget responsibility: €5 Mio.; management of 6 agencies
Sr Consultant Strategy
Batten & Company
- Strategy projects for brand positioning, go-to-market strategy, and growth strategies
- Marketing management, marketing ROI, communication concepts
- Customer insights, customer experience management
- Performance management, customer retention and win-back
MBA Master Thesis & Internship
Daimler AG Mercedes Benz Vans
- Analysis and contribution to the strategic market positioning of the new model series 'Mercedes Citan'
Marketing & Sales Manager Europe
Color Image Apparel Inc.
- Co-responsibility for a $10 Mio. B2B business unit
- Management of sales and marketing activities across Europe
- Increased revenue by 25 %
- Acquisition of one of Europe’s largest wholesalers by volume, with annual revenue of €1 Mio.
US Sales Representative
Color Image Apparel Inc.
- Management of B2B key accounts
- Product training
- Development and expansion of sell-through initiatives
Work & Travel
- Stay in Australia, New Zealand and Fiji Islands
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Insurance, Fashion, Telecommunication, Tourism, and Automotive.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, Project Management, Strategy, Business Intelligence, and Customer Service.
Summary
17+ years of international professional experience in strategy, marketing & sales, and project management
Since 2013, I have been working in online marketing and digital sales. During this time, I have significantly increased revenue for both new and established brands. This was achieved, among other things, by defining digital strategies, connecting new digital sales channels, and developing high-performing online campaigns.
In my view, a good digital strategy is characterized by data-driven, customer-centric marketing and the continuous adaptation to customer needs in order to meet the increased sense of autonomy among digital users. Therefore, my top priority is to create an excellent customer experience in order to increase the conversion rate at all relevant touchpoints.
With a positive and open attitude towards life, I love taking action. Difficult and complex tasks motivate me to achieve the best possible results for my clients. My strengths are goal orientation, structured working, and strong execution.
Skills
- Ms Office: Word, Powerpoint, Excel
- Web: Google Analytics, Adwords, Webtrends, Econda, Jira
- Digital Marketing Diploma
- Scrum, Agile Methods From Project Work
- Sports: Tennis, Padel, Yoga
- Interests: Health, Nutrition
Languages
Education
International Institute of Management
Master in Business Administration, MBA · Business Administration · Las Vegas, United States · Grade Point Average 3,71 von maximal 4,0
University of Applied Sciences
Bachelor of Engineering in Textile Management & Technology · Textile Management & Technology · Reutlingen, Germany · sehr gut (1,5)
Wirtschaftsgymnasium Wessenberg
Konstanz, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Simone is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.
Simone speaks the following languages: German (Native), English (Advanced), French (Elementary).
Simone has at least 20 years of experience. During this time, Simone has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 3 years and 6 months. Note that Simone may not have shared all experience and actually has more experience.
Based on recent experience, Simone would be well-suited for roles such as: Business Consultant for Digital Marketing & Sales, Senior Manager Digital Sales, Senior Manager Digital.
Simone's most recent position is Business Consultant for Digital Marketing & Sales at Self-employed Business Consultant.
In recent years, Simone has worked for Self-employed Business Consultant.
Simone is most experienced in industries like Professional Services, Insurance, and Fashion. Simone also has some experience in Telecommunication, Tourism, and Automotive.
Simone is most experienced in business areas like Marketing, Sales, and Project Management. Simone also has some experience in Strategy, Business Intelligence, and Customer Service.
Simone has recently worked in industries like Professional Services.
Simone has recently worked in business areas like Marketing, Project Management, and Sales.
Simone holds a Master in Business Administration from International Institute of Management and a Bachelor in Textile Management & Technology from University of Applied Sciences.
The availability of Simone needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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