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Simone Gunst

Digital Marketing & Sales Consultant

Simone Gunst
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Munich, Germany

Experience

Aug 2019 - Present
6 years 8 months

Digital Marketing & Sales Consultant

Independent Management Consultant

Expertise details
Position Summary
Digital Marketing & Sales Consultant at Independent Management Consultant
Industries
Professional Services
Business Areas
Marketing
Project Management
Sales
  • Project management, PMO, digital strategy, go-to-market strategy, growth strategy, marketing management, communication planning
  • Implementation of digital marketing initiatives
  • Online sales, campaign management, performance marketing
  • Conversion rate optimization, CRM, customer retention
Jan 2016 - Jul 2019
3 years 7 months
Munich, Germany

Senior Manager Digital Sales

Allianz Germany AG

Expertise details
Position Summary
Senior Manager Digital Sales at Allianz Germany AG
Industries
Insurance
Business Areas
Marketing
Project Management
Sales
  • Cross-functional project management of seven sub-projects in digital sales/CRM for the launch of the new auto insurance
  • Responsible for achieving online sales KPIs; reporting to top management
  • Overall responsibility for online marketing strategy, including goal setting, product positioning, channel mix, budget allocation, implementation, and controlling
  • Lead of performance campaigns, including SEM, display, Facebook, native, remarketing, and content
  • Established affiliate marketing, managed an annual budget of €9 million
Jun 2013 - Oct 2015
2 years 5 months
Düsseldorf, Germany

Senior Manager Digital

E-Plus Group, Telefónica Germany

Expertise details
Position Summary
Senior Manager Digital at E-Plus Group, Telefónica Germany
Industries
Telecommunication
Business Areas
Marketing
  • Launched the new prepaid brand 'WhatsApp SIM'
  • Responsible for and building all eCommerce activities, including SEA, performance marketing, affiliate, email, social media, website design, and content
  • Conversion rate optimization, TV and radio ads
  • Team leadership, budget responsibility of €5 million; coordination of 6 agencies
Jun 2011 - May 2013
2 years
Düsseldorf, Germany

Senior Strategy Consultant

Batten & Company

Expertise details
Position Summary
Senior Strategy Consultant at Batten & Company
Industries
Professional Services
Business Areas
Business Intelligence
Marketing
Strategy
  • Strategy projects for brand positioning, go-to-market strategy, and growth strategies
  • Marketing management, marketing ROI, communication planning
  • Customer insights, customer experience management
  • Performance management, customer retention and win-back
Sep 2010 - Apr 2011
8 months
Stuttgart, Germany

MBA Thesis & Internship

Daimler AG Mercedes-Benz Vans

Expertise details
Position Summary
MBA Thesis & Internship at Daimler AG Mercedes-Benz Vans
Industries
Automotive
Business Areas
Marketing
Strategy
  • Analysis and co-development of the strategic market positioning of the new Mercedes Citan model series
Mar 2007 - Jul 2009
2 years 5 months
Paris, France

Marketing & Sales Manager Europe

Color Image Apparel Inc.

Expertise details
Position Summary
Marketing & Sales Manager Europe at Color Image Apparel Inc.
Industries
Fashion
Business Areas
Marketing
Sales
  • Co-responsibility for a $10 million B2B business unit
  • Management of Europe-wide sales and marketing activities
  • Increased sales by 25%
  • Acquired one of Europe’s largest volume wholesalers with annual revenue of €1 million
Mar 2006 - Nov 2006
9 months
Los Angeles, United States

US Sales Representative

Color Image Apparel Inc.

Expertise details
Position Summary
US Sales Representative at Color Image Apparel Inc.
Industries
Fashion
Business Areas
Sales
  • Managed B2B key accounts
  • Conducted product training
  • Developed and expanded sales initiatives
Sep 2002 - Sep 2003
1 year 1 month

Work & Travel

Expertise details
Position Summary
Industries
Tourism
Business Areas
Customer Service
  • Stayed in Australia, New Zealand and the Fiji Islands

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Insurance, Fashion, Telecommunication, Tourism, and Automotive.

Professional Services
Insurance
Fashion
Telecommunication
Tourism
Automotive
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Sales, Project Management, Strategy, Business Intelligence, and Customer Service.

Marketing
Sales
Project Management
Strategy
Business Intelligence
Customer Service
Profile match chart

Summary

17+ years of international experience in strategy, marketing & sales and project management.

Since 2013, I've worked in online marketing and digital sales. During this time, I significantly increased revenue for both new and established brands by defining digital strategy, connecting new digital sales channels, and building high-performing online campaigns.

In my view, a good digital strategy is data-driven and customer-centric, constantly adapting to customer needs to meet the growing need for autonomy among digital users. Therefore, my top goal is to create an excellent customer experience to increase conversion rates at all relevant touchpoints.

With a positive and open mindset, I love taking action. Challenging and complex tasks motivate me to get the best results for my clients. My strengths are goal orientation, structured approach, and strong execution.

Skills

  • Ms Office: Word, Powerpoint, Excel
  • Web: Google Analytics, Adwords, Webtrends, Econda, Jira
  • Digital Marketing Diploma
  • Scrum, Agile Methods From Project Work
  • Sports: Tennis, Padel, Yoga
  • Interests: Health, Nutrition

Languages

German
Native
English
Advanced
French
Elementary

Education

Sep 2009 - Apr 2011

International Institute of Management

Master in Business Administration, MBA · Business Administration · Las Vegas, United States · Grade Point Average 3.71 out of 4.0

Mar 2004 - Feb 2007

University of Applied Sciences

Bachelor of Engineering in Textile Management & Technology · Textile Management & Technology · Reutlingen, Germany · very good (1.5)

Sep 1999 - Jul 2002

Wessenberg Economics High School

Konstanz, Germany

Statistics

Experience

Total positions 8
Experience in Professional Services 8.5 y
Avg length 2 y 4 m
Longest experience 6 y 7 m

Global Experience

Countries worked in 3 (Germany, France, United States)
Primary country Germany

Expertise

Recent roles Digital Marketing & Sales Consultant, Senior Manager Digital Sales, Senior Manager Digital
Main industries Professional Services, Insurance, Fashion
Main business areas Marketing, Sales, Project Management

Qualifications

Highest degree Master

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Simone based?

Simone is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Simone speak?

Simone speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does Simone have?

Simone has at least 19 years of experience. During this time, Simone has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 2 years and 5 months. Note that Simone may not have shared all experience and actually has more experience.

What roles would Simone be best suited for?

Based on recent experience, Simone would be well-suited for roles such as: Digital Marketing & Sales Consultant, Senior Manager Digital Sales, Senior Manager Digital.

What is Simone's latest experience?

Simone's most recent position is Digital Marketing & Sales Consultant at Independent Management Consultant.

What companies has Simone worked for in recent years?

In recent years, Simone has worked for Independent Management Consultant.

Which industries is Simone most experienced in?

Simone is most experienced in industries like Professional Services, Insurance, and Fashion. Simone also has some experience in Telecommunication, Tourism, and Automotive.

Which business areas is Simone most experienced in?

Simone is most experienced in business areas like Marketing, Sales, and Project Management. Simone also has some experience in Strategy, Business Intelligence, and Customer Service.

Which industries has Simone worked in recently?

Simone has recently worked in industries like Professional Services.

Which business areas has Simone worked in recently?

Simone has recently worked in business areas like Marketing, Project Management, and Sales.

What is Simone's education?

Simone holds a Master in Business Administration from International Institute of Management and a Bachelor in Textile Management & Technology from University of Applied Sciences.

What is the availability of Simone?

Simone is immediately available full-time for suitable projects.

What is the rate of Simone?

Simone's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Simone?

To hire Simone, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

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Market avg: 780-940 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.