Christian S.-Drive above-market growth by orchestrating an AI-augmented GTM engine that synchronizes Brand, Communication, and Behavioral
Check rate
Experience
Partner and AI Transformation Guide
AI Market Dynamics & AI Content Excellence
Partner and Digital Transformation Consultant
Project DDIAM LP
- Customer contact at management level
- Actively initiated new and follow-up business
- Created project proposals and pitch presentations
- Implemented a customer engagement effectiveness KPI framework for a global pharma company
- Developed and implemented a customer experience concept as an external supplementary tool for an existing CRM initiative, as part of an integrated customer engagement initiative
- Developed and introduced a pyramidal customer experience measurement system
- Created a process inventory, identified potential customer pain points, and developed customer journeys for various products, including generating qualitative and quantitative insights
- Developed and supported the digital transformation, including digitizing all core e2e customer journeys, launching new digital value propositions, and driving digital adoption across the marketing organization
- Developed and implemented a 3 voices KPI framework for digital initiatives, covering voice of customer, voice of business, and voice of employees
- Developed a mobile strategy by identifying key technologies, developing go-to-market strategies for different scenarios, and identifying implementation requirements
- Drove a customer-centric digital strategy and value-added product development, advanced analytics development, and large-scale agile transformation
- Developed an internet business concept for mobile information and traffic telematics
- Synchronized brand, customer, and campaign planning as part of a "multichannel go to market strategy"
- Implemented a Digital Asset Management system
- Developed and supported the implementation of a comprehensive sourcing approach that reduced costs, introduced new capabilities, and increased development speed by optimizing the mix of internal and external resources
- Radically reduced costs across the business, developed new cross-functional processes, and transformed the customer experience through new digital capabilities
- Created an inventory and overview of operating and cost models for the digital archiving and digital use of research data
- Developed the “Archive 2025” concept, covering long-term preservation and digital archive business processes
CIM/giz Capacity Building Expert
National Confederation of Employers Organization of Azerbaijan Republic
- Project under German economic development cooperation
- Analyzed and optimized the association’s business processes
- Developed a member database and implemented Microsoft Dynamics CRM
- Designed, implemented, and evaluated a member survey
- Developed business services based on the member survey
- Developed the “Training Institute Baku 2012” business concept
Founder and Managing Director
ct Consulting Solution & Service GmbH
- Customer contact at management level
- Actively initiated new and follow-up business
- Created project proposals and pitch presentations
- Implemented a Customer Relationship Management system
- Developed strategies and concepts for digital marketing and sales
- Developed IT concepts and architecture proposals for e-commerce solutions
- Developed and calculated highly complex business cases
Account Director and Practice Manager
USWeb/CKS Mitchell Madison Group
- Customer contact at management level
- Actively initiated follow-up business
- Created project proposals and pitch presentations
- Designed and implemented first- and second-generation e-business solutions (front end/front end-back-end integration)
- Managed project finances and staffing, working closely with technical project management
- Established a competence center for mobile business solutions as a consulting service
AI Marketing & Sales Strategy Lead
AI-Driven Marketing & Sales Optimization Study Industry: Life Science
Conducted comprehensive 6-month feasibility study evaluating generative AI applications across marketing content creation, sales enablement, and GTM optimization for global pharmaceutical portfolio, including proof-of-concepts for AI-powered personalized campaigns, predictive lead scoring, automated content localization, and real-time sales coaching. The study identified €1.2M annual value potential through 45% reduction in content production cycles and 28% sales conversion uplift. Stakeholder workshops validated 12 high-impact AI use cases with clear ROI models and implementation roadmaps. This became the foundation for enterprise-wide AI adoption strategy across marketing and sales organizations. Study secured C-level buy-in for €15M AI transformation investment. AI roadmap now guides 3-year digital transformation strategy. The project served as catalyst for enterprise-wide AI capability building and governance. It positioned marketing and sales leadership as early adopters of generative AI within regulated environments.
Results:
€1.2M identified value potential; 12 validated AI use cases with implementation roadmap.
CRM/GTM Consultant
CRM Implementation (Phases I–III) Industry: Life Science
Phase I: process evaluation and development of process maps for GTM-relevant processes in sales and brand management, workshops to identify digital transformation potential across order and pricing management, sales functions, key account management, consent management and sample management, and development of 40 user stories supporting GTM processes for OTC and Rx products. Phase II & III: development of UAT scripts with acceptance criteria, preparation and training of the test group for Wave-One implementation, conduction and documentation of UAT, coordination with the technical implementation partner, and a train-the-trainer approach with company-wide application and process champions and role-based curricula.
Results:
Phase I: quantified benefits leading to 20% faster prioritization. Phase II & III: passed 92% of UAT scripts on first run and trained 150+ users effectively.
Consultant
CRM Maintenance and Development Industry: Life Science
Responsibility for ongoing CRM system development (Veeva/Salesforce), leading User Acceptance Testing (UAT) for new features, creating training materials aligned with daily field force processes, and delivering remote training sessions. Collaborated with stakeholders to gather feedback on new features and monitored user engagement and proficiency post-training, providing additional support to optimize system utilization.
Results:
Achieved 95% user adoption rate and cut feature-related errors by 28%.
Customer Excellence Manager
Customer Excellence Project Industry: Life Science
Management of complex IT-focused projects within the Salesforce CRM environment, overseeing global CRM rollouts and leading cross-functional teams across sales, service, IT, and external consultants. Conceptualized and refined the rollout strategy as subject matter expert, coordinated implementation across rollout countries, and developed digital projects for customer segmentation, lead management, quotation management, and self-service functions.
Results:
Rolled out to 5 countries, reducing implementation gaps by 40%.
Digital Campaign Manager
Advanced Customer Engagement Industry: Power & Utilities
Conception and execution of an integrated multichannel campaign across five communication objectives, customer segments, and funnel stages for two products, with face-to-face, remote, microsite, email, and event journeys. Collaborated with cross-functional teams to align messaging across all channels, analyzed campaign performance to optimize engagement strategies, and provided ongoing training and support to sales and marketing teams on campaign execution.
Results:
Raised engagement by 35% across five objectives and trained 50+ team members.
Digital Paratrooper/Project Finisher
Digital Transformation Portfolio Management 2023 Industry: Life Science
Evaluation and implementation of EyeQuant software to optimize user experience in website development, plus consolidation and development of an omnichannel playbook for website and content development, updated SOPs for website, app development and social listening, and defined UX success metrics and reporting cadence. Ensured rapid stabilization of critical initiatives with hands-on delivery focus, standardized project delivery, and trained cross-functional teams on new processes.
Results:
Reduced UX rework by 20–30%, with >90% of projects following updated standards.
Digital Transformation Consultant
Content Inventarisation and Consolidation Industry: Life Science
Applied a comprehensive business concept and operating model for the inventory, assessment, and consolidation of medical and commercial content across multiple enterprise repositories. Conducted a structured analysis of existing digital assets to identify duplicates, obsolete materials, ownership gaps, and opportunities for content reuse. Designed a standardized content inventory framework including metadata enrichment, classification criteria, quality assessment, and governance processes to establish a single source of truth for approved content. The initiative consolidated fragmented content landscapes across Medical Affairs, Marketing, Regulatory, and Commercial functions, improving transparency and enabling future AI-driven search, content recommendations, and knowledge management initiatives. The resulting content inventory established the foundation for enterprise taxonomy, tagging, knowledge graph development, and scalable omnichannel content operations.
Results:
Unified content inventory across 15+ repositories; 30% reduction in duplicate content; foundation for AI-enabled content discovery.
Digital Transformation Consultant
AVO Content Optimization in Life Science Industry: Life Science
Development of a comprehensive business and information architecture concept for optimizing the creation, management, and reuse of approved medical and commercial content across global markets. Designed a target operating model for AI-supported content lifecycle management, including taxonomy, metadata strategy, governance framework, and implementation roadmap. The solution established a centralized content inventory with standardized classification and modular content components, enabling efficient reuse while ensuring compliance with medical, legal, and regulatory requirements. Close collaboration with Medical Affairs, Commercial, Regulatory, and IT stakeholders aligned business processes with digital capabilities and future AI initiatives. The optimized content model reduced duplication, increased transparency, and laid the foundation for personalized content delivery, omnichannel engagement, and AI-driven content operations.
Results:
35% reduction in duplicate content; 50% faster content discovery; standardized metadata model enabling enterprise-wide content reuse and AI readiness.
Digital Transformation Consultant
Tagging Framework Development Industry: Life Science
Designed and implemented an enterprise-wide tagging and metadata framework to establish a standardized taxonomy for medical, commercial, and omnichannel content across global markets. Developed the business concept, governance model, and target information architecture covering controlled vocabularies, metadata standards, content classification, and lifecycle governance. The framework integrated with existing DAM, CMS, and Veeva ecosystems to ensure consistent content tagging from creation through approval and distribution. By introducing standardized metadata, governance processes, and AI-supported tagging principles, the solution significantly improved content discoverability, reuse, reporting, and omnichannel personalization. The standardized metadata architecture also established the semantic foundation for enterprise search, knowledge graph development, and Retrieval-Augmented Generation (RAG) use cases. Close collaboration with Medical Affairs, Marketing, Content Operations, and IT ensured global alignment while enabling scalable digital content governance.
Results:
90% metadata standardization; 45% faster content retrieval; 30% increase in content reuse.
Digital Transformation Consultant
Knowledge Graph Development Industry: Life Science
Designed and developed an enterprise knowledge graph strategy to connect clinical, scientific, commercial, and content-related information across the organization. Defined the target ontology, entity and relationship model, and governance framework covering diseases, products, clinical studies, publications, medical content, healthcare professionals, and customer interactions. Developed the business concept and implementation roadmap for integrating structured and unstructured data sources into a unified semantic layer supporting advanced search, evidence traceability, impact analysis, intelligent content recommendations, and AI-powered use cases. The knowledge graph established a scalable foundation for Retrieval-Augmented Generation (RAG), enterprise AI copilots, and personalized HCP engagement while ensuring full data lineage, explainability, and regulatory compliance. The initiative aligned Medical Affairs, Commercial Excellence, Data & Analytics, and IT around a shared semantic architecture, enabling future digital transformation initiatives and enterprise-wide knowledge management.
Results:
Unified semantic model across 20+ data sources; 60% faster information retrieval; foundation for Graph-RAG and AI copilots.
Digital Transformation Consultant
C360 Engage – Medical Information Requests Industry: Life Science
Development of a comprehensive business concept for migrating a medical information request system into a Veeva CRM environment leveraging Salesforce capabilities, including a detailed implementation plan with milestones, resources, and timeline, and a train-the-trainer concept for effective knowledge transfer. Collaborated with cross-functional teams to gather requirements and align the migration with organizational goals and user needs, monitoring the implementation process and providing ongoing support to optimize system performance and user proficiency.
Results:
Reduced response times for medical requests by 40% and increased system utilization by 30% post-migration.
SFE Consultant/Project Manager
SFE 2025 / Sales Force Effectiveness Industry: Life Science
Comprehensive analysis of a global rare disease pharmaceutical company's field force to identify strengths, weaknesses, and improvement opportunities, plus integration into a worldwide multichannel customer engagement initiative. Developed strategies to optimize sales processes and customer interactions through multichannel platforms, collaborating with cross-functional teams and monitoring the impact of sales integration on customer satisfaction and performance.
Results:
Improved sales performance metrics by 24% and customer satisfaction by 18%.
SME Veeva Vault/Project Manager
Medical Affairs Content Migration Industry: Life Science
Veeva Vault implementation following the Veeva Implementation Methodology, developing a comprehensive library and field concept for medical information content and managing the migration of global Q&A and reference content from SharePoint to Veeva MedComms with a focus on data integrity. Prepared for integration of the MIR CRM system in collaboration with cross-functional teams and provided ongoing support and training on the Veeva Vault system.
Results:
Migrated 100% of content with 99% accuracy and 85% user adoption.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Pharmaceutical, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Strategy, Marketing, Operations, Research and Development, and Product Development.
Summary
More than twenty years’ experience in management consulting, with a focus on corporate and e-business strategies, digital transformation, operations, supply chain optimization, and sales force effectiveness, plus five years in other professional roles
Expertise across the entire consulting value chain, with deep insights into digital transformation, organizational effectiveness, and marketing and sales force organization and restructuring
Experience developing and executing brand strategies through integrated and innovative customer interaction models, and leading cross-functional teams to drive organizational change and deliver business impact
Deep expertise in developing and putting transformative digital strategies into practice
Background in Pharma (PM), Retail Banking, Insurance, Telecommunication, Retail and Manufacturing, Business Member Organizations, and Chamber of Commerce
Experience with more than 15 projects in e-business, digital transformation, and marketing
Structured and results-driven work style, skilled at seeing the big picture and identifying issues and tasks to deliver on time and within budget, with strong commercial awareness
Ability to simplify complex project requirements and find practical, team-based solutions
Confident and concise communicator, able to present at different levels
Strong leader and team player, skilled at supporting team members in achieving personal and professional goals; flexible and open-minded
Digital Transformation, led a large collaborative effort to establish a baseline of a global pharmaceutical company's current digital state and compare it with industry leaders and beyond. This included quantifying and confirming the top opportunities and developing specific initiatives and use cases to capture value and build enterprise capabilities.
Digital Asset Management, analyzed and designed an end-to-end content operations process, from brand planning through campaign analysis, including the DAM business case, user stories, provider selection, and implementation planning.
Strategy Development, covered European market analysis and development of a market entry strategy for selected countries in the financial services industry.
Customer Experience Strategy, established a segment-level customer experience strategy, prioritized the three customer journeys with the greatest potential impact, and implemented the transformation by building corporate and frontline client capabilities.
Integrated Customer Engagement, developed and executed analytics-driven, integrated multichannel campaigns in different Therapeutic Areas.
Sales Force Effectiveness, analyzed and integrated the sales force of a global rare disease pharma company into a worldwide multichannel customer engagement initiative.
IT Management, developed an integrated E-Services CRM strategy for a German Consumer Finance House, including IT options and a detailed cost/benefit analysis.
Digital Transformation Enablement, ensured project success by developing a comprehensive monitoring and reporting framework. This provided executive dashboards for tracking progress and secured high employee adoption through targeted change management workshops.
Synergy Optimization & Cost Reduction, led a cross-company initiative to analyze marketing processes, identify redundancies, and develop an integrated operating model. This resulted in a 12% reduction in campaign expenditures and improved resource utilization across the corporate group.
Process Digitalization & Workflow Management, led the documentation and standardization of administrative workflows and the implementation of a digital workflow tool. This improved process quality and established a KPI-driven system for ongoing performance transparency.
Post-Merger Integration, directed the strategic integration of an acquired entity by coordinating cross-functional teams and external service providers. Successfully achieved all integration milestones without business interruption and secured high employee acceptance through structured change management.
Stakeholder & Vendor Governance, established a centralized communication and escalation framework to manage all interactions with external service providers and regulatory authorities, improving information flow and building trusted partnerships to reduce operational risks.
Skills
Designing And Executing Strategic Plans (Creating Strategies That Align, Engage, And Mobilize Teams Toward Common Goals)
Solving Complex Problems (Defining The Problem, Structuring Relevant Components, And Prioritizing Issues For Analysis)
Bringing Ideas Together And Communicating Effectively (Structuring Communications In A Top-Down Format, Tailoring Messages For The Audience, And Inspiring Others To Take Action)
Coaching Direct Reports To Increase Their Impact (Developing And Empowering People, Leading With Emotional Intelligence, Engaging People, And Attracting And Retaining Top Talent)
Project Design And Project Management (Analyze, Plan, Do, Control, Adjust)
Customer Engagement (Brand, Customer, Campaign)
Customer Experience (Experience, Journey, Engagement)
Strategic Content Management (Strategy, Modular Content, E2e Content Operations)
Kol Management (Channel Communication Management)
System Implementation (Concept, Management, Governance)
Operative Content Management (Classification, Tagging, Processing)
Data Management (Classification, Tagging, Processing)
Campaign Management (Objectives, Personalization, Omnichannel)
Campaign Analytics (Engagement, Performance, Perception)
Content Analytics (Performance, Usage, Re-Usage)
Digital Transformation Training And Capacity Building (People, Process, System)
Microsoft Office Suite
Access, Excel, Powerpoint, Word
Customer Relationship Management (Crm) And Erp
Microsoft Dynamics Crm (Conception, Usage)
Microsoft Navision (Conception, Usage)
Veeva Crm (Clm, Approved E-Mail, Medical Information Request Management)
Salesforce (Conception, Usage)
Content And Document Management
Microsoft Sharepoint (Conception, Usage)
Veeva Vault (Medcomms, Promomats, Medicalportals, Qualitydocs)
Digital Asset Management Software (Aprimo, Bynder, Celum, Nuxeo)
Analytics And Marketing Tools
Adobe Analytics (Conception, Usage)
Adobe Campaign (Conception, Usage)
Project Management And Collaboration
Microsoft Azure (Usage)
Atlassian Jira (Conception, Usage)
Atlassian Confluence (Conception, Usage)
Industry-Specific Solutions
Customer Times (Ct Order, Ct Pharma)
Life Science
Financial Services
Power And Utilities
Modular Content Management (Concept, Modularization, Compliance)
Sales Force, Sales Force Marketing & Life Science Cloud (Conception, Usage)
Languages
Education
Rotterdam School of Business
Master of Business Administration · Business Administration · Netherlands
International Business School Venlo
Bachelor of Business Administration · Business Administration · Netherlands
Chamber of Commerce
Certified insurance merchant
Certifications & licenses
Ray Leone Sales Funnel - Selling To The Top
London, UK
Certified IBM Solution Advisor For E-Business
Brussels, Belgium
New Consultant Training
Mitchell Madison Group, New York, USA
SPI - Solution Selling Process
Brussels, Belgium
Certified Insurance Merchant
Chamber of Commerce, Aachen, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Christian is based in Bad Reichenhall, Germany and prefers 100% remote projects.
Christian speaks the following languages: German (Native), English (Advanced), Russian (Intermediate), Dutch (Elementary).
Christian has at least 28 years of experience. During this time, Christian has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 6 years and 7 months. Note that Christian may not have shared all experience and actually has more experience.
Based on recent experience, Christian would be well-suited for roles such as: Partner and AI Transformation Guide, Partner and Digital Transformation Consultant, CIM/giz Capacity Building Expert.
Christian's most recent position is Partner and AI Transformation Guide at AI Market Dynamics & AI Content Excellence.
In recent years, Christian has worked for AI Market Dynamics & AI Content Excellence and Project DDIAM LP.
Christian is most experienced in industries like Professional Services, Pharmaceutical, and Information Technology.
Christian is most experienced in business areas like Information Technology, Strategy, and Marketing. Christian also has some experience in Operations, Research and Development, and Product Development.
Christian has recently worked in industries like Pharmaceutical and Professional Services.
Christian has recently worked in business areas like Information Technology, Marketing, and Strategy.
Christian holds a Master in Business Administration from Rotterdam School of Business and a Bachelor in Business Administration from International Business School Venlo.
Christian has 5 certificates. Among them, these include: Ray Leone Sales Funnel - Selling To The Top, Certified IBM Solution Advisor For E-Business, and New Consultant Training.
Christian is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 5 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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