Marketing Managers in Germany

• End-to-end analysis and optimization of existing processes in campaign management, contract management and district heating construction/construction coordination
• Development of automated contract management and transformation scenarios, including software selection and integration
• Analysis of ERP, chat, RCS messaging, consent management and tracking
• Preparation of recommendations, decision proposals and presentations for the executive board
• Use of AI for process optimization
• Tools: Apple Office, Microsoft 365, Teams, Claude, ChatGPT

• Strategic consulting for the implementation of a CTV monetization concept in the livestreaming sector - sports
• Consulting and support in selecting monetization partners
• Strategic consulting and screening of ad technologies, their integration, and the implementation of an integrated business workflow
• Stakeholder management and management support
• Pricing, cost, and benefit analyses
• Sub-project leadership for external and internal stakeholders and teams

• Managed brand development from positioning through to the operational marketing structure
• Planned and implemented opening events
• Built up social media, including content creation and community management, as well as coordinating the website and external partners
• Developed marketing strategies to increase visibility and customer traffic and introduced basic marketing and communication processes

• Served as point of contact for Disney Studios GSA
• Identified growth hacks to increase cinema ticket bookings, maximize reach, optimize frequency, and achieve 100% VTR
• Managed stakeholder relationships and collaborated with an interdisciplinary team
• Performed hands-on optimizations based on operational implementations on Meta (Facebook, Instagram), TikTok, Pinterest, Reddit, and Snapchat

• Managed marketing, content and communications projects with six-figure budgets for a regional telecommunications and IT service provider
• Developed and managed content and video formats from concept to production, including shoot planning
• Led and coordinated social media managers, creative teams as well as external agencies and service providers
• Conceptualized, developed and optimized campaign landing pages throughout the entire lifecycle
• Managed collaboration between departments, management and external partners
• Ensured consistent brand communication as well as timely and high-quality delivery of all projects

• Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
• Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
• Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
• Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
• Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
• Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.

• Project management and control of print production for mailings and inserts
• Advertising cost planning and control
• Management and commissioning of marketing and printing service providers
• Interface between the internal departments involved and external service providers
• Planning and management of print-based new customer acquisition

Project focus: overall responsibility for 360-degree communications at the Cologne location

Range of responsibilities:

Launch & premiere management: strategic planning and seamless coordination of the communications launch for two metropolitan areas (Cologne & Berlin), including adapting global brand guidelines to the German market

Budget responsibility & controlling: independent budget planning and ongoing cost control of all marketing and PR activities for both locations

Integrated campaign management: operational management of creative, media, and digital agencies to deliver an emotional, experience-driven consumer campaign

Press and public relations: building regional and national media buzz around the interactive experience museum, responding to media inquiries, and placing trend stories on the topics of “immersion and experience museums”

VIP & journalist support on site: highly flexible support for press representatives, bloggers, artists, and cooperation partners during the opening events and during ongoing exhibition operations (including weekends and evenings)

• Project management in the area of "Campaign, Offer and Performance Management Classic" for PAYBACK partners from the retail, FMCG and financial services sectors
• Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing "PAYBACK points overview"
• Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK specialist departments and agencies
• Documentation of tasks and processes as well as onboarding of the future role holder

• Strategic consulting for the Head of Brand on brand strategy and change processes
• Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
• Development and implementation of recommendations for action to improve processes and increase efficiency
• Project management and change management for the successful implementation of measures
• Management and selection of external service providers to ensure smooth execution
• Optimization of internal processes and interfaces through in-depth analysis and recommendations for action
• Effective acceleration of decision-making and management processes in brand management
• Successful management of external service providers and agencies for more efficient workflows and higher quality

• AI platform and AI mindset (requirements, roles, governance, regulatory requirements, model fine-tuning, beta tests, coordination with Digital Team, development teams)
• AI Use Cases: Marketing, Product Management, market research, consumer research, advertising materials/product concepts for Sales and Marketing, conducting in-depth interviews with end customers
• Trend analyses, product and concept development for new products using various AI models (Langdock)
• Further development of AI tools/efficiency; lessons learned; internal training and communication
• Internationalization of brand processes and communication for Alpecin, Bioniq, Linola, Plantur, Vagisan
• Development of Brand Content using AI for Product Management Hair Care, Oral Care

• Manage and coordinate complex, data-driven digital campaigns across multiple platforms (DSPs, Ad Servers, DCO).
• Collaborate with cross-functional teams, clients, and external partners to ensure seamless campaign execution.
• Develop and implement quality standards to improve operational efficiency and campaign performance.
• Analyze client requirements and translate them into strategic campaign concepts and operational roadmaps.
• Advise and enable internal teams and clients on digital marketing and campaign management best practices.
• Oversee end-to-end campaign delivery, including planning, execution, monitoring, and optimization.

• Built and drove the European marketing function during the company's market expansion, establishing processes that improved campaign efficiency and cross-market alignment.
• Supported the go-to-market strategy for 14 crypto ETP/ETF products across multiple European markets, contributing to successful listings and early investor awareness
• Developed and executed marketing strategies across key European markets, including DACH, the UK, France, Italy, Spain and the Nordics, driving growth in brand visibility, investor engagement and investor acquisition.
• Led PR activities: coordinated with a European PR agency, managed press releases, and expanded media exposure, increasing share of voice and securing coverage in top tier outlets.
• Delivered integrated digital marketing campaigns that increased website traffic, boosted content engagement, and drove a consistent uplift in qualified inbound leads.
• Drove audience growth and user acquisition across LinkedIn and owned channels, significantly increasing newsletter subscriptions and strengthening recurring engagement with educational content.
• Managed the European marketing budget and identified cost-efficient advertising and influencer opportunities, improving overall campaign ROI.
• Organised and executed the company's participation at major European blockchain and finance events, enhancing visibility and strengthening institutional relationships.
• Created annual digital and content plans; coordinated research based educational materials that improved investor understanding and supported conversion.
• Strengthened brand presence and credibility in key markets through consistent messaging, education, and multi-channel execution.

• Developed data-driven performance strategies and managed cross-functional agency teams.
• Led KPI forecasting, budgeting, and implemented scalable creative solutions.
• Linked creative insights with analytics to increase marketing efficiency.
• Developed inspiring campaigns based on brand strategy and data-driven insights.
• Performed budget planning, forecasting, and full KPI accountability.
• Led and executed an agency pitch for performance marketing.