Search Engine Advertising Experts in Germany
in minutes from 15,000 CVs with the power of AIHire experts who manage Google Ads, Microsoft Advertising, keyword sets, and conversion tracking for search campaigns in Germany. Get fast, precise matching with vetted, available freelancers.
Meet FRATCH Experts in Germany, who have recently used Search Engine Advertising
Peter Sachs-Witzel
Last position:
Project Manager for SAP GTS Trade Services, edition for SAP 4/HANA at ETENGO AG
- Creation of detailed concepts for all relevant GTS modules (compliance, pricing, customs clearance, Intrastat, preferences)
- Planning and conducting workshops, including scheduling and documentation
- Development and consulting of the organisational structure and its master data
- Setup and customisation of compliance functions: sanctions list review, embargo, legal control, US re-export
- Uploading and maintaining sanction and commodity lists
- Implementation and validation of integration tests
- Setup and customisation of the modules: pricing (including uploading of customs tariff numbers and STAWN data), customs clearance (including application for test operation with customs), Intrastat and preferences (including preference calculation and LLEs)
- Development and presentation of prototypes
- Derivation of insights for the final concept
Michele Heine
Last position:
Chief Digital Officer at DAT Vermögensmanagement GmbH
- Project manager for the analysis, implementation, and optimization of digital processes
- Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
- Concept and implementation of content production and marketing activities
- Project management in omnichannel marketing and process automation
- Implementation of digital tools to improve customer acquisition and support
- Internal stakeholder management and coordination of external service providers
Daniel Rohde
Last position:
Senior Digital Marketing Manager at Zenithmedia x Publicis | The Walt Disney Company
- Served as point of contact for Disney Studios GSA
- Identified growth hacks to increase cinema ticket bookings, maximize reach, optimize frequency, and achieve 100% VTR
- Managed stakeholder relationships and collaborated with an interdisciplinary team
- Performed hands-on optimizations based on operational implementations on Meta (Facebook, Instagram), TikTok, Pinterest, Reddit, and Snapchat
Artur Schmalz
Last position:
Marketing Consultant // Strategy & Campaigning at Stadtwerke Lübeck
- Marketing consulting for the business units EDL@Home and Commodity (electricity & gas)
- Development and implementation of the marketing/sales strategy in close coordination with the department head
- Definition and expansion of key channels (web, app, portal, social, paid, sales partners)
- Goal, annual, and budget planning for the EDL@Home business unit
- Leading and running team workshops to define goals & develop campaigns
- Campaign/content planning for different target groups
- Concept and implementation of the regional multi-channel sales campaign incl. A/B testing
- Optimization of the customer experience across all channels
- Technical support/advice for the product teams during iterative implementation
- Building and managing a campaign dashboard to measure success
- Managing external agencies and internal teams
- Regular results presentations and reporting to department leadership
- Active stakeholder management
Joachim Auster
Last position:
Project Manager HubSpot, Tracking + Analytics Expert at Swiss Post
- Create a tracking concept for Google Tag Manager and Google Analytics including data layer, events, triggers, and reporting
- Manage the project team (developers, designers, performance specialists)
- Serve as communication interface between stakeholders and digital departments
Janis Antwerpen
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Stefan Fröhlich
Last position:
Managing Partner & Co-Founder at IMPLENEX
- Founded, built, and scaled a management consultancy for go-to-market, growth, and digital transformation
- End-to-end brand building: CI/CD, website, and social media presence as a consistent digital footprint
- Built a B2B marketing & sales funnel incl. CRM for structured lead generation
- Developed and built a service portfolio & verticals: including an AI Board for strategic GenAI classification as well as a go-to-market/growth vertical for the food industry
- Built a partner network for co-delivery
- Acquired, onboarded, and delivered consulting engagements
Torben Seib
Last position:
Fractional CMO / Digital Freelancer at Brandancy
With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.
Responsibilities
- Development of marketing strategy and positioning, from analysis to a concrete action plan
- Building and managing funnels, campaign structures, and conversion optimization
- Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
- Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
- SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
- Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
- Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate
Results
- Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
- As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
- Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
- Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption
Focus areas
- Fractional CMO for mid-sized companies, growing businesses, and startups
- Performance marketing and SEA with more than 14 years of hands-on experience
- AI in marketing processes, as a way of working rather than a tool demo
Andre Buerger
Last position:
Senior Product Consultant – Consent & API Platforms at Telefónica Group
- Impact: Built modular consent platform for OpenGateway specifically, handling multiple consent types beyond legitimate interest and consent
- Enabled integration across major user-facing and backend systems with comprehensive regulatory coverage
- Delivered production-grade APIs supporting multiple lawful bases for processing
- Integrated partner applications (PayPal, Airbnb, Google, Meta) with consent workflows
- Reduced backend latency to outperform European benchmark levels
- Rolled out omnichannel consent across app, web, POS, and service touchpoints
- Aligned Spanish platform and legal teams with German rollout and stakeholder needs
Jens Sander
Last position:
Marketing Consultant – [New customer acquisition (B2B), Social Media, SEO] at Manufacturer of precision parts made of metal [confidential]
Strategic Marketing / New Customer Acquisition (B2B):
- Market and competition analysis: Identified competitors, developed evaluation grids, sketched provider landscape with potential customers, competitors and partners
- Concept for a cross-media, personalized multi-touch campaign
- Developed the multi-touch strategy in different variants with several stages, defined touchpoints, target companies and target people, developed the ideal customer profile and contact ideas
- Designed all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
- Visualized the logic of the contact sequences (flowchart)
- Described the distinction from "account-based marketing"
- Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners
Social Media Marketing:
- Target categorization, definition and recommendation for action
- Review and selection of channels
- Concept for channel management
- Developed an 11-week editorial plan (Instagram & LinkedIn)
- Created, implemented and published image and video posts
- Campaign launch, ongoing monitoring and optimization
Search Engine Optimization (SEO):
- Website audit with indexing check
- Ranking, backlink, traffic and competition analysis
- Analyzed search and user behavior
- Consulting on SEO risks during relaunches with domain changes
- Keyword research and recommendations for action
Jan Miltner
Last position:
Managing Director at Nexcent GmbH
- IT consulting
- Power Platform & Databricks
- AI software development (custom software)
- Commercial responsibility for the company
Serena Scipioni
Last position:
Senior Digital Project & Quality Manager at WPP Media
- Manage and coordinate complex, data-driven digital campaigns across multiple platforms (DSPs, Ad Servers, DCO).
- Collaborate with cross-functional teams, clients, and external partners to ensure seamless campaign execution.
- Develop and implement quality standards to improve operational efficiency and campaign performance.
- Analyze client requirements and translate them into strategic campaign concepts and operational roadmaps.
- Advise and enable internal teams and clients on digital marketing and campaign management best practices.
- Oversee end-to-end campaign delivery, including planning, execution, monitoring, and optimization.
Florian Dieterle
Last position:
Project Manager Marketing at Dr. Wolff Group
- Internationalization of brand processes and communication for Alpecin, Bioniq, Linola, Plantur, Vagisan
- Innovation project for market entry into a completely new segment
- Development of brand content: UGC, visual brand story for hair care
- Implementation of AI tools, consumer insight systems, and a customer centricity mindset
Ebru Ataman
Last position:
Product Operations Manager, Media Operations & Growth, Global Marketing at Zalando SE
- End-to-end responsibility for the successful implementation and continuous optimization of Mediatool for strategic media planning (offline & online).
- Development and management of efficient onboarding, configuration, and support processes for international stakeholder teams.
- Leadership of API integrations to connect external systems (e.g., for result tracking and performance measurement).
- Advising departments on tool usage and development, including workshop design, training, and knowledge transfer.
- Establishment and maintenance of comprehensive PMO tracking for all tasks, milestones, and deliverables.
- Prioritization and documentation of requirements, change requests, and bugs in Jira, with transparent communication via Confluence.
- Systematic evaluation of user feedback to derive data-driven optimization measures.
- Responsibility for the monthly Mediatool communication newsletter, including content creation for users and leadership.
Markus Kümpel
Last position:
Online Marketing Expert at S2 Software GmbH & Co. KG
- Lead generation for S2 Software in 10 European countries
- Google Ads (& Bing) and funnel optimization (A/B testing, copywriting, etc.)
- Increased leads by 250% between October and April (the company has been on the market for 10+ years)
- Responsible for the performance of 8 lead-gen websites and 2 online shops
Discover over 15,000 top freelancers
Statistics of experts using Search Engine Advertising
Aggregated from the professional profiles of matched freelancers.
Experience
21 years
Position duration
3.4 years
Positions per freelancer
11
Top business areas
Marketing, Project Management, Sales
Top industries
Advertising, Retail, Professional Services
Certification focus areas
Marketing, Human Resources, Information Technology
Bachelor's degree or higher
89%
Master's degree or higher
47%
Doctorate
6%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
98%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Search Engine Advertising
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
Search ads that convert
Search engine advertising puts your offer in front of people who are already searching for it. Experts plan and run paid search campaigns across Google Ads and Microsoft Advertising, then shape the account around clear goals such as leads, sales, or qualified traffic.
Core campaign work
- Keyword research and match type setup
- Ad copy, extensions, and landing page alignment
- Bidding, budgets, and audience signals
- Conversion tracking and tag setup
- Ongoing search term and query review
Ecosystem and tools
Strong professionals know how search ads connect with analytics, tag managers, feed tools, and CRM data. They work with Google Ads Editor, Google Analytics, Microsoft Advertising, and reporting setups that make spend and results easy to read.
When freelancers help
Companies bring in freelance specialists when accounts need a reset, a launch, or a second opinion. This is common after a new market entry, a website relaunch, or a drop in lead quality. In Germany, teams often want clear communication in English or German and smooth work with in-house marketing and sales.
What strong specialists do
They do more than raise bids. They structure accounts cleanly, test ads against intent, and watch search terms for waste and opportunity. They also spot landing page issues, track conversions properly, and explain trade-offs in plain language.
Typical project scope
Search engine advertising work often includes account audits, campaign builds, keyword expansion, shopping feed cleanup, and performance fixes. It also covers geo-targeting, branded and non-branded search, remarketing lists for search ads, and reporting that connects spend to pipeline or revenue.
Frequently asked questions
Before you brief your next project: the most common questions about Search Engine Advertising.
A strong Search Engine Advertising specialist plans paid search campaigns, writes ad copy, sets targeting, and keeps bids and budgets under control. The work also includes conversion tracking, search term review, and continuous testing so the account stays focused on business goals.
Search Engine Advertising is the broader discipline, while Google Ads is the best-known platform for it. Many projects also use Microsoft Advertising, especially when a company wants extra reach beyond Google search.
Search Engine Advertising freelance help makes sense when an account is underperforming, a new market is opening, or the team needs faster setup than internal capacity allows. It is also useful after a tracking issue, a website migration, or a sudden rise in wasted spend.
A good Search Engine Advertising professional usually understands analytics, tag management, landing page basics, and conversion tracking. Knowledge of feed management, CRM handoff, and copywriting also helps because search campaigns depend on clean data and relevant messages.
Search Engine Advertising work can be simple or complex, depending on account size and goals. A basic campaign setup may need one specialist, while multi-market accounts often need someone who can handle structure, tracking, testing, and reporting together.
Search Engine Advertising reaches people with active intent, while SEO builds organic visibility over time and social ads interrupt browsing behavior. It is often chosen when a company wants demand capture, controlled budgets, and direct performance measurement.
Yes, Search Engine Advertising work is often handled remotely because the tools, reporting, and approvals are all digital. For teams in Germany, it helps if the specialist can work comfortably in English or German and align with local market terms and sales processes.
A strong Search Engine Advertising freelancer explains account structure, tracking, and test logic clearly, not just campaign settings. Look for evidence of clean reporting, thoughtful keyword strategy, and the ability to connect ad performance to leads, sales, or other real outcomes.
The average hourly rate of freelancers in Germany who have used Search Engine Advertising in their recent projects is 103 €, which corresponds to a daily rate of about 824 € based on an 8-hour working day.
Of the freelancers in Germany who have used Search Engine Advertising in their recent projects, 89% hold at least a Bachelor's degree, 47% hold at least a Master's degree, and 6% hold a doctorate.
On average, freelancers in Germany who have used Search Engine Advertising in their recent projects have 21 years of professional experience, with a single engagement typically lasting around 3.4 years.
The most common languages among freelancers in Germany who have used Search Engine Advertising in their recent projects are German (100%), English (97%), and French (27%).
The most common industries among freelancers in Germany who have used Search Engine Advertising in their recent projects are Advertising (60%), Retail (58%), and Professional Services (57%).
The most common business areas among freelancers in Germany who have used Search Engine Advertising in their recent projects are Marketing (84%), Project Management (78%), and Sales (57%).
Main locations of FRATCH Experts, who have recently used Search Engine Advertising
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich 
Cologne 
Frankfurt 
Dusseldorf Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
