Search Engine Advertising Experts in Berlin
matched in minutes from over 15,000 CVs with the power of AIHire experts who plan and manage Google Ads, Microsoft Advertising, and search campaigns that turn high-intent queries into leads and sales. They structure accounts, refine keywords, write ad copy, and improve landing page alignment with fast, precise matching to vetted, available freelancers.
Meet FRATCH Experts in Berlin, who have recently used Search Engine Advertising
Jens Sander
Last position:
Marketing Consultant – [New customer acquisition (B2B), Social Media, SEO] at Manufacturer of precision parts made of metal [confidential]
Strategic Marketing / New Customer Acquisition (B2B):
- Market and competition analysis: Identified competitors, developed evaluation grids, sketched provider landscape with potential customers, competitors and partners
- Concept for a cross-media, personalized multi-touch campaign
- Developed the multi-touch strategy in different variants with several stages, defined touchpoints, target companies and target people, developed the ideal customer profile and contact ideas
- Designed all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
- Visualized the logic of the contact sequences (flowchart)
- Described the distinction from "account-based marketing"
- Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners
Social Media Marketing:
- Target categorization, definition and recommendation for action
- Review and selection of channels
- Concept for channel management
- Developed an 11-week editorial plan (Instagram & LinkedIn)
- Created, implemented and published image and video posts
- Campaign launch, ongoing monitoring and optimization
Search Engine Optimization (SEO):
- Website audit with indexing check
- Ranking, backlink, traffic and competition analysis
- Analyzed search and user behavior
- Consulting on SEO risks during relaunches with domain changes
- Keyword research and recommendations for action
William Nguyen
Last position:
Senior Business Analyst/Requirements Engineer at Finanzen.Net/Finanzen.Zero
- Analysis of complex business processes and end-to-end user journeys in digital product and platform environments
- Gathering, structuring, and prioritizing business and technical requirements (Functional / Non-Functional Requirements)
- Translating business goals into actionable requirements, user stories, and acceptance criteria
- Conducting stakeholder interviews, workshops, and reviews with business teams, IT, UX, and management
- Creating and maintaining requirement artifacts (BRD, FRD, user stories, process models, decision papers)
- Ensuring consistency between business needs, technical implementation, and product vision
- Close collaboration with development teams to clarify business questions during implementation
- Support with impact analyses (A/B tests), change requests, and scope management
- Quality assurance of implemented requirements including acceptance criteria and business testing
- Advising on the further development of product strategy and roadmap structure
- Prioritizing backlog items based on business value
- Defining and sharpening product goals, KPIs, MVP definition, and other success metrics
- Evaluating new features, tools, and initiatives from a user and business perspective
- Facilitating decision-making between business, product, and technology
- Supporting go-to-market considerations and product positioning
- Sparring partner for product and stakeholder decisions at management level
- Dashboard creation, data modeling, BI report administration, and data analysis in Power BI
Marc Fritze
Last position:
Interim Talent Acquisition Manager at doctari
- Building a cross-functional product team to develop a super app
- Advising and mentoring to support the team and provide input (technical & soft skills)
Oliver Hickfang
Last position:
Head of Partnerships at Berlinale
Strategic and operational management: strategy, marketing, communications, sponsorship, lead management, growth campaigns as well as customer success, partly AI-supported
Setup and process design in CRM and customer journey
Design and implementation of proactive targeting strategies as well as innovative marketing initiatives based on market and KPI analyses
Stakeholder management with internal/external interfaces and agencies
Steering and monitoring of SEO/SEA campaigns as well as website relaunches, email automation, PR and content campaigns as well as various performance marketing and social media campaigns
Creation of the product value proposition as well as further development of the UX/UI of website and print materials
Selection, leadership and development of teams (up to 17 staff)
Participation in conferences and trade fairs as speaker and moderator
Tripled lead numbers through digitization of marketing and sales processes
Significant increase in profitability through optimization of the customer journey and marketing automation
New customer acquisition and business development through product extension and funnel optimization
Alex Glasneck
Last position:
Strategy Consultant - Digital. Brand. Experience. at FREELANCE
- Developing brand, social & digital strategies for brands and agencies, e.g. “Hypoport I&P brand strategy” (09/2022), “MAN Social Media Strategy” (03/2022, Accenture Song).
- Interim leading strategy teams, e.g. ‘Head of Strategy’ (01-05/2021, We are social).
- Planning & facilitating design sprint workshops for brands, e.g. “Router finder”, incl. prototype development (02/2020, AVM).
Philip Ehlers
Last position:
Interim Lead Growth & Optimization Amazon EU8 & US at Massageliegenhaus
- Marketplace audit for SEO and SEA including deriving optimization measures
- Development of a growth and optimization strategy for 2025
- Operationalization of 2025 goals into concrete actions
- Project setup in Asana and project control in weekly meetings
- 2025 budgeting for EU and US including sales and budget planning
- Setup of a weekly reporting including a plan vs. actual dashboard
- Selection of an SEA agency including requirement briefing and onboarding
- Creation of a full-cost calculation as a decision basis for FBA versus FBM
Reuf Kadic
Last position:
Independent Mechanical Design Engineer at Herrenknecht Vertikal GmbH (Herrenknecht AG)
- Development and design of a new oil drilling machine for the Beatrice oil platform, Scotland
- Concept development of the Pipe-Overdeck work platform with crane, total load 200 tons
- Static FEM calculation and CFD flow calculation for the safe drainage of oil-contaminated wastewater
- CAD: CREO, Model Manager, SAP
Darav Taha
Last position:
COO & Co-Founder at MedTech Startup
Established and streamlined business development and sales processes, including implementation of CRM systems, marketing strategies, and search engine advertising
Expanded market reach through targeted outreach efforts
Implemented effective B2B marketing strategies to enhance brand visibility and product reach
Developed a strong sales pipeline focused on long-term relationship building and customer retention
Played a key role in the product development lifecycle from ideation to execution, ensuring compliance with market demands and regulatory standards
Led medical and technical teams to drive product development and company growth
André Jokic
Last position:
Founder | Head of Marketing, Brand & Concept at ok.bye conceptions
- Founded a freelancer collective specialized in integrated campaigns and brand experiences for startups and corporates.
- Built a network of 30+ specialists across design, content, and performance marketing.
- Delivered 360° campaigns combining storytelling, digital performance, and live activations.
- Supported clients in scaling awareness and engagement through data-driven creative strategy.
Roxana Bieber
Last position:
Omnichannel Strategy Lead & Transformation Management at emetriq GmbH
- Development and optimization of holistic full-funnel marketing strategies
- Analysis and evaluation of existing tracking and attribution models
- Development of recommendations to optimize data flow and tool integration
- Deriving insights based on performance data
- Creating management reports and deriving strategic recommendations for the C-level
- Developing an integrated, data-driven approach to manage digital marketing and communication activities
Utku Erol
Last position:
AI Strategy Consultant at Freelance
- Developed YourBestChance.io, an AI-powered career resilience platform that leverages advanced machine learning to provide personalized guidance and resources for users.
- Architected and implemented a Retrieval-Augmented Generation (RAG) system supporting three languages, utilizing GPT-based large language models (including OpenAI and Grok variants) integrated with specialized vector databases for efficient semantic search and similarity matching.
- Built an interactive AI chatbot powered by generative AI and RAG pipelines to deliver real-time, context-aware responses and enhance user engagement.
- Optimized data pipelines and AI infrastructure for scalability, ensuring robust performance under increasing loads and reducing latency by 50%.
- Developed comprehensive AI strategies using ML and Gen AI to create customized growth plans; analyzed company data to identify strengths, weaknesses, risks, and opportunities for AI integration.
- Defined ethical frameworks for AI deployment, assessed workforce and leadership upskilling needs, and built phased action plans (short-, mid-, and long-term) with targeted AI integration recommendations.
Gunter Hardt
Last position:
Managing Director at DermaKids e.V.
- Developed the association strategically, content-wise and organizationally and represented it internally and externally
- Digitalized and expanded fundraising (traffic fine marketing & digital donation marketing) and marketing areas: strategic and operational digital/analog marketing and communication planning, social media, PR including budgeting and mailings
- Took full responsibility for member communication and administration, and for creating activity reports, grant and donation confirmations
- Conducted market analyses and implemented software for management, fundraising and CRM, including AI integration/use
- Actively maintained, expanded and acquired new partners, sponsors and supporters
Karina Mirgalimova
Last position:
Founder & Career Coach at Karina JobLift
- Launched a career coaching bootcamp and digital courses for job seekers in the German market.
- Executed a digital marketing strategy, creating daily content for Instagram and TikTok and managing Meta ads to generate leads and build an online community.
Dominique Wulff
Last position:
Employer Branding Coach at Freelance
- Sharing knowledge, advising and sparring throughout the employer branding process as well as internal and external contact communication
Doreen Fischer
Last position:
Principal Global Operations Processes at Forto Logistics SE & Co. KG
- Accountable for operations processes globally with the key responsibility to implement, streamline and further optimise operations processes in line with company goals, compliance standards and technological developments
- Focus on quality, efficiency, innovation and scalability to support company growth
Discover over 15,000 top freelancers
Statistics of experts using Search Engine Advertising
Aggregated from the professional profiles of matched freelancers.
Experience
20 years (Germany: 21 years)
Position duration
2.3 years (Germany: 3.4 years)
Positions per freelancer
12 (Germany: 11)
Top business areas
Marketing, Project Management, Sales
Top industries
Advertising, Professional Services, Retail
Certification focus areas
Marketing, Human Resources, Business Intelligence
Bachelor's degree or higher
100% (Germany: 89%)
Master's degree or higher
58% (Germany: 47%)
Doctorate
4% (Germany: 6%)
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
100% (Germany: 98%)
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Berlin are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Berlin using Search Engine Advertising
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
Search ads that capture demand
Search Engine Advertising places ads next to search results when people already want a product or service. It is built for intent, not interruption. Good work in SEA connects keywords, ads, and landing pages so clicks are relevant and conversions are clean.
Core channels
- Google Ads campaigns for search intent
- Microsoft Advertising for Bing traffic
- Account structure for brand, generic, and local terms
- Ad copy, extensions, and landing page alignment
These experts also work with negative keywords, match types, bidding rules, and conversion tracking. In Berlin, they often support ecommerce, B2B, SaaS, and local service businesses that need precise demand capture across German and English search traffic.
Where strong expertise shows
Search Engine Advertising looks simple until waste starts to grow. Strong specialists know how to read query data, separate research terms from buying terms, and avoid broad setups that blur performance. They also understand how Google Ads and Microsoft Advertising behave differently.
When companies bring in freelancers
- Launching a new account or rebuilding a messy one
- Improving lead quality or sales volume
- Expanding to new markets, products, or languages
- Fixing tracking gaps and weak conversion signals
Freelance support is useful when internal teams lack time, need a fresh audit, or want short-term help for a campaign push. Berlin companies often use remote specialists, but on-site workshops can help when sales, product, and marketing teams need one plan.
Ecosystem and tools
A good SEA specialist works across the full stack of search marketing tools: keyword research, conversion tracking, feed management, analytics, and tag setup. They should be comfortable with GA4, Google Tag Manager, Merchant Center, and call or form tracking when the campaign depends on qualified leads.
What quality looks like
Strong professionals explain what they changed and why. They can show how search terms, ad groups, bids, and landing pages connect to business goals. For Search Engine Advertising, that means fewer vague optimizations and more clear decisions based on query quality, intent, and measured results.
Frequently asked questions
Before you brief your next project: the most common questions about Search Engine Advertising.
Search Engine Advertising is used to place ads in search results when people are actively looking for a product, service, or solution. It is common for lead generation, ecommerce, local services, and product launches because it captures demand at the moment of intent. Good work focuses on keywords, ad copy, landing pages, and conversion tracking.
SEA is the broader practice of advertising on search engines, while Google Ads is the most common platform for it. Many teams also use Microsoft Advertising for Bing traffic, so a strong specialist should know both environments. If someone only knows one interface, they may miss useful search inventory.
Search Engine Advertising delivers paid visibility, while SEO aims for unpaid rankings over time. SEA is faster to launch and easier to control by keyword, message, and budget, but it stops when spend stops. SEO is usually stronger for long-term organic coverage, so many companies use both together.
A strong Search Engine Advertising specialist should also understand conversion tracking, landing page basics, analytics, and copywriting. For ecommerce work, feed management and product data are important too. For lead generation, form tracking, call tracking, and CRM handoff often matter more than the ad platform itself.
A Search Engine Advertising project can range from a simple account audit to a full rebuild across several campaigns and markets. Smaller fixes may need only one focused specialist, while complex accounts need someone who can handle structure, tracking, and optimization together. The key is not time served, but proven work on similar account types.
Yes, Search Engine Advertising work is often done remotely because the main tasks live inside the ad platforms and analytics tools. Berlin companies frequently work with freelancers who join online reviews, share dashboards, and coordinate with local marketing teams. On-site time can still help when campaign goals are tied to sales, product, or bilingual messaging.
A strong SEA freelancer can explain account structure, keyword choices, match types, negatives, and bidding decisions in plain language. Look for clear audits, sensible tracking setup, and a way of working that ties changes to business outcomes rather than platform noise. Good specialists also spot wasted spend quickly and know how to reduce it without breaking volume.
Ask how the person handles search term review, conversion tracking, and landing page alignment in Google Ads or Microsoft Advertising. You should also ask what they do when query quality drops, how they structure brand versus non-brand campaigns, and how they report progress. The best answer will be concrete and specific to your account type.
The average hourly rate of freelancers in Berlin, Germany who have used Search Engine Advertising in their recent projects is 105 €, which corresponds to a daily rate of about 838 € based on an 8-hour working day.
Of the freelancers in Berlin, Germany who have used Search Engine Advertising in their recent projects, 100% hold at least a Bachelor's degree, 58% hold at least a Master's degree, and 4% hold a doctorate.
On average, freelancers in Berlin, Germany who have used Search Engine Advertising in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 2.3 years.
The most common languages among freelancers in Berlin, Germany who have used Search Engine Advertising in their recent projects are German (100%), English (100%), and French (44%).
The most common industries among freelancers in Berlin, Germany who have used Search Engine Advertising in their recent projects are Advertising (70%), Professional Services (67%), and Retail (67%).
The most common business areas among freelancers in Berlin, Germany who have used Search Engine Advertising in their recent projects are Marketing (85%), Project Management (81%), and Sales (67%).
Main locations of FRATCH Experts, who have recently used Search Engine Advertising
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Hamburg 
Munich 
Cologne 
Frankfurt 
Dusseldorf Request a free demo
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Philipp Thomaschewski
FRATCH CEO
