Search Engine Advertising Experts in Berlin
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Meet FRATCH Experts in Berlin, who have recently used Search Engine Advertising
Jens S.
Last position:
Marketing Consultant – [New customer acquisition (B2B), Social Media, SEO] at Manufacturer of precision parts made of metal [confidential]
Strategic Marketing / New Customer Acquisition (B2B):
- Market and competition analysis: Identified competitors, developed evaluation grids, sketched provider landscape with potential customers, competitors and partners
- Concept for a cross-media, personalized multi-touch campaign
- Developed the multi-touch strategy in different variants with several stages, defined touchpoints, target companies and target people, developed the ideal customer profile and contact ideas
- Designed all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
- Visualized the logic of the contact sequences (flowchart)
- Described the distinction from "account-based marketing"
- Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners
Social Media Marketing:
- Target categorization, definition and recommendation for action
- Review and selection of channels
- Concept for channel management
- Developed an 11-week editorial plan (Instagram & LinkedIn)
- Created, implemented and published image and video posts
- Campaign launch, ongoing monitoring and optimization
Search Engine Optimization (SEO):
- Website audit with indexing check
- Ranking, backlink, traffic and competition analysis
- Analyzed search and user behavior
- Consulting on SEO risks during relaunches with domain changes
- Keyword research and recommendations for action
Marc F.
Last position:
Interim Talent Acquisition Manager at doctari
- Building a cross-functional product team to develop a super app
- Advising and mentoring to support the team and provide input (technical & soft skills)
Last position:
Tutor, Lecturer & Examiner at Sales Akademie, TU Wien und Berlin
- Tutor, lecturer & examiner for Digital Sales Manager (IHK), CRM (IHK), AI (IHK)
Oliver H.
Last position:
Head of Partnerships at Berlinale
Strategic and operational management: strategy, marketing, communications, sponsorship, lead management, growth campaigns as well as customer success, partly AI-supported
Setup and process design in CRM and customer journey
Design and implementation of proactive targeting strategies as well as innovative marketing initiatives based on market and KPI analyses
Stakeholder management with internal/external interfaces and agencies
Steering and monitoring of SEO/SEA campaigns as well as website relaunches, email automation, PR and content campaigns as well as various performance marketing and social media campaigns
Creation of the product value proposition as well as further development of the UX/UI of website and print materials
Selection, leadership and development of teams (up to 17 staff)
Participation in conferences and trade fairs as speaker and moderator
Tripled lead numbers through digitization of marketing and sales processes
Significant increase in profitability through optimization of the customer journey and marketing automation
New customer acquisition and business development through product extension and funnel optimization
Alex G.
Last position:
Strategy Consultant - Digital. Brand. Experience. at FREELANCE
- Developing brand, social & digital strategies for brands and agencies, e.g. “Hypoport I&P brand strategy” (09/2022), “MAN Social Media Strategy” (03/2022, Accenture Song).
- Interim leading strategy teams, e.g. ‘Head of Strategy’ (01-05/2021, We are social).
- Planning & facilitating design sprint workshops for brands, e.g. “Router finder”, incl. prototype development (02/2020, AVM).
Philip E.
Last position:
Interim Lead Growth & Optimization Amazon EU8 & US at Massageliegenhaus
- Marketplace audit for SEO and SEA including deriving optimization measures
- Development of a growth and optimization strategy for 2025
- Operationalization of 2025 goals into concrete actions
- Project setup in Asana and project control in weekly meetings
- 2025 budgeting for EU and US including sales and budget planning
- Setup of a weekly reporting including a plan vs. actual dashboard
- Selection of an SEA agency including requirement briefing and onboarding
- Creation of a full-cost calculation as a decision basis for FBA versus FBM
Darav T.
Last position:
COO & Co-Founder at MedTech Startup
Established and streamlined business development and sales processes, including implementation of CRM systems, marketing strategies, and search engine advertising
Expanded market reach through targeted outreach efforts
Implemented effective B2B marketing strategies to enhance brand visibility and product reach
Developed a strong sales pipeline focused on long-term relationship building and customer retention
Played a key role in the product development lifecycle from ideation to execution, ensuring compliance with market demands and regulatory standards
Led medical and technical teams to drive product development and company growth
André J.
Last position:
Founder | Head of Marketing, Brand & Concept at ok.bye conceptions
- Founded a freelancer collective specialized in integrated campaigns and brand experiences for startups and corporates.
- Built a network of 30+ specialists across design, content, and performance marketing.
- Delivered 360° campaigns combining storytelling, digital performance, and live activations.
- Supported clients in scaling awareness and engagement through data-driven creative strategy.
Roxana B.
Last position:
Omnichannel Strategy Lead & Transformation Management at emetriq GmbH
- Development and optimization of holistic full-funnel marketing strategies
- Analysis and evaluation of existing tracking and attribution models
- Development of recommendations to optimize data flow and tool integration
- Deriving insights based on performance data
- Creating management reports and deriving strategic recommendations for the C-level
- Developing an integrated, data-driven approach to manage digital marketing and communication activities
Utku E.
Last position:
AI Strategy Consultant at Freelance
- Developed YourBestChance.io, an AI-powered career resilience platform that leverages advanced machine learning to provide personalized guidance and resources for users.
- Architected and implemented a Retrieval-Augmented Generation (RAG) system supporting three languages, utilizing GPT-based large language models (including OpenAI and Grok variants) integrated with specialized vector databases for efficient semantic search and similarity matching.
- Built an interactive AI chatbot powered by generative AI and RAG pipelines to deliver real-time, context-aware responses and enhance user engagement.
- Optimized data pipelines and AI infrastructure for scalability, ensuring robust performance under increasing loads and reducing latency by 50%.
- Developed comprehensive AI strategies using ML and Gen AI to create customized growth plans; analyzed company data to identify strengths, weaknesses, risks, and opportunities for AI integration.
- Defined ethical frameworks for AI deployment, assessed workforce and leadership upskilling needs, and built phased action plans (short-, mid-, and long-term) with targeted AI integration recommendations.
Gunter H.
Last position:
Managing Director at DermaKids e.V.
- Developed the association strategically, content-wise and organizationally and represented it internally and externally
- Digitalized and expanded fundraising (traffic fine marketing & digital donation marketing) and marketing areas: strategic and operational digital/analog marketing and communication planning, social media, PR including budgeting and mailings
- Took full responsibility for member communication and administration, and for creating activity reports, grant and donation confirmations
- Conducted market analyses and implemented software for management, fundraising and CRM, including AI integration/use
- Actively maintained, expanded and acquired new partners, sponsors and supporters
Karina M.
Last position:
Founder & Career Coach at Karina JobLift
- Launched a career coaching bootcamp and digital courses for job seekers in the German market.
- Executed a digital marketing strategy, creating daily content for Instagram and TikTok and managing Meta ads to generate leads and build an online community.
Jürgen G.
Last position:
Data Analysis & Harmonization at Various clients/consulting partners
- Analysis and harmonization of master data
- Analysis of product and customer portfolios and KPI identification
- Preparation and harmonization of raw material master data for migration
- Marketing and customer support as well as organization at real estate agencies
Valentin E.
Last position:
Growth & GTM Lead at Famedly GmbH
- Automations & AI
- GTM Engineering
- Growth planning & execution
- Sales enablement
- RevOps
- Paid media buying & performance marketing
Tools & platforms:
- HubSpot
- Clay
- Claude (Code)
- LeadInfo
- & many more
Heiko S.
Last position:
Head of Ecommerce at Juwelo Deutschland GmbH
Heading up an Ecommerce team of 18 people responsible for six online stores as well as SEO content projects with turnover and budget responsibility of approximately €3.5 M per year, daily business, optimizations and growth.
+78% margin in year 1, +42% margin in year 2
Sales losses far below the industry average after Corona
Active customers more than doubled and new customers more than doubled
Back on growth track in all data in 2023
Discover over 15,000 top freelancers
Statistics of experts using Search Engine Advertising
Aggregated from the professional profiles of matched freelancers.
Experience
22 years (Germany: 21 years)
Position duration
2.6 years (Germany: 3.4 years)
Positions per freelancer
13 (Germany: 11)
Top business areas
Marketing, Project Management, Product Development
Top industries
Advertising, Information Technology, Professional Services
Certification focus areas
Marketing, Human Resources, Business Intelligence
Bachelor's degree or higher
100% (Germany: 88%)
Master's degree or higher
57% (Germany: 47%)
Doctorate
4% (Germany: 6%)
Certifications per freelancer
1 (Germany: 2)
Most common languages
German, English, Spanish
Speak two or more languages
100% (Germany: 98%)
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Berlin are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Berlin using Search Engine Advertising
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Search Engine Advertising experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Advertising (78%)
- Information Technology (74%)
- Professional Services (74%)
- Media and Entertainment (67%)
- Retail (67%)
- Automotive (48%)
- Education (44%)
- Healthcare (41%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What it does
Search Engine Advertising places paid messages in search results when people look for products, services or solutions. It covers keyword targeting, ad copy, bidding, audience signals and landing-page alignment. The common terms PPC, paid search and pay-per-click often describe the same discipline, while Google Ads and Microsoft Advertising are major platforms within it.
Campaign building
Professionals turn commercial goals into structured search campaigns. They group keywords by intent, write responsive search ads, set conversion actions and connect landing pages to the buying journey. They may also manage shopping, display, remarketing or Performance Max activity when the account needs broader reach.
- Research keywords and search intent
- Build campaign and ad-group structures
- Configure tracking and conversion imports
- Create negative-keyword and audience strategies
Tools and skills
Strong work combines platform knowledge with analytics and experimentation. Experts use Google Ads, Microsoft Advertising, Google Analytics 4, Google Tag Manager and conversion tracking systems. They also understand feed management, consent-aware measurement, landing-page testing and reporting, including integrations with CRM or ecommerce systems.
When to bring in help
Companies often seek freelance expertise before a new market launch, after wasted spend or when internal teams lack time for account work. Warning signs include unclear conversion data, overlapping keywords, weak search-term control and campaigns that generate traffic without useful actions. Berlin companies may also need campaigns adapted to German-language search intent and regional demand.
What quality looks like
A capable professional explains why an account is structured in a certain way and links each decision to a business outcome. They separate brand, non-brand and competitor activity, test meaningful variations and protect budgets with clear rules. Good reporting shows search terms, impression share, conversion quality and the limits of the available data rather than hiding behind surface-level metrics.
Working together
Search advertising can be managed remotely when access, tracking documentation and approval paths are clear. On-site collaboration in Berlin can help when the work involves workshops with marketing, sales, product or data teams. Freelancers should be comfortable presenting findings, documenting changes and coordinating with content, design, web analytics and engineering specialists.
Frequently asked questions
Before you brief your next project: the most common questions about Search Engine Advertising.
Search Engine Advertising is used to place paid ads in search results for queries that signal interest or purchase intent. Companies use it to attract qualified visits, generate leads, sell products and test demand for specific offers.
PPC produces paid placements that can start generating visits as soon as campaigns are approved, while SEO focuses on earning organic visibility over time. The two approaches often work together: search advertising can test messages and keywords that later inform organic content.
A strong Google Ads specialist should understand search campaigns, shopping activity, audience settings, conversion tracking and account structure. Knowledge of Microsoft Advertising is also useful, especially when a company wants coverage beyond Google’s search network.
Paid search works best alongside analytics, landing-page optimisation, copywriting and feed management. CRM knowledge, consent-aware measurement and the ability to connect advertising conversions with sales outcomes are valuable for more complex projects.
Search Engine Advertising projects need different levels of expertise depending on their scope. A focused campaign setup may require platform and tracking knowledge, while a multi-market account needs deeper skills in structure, experimentation, reporting and stakeholder coordination.
Search Engine Advertising is well suited to remote collaboration because accounts, reports and change histories are available online. On-site sessions in Berlin can still help with planning, German-language keyword intent, approvals and alignment with local marketing teams.
A reliable Google Ads professional can explain account decisions, tracking assumptions and testing plans in clear language. Ask how they handle search terms, negative keywords, budget changes, conversion quality and reporting when the data is incomplete.
Microsoft Advertising can complement Google Ads when a company wants additional search reach or already serves audiences using Microsoft search products. The platforms share core PPC principles, but campaign imports, audience options, reporting and traffic patterns still need platform-specific review.
The average hourly rate of freelancers in Berlin, Germany who have used Search Engine Advertising in their recent projects is 105 €, which corresponds to a daily rate of about 840 € based on an 8-hour working day.
Of the freelancers in Berlin, Germany who have used Search Engine Advertising in their recent projects, 100% hold at least a Bachelor's degree, 57% hold at least a Master's degree, and 4% hold a doctorate.
On average, freelancers in Berlin, Germany who have used Search Engine Advertising in their recent projects have 22 years of professional experience, with a single engagement typically lasting around 2.6 years.
The most common languages among freelancers in Berlin, Germany who have used Search Engine Advertising in their recent projects are German (100%), English (100%), and Spanish (33%).
The most common industries among freelancers in Berlin, Germany who have used Search Engine Advertising in their recent projects are Advertising (78%), Information Technology (74%), and Professional Services (74%).
The most common business areas among freelancers in Berlin, Germany who have used Search Engine Advertising in their recent projects are Marketing (96%), Project Management (85%), and Product Development (70%).
Main locations of FRATCH Experts, who have recently used Search Engine Advertising
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Hamburg 
Munich 
Cologne 
Frankfurt 
Dusseldorf Countries:
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