Search Engine Advertising Experts in Hamburg

Torben S.

Fractional Chief Marketing Officer (CMO)

Last position:

Fractional CMO / Digital Freelancer at Brandancy

With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.

Responsibilities

Development of marketing strategy and positioning, from analysis to a concrete action plan
Building and managing funnels, campaign structures, and conversion optimization
Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate

Results

Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption

Focus areas

Fractional CMO for mid-sized companies, growing businesses, and startups
Performance marketing and SEA with more than 14 years of hands-on experience
AI in marketing processes, as a way of working rather than a tool demo

Darius M.

Global Head of E-Commerce

Last position:

Global Head of E-Commerce at Believe SA

Global P&L responsibility for direct-to-fan, e-commerce and merchandise, including onboarding regional markets and steering budget and resource allocation
Managed an international team of more than 40 FTEs running all e-commerce activities for the company's various brands
Implemented a global technology overhaul, replacing legacy systems and building and improving a Magento-based technology infrastructure
Developed content, marketing and CRM strategies while continuously improving design and usability (UI, UX) with a focus on improving conversion rates
Contributed to 25% year-over-year growth over two years and played an integral role in the 2021 relaunches

Robert K.

Online Marketing Specialist (Content & Performance Marketing)

Last position:

Mailing & Paid Ads Manager (Mautic & Meta) at Imagetown GmbH

Mailing & Paid Ads Manager (Mautic & Meta)
MailChimp to Mautic migration including technical setup for newsletter/email marketing
Website adjustments: WordPress (Elementor)
Strategic & operational management for ads

Tim A.

Performance Marketing Freelancer

Last position:

Performance Marketing Freelancer at Self Employed

I develop tailored online marketing strategies for my clients that reach the target audience and fit the budget
My marketing expertise covers Google Ads, Meta Ads, Pinterest Ads
Strategic and operational marketing support, strategy development and implementation
Set up, optimization and supervision of online marketing campaigns including target groups, budget recommendations, forecasts, keyword research and general planning of campaigns
Generation of reports including interpretations and action recommendations for the media part

Marc C.

Consultant and Interim Manager

Last position:

Consultant and Interim Manager at Marc Clasen Consultancy

Strategic marketing and IT consulting with a focus on CRM
Consulting for companies after buyout and restructuring of the business (eCommerce, marketing, IT, product management) in retail, automotive, DIY, building materials, TIMES, and tourism
Strategy development for marketing, sales, and digital strategy, among other things
Running IT tenders and implementation (ERP, CRM, POS, eCom, PIM, CMS, DAM)
Implementation and data integration of CRM in marketing including loyalty program and campaigns
Support for pitches for IT systems, implementation service providers, and agencies
Development of omni-channel sales campaigns (online and offline) including customer journey and definition of insights and channels
International scaling of business models
Processes, organization, setup, and optimization of agile structures
Development of SEO/SEA/content and CRM processes and structures
Building marketing structures and strategies

Jonas H.

Head of Performance Marketing

Last position:

Head of Performance Marketing at Adam & Eve Beautylounge GmbH

Responsible for all online marketing activities of the brands Adam & Eve, Augenmanufaktur and fleeky

Nicole S.

Interim Content & Strategic Marketing Manager

Dassendorf

Last position:

Interim Content & Strategic Marketing Manager at Carl Zeiss Meditec AG

Content Management: Developing the messaging and creating content for the website, brochure, and social media activities as part of a product launch in the USA (neurosurgery)
Strategic Marketing: Developing the customer profile, positioning, and messaging as part of the go-to-market strategy for a product launch (ENT surgery)
Briefing and managing external service providers as well as stakeholder management

Leoni B.

self-employed as a (medical) journalist, online editor, PR consultant

Last position:

self-employed as a (medical) journalist, online editor, PR consultant at self-employed as a (medical) journalist, online editor, PR consultant

Current main topics (selection):

Neurology/psychiatry
Dermatology/allergology
Cardiology
Diabetology
Pulmonology
Rheumatology
Oncology
Gastroenterology

Current activities (selection):

Medical writing
Specialist articles (short reports, special productions)
SEO/SEA-based websites
Congress reports
Author articles / CME articles
Press materials
Advertorials
Brochures
Training sessions
Journalism
Congresses
Press conferences
Interviews
Podcasts
Advisory boards
PR consulting
Strategic consulting
Concept development
Budget management
Organization
Client support

Simone P.

Product Owner Digitalization - Change Management - OKR Coach - Internal Communication

Last position:

Product Owner Digital Accessibility at ECE Marketplaces GmbH & Co.

Design and conduct audits & workshops
Ensuring accessibility for the online shop, center websites, app, and newsletters by 2026-06-28
Agile project management: creating innovation cycles, reviewing and ensuring the implementation of guidelines and success criteria, testing and ongoing quality management
Culture management/change management: guiding the change across all channels/departments, establishing editorial guidelines
Designing and legally coordinating the accessibility statement for each channel
Designing enablement programs and training for stakeholders (internal and external): agencies and partners; training on testing procedures (screen reader/tab testing); concept and coordination of the accessibility statement

Ralf G.

Owner and Managing Director

Last position:

Owner and Managing Director at Marketing Du Nord

Offering interim management and freelance services for a wide range of online marketing channels, including performance marketing, SEO, SEA, social media, and email marketing.
Advising on and implementing data-driven marketing strategies to increase reach, conversion, and brand positioning.
Flexible project management for marketing initiatives in different industries, tailored to the specific business goals and challenges of clients.

Heena P.

Research Assistant for project Breakwaters System

Last position:

Research Assistant for project Breakwaters System at Helmut-Schmidt University

The numerical modeling of breakwaters with OpenFoam and deal.II.
Breakwaters are constructed to study the effects of small-scale effect produced during regular and irregular sea state.
Extend the breakwater 2D test case in olaFlow (a C++-based OpenFoam library based on the finite volume method) to 3D, varying factors such as wave conditions and porosity.

Shahram D.

PM/PL/PO & Consultant, Business Analyst, Data Analyst

Last position:

PM/PL/PO & Consultant, Business Analyst, Data Analyst at Shahram Djafari Analytix.Consulting

Conceptualization and planning of web projects and technology rollouts including acquisition, selection processes and negotiations (Jira, Confluence, Miro, Asana, Sharepoint, MS365 platform etc.)
Acquisition, consulting, support and customer service for clients and/or on behalf of clients
Consulting and optimization of digital platforms with focus on UX/Design (customer and/or user journey), programming
Creation of reports and analyses
Data visualization and insight generation
Training and workshops on report usage with stakeholders
Development of interactive dashboards
Building ETL pipelines for data preparation and visualization in BI tools
Performing data consistency and quality checks from cloud-based and on-premise data sources for report, dashboard and visualization creation
Conducting analyses of product and service sales
Importing, exporting and integrating data for visualization (Tableau, Qlik, Power BI, MicroStrategy, LookerStudio etc.), end-to-end
Full responsibility for the data landscape/lifecycle: data and digital analytics consulting; business and data process and system optimization; strategy and conception for data and digital platforms (audit, PoC, e2e, B2C, B2B); project management/project leadership (Scrum, Kanban, traditional); hands-on/operational work
Consulting and support in selecting and implementing analytics and tag management tools (audit, PoC, e2e, B2C, B2B)
Defining and developing KPIs
Developing recommendations and action plans to optimize company goals/performance/sales/platform/ROI/ROAS
Data and process analysis and management (interface monitoring and optimization of workflows and business processes)
Reporting/dashboard development (optimization, redevelopment, consulting)
Implementing, monitoring, mapping and optimizing pixels/tags/data layers (GTM, Launch/DTM/Data Collection, Tealium, Ensighten, Exactag, Adjust, Signal, Commanders Act, source code)
Strategic planning and conception as well as PM in data protection including evaluation, migration, implementation, audit, PoC, e2e, B2C, B2B (TCP, IAB, Google Consent Mode, CCPA, GDPR, OneTrust, Civic, Didomi, Tealium IQ, Clickskeks etc.)
Analyzing social media data using social media analytics tools like Hootsuite, Spredfast, Sprinklr, Linkfluence etc.
Social media management (Facebook, Instagram, Youtube etc.)
Defining and developing KPIs, reports and dashboards
SEO/SEA/SEM/semantic search approaches
Technical SEO, on/off-page optimization, backlinks
Google and Bing Ads
Performance marketing / email and newsletter marketing
Marketing mix modeling / attribution modeling
Programmatic / ad tech / DSP / DMP (Adform, GMP)
Content strategy and content development for platforms/channels
Conceptual and technical CMS optimization
Content localization (project management)

Mandar A.

Digital Media, Marketing & Technology Expert

Last position:

Guest Lecturer / Adjunct Lecturer at HMKW

Gunnar V.

Coordinator