Search Engine Advertising Experts in Hamburg
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Meet FRATCH Experts in Hamburg, who have recently used Search Engine Advertising
Torben Seib
Last position:
Fractional CMO / Digital Freelancer at Brandancy
With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.
Responsibilities
- Development of marketing strategy and positioning, from analysis to a concrete action plan
- Building and managing funnels, campaign structures, and conversion optimization
- Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
- Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
- SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
- Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
- Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate
Results
- Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
- As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
- Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
- Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption
Focus areas
- Fractional CMO for mid-sized companies, growing businesses, and startups
- Performance marketing and SEA with more than 14 years of hands-on experience
- AI in marketing processes, as a way of working rather than a tool demo
Darius Malekzadeh
Last position:
Global Head of E-Commerce at Believe SA
- Global P&L responsibility for direct-to-fan, e-commerce and merchandise, including onboarding regional markets and steering budget and resource allocation
- Managed an international team of more than 40 FTEs running all e-commerce activities for the company's various brands
- Implemented a global technology overhaul, replacing legacy systems and building and improving a Magento-based technology infrastructure
- Developed content, marketing and CRM strategies while continuously improving design and usability (UI, UX) with a focus on improving conversion rates
- Contributed to 25% year-over-year growth over two years and played an integral role in the 2021 relaunches
Robert Koch
Last position:
Mailing & Paid Ads Manager (Mautic & Meta) at Imagetown GmbH
- Mailing & Paid Ads Manager (Mautic & Meta)
- MailChimp to Mautic migration including technical setup for newsletter/email marketing
- Website adjustments: WordPress (Elementor)
- Strategic & operational management for ads
Tim Adamitz
Last position:
Performance Marketing Freelancer at Self Employed
- I develop tailored online marketing strategies for my clients that reach the target audience and fit the budget
- My marketing expertise covers Google Ads, Meta Ads, Pinterest Ads
- Strategic and operational marketing support, strategy development and implementation
- Set up, optimization and supervision of online marketing campaigns including target groups, budget recommendations, forecasts, keyword research and general planning of campaigns
- Generation of reports including interpretations and action recommendations for the media part
Marc Clasen
Last position:
Consultant and Interim Manager at Marc Clasen Consultancy
- Strategic marketing and IT consulting with a focus on CRM
- Consulting for companies after buyout and restructuring of the business (eCommerce, marketing, IT, product management) in retail, automotive, DIY, building materials, TIMES, and tourism
- Strategy development for marketing, sales, and digital strategy, among other things
- Running IT tenders and implementation (ERP, CRM, POS, eCom, PIM, CMS, DAM)
- Implementation and data integration of CRM in marketing including loyalty program and campaigns
- Support for pitches for IT systems, implementation service providers, and agencies
- Development of omni-channel sales campaigns (online and offline) including customer journey and definition of insights and channels
- International scaling of business models
- Processes, organization, setup, and optimization of agile structures
- Development of SEO/SEA/content and CRM processes and structures
- Building marketing structures and strategies
Jonas Harms
Last position:
Head of Performance Marketing at Adam & Eve Beautylounge GmbH
- Responsible for all online marketing activities of the brands Adam & Eve, Augenmanufaktur and fleeky
Nicole Straub-Winowsky
Last position:
Interim Content & Strategic Marketing Manager at Carl Zeiss Meditec AG
- Content Management: Developing the messaging and creating content for the website, brochure, and social media activities as part of a product launch in the USA (neurosurgery)
- Strategic Marketing: Developing the customer profile, positioning, and messaging as part of the go-to-market strategy for a product launch (ENT surgery)
- Briefing and managing external service providers as well as stakeholder management
Leoni Burggraf
Last position:
self-employed as a (medical) journalist, online editor, PR consultant at self-employed as a (medical) journalist, online editor, PR consultant
Current main topics (selection):
- Neurology/psychiatry
- Dermatology/allergology
- Cardiology
- Diabetology
- Pulmonology
- Rheumatology
- Oncology
- Gastroenterology
Current activities (selection):
- Medical writing
- Specialist articles (short reports, special productions)
- SEO/SEA-based websites
- Congress reports
- Author articles / CME articles
- Press materials
- Advertorials
- Brochures
- Training sessions
- Journalism
- Congresses
- Press conferences
- Interviews
- Podcasts
- Advisory boards
- PR consulting
- Strategic consulting
- Concept development
- Budget management
- Organization
- Client support
Simone Pape
Last position:
Product Owner Digital Accessibility at ECE Marketplaces GmbH & Co.
- Design and conduct audits & workshops
- Ensuring accessibility for the online shop, center websites, app, and newsletters by 2026-06-28
- Agile project management: creating innovation cycles, reviewing and ensuring the implementation of guidelines and success criteria, testing and ongoing quality management
- Culture management/change management: guiding the change across all channels/departments, establishing editorial guidelines
- Designing and legally coordinating the accessibility statement for each channel
- Designing enablement programs and training for stakeholders (internal and external): agencies and partners; training on testing procedures (screen reader/tab testing); concept and coordination of the accessibility statement
Ralf Gößling
Last position:
Owner and Managing Director at Marketing Du Nord
Offering interim management and freelance services for a wide range of online marketing channels, including performance marketing, SEO, SEA, social media, and email marketing.
Advising on and implementing data-driven marketing strategies to increase reach, conversion, and brand positioning.
Flexible project management for marketing initiatives in different industries, tailored to the specific business goals and challenges of clients.
Heena Patel
Last position:
Research Assistant for project Breakwaters System at Helmut-Schmidt University
- The numerical modeling of breakwaters with OpenFoam and deal.II.
- Breakwaters are constructed to study the effects of small-scale effect produced during regular and irregular sea state.
- Extend the breakwater 2D test case in olaFlow (a C++-based OpenFoam library based on the finite volume method) to 3D, varying factors such as wave conditions and porosity.
Shahram Djafari
Last position:
PM/PL/PO & Consultant, Business Analyst, Data Analyst at Shahram Djafari Analytix.Consulting
Conceptualization and planning of web projects and technology rollouts including acquisition, selection processes and negotiations (Jira, Confluence, Miro, Asana, Sharepoint, MS365 platform etc.)
Acquisition, consulting, support and customer service for clients and/or on behalf of clients
Consulting and optimization of digital platforms with focus on UX/Design (customer and/or user journey), programming
Creation of reports and analyses
Data visualization and insight generation
Training and workshops on report usage with stakeholders
Development of interactive dashboards
Building ETL pipelines for data preparation and visualization in BI tools
Performing data consistency and quality checks from cloud-based and on-premise data sources for report, dashboard and visualization creation
Conducting analyses of product and service sales
Importing, exporting and integrating data for visualization (Tableau, Qlik, Power BI, MicroStrategy, LookerStudio etc.), end-to-end
Full responsibility for the data landscape/lifecycle: data and digital analytics consulting; business and data process and system optimization; strategy and conception for data and digital platforms (audit, PoC, e2e, B2C, B2B); project management/project leadership (Scrum, Kanban, traditional); hands-on/operational work
Consulting and support in selecting and implementing analytics and tag management tools (audit, PoC, e2e, B2C, B2B)
Defining and developing KPIs
Developing recommendations and action plans to optimize company goals/performance/sales/platform/ROI/ROAS
Data and process analysis and management (interface monitoring and optimization of workflows and business processes)
Reporting/dashboard development (optimization, redevelopment, consulting)
Implementing, monitoring, mapping and optimizing pixels/tags/data layers (GTM, Launch/DTM/Data Collection, Tealium, Ensighten, Exactag, Adjust, Signal, Commanders Act, source code)
Strategic planning and conception as well as PM in data protection including evaluation, migration, implementation, audit, PoC, e2e, B2C, B2B (TCP, IAB, Google Consent Mode, CCPA, GDPR, OneTrust, Civic, Didomi, Tealium IQ, Clickskeks etc.)
Analyzing social media data using social media analytics tools like Hootsuite, Spredfast, Sprinklr, Linkfluence etc.
Social media management (Facebook, Instagram, Youtube etc.)
Defining and developing KPIs, reports and dashboards
SEO/SEA/SEM/semantic search approaches
Technical SEO, on/off-page optimization, backlinks
Google and Bing Ads
Performance marketing / email and newsletter marketing
Marketing mix modeling / attribution modeling
Programmatic / ad tech / DSP / DMP (Adform, GMP)
Content strategy and content development for platforms/channels
Conceptual and technical CMS optimization
Content localization (project management)
Mandar Ambekar
Last position:
Guest Lecturer / Adjunct Lecturer at HMKW
Discover over 15,000 top freelancers
Statistics of experts using Search Engine Advertising
Aggregated from the professional profiles of matched freelancers.
Experience
21 years
Position duration
4 years (Germany: 3.4 years)
Positions per freelancer
11
Top business areas
Marketing, Project Management, Sales
Top industries
Advertising, Media and Entertainment, Professional Services
Certification focus areas
Marketing, Information Technology, Project Management
Bachelor's degree or higher
100% (Germany: 89%)
Master's degree or higher
55% (Germany: 47%)
Doctorate
18% (Germany: 6%)
Certifications per freelancer
3 (Germany: 2)
Most common languages
German, English, Spanish
Speak two or more languages
92% (Germany: 98%)
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Hamburg are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Hamburg using Search Engine Advertising
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
Search ads that drive demand
Search engine advertising puts your brand in front of people who are already searching for a product, service, or answer. It is used for Google Ads, Microsoft Advertising, and other paid search campaigns that need clear intent, tight messaging, and controlled spend. Strong work connects keywords, ad copy, and landing pages.
Where it fits
- Lead generation and inbound sales
- Product launches and seasonal offers
- Local visibility in Hamburg and other markets
- Search campaigns for branded and non-branded terms
- Landing page testing and conversion improvements
Core skills
Good specialists work across account structure, keyword research, match types, negative keywords, bid logic, and ad extensions. They also read search term reports, refine audiences, and understand how Quality Score, CTR, and landing page relevance affect results. This work needs precise thinking, not broad media knowledge.
Tools and ecosystem
The daily toolkit usually includes Google Ads, Microsoft Advertising, Google Tag Manager, Google Analytics, Merchant Center, and conversion tracking setups. For many teams, the real challenge is not launching ads but keeping tracking clean across forms, calls, purchases, and offline leads. A strong freelancer understands both platform settings and measurement.
When freelancers help
Companies often bring in freelance search advertising experts when performance stalls, tracking is messy, or a new account needs a clean start. Hamburg teams in ecommerce, travel, B2B services, and local businesses often need support that can work remote or on-site, depending on internal review and language needs. The best specialists move fast and keep changes easy to audit.
What strong work looks like
Strong professionals do more than edit bids. They test copy, segment campaigns clearly, protect budget with negatives, and tie every change to a business goal. They can explain why a keyword belongs in a campaign, what the landing page must do, and how SEA fits with the wider search mix.
Frequently asked questions
Key details about Search Engine Advertising, drawn from the questions we get asked most.
Search engine advertising is used to place paid ads next to search results when people actively look for a product, service, or answer. It is common for lead generation, ecommerce sales, local service demand, and brand protection. Good work focuses on search intent, ad relevance, and a clear path to conversion.
SEA is the wider practice of paid search advertising, while Google Ads is the best-known platform for it. Search campaigns can also run in Microsoft Advertising, which matters for some audiences and B2B use cases. If someone says AdWords, they usually mean the older name for Google Ads.
A strong Search Engine Advertising specialist also needs keyword research, ad copy writing, conversion tracking, and landing page insight. Tag management and analytics are important too, especially when leads come from forms, calls, or ecommerce checkouts. Without measurement, campaign decisions stay guesswork.
The answer depends on the account. A clean new setup can be handled by a specialist with solid hands-on platform work, while a messy account with tracking issues or large budgets needs deeper experience. If the business depends on paid search for sales or leads, choose someone who has already handled similar complexity.
Ask how the freelancer structures campaigns, sets up conversion tracking, and handles search term waste. In Google Ads and Microsoft Advertising, the process matters as much as the budget. You want clear reasoning, not just a list of settings.
Yes, search engine advertising is usually well suited to remote work because the platforms, reporting, and tracking can be accessed from anywhere. On-site collaboration can still help when teams need fast alignment, local market context, or close work with sales and content teams. In Hamburg, many projects mix both.
A strong Microsoft Advertising or Google Ads specialist explains decisions in plain language and ties them to business goals. Look for clear account structure, sensible testing, careful use of negatives, and clean tracking. If they only talk about clicks and not outcomes, that is a warning sign.
Useful adjacent skills include landing page optimization, analytics, tag management, copywriting, and ecommerce or lead funnel knowledge. For Search Engine Advertising, those skills help turn traffic into real results. In practice, the best freelancers know how paid search connects to the rest of the marketing stack.
The average hourly rate of freelancers in Hamburg, Germany who have used Search Engine Advertising in their recent projects is 110 €, which corresponds to a daily rate of about 876 € based on an 8-hour working day.
Of the freelancers in Hamburg, Germany who have used Search Engine Advertising in their recent projects, 100% hold at least a Bachelor's degree, 55% hold at least a Master's degree, and 18% hold a doctorate.
On average, freelancers in Hamburg, Germany who have used Search Engine Advertising in their recent projects have 21 years of professional experience, with a single engagement typically lasting around 4 years.
The most common languages among freelancers in Hamburg, Germany who have used Search Engine Advertising in their recent projects are German (100%), English (92%), and Spanish (46%).
The most common industries among freelancers in Hamburg, Germany who have used Search Engine Advertising in their recent projects are Advertising (62%), Media and Entertainment (54%), and Professional Services (54%).
The most common business areas among freelancers in Hamburg, Germany who have used Search Engine Advertising in their recent projects are Marketing (85%), Project Management (62%), and Sales (62%).
Main locations of FRATCH Experts, who have recently used Search Engine Advertising
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Berlin 
Munich 
Cologne 
Frankfurt 
Dusseldorf Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
