Search Engine Advertising Experts in Hamburg

Torben S.

Fractional Chief Marketing Officer (CMO)

Last position:

Fractional CMO / Digital Freelancer at Brandancy

With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.

Responsibilities

Development of marketing strategy and positioning, from analysis to a concrete action plan
Building and managing funnels, campaign structures, and conversion optimization
Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate

Results

Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption

Focus areas

Fractional CMO for mid-sized companies, growing businesses, and startups
Performance marketing and SEA with more than 14 years of hands-on experience
AI in marketing processes, as a way of working rather than a tool demo

Darius M.

Global Head of E-Commerce

Last position:

Global Head of E-Commerce at Believe SA

Global P&L responsibility for direct-to-fan, e-commerce and merchandise, including onboarding regional markets and steering budget and resource allocation
Managed an international team of more than 40 FTEs running all e-commerce activities for the company's various brands
Implemented a global technology overhaul, replacing legacy systems and building and improving a Magento-based technology infrastructure
Developed content, marketing and CRM strategies while continuously improving design and usability (UI, UX) with a focus on improving conversion rates
Contributed to 25% year-over-year growth over two years and played an integral role in the 2021 relaunches

Jan M.

Head of Finance

Last position:

Head of Finance at Sterlix GmbH

Sterlix GmbH is a company founded in 2016 that specializes in innovative digital solutions for ordering and payment in the hospitality and retail sectors. It offers products such as self-order terminals, web apps and AI self-checkout systems to optimize customers’ business processes and increase customer satisfaction.

Professional, organizational and disciplinary management of accounting (5 employees)
Implementation of a finance department (introduction of DATEV and S-Firm)
Responsible preparation of monthly, quarterly and annual financial statements
Preparation for and participation in shareholder and management meetings
Professional training of employees (accounting and tax topics)

Robert K.

Online Marketing Specialist ( Content & Performance Marketing)

Last position:

Paid Ads & Digital Shopping Manager (E-Commerce) at Comodo24 GmbH

Technical management/setups including TikTok Shop, Merchant Center, Meta Shopping
Strategic & operational campaign management (Meta, Google, TikTok)
Creative development

Shahram D.

IT Project Manager, Data Analyst & Consultant

Last position:

IT Project Manager & Consultant (Design and Implementation of EU Regulations) at Witt Group / Otto Group

Planning, management and monitoring of the Corporate Responsibility Tech Enablement project for IT
Design and implementation of the EUDR (EU Deforestation Regulation)
Design and implementation of the Eco-Design Regulation
Continuation of projects as part of the Corporate Responsibility strategy
Definition and review of requirements (e.g. governance, success metrics) and, where necessary, analysis and resolution of problems
Overall management, marketing, communication and quality assurance of the projects
Creation of the project plan including timeline/roadmap, budget and resources
Ensuring compliance with budget and deadlines
Defining project management guidelines, methods and priorities
Planning and tracking resources & efforts, also in cooperation with other IT departments
Evaluation of projects and preparation of results (reporting to management)
Identification and reduction of risks
Regular communication with stakeholders
Management of internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, Sharepoint, MS 365 Platform etc.)
Development of standards and automation of processes
Technical design and documentation of the Digital Product Passport
Selection and evaluation of potential software providers
Training and workshops on Osapiens

Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, Sharepoint, MS 365 Platform, Trello, Osapiens, Naravero etc.

Tim A.

Performance Marketing Freelancer

Last position:

Performance Marketing Freelancer at Self Employed

I develop tailored online marketing strategies for my clients that reach the target audience and fit the budget
My marketing expertise covers Google Ads, Meta Ads, Pinterest Ads
Strategic and operational marketing support, strategy development and implementation
Set up, optimization and supervision of online marketing campaigns including target groups, budget recommendations, forecasts, keyword research and general planning of campaigns
Generation of reports including interpretations and action recommendations for the media part

Jonas H.

Head of Performance Marketing

Last position:

Head of Performance Marketing at Adam & Eve Beautylounge GmbH

Responsible for all online marketing activities of the brands Adam & Eve, Augenmanufaktur and fleeky

Marc C.

Consultant and Interim Manager

Last position:

Consultant and Interim Manager at Marc Clasen Consultancy

Strategic marketing and IT consulting with a focus on CRM
Consulting for companies after buyout and restructuring of the business (eCommerce, marketing, IT, product management) in retail, automotive, DIY, building materials, TIMES, and tourism
Strategy development for marketing, sales, and digital strategy, among other things
Running IT tenders and implementation (ERP, CRM, POS, eCom, PIM, CMS, DAM)
Implementation and data integration of CRM in marketing including loyalty program and campaigns
Support for pitches for IT systems, implementation service providers, and agencies
Development of omni-channel sales campaigns (online and offline) including customer journey and definition of insights and channels
International scaling of business models
Processes, organization, setup, and optimization of agile structures
Development of SEO/SEA/content and CRM processes and structures
Building marketing structures and strategies

Leoni B.

self-employed as a (medical) journalist, online editor, PR consultant

Last position:

self-employed as a (medical) journalist, online editor, PR consultant at self-employed as a (medical) journalist, online editor, PR consultant

Current main topics (selection):

Neurology/psychiatry
Dermatology/allergology
Cardiology
Diabetology
Pulmonology
Rheumatology
Oncology
Gastroenterology

Current activities (selection):

Medical writing
Specialist articles (short reports, special productions)
SEO/SEA-based websites
Congress reports
Author articles / CME articles
Press materials
Advertorials
Brochures
Training sessions
Journalism
Congresses
Press conferences
Interviews
Podcasts
Advisory boards
PR consulting
Strategic consulting
Concept development
Budget management
Organization
Client support

Simone P.

Product Owner Digitalization - Change Management - OKR Coach - Internal Communication

Last position:

Product Owner Digital Accessibility at ECE Marketplaces GmbH & Co.

Design and conduct audits & workshops
Ensuring accessibility for the online shop, center websites, app, and newsletters by 2026-06-28
Agile project management: creating innovation cycles, reviewing and ensuring the implementation of guidelines and success criteria, testing and ongoing quality management
Culture management/change management: guiding the change across all channels/departments, establishing editorial guidelines
Designing and legally coordinating the accessibility statement for each channel
Designing enablement programs and training for stakeholders (internal and external): agencies and partners; training on testing procedures (screen reader/tab testing); concept and coordination of the accessibility statement

Nicole S.

Interim Marketing Manager

Aumühle

Last position:

Interim Digital Campaign Manager at Paul Hartmann AG

Digital Campaign Management B2B (pharmacies, nursing homes) and B2C (incontinence), from agency briefing to KPI optimization

Consulting in the area of omnichannel campaigns
Content creation for campaigns and websites
Creating customer journeys within marketing automation
Managing the social media and media agency

Ralf G.

Owner and Managing Director

Last position:

Owner and Managing Director at Marketing Du Nord

Offering interim management and freelance services for a wide range of online marketing channels, including performance marketing, SEO, SEA, social media, and email marketing.
Advising on and implementing data-driven marketing strategies to increase reach, conversion, and brand positioning.
Flexible project management for marketing initiatives in different industries, tailored to the specific business goals and challenges of clients.

Heena P.

Research Assistant for project Breakwaters System

Last position:

Research Assistant for project Breakwaters System at Helmut-Schmidt University

The numerical modeling of breakwaters with OpenFoam and deal.II.
Breakwaters are constructed to study the effects of small-scale effect produced during regular and irregular sea state.
Extend the breakwater 2D test case in olaFlow (a C++-based OpenFoam library based on the finite volume method) to 3D, varying factors such as wave conditions and porosity.

Mandar A.

Digital Media, Marketing & Technology Expert

Last position:

Guest Lecturer / Adjunct Lecturer at HMKW

Alice C.

Performance Marketing Expert