Google Ads Experts in Hamburg
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Meet FRATCH Experts in Hamburg, who have recently used Google Ads
Torben Seib
Last position:
Fractional CMO / Digital Freelancer at Brandancy
With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.
Responsibilities
- Development of marketing strategy and positioning, from analysis to a concrete action plan
- Building and managing funnels, campaign structures, and conversion optimization
- Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
- Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
- SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
- Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
- Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate
Results
- Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
- As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
- Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
- Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption
Focus areas
- Fractional CMO for mid-sized companies, growing businesses, and startups
- Performance marketing and SEA with more than 14 years of hands-on experience
- AI in marketing processes, as a way of working rather than a tool demo
Natalia Naumann
Last position:
BIG direkt gesund Krankenkasse
- Development of a central platform for the digital implementation of health promotion measures in daycare centers and schools
- Responsible for project management, requirements management, and technical coordination
Thilo Schröder
Last position:
Founder / Marketing Analytics Consultant at thiloschroeder.com
I help marketing teams and leaders get from data to decision - understanding their business model, defining what to measure, and building the tracking and reporting infrastructure to make it happen.
- Built and optimized analytics setups for 60+ clients across D2C, E-Commerce, SaaS, LeadGen and Subscription businesses in my career - from early-stage startups to enterprises
- Core focus: GA4 & GTM tracking architecture (incl. server-side), consent-compliant measurement, marketing dashboards (Power BI) and attribution
- Trusted long-term partner: most client relationships extend well beyond the initial project into ongoing strategic and operational support (NPS > 9.4)
- Regularly act as analytical sparring partner for marketing leads and C-level stakeholders, bridging the gap between data, tech and business strategy
Tim Adamitz
Last position:
Performance Marketing Freelancer at Self Employed
- I develop tailored online marketing strategies for my clients that reach the target audience and fit the budget
- My marketing expertise covers Google Ads, Meta Ads, Pinterest Ads
- Strategic and operational marketing support, strategy development and implementation
- Set up, optimization and supervision of online marketing campaigns including target groups, budget recommendations, forecasts, keyword research and general planning of campaigns
- Generation of reports including interpretations and action recommendations for the media part
Jonas Harms
Last position:
Head of Performance Marketing at Adam & Eve Beautylounge GmbH
- Responsible for all online marketing activities of the brands Adam & Eve, Augenmanufaktur and fleeky
Nazanin Hemmati
Last position:
E-Commerce & Marketing Consultant at Freelance
- Built and optimized Shopify storefronts end-to-end: setup, UX flow, analytics, and Go-To-Market Strategy (GTM) conversion tracking.
- Implemented Klaviyo for segmentation and lifecycle automations (welcome, abandoned-cart, post-purchase, win-back).
- Planned and executed full-funnel acquisition and retention programs across Meta, Google, TikTok, and email channels.
- optimized campaign performance and ROAS through A/B testing, refined audience targeting, and ongoing conversion-rate improvements.
- Supported brand-building efforts through content planning, campaign calendars, and on-site optimization.
- Key project: Lucky Bambino Studios, a creative streetwear concept where I led digital strategy, e-commerce setup, and performance marketing.
Silke Faust
Last position:
Email Marketing Manager at Stage Entertainment
- Planning and execution of the automated customer journey for newsletter mailings, including improving the conversion rate.
- Developing and implementing targeted and seasonal email campaigns.
- Analyzing campaign data to optimize customer outreach.
- Increasing open rates through targeted segmentation strategies.
- Coordinating the creative team to design engaging content.
- Creating monthly performance reports to measure success.
Vincent Rammelt
Last position:
Trainer/Instructor at ecomex GmbH & Co. KG
- Conducting e-commerce courses covering basics, digital business models & trends, competitor analysis, product casting, shop P&L, minimum viable product process, funnel & conversion rate optimization, shop platform evaluation, first steps with Shopify, shop structure setup, payment & shipping systems, ERP & interfaces, fulfillment, process optimization, customer centricity, affiliate marketing
Timo Daedrich
Last position:
External Consultant for E-Commerce and Online Shops at Wörner Medizinprodukte und Logistik GmbH
- Project leadership for the relaunch of the B2B online shop based on SAP Commerce (formerly Shopware 5)
- Coordination of internal and external resources
- Stakeholder management and requirements management
- Support in the functional concept design of features
- Creation of project reports and running SteerCo meetings
- Leading and moderating regular meetings and alignments
- Consulting on the company's e-commerce strategy
- Sparring partner for the Head of E-Commerce
Nikolas Reichardt
Last position:
Data Protection Coordinator for Online-Services and Tracking-Technology at Telefónica Germany GmbH & Co. OHG
As a bridge between Legal, IT, and Marketing, my responsibilities include conducting technical due diligence, documentation, and designing privacy-compliant IT functions across multiple B2P Telefónica Germany brands as part of the RAITT digitalization program. Focused on aligning web and app services with GDPR, TDDDG, and Privacy by Design & Default principles.
Core responsibilities included analysing and visualising data flows across customer journeys, validating tracking and martech integrations, and supporting IT teams in designing privacy-compliant digital architectures. Delivered documentation for internal legal assessments and maintained OneTrust governance and cookie-banner accuracy.
Services and technologies involved:
- Identity & Authentication: CIAM (OAuth2, OIDC), login and session handling, customer account services
- Analytics & Measurement: Google Analytics (GA4), Google Tag Manager (Server-side Tagging & Data Stream Design), event tracking and tagging
- Advertising & Attribution: Google Ads, Google DoubleClick / Campaign Manager, Meta Pixel, affiliate partner integrations
- Experience & Personalisation: Adobe Experience Manager (AEM), Adobe Target, Adobe Experience Platform (AEP), Adobe Edge Network
- Security & Delivery: Cloudflare (CDN), PayPal FraudNet
- Compliance & Governance: OneTrust CMP, consent categories, cookie governance, TDDDG-compliant banner logic
- General web/app services: partner APIs, data transfers, tracking schemas, consent-dependent data activation
Selina Koch
Last position:
Founder and Social Media Manager at startklar! media
- Oeverdieck Nachrichtentechnik ([link] Complete new website creation in WordPress incl. SEO
- Franziska Biermann ([link] Website creation and web design
- Stadtteilschule In den Reethen ([link] Website creation and web design
- P&C Karriere: Managed the YouTube channel, created and set up the YouTube channel, helped shape and develop the video concept / content, created thumbnails (3 months)
- Körber Stiftung: Developed a concept and strategy for a new Instagram channel, project: History Competition (6 months)
- MyDog365 ([link] Complete management of the social media channels (Facebook and Instagram), strategy development, creation of graphics, running ads, community management, growing the fan base, monthly reporting (4 years)
- Auronia ([link] Complete management of the social media channels (Facebook, Instagram and Pinterest), strategy development, creation of graphics, running ads, community management, growing the fan base, monthly reporting, search engine optimization for the DACH region (5 years)
- Innovare AI ([link] Website management (WordPress), strategy development, running ads, community management, growing the fan base, monthly reporting (4 years)
- Eddi Musik ([link] Website creation, creation and setup of the YouTube channel and development of the video concept (4 years)
- Universal Music ([link] Development of cross-channel and cross-media stories and ideas for strategic marketing, analysis and consulting on digital communication, creation of claims and copy, development of communication concepts, planning, execution and control of digital content marketing and storytelling, concept development for paid media campaigns (1.5 years)
- reboots / Wellcosan ([link] & [link] Website management, strategy development, running ads, community management, growing the fan base, monthly reporting, Amazon advertising, search engine optimization for the DACH region (6 months)
- ON AIR Appbuilder: Created a new website (WordPress), managed online marketing, ran ads, community management, growing the fan base, monthly reporting (1 year)
Hanna Witthoeft
Last position:
Project Manager at DNSI GmbH
- Manage and deliver digital and print projects from start to finish with the non-profit agency World Hunger Help as a key customer
- Work with key stakeholders to define requirements and delivery milestones
- Plan and track projects
- Perform quality assurance
- Manage the delivery of each project to the agreed level of quality, programme and and budget
- Deliver a high level of service and consultation to clients to maintain and extend working relationships
- Prepare cost estimates and invoices
Khalid Ahmadov
Last position:
PPC Specialist at BestComp Group
Conducted market and keyword research targeting enterprise buyers and procurement managers
Built and managed Google Search campaigns focused on high-intent keywords such as “network infrastructure Baku” and “enterprise IT procurement”
Wrote high-performing ad copy that emphasized BestComp’s vendor partnerships and reliability
Developed dedicated landing pages aligned with search intent to boost Quality Score and conversions
Set up conversion tracking using Google Tag Manager and GA4
Continuously optimized CPC bidding, ad extensions, and negative keyword filtering
Decreased cost per lead by 38%
Improved conversion rate by 157%
Increased click-through rate by 42%
Dropped cost-per-click by 22%
Achieved top-of-page rate exceeding 85% for strategic keywords
Mandar Ambekar
Last position:
Guest Lecturer / Adjunct Lecturer at HMKW
Ehlen Keppler
Last position:
Social Media Marketing & Performance Freelancer at Self-Employed
- Development, planning & implementation of performance campaigns, including media planning
- Editorial planning and content creation for various social media channels
- Ad Content Creation
- Creation of regular reports, deriving learnings & optimizations
- Consulting & project management
- Agency coordination
- Community management
- Influencer Marketing
- Website maintenance
Discover over 15,000 top freelancers
Statistics of experts using Google Ads
Aggregated from the professional profiles of matched freelancers.
Experience
15 years (Germany: 17 years)
Position duration
3 years (Germany: 2.8 years)
Positions per freelancer
10
Top business areas
Marketing, Project Management, Product Development
Top industries
Advertising, Retail, Information Technology
Certification focus areas
Marketing, Information Technology, Human Resources
Bachelor's degree or higher
88% (Germany: 90%)
Master's degree or higher
53% (Germany: 51%)
Doctorate
6% (Germany: 7%)
Certifications per freelancer
2
Most common languages
German, English, Spanish
Speak two or more languages
95% (Germany: 98%)
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Hamburg are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Hamburg using Google Ads
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
Search campaigns
Google Ads is the ad system behind paid search, display, video, and shopping placements across Google properties. Companies bring in specialists when they need stronger lead flow, cleaner account structure, or a better way to turn intent into sales. It is a practical channel for direct response, not broad branding alone.
What they manage
- Search, Display, YouTube, Shopping, and Performance Max campaigns
- Keyword research, match types, negatives, and query cleanup
- Ad copy, assets, extensions, and feed setup
- Conversion tracking, remarketing, and audience targeting
Strong professionals know how these pieces work together and when to simplify. They connect campaign structure with landing pages, tracking, and bidding so spend follows real business goals.
When to bring in help
Companies usually seek freelance expertise when an account needs a reset, when spend is rising without clear results, or when a launch needs fast execution. In Hamburg, this often matters for e-commerce, travel, B2B services, and local lead generation where search intent can be very specific. A good specialist can step into an existing account or build a new one from the ground up.
Ecosystem and tools
Google Ads rarely stands alone. It often sits next to Google Analytics, Tag Manager, Merchant Center, Search Console, and product feeds from an e-commerce stack. Professionals should also understand conversion tracking, consent setup, landing page testing, and the limits of automated bidding.
What good work looks like
A strong Google Ads professional reads search terms, spots wasted spend, and adjusts structure without creating noise. They write clear ads, keep measurement clean, and explain trade-offs in plain language. You should expect practical recommendations, not generic campaign talk.
Common hiring signals
- Tracking looks incomplete or inconsistent
- Campaigns are live but hard to interpret
- Shopping or Performance Max needs expert handling
- The team needs support for a launch, audit, or restructure
Freelance specialists are useful when your internal team lacks depth in paid search or needs extra hands for a time-sensitive project. They should be able to work with your marketing team, analytics setup, and sales process without long onboarding.
Frequently asked questions
The facts hiring teams ask for most often when it comes to Google Ads.
Google Ads is used to reach people who are already searching for a product, service, or answer. It also supports display, video, and shopping campaigns when a company wants broader reach or stronger product visibility. For most teams, it is a direct-response channel tied to leads, sales, or tracked actions.
Google Ads is the product; PPC and paid search describe the buying model and channel. In daily work, people often use the terms interchangeably, but a specialist should know the difference. That matters when you compare Google Ads with Microsoft Advertising or other paid media options.
A strong Google Ads specialist should understand keyword strategy, ad copy, bidding, audience setup, and conversion tracking. They should also know Google Analytics, Tag Manager, and Merchant Center when the account depends on clean measurement or product feeds. Clear reporting matters as much as campaign setup.
It depends on the scope, but Google Ads work needs more than basic account access. A small audit or campaign cleanup may need only a focused specialist, while a full rebuild, feed-based shopping setup, or complex tracking plan needs deeper expertise. The right level is the one that matches the account risk.
Google Ads can bring traffic quickly because it buys visibility, while SEO earns traffic over time through content and technical improvements. Many companies use both together: Google Ads for immediate demand and SEO for durable growth. A specialist should understand how paid search and organic search support each other.
Yes, Google Ads work is often handled remotely because access, reporting, and campaign changes are done online. For Hamburg teams, remote collaboration usually works well if the specialist can join strategy calls, coordinate with marketing, and understand local market language. On-site help can still be useful for launches or close alignment with sales.
Ask for examples of account audits, tracking fixes, and campaign restructures in Google Ads. Look for clear thinking about search terms, conversion quality, and how they make decisions when data is messy. Good specialists explain what they would change first and why.
If Google Ads spend is active but results are unclear, the account likely needs outside review. Other signs are broken conversion tracking, poor Shopping feed quality, too many loosely structured campaigns, or ad copy that does not match landing pages. A freelance specialist can often find the bottleneck quickly.
The average hourly rate of freelancers in Hamburg, Germany who have used Google Ads in their recent projects is 94 €, which corresponds to a daily rate of about 750 € based on an 8-hour working day.
Of the freelancers in Hamburg, Germany who have used Google Ads in their recent projects, 88% hold at least a Bachelor's degree, 53% hold at least a Master's degree, and 6% hold a doctorate.
On average, freelancers in Hamburg, Germany who have used Google Ads in their recent projects have 15 years of professional experience, with a single engagement typically lasting around 3 years.
The most common languages among freelancers in Hamburg, Germany who have used Google Ads in their recent projects are German (95%), English (95%), and Spanish (21%).
The most common industries among freelancers in Hamburg, Germany who have used Google Ads in their recent projects are Advertising (74%), Retail (58%), and Information Technology (47%).
The most common business areas among freelancers in Hamburg, Germany who have used Google Ads in their recent projects are Marketing (100%), Project Management (63%), and Product Development (47%).
Main locations of FRATCH Experts, who have recently used Google Ads
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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Dusseldorf 
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Philipp Thomaschewski
FRATCH CEO
