Google Ads Experts in Frankfurt
matched in minutes with vetted, available freelancersHire experts who plan search, shopping and performance campaigns, connect conversion tracking and improve account structure across Google Ads and Google Analytics. FRATCH matches you quickly and precisely with vetted, available freelancers.
Meet FRATCH Experts in Frankfurt, who have recently used Google Ads
Torsten F.
Last position:
Data Analyst, Requirements Manager at Isabellenhütte Heusler GmbH
Analysis of the existing reporting platform, including processes and governance topics, with stakeholders from Sales and Marketing.
Detailed analysis and evaluation of customer-defined requirements for existing reporting and new dashboards to be established.
Support for stakeholders in managing sales processes and identifying KPI trends at an early stage.
Use of Microsoft Power BI as the central analysis and reporting platform.
Development of a proposal for the required further development of processes and the Power BI platform.
Documentation of AS-IS business processes and derivation of company-wide KPIs, including coordination with stakeholders.
Analysis and assessment of the customer's Power BI platform.
Analysis of processes and data governance.
Documentation of AS-IS business processes.
Development of recommendations for further developing processes and the reporting platform.
Design and implementation of dashboards in Power BI.
Development of company-wide KPIs and coordination with stakeholders.
Microsoft Power BI.
Data analytics.
KPI definition and reporting.
Dashboard design and data visualization.
Stakeholder management and requirements management.
Tim K.
Last position:
Online & Performance Marketing at Argentum Pflege Holding GmbH
- Social media and account management for 40 senior residences
- Cross-functional Leadership
- B2B2C content creation
- Editorial and campaign planning
- Employer marketing
- SEO optimization
Yves S.
Last position:
Owner and AI Operator at Path to AI
- Operational implementation of the growth levers of growing E-Com brands: SEO, GEO, SEA, shop, conversion, and automation of recurring processes.
- Building and managing specialized AI agent systems that work as roles (SEO, content, conversion, Shopify engineering) instead of single prompts.
- Working either as done-for-you execution or as done-with-you setup, where the brand's team can continue working on its own afterward.
- Customers and projects include TeamTex and Original Veddel, Störtebekker, ConstructionX.
- AI workshops and enablement formats for specialist and leadership teams, plus the joint webinar series AI Vibe Club with Xentral.
Jennifer B.
Last position:
Senior Campaign Manager at Cheil Germany GmbH
- Campaign management for Samsung
- Development and implementation of brand content, as well as production of assets in close cooperation with the media agency
Benedikt B.
Last position:
CRM Project Management at REWE Group & PENNY GmbH
- Loyalty Program Penny App: Go-Live preparation
- Training
- Operational structuring
Markus K.
Last position:
Online Marketing Expert at S2 Software GmbH & Co. KG
- Lead generation for S2 Software in 10 European countries
- Google Ads (& Bing) and funnel optimization (A/B testing, copywriting, etc.)
- Increased leads by 250% between October and April (the company has been on the market for 10+ years)
- Responsible for the performance of 8 lead-gen websites and 2 online shops
Samet P.
Last position:
Technical Product Owner & Rollout Manager at EY
- Provided leadership as Product Owner for the DMS module in an agile multi-team setup
- Coordinated the nationwide rollout including requirements management and roadmap development
- Built and maintained the product backlog focusing on scalability, usability and data protection
- Conducted sprint reviews, refinements and stakeholder demos with over 15 involved teams
- Developed a rollout and training concept for successful launch at over 200 government agencies
- Introduced a reporting and monitoring dashboard to measure usage success
- Worked closely with architects, QA and operations to ensure integration into the existing system landscape
Hong T.
Last position:
Performance Ads Consultant (Meta) at Agila Hundeversicherung AG
- Created D2C conversion funnels using AI lookalike and interest-based targeting.
- Optimized creative assets with AI copy and image analysis tools.
- Implemented predictive pacing and dynamic budget optimization in Meta Ads.
- Increased lead quality by 30% through iterative audience refinement.
- Scaled profitable ad sets with automated testing and bid strategies.
Oliver G.
Last position:
Lecturer (Master's Programs) at Macromedia University of Applied Sciences
- Design and delivery of courses in master's programs
- Teaching practical content at the intersection of strategy, brand, and management
- Supervising project work and practice-oriented case studies
- Teaching focus: Customer Experience Management; Strategic Marketing & Brand Management; Project Management; Presentation and decision preparation
- Strong practical relevance with real company examples
Kimia S.
Last position:
Green Marketing Advisor at The Sloth Conservation Foundation
- Development and design of sustainable marketing strategies and campaigns to increase awareness and revenue for environmental and wildlife protection projects
- Operational support for implementing targeted and purpose-driven marketing initiatives
- Continuous monitoring, management, and optimization of all marketing activities to improve efficiency and impact
- Advising the team on eco-friendly marketing practices and innovative communication approaches to strengthen brand positioning and visibility in an international non-profit context
- Crafting clear and engaging content to effectively convey complex environmental topics to diverse audiences
Igor P.
Last position:
Senior Frontend Developer at Objego GmbH
Within the project, Objego's digital platform for real estate management was further developed.
Further development of various software modules within the application.
Continuous improvement and optimization of existing functionalities to enhance performance and user experience.
Design and implementation of unit tests to ensure code quality and stability.
Close collaboration with the QA team to quickly fix bugs.
Implementation of new features in coordination with stakeholders and end users.
Active member of the Scrum team with a focus on agile methods and continuous improvement of the software.
Technologies: Angular 16/17, Material, Angular CDK, Angular Elements, Nx, NgRx, NgNeat, NgX-Translate, NgX-Charts, NgX-Lottie, NgX-Markdown, Sentry, Azure AI Form Recognizer, Lodash, Dayjs, Flatpickr, Lottie-Web, Mixpanel, RxJS, Prettier, ESLint, Webpack, Cypress, Playwright, Jest, Husky, TypeScript, Node.js, Zone.js, Docker, Spring Boot, Git, Figma, Figma Token, Storybook, Jira, Confluence, Atlassian, Gitlab CI/CD, Codecov, Custom Design System, Mockoon.
Pawel S.
Last position:
Senior Venture Capitalist | Operator Business Angel and Advisor at Payve Ventures
- Investing as an Angel Investor through my own limited company (UG)
- Advising startups with fundraising and business strategy
- Venture scout and advisor for investors
Moritz-Carl B.
Last position:
International Head of Business Development at Fitvia GmbH
- Overall responsible for marketing and implementing the omnichannel strategy (including P&L)
- Disciplinary and professional management of 25 employees (5 direct reports)
- Set up and developed Amazon as a sales channel (FBA)
- Identified and negotiated with B2B sales partners
- Planned and executed the grocery retail strategy, including placing displays in various Rewe stores
Thomas K.
Last position:
Management Consultant (Freelance) at TK Beratung
- eCommerce & online shop
- Digitalization
- Strategy development
- Process consulting
- Project management
- Trainings & presentations
Discover over 15,000 top freelancers
Statistics of experts using Google Ads
Aggregated from the professional profiles of matched freelancers.
Experience
21 years (Germany: 17 years)
Position duration
1.9 years (Germany: 2.8 years)
Positions per freelancer
13 (Germany: 10)
Top business areas
Marketing, Project Management, Strategy
Top industries
Information Technology, Retail, Professional Services
Certification focus areas
Project Management, Human Resources, Information Technology
Bachelor's degree or higher
91%
Master's degree or higher
45% (Germany: 52%)
Certifications per freelancer
1 (Germany: 2)
Most common languages
German, English, Spanish
Speak two or more languages
100% (Germany: 99%)
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Frankfurt are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Discover detailed Google Ads rate benchmarks:
Explore rate insightsAverage rates of experts in Frankfurt using Google Ads
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Google Ads experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (86%)
- Retail (79%)
- Professional Services (64%)
- Advertising (57%)
- Automotive (43%)
- Healthcare (43%)
- Tourism (43%)
- Food and Beverage (36%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Google Ads does
Google Ads is Google’s advertising system for reaching people through search results, YouTube, Display placements, Shopping and partner networks. Specialists use it to turn commercial intent into qualified visits, leads, sales or app actions while controlling targeting, creative, bidding and budget logic.
Campaign foundations
Effective accounts start with a clear structure aligned with products, services, locations and customer intent. Professionals define keyword themes, match types, negative keywords, audiences, landing-page paths and conversion goals before launching campaigns.
- Search and Shopping campaign planning
- Ad copy, assets and audience setup
- Conversion actions and attribution checks
- Budget, bidding and account-structure reviews
Ecosystem and tooling
Google Ads work often connects with Google Analytics, Google Tag Manager, Merchant Center, Search Console and customer relationship management systems. Strong specialists understand consent-aware tracking, offline conversion imports, feed quality, dashboards and automation through scripts or the Google Ads API.
When companies need support
Companies bring in freelance expertise when an account wastes budget, tracking is unreliable or internal teams cannot turn data into clear decisions. This is common during a new market launch, an e-commerce expansion, a website migration or a shift from manual bidding to automated campaign types. Frankfurt companies may also need campaigns that serve local German-speaking audiences while supporting international markets.
What strong professionals deliver
The best specialists connect campaign settings with business outcomes rather than optimising surface metrics alone. They test messages and landing pages, separate branded from non-branded demand, investigate search terms and explain changes in language that marketing and finance teams can use.
- Auditable account recommendations
- Reliable measurement plans
- Clear testing priorities
- Practical reporting and handover
Collaboration and quality
A freelancer can manage Google Ads remotely when access, approvals and reporting routines are well defined. On-site collaboration in Frankfurt can help when specialists must work closely with sales, product or local marketing teams. Evaluate candidates through account audits, tracking questions, examples of decisions made under constraints and their ability to protect data quality while improving results.
Frequently asked questions
Need clarity? These are the questions we hear most often about Google Ads.
Google Ads is used to promote products, services, apps and content across Google Search, YouTube, Shopping, Display placements and partner networks. Companies can target search intent, audiences, locations and customer lists, then measure actions such as enquiries, purchases or calls.
Google Ads often captures existing demand because people are already searching for a solution. Paid social can create demand through interests, behaviour and creative discovery, so the right choice depends on the buying cycle, audience data, creative assets and conversion path.
A strong Google Ads freelancer should understand Google Analytics, Google Tag Manager, Merchant Center, landing-page testing and conversion design. Experience with feeds, consent-aware measurement, customer relationship management data and the Google Ads API is useful for more complex accounts.
The right level depends on the account’s complexity, spend control, tracking setup and number of markets. For a focused campaign, a specialist with practical setup and optimisation experience may be enough; multi-market or e-commerce work calls for someone who can audit structure, feeds, attribution and automation.
Yes. Google Ads work is usually suitable for remote collaboration when access permissions, approval steps, reporting and feedback channels are clear. Frankfurt companies should also clarify whether German-language communication, local working hours or occasional on-site meetings are important.
Bring in a Google Ads freelancer when campaigns are spending without clear business results, conversion tracking is uncertain, an account needs restructuring or a launch is approaching. External expertise can also help during website migrations, market expansion and handover periods.
Ask a Google Ads specialist to explain how they would audit search terms, conversion actions, bidding signals, landing pages and account structure. Good professionals distinguish business outcomes from platform metrics, document their reasoning and identify measurement gaps before promising improvements.
Working with Google Ads requires careful access management, documented changes and disciplined testing. Freelancers should be comfortable challenging weak tracking, explaining automated campaign behaviour and coordinating with analytics, creative, web and sales teams without losing sight of the agreed business goal.
The average hourly rate of freelancers in Frankfurt, Germany who have used Google Ads in their recent projects is 104 €, which corresponds to a daily rate of about 833 € based on an 8-hour working day.
Of the freelancers in Frankfurt, Germany who have used Google Ads in their recent projects, 91% hold at least a Bachelor's degree and 45% hold at least a Master's degree.
On average, freelancers in Frankfurt, Germany who have used Google Ads in their recent projects have 21 years of professional experience, with a single engagement typically lasting around 1.9 years.
The most common languages among freelancers in Frankfurt, Germany who have used Google Ads in their recent projects are German (100%), English (100%), and Spanish (43%).
The most common industries among freelancers in Frankfurt, Germany who have used Google Ads in their recent projects are Information Technology (86%), Retail (79%), and Professional Services (64%).
The most common business areas among freelancers in Frankfurt, Germany who have used Google Ads in their recent projects are Marketing (93%), Project Management (86%), and Strategy (86%).
Main locations of FRATCH Experts, who have recently used Google Ads
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich 
Cologne 
Dusseldorf 
Essen Request a free demo
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FRATCH CEO
