Google Ads Expert in Frankfurt
to turn search intent into measurable growth with vetted, available specialistsHire experts who plan search, Shopping and Performance Max campaigns, improve tracking and manage budgets across the Google Ads ecosystem. Get fast, precise matching with vetted, available freelancers for remote or on-site work in Frankfurt.
Meet FRATCH Experts in Frankfurt, who have recently used Google Ads
Torsten F.
Last position:
Data Analyst, Requirements Manager at Isabellenhütte Heusler GmbH
Analysis of the existing reporting platform including processes and governance topics with stakeholders from sales and marketing.
Detailed analysis and evaluation of client-defined requirements for existing reporting and new dashboards.
Supporting stakeholders in managing sales processes and early detection of KPI trends.
Use of Microsoft Power BI as central analysis and reporting platform.
Developing a proposal for the necessary evolution of processes and the Power BI platform.
Gathering current business processes and defining company-wide KPIs in coordination with stakeholders.
Analysis and inventory of the client's Power BI platform.
Analysis of processes and data governance.
Recording and documenting current business processes.
Developing recommendations for process and reporting platform improvements.
Designing and implementing dashboards in Power BI.
Defining company-wide KPIs and aligning them with stakeholders.
Microsoft Power BI.
Data analytics.
KPI definition and reporting.
Dashboard design and data visualization.
Stakeholder management and requirements management.
Markus K.
Last position:
Online Marketing Expert at S2 Software GmbH & Co. KG
- Lead generation for S2 Software in 10 European countries
- Google Ads (& Bing) and funnel optimization (A/B testing, copywriting, etc.)
- Increased leads by 250% between October and April (the company has been on the market for 10+ years)
- Responsible for the performance of 8 lead-gen websites and 2 online shops
Jan S.
Last position:
Bootcamp Coach at neuefische GmbH
- Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
- Creation of curriculum and content for career changers seeking to start a career in digital sales
- Teaching of methods and tactics for an exhaustive tech stack:
- AI Agents Zapier and make.com
- AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
- Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker
Yves S.
Last position:
Owner and AI Operator at Path to AI
- Operational implementation of the growth levers of growing E-Com brands: SEO, GEO, SEA, shop, conversion, and automation of recurring processes.
- Building and managing specialized AI agent systems that work as roles (SEO, content, conversion, Shopify engineering) instead of single prompts.
- Working either as done-for-you execution or as done-with-you setup, where the brand's team can continue working on its own afterward.
- Customers and projects include TeamTex and Original Veddel, Störtebekker, ConstructionX.
- AI workshops and enablement formats for specialist and leadership teams, plus the joint webinar series AI Vibe Club with Xentral.
Samet P.
Last position:
Technical Product Owner & Rollout Manager at EY
- Provided leadership as Product Owner for the DMS module in an agile multi-team setup
- Coordinated the nationwide rollout including requirements management and roadmap development
- Built and maintained the product backlog focusing on scalability, usability and data protection
- Conducted sprint reviews, refinements and stakeholder demos with over 15 involved teams
- Developed a rollout and training concept for successful launch at over 200 government agencies
- Introduced a reporting and monitoring dashboard to measure usage success
- Worked closely with architects, QA and operations to ensure integration into the existing system landscape
Tim K.
Last position:
Online & Performance Marketing at Argentum Pflege Holding GmbH
- Social media and account management for 40 senior residences
- Cross-functional leadership
- B2B2C content creation
- Editorial and campaign planning
- Employer marketing
- SEO optimizations
Jennifer B.
Last position:
Senior Campaign Manager at Cheil Germany GmbH
- Campaign management for the client Samsung
- Developing & implementing brand content and producing assets in close collaboration with the media agency
Oliver G.
Last position:
Lecturer (Master's Programs) at Macromedia University of Applied Sciences
- Design and delivery of courses in master's programs
- Teaching practical content at the intersection of strategy, brand, and management
- Supervising project work and practice-oriented case studies
- Teaching focus: Customer Experience Management; Strategic Marketing & Brand Management; Project Management; Presentation and decision preparation
- Strong practical relevance with real company examples
Benedikt B.
Last position:
CRM Project Lead at REWE Group & PENNY GmbH
- Penny App loyalty program: go-live preparation
- Training
- Operations structuring
Gregor S.
Last position:
Backend Developer at Jurebus GmbH
- Updating the codebase (PHP and Symfony) with the help of Rector
- Building processes for quality assurance
- Deployment incl. test runner
- Using phpstan and php_cs to improve code quality
- Introducing unit tests and integration tests
- Further developing the software architecture while considering common design patterns to enable the iterative rollout of new features
- Implementing Symfony Messenger to handle the software's many background processes efficiently and reliably
- Optimizing and further developing a module for registering and processing incoming leads (via the API of a phone service provider)
- Developing a module that automates the management of individual Google Ads campaigns based on various parameters (via the Google Ads API)
- Technical planning and implementation of a new business model, taking into account the requirements of all involved company departments
- Developing a module for managing contracts and Google Ads budgets
- Developing a module for automatically controlling Google Ads campaigns based on the current budget status
- Developing a customer portal for retrieving statistics and contract information
- Modernizing the backend with Symfony UX Live Components
Kimia S.
Last position:
Green Marketing Advisor at The Sloth Conservation Foundation
- Development and design of sustainable marketing strategies and campaigns to increase awareness and revenue for environmental and wildlife protection projects
- Operational support for implementing targeted and purpose-driven marketing initiatives
- Continuous monitoring, management, and optimization of all marketing activities to improve efficiency and impact
- Advising the team on eco-friendly marketing practices and innovative communication approaches to strengthen brand positioning and visibility in an international non-profit context
- Crafting clear and engaging content to effectively convey complex environmental topics to diverse audiences
Hong T.
Last position:
Performance Ads Consultant (Meta) at Agila Hundeversicherung AG
- Created D2C conversion funnels using AI lookalike and interest-based targeting.
- Optimized creative assets with AI copy and image analysis tools.
- Implemented predictive pacing and dynamic budget optimization in Meta Ads.
- Increased lead quality by 30% through iterative audience refinement.
- Scaled profitable ad sets with automated testing and bid strategies.
Igor P.
Last position:
Senior Frontend Developer at Objego GmbH
Within the project, Objego's digital platform for real estate management was further developed.
Further development of various software modules within the application.
Continuous improvement and optimization of existing functionalities to enhance performance and user experience.
Design and implementation of unit tests to ensure code quality and stability.
Close collaboration with the QA team to quickly fix bugs.
Implementation of new features in coordination with stakeholders and end users.
Active member of the Scrum team with a focus on agile methods and continuous improvement of the software.
Technologies: Angular 16/17, Material, Angular CDK, Angular Elements, Nx, NgRx, NgNeat, NgX-Translate, NgX-Charts, NgX-Lottie, NgX-Markdown, Sentry, Azure AI Form Recognizer, Lodash, Dayjs, Flatpickr, Lottie-Web, Mixpanel, RxJS, Prettier, ESLint, Webpack, Cypress, Playwright, Jest, Husky, TypeScript, Node.js, Zone.js, Docker, Spring Boot, Git, Figma, Figma Token, Storybook, Jira, Confluence, Atlassian, Gitlab CI/CD, Codecov, Custom Design System, Mockoon.
Pawel S.
Last position:
Senior Venture Capitalist | Operator Business Angel and Advisor at Payve Ventures
- Investing as an Angel Investor through my own limited company (UG)
- Advising startups with fundraising and business strategy
- Venture scout and advisor for investors
Moritz-Carl B.
Last position:
International Head of Business Development at Fitvia GmbH
- Overall responsible for marketing and implementing the omnichannel strategy (including P&L)
- Disciplinary and professional management of 25 employees (5 direct reports)
- Set up and developed Amazon as a sales channel (FBA)
- Identified and negotiated with B2B sales partners
- Planned and executed the grocery retail strategy, including placing displays in various Rewe stores
Discover over 15,000 top freelancers
Statistics of experts using Google Ads
Aggregated from the professional profiles of matched freelancers.
Experience
21 years (Germany: 17 years)
Position duration
1.9 years (Germany: 2.8 years)
Positions per freelancer
12 (Germany: 10)
Top business areas
Marketing, Product Development, Project Management
Top industries
Information Technology, Retail, Advertising
Certification focus areas
Project Management, Human Resources, Information Technology
Bachelor's degree or higher
92% (Germany: 90%)
Master's degree or higher
50% (Germany: 51%)
Doctorate
8% (Germany: 6%)
Certifications per freelancer
1 (Germany: 2)
Most common languages
German, English, Spanish
Speak two or more languages
100% (Germany: 98%)
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Frankfurt are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Discover detailed Google Ads rate benchmarks:
Explore rate insightsAverage rates of experts in Frankfurt using Google Ads
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Google Ads experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (81%)
- Retail (75%)
- Advertising (56%)
- Professional Services (56%)
- Tourism (44%)
- Automotive (38%)
- Food and Beverage (38%)
- Healthcare (38%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Google Ads does
Google Ads is Google’s paid advertising system for reaching people through search results, YouTube, Google Maps, partner sites and product listings. Companies use it to generate qualified visits, leads, sales, app installs and local actions while controlling targeting, bids and budgets.
Campaign formats
Search campaigns capture active demand with keyword-based ads and landing pages. Shopping campaigns promote product feeds, while Performance Max combines Google inventory across channels. Display, video, app and local campaigns support awareness, remarketing and store visits.
- Build account and campaign structures
- Write responsive search ad assets
- Manage product feeds and merchant data
- Create audiences and remarketing flows
Ecosystem and tracking
Strong work with Google Ads connects campaign management to Google Analytics 4, Google Tag Manager, Search Console and Merchant Center. Specialists also work with conversion APIs, consent-aware measurement, CRM imports, call tracking and offline conversion data to improve attribution and bidding decisions.
When companies need help
Companies often bring in freelance expertise before a launch, during an account restructure or when performance has become difficult to explain. Support is also useful when internal teams lack time for testing, feed maintenance, landing-page coordination or regular search-term analysis.
- Audit wasted spend and conversion settings
- Rebuild fragmented account structures
- Connect advertising data with sales systems
- Prepare clear reporting for stakeholders
What strong specialists deliver
A capable professional combines commercial judgment with hands-on platform knowledge. They define useful conversion goals, separate brand and non-brand intent, test messages systematically and explain decisions in plain language. They also know when results depend on pricing, landing-page relevance, feed quality or sales follow-up rather than media settings alone.
Working with specialists in Frankfurt
Frankfurt companies can work with local professionals on-site or collaborate remotely through shared accounts, documentation and regular reviews. Depending on the audience, projects may require German-language ad assets and market knowledge alongside English communication with international teams. Clear access rules, approval workflows and reporting ownership should be agreed before launch.
Frequently asked questions
Need clarity? These are the questions we hear most often about Google Ads.
Google Ads is used to promote products, services, apps and local locations across Google search, Shopping, YouTube, Maps and partner inventory. Campaigns can support lead generation, online sales, brand visibility, recruitment and measurable local actions.
Google Ads can reach people when they actively search for a solution, while SEO builds unpaid visibility over time and paid social usually works through audience, interest or behavior targeting. The right mix depends on demand, buying cycles, creative assets, landing pages and the company’s measurement setup.
A strong Google Ads specialist should understand Google Analytics 4, Google Tag Manager, Merchant Center, conversion tracking and landing-page testing. Experience with CRM imports, feed management, copywriting and business reporting is also valuable because advertising results depend on more than campaign settings.
The right level depends on the account’s structure, spend, markets and business goals rather than a fixed time period. A smaller setup may need a focused audit and clear implementation, while a complex account may require deeper work across attribution, feeds, automation, experimentation and stakeholder reporting.
Google Ads work is well suited to remote collaboration because accounts, reports, tracking tools and change logs are shared online. Frankfurt companies may still prefer on-site workshops for strategy or onboarding, especially when German-language campaigns and several internal teams are involved.
Ask the Google Ads professional to explain how they define conversions, structure campaigns, evaluate search terms and separate platform results from wider business outcomes. Look for clear reasoning, careful account hygiene, transparent documentation and the ability to identify landing-page or sales-process issues instead of blaming every problem on bidding.
A Google Ads freelancer may deliver an account audit, campaign architecture, keyword and audience plan, ad assets, feed improvements, tracking documentation and reporting dashboards. Ongoing work can include search-term reviews, budget allocation, testing plans, change logs and recommendations for landing pages or CRM follow-up.
Google Ads offers work across strategy, account operations, analytics, copy, product feeds and conversion measurement. Freelancers can specialize in a channel such as Search or Shopping, or combine campaign expertise with tracking, experimentation and broader performance marketing skills.
The average hourly rate of freelancers in Frankfurt, Germany who have used Google Ads in their recent projects is 103 €, which corresponds to a daily rate of about 821 € based on an 8-hour working day.
Of the freelancers in Frankfurt, Germany who have used Google Ads in their recent projects, 92% hold at least a Bachelor's degree, 50% hold at least a Master's degree, and 8% hold a doctorate.
On average, freelancers in Frankfurt, Germany who have used Google Ads in their recent projects have 21 years of professional experience, with a single engagement typically lasting around 1.9 years.
The most common languages among freelancers in Frankfurt, Germany who have used Google Ads in their recent projects are German (100%), English (100%), and Spanish (38%).
The most common industries among freelancers in Frankfurt, Germany who have used Google Ads in their recent projects are Information Technology (81%), Retail (75%), and Advertising (56%).
The most common business areas among freelancers in Frankfurt, Germany who have used Google Ads in their recent projects are Marketing (94%), Product Development (81%), and Project Management (81%).
Main locations of FRATCH Experts, who have recently used Google Ads
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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Hamburg 
Munich 
Cologne 
Dusseldorf 
Essen Request a free demo
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Philipp Thomaschewski
FRATCH CEO
