Oliver Gerrits - Project Manager
Experience
Lecturer (Master's Programs)
Macromedia University of Applied Sciences
- Design and delivery of courses in master's programs
- Teaching practical content at the intersection of strategy, brand, and management
- Supervising project work and practice-oriented case studies
- Teaching focus: Customer Experience Management; Strategic Marketing & Brand Management; Project Management; Presentation and decision preparation
- Strong practical relevance with real company examples
Founder & Managing Director
Blickwinkel 17 GmbH
- Strategic consulting in brand, communication, positioning, and visibility
- Developing integrated brand, communication, and go-to-market strategies
- Supporting transformation, growth, and scaling processes
- Managing external partners, agencies, and project teams
- Building efficient structures, processes, and project setups
- Successfully positioning new products and services and building scalable communication structures
Partner
Graf Lambsdorff & Compagnie
- Strategic consulting in corporate communication, positioning, and employer branding
- Supporting executives, shareholders, and managing directors
- Developing communication and reputation strategies in the context of transformation and growth
- Advising SMEs and family businesses at the executive and shareholder level
- Clarifying strategic positioning and strengthening reputation and employer attractiveness
Authorized Officer, Head of Marketing & Communication
MEWA Textil-Service AG
- Leading over 30 direct and indirect reports
- Budget planning and control
- Project management for global communication strategies, CSR, and customer journey
- Implementing corporate and employer branding, visibility & top-of-mind awareness
- Developing digital lead generation, online shop, and multilingual websites
- Planning and executing trade fairs, events, and sponsorship activities
- Successful re-design of the MEWA corporate brand and naming rights project for the MEWA Arena in Mainz
Head of Marketing
MEWA Textil-Service AG
- Functional leadership of 18 direct and indirect reports
- Budget planning and control
- Leading strategic projects in corporate communication, branding, and employer branding
- Planning and implementing B2B marketing for online and offline media and image advertising
- Developing and managing website, intranet, and social media platforms
- Organizing events and trade fairs
- Sustainable brand positioning and crisis communication
Marketing & Sales Manager
Gennen & Partner
- Set up marketing and sales in children's clothing
- Increased awareness and visibility
- Built a sales structure
- Organized company processes, purchasing, and customs
- Achieved regional recognition
Customer Advisor Marketing & Sales
DEKRA Umwelt GmbH
- Acquired new and existing clients
- Managed regional clients in Northern Germany
- Increased revenue and awareness of environmental services
- Built the client structure
- Generated projects that created two jobs and introduced the service across the group
Managing Partner
Global Service – International Trading Company
- Procured and sold wool fats to South America
- Acquired new clients
- Successfully completed international projects
Intern
IöW – Institute for Ecological Economic Research
Economics Student
University of Bremen
- Degree: Diplom-Ökonom
Contract soldier
German Armed Forces
School education
School education in Verden
- Qualification: Abitur
Industry Experience
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Experienced in Professional Services, Education, Manufacturing, Agriculture, Aerospace and Defense, and Fashion.
Business Area Experience
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Experienced in Marketing, Project Management, Strategy, Sales, Research and Development, and Finance.
Summary
Successful brand maker: goal-oriented, strong in presentations and communication, entrepreneurial BRAND communication coach with intercultural competence and leadership experience.
Skills
Founder & Managing Director
Goal- And Solution-oriented
Competent (Technical And Social)
Strategic Thinking Leader
Decisive
Open To Change
Creative And Genuine
Broad Industry Experience
Aligning Marketing Strategy With Digitalization And Business Strategy
Developing Communication Strategies For Multiple European Countries
Customer & Sales Communication
Expert In Sales Support In Europe
Communication And Visibility Concepts For Large Customer Structures
B2b Marketing
Digital Marketing
Corporate Branding
Employer Branding
Brand Management
Sponsorship & Brand Activation
Sustainability Strategy
Industry Experience In Crafts, Manufacturing, Services, Fashion, And Retail
Leadership Responsibility For More Than 30 Employees
Personnel And Team Development
Managing Interdisciplinary And International Teams
Selecting And Managing External Agencies And Service Providers
Developing And Implementing Cultural Change Processes
Participation In Company-wide Strategy Committees
Project Management In Marketing And Sales Projects
Functional Leadership In Matrix Organizations (E.g., Websites, Lead Management, Brand Management, Content Marketing, Marketing Literature)
Setting Targets And Monitoring
Managing Global Communication Strategies
Developing Brand Architectures
Re-framing Strategies
Hidden Champion Strategies
Creative And Innovative Brand Development Strategies
Brand Identity (Corporate Identity, Corporate Book)
Developing Employer Reputation Programs And Employee Retention
Visibility Programs
Corporate Branding Including Corporate Re-design
Developing Vision & Mission
Working On Corporate Culture
Basic Knowledge Of Trademark Law
Brand Experience Management / Brand Journey
Developing And Steering B2b Marketing Strategies
Digital Marketing And Location Marketing
Sponsorship Marketing And Corporate Partnership Programs
Association Marketing (National To Regional Level)
Marketing Controlling
Trade Marketing
Market Research, Market And Competitor Analysis
Building Competitive Intelligence
Developing Customer Profiles, Profiling Systems, And Sed Cards
On- And Offline Media Mix
Designing Image And Target Group Campaigns
Sea And Media Advertising
Sponsorship Concepts
Developing Overall Concepts For Decentralized Structures
Building Networks In Sports, Crafts, Industry, Tv, And Research
Digital Lead Generation
Building And Managing Digital Sales Funnels
Developing And Managing Online Shops
Coordinating Social Intranets
Designing Multilingual Websites
Seo Concepts
Building Corporate Platforms And Customer Portals
Internal And External Corporate Communication
Crisis Communication
Public Relations And Pr Agency Management
Implementing Mobile Social Intranet Solutions
Consistent Communication Along The Customer Journey
Customer Experience Management (Cx)
Supporting Hr With Recruiting, Sourcing, And Active Sourcing
Sustainability Communication Including Csr Reporting
Building And Coordinating European Social Media Channels
Building And Managing Content Hubs
Developing Concepts For Corporate Social Engagement
Coordinating And Ensuring Follow-up Of Qualified Leads
Training Sales Teams (Products And Communication)
Acquiring And Managing New Customers
Designing And Managing Trade Fairs And Events
Sales Support For Large Sales Teams
Designing And Managing Association Events
Creating Extensive Sales Materials And Catalogs
Managing Regular Marketing Mailings
Developing Kpi Frameworks
Creating And Controlling Budgets
Setting Up Monthly Reporting
Initiating And Managing Holistic Brand Processes (Corporate Brand)
Supporting Product Launches
Transforming Marketing And Communication Departments As Part Of The Digitalization Strategy
Event Organization And Moderation At Events
Optimizing Processes With External Suppliers
Developing Internal Ordering Systems For Marketing Equipment
Creating Structure For Efficient In-house Agencies
Digital Publishing: Adobe Creative Suite (Pdf Creator, Scan), Microsoft Office (Word, Excel, Powerpoint, Onenote), Apple (Pages, Numbers, Keynote), Jammer, Ms Project, Wikipedia, Miro
Digital Advertising: Mynewsdesk, Canva, Typo3, Google Ads (Search, Display, Video, Mybusiness), Facebook Ads, Linkedin Inmail
Social Media: Facebook, Twitter, Linkedin, Xing, Youtube, Pinterest, Instagram, Snapchat, Tiktok, Whatsapp
Data Analysis: Google Analytics, Piwik Pro, Talkwalker
Webinar Tools: Gotomeeting, Webex, Microsoft Teams, Zoom
Crm & Marketing Automation: Hubspot, Sap Hybris, Inxmail, Salesforce, Mainition
Agile Tools: Jira, Awork
Languages
Education
University of Bremen
Diploma in Economics · Economics · Bremen, Germany
School Education in Verden
High School Diploma · High School Diploma · Verden, Germany
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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