Oliver Gerrits
Project Manager
Experience
Lecturer (Master Programs)
Macromedia University of Applied Sciences
- Designing and delivering courses in master programs
- Teaching practical content at the intersection of strategy, brand and management
- Supervising project work and hands-on case studies
- Teaching focus: Customer Experience Management; Strategic Marketing & Brand Management; Project Management; Presentation and decision making
- Strong practical relevance with real company examples
Founder & Managing Director
Blickwinkel 17 GmbH
- Strategic advice on brand, communication, positioning and visibility
- Developing integrated brand, communication and go-to-market strategies
- Supporting transformation, growth and scaling processes
- Managing external partners, agencies and project teams
- Setting up efficient structures, processes and project setups
- Successfully positioning new products and services and building scalable communication structures
Partner
Graf Lambsdorff & Compagnie
- Strategic advice in corporate communication, positioning and employer branding
- Supporting executives, shareholders and management boards
- Developing communication and reputation strategies in the context of transformation and growth
- Advising medium-sized and family-owned companies at management and shareholder level
- Clarifying strategic positions and strengthening reputation and employer attractiveness
Authorized Officer, Head of Marketing & Communication
MEWA Textil-Service AG
- Managing over 30 direct and indirect employees
- Budget planning and control
- Project management for global communication strategies, CSR and customer journey
- Implementing corporate and employer branding, visibility & top-of-mind awareness
- Developing digital lead generation, online shop and multilingual websites
- Planning and executing trade shows, events and sponsorship activities
- Successful redesign of the MEWA corporate brand and the naming rights project for MEWA Arena in Mainz
Head of Marketing
MEWA Textil-Service AG
- Technical leadership of 18 direct and indirect employees
- Budget planning and control
- Leading strategic projects in corporate communication, branding and employer branding
- Planning and implementing B2B marketing for on- and offline media and image advertising
- Developing and managing website, intranet and social media platforms
- Organizing events and trade shows
- Sustainable brand positioning and crisis communication
Marketing & Sales Manager
Gennen & Partner
- Established marketing and sales in the children's clothing sector
- Increased brand awareness and visibility
- Built a sales structure
- Organized business processes, procurement, and customs
- Achieved regional recognition
Marketing & Sales Account Manager
DEKRA Umwelt GmbH
- Acquired new and existing customers
- Provided regional customer support in Northern Germany
- Expanded sales and raised awareness of environmental services
- Developed customer base
- Generated projects that created two jobs and established a service across the group
Managing Partner
Global Service – International Trading Company
- Procured and sold wool grease to South America
- Acquired new customers
- Successfully completed international projects
Intern
IöW – Institute for Ecological Economy Research
Economics Student
University of Bremen
- Degree: Diploma in Economics
Contract Soldier
German Armed Forces
School Education
School Education in Verden
- Graduation: High school diploma
Industry Experience
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Experienced in Professional Services, Education, Manufacturing, Agriculture, Aerospace and Defense, and Fashion.
Business Area Experience
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Experienced in Marketing, Project Management, Strategy, Sales, Research and Development, and Finance.
Summary
Successful brand maker: goal-oriented, strong in presentations and communication, entrepreneurial BRAND Communication Coach with intercultural competence and leadership experience.
Skills
Founder & Managing Director
Goal- And Solution-oriented
Competent (Technical And Social)
Strategic-thinking Leader
Decisive
Open To Change
Creative And Authentic
Broad Industry Experience
Harmonizing Marketing Strategy With Digitalization And Corporate Strategy
Developing Communication Strategies For Multiple European Countries
Customer & Sales Communication
Expert In Sales Support In Europe
Communication And Visibility Concepts For Large Customer Structures
B2b Marketing
Digital Marketing
Corporate Branding
Employer Branding
Brand Management
Sponsorship & Brand Activation
Sustainability Strategy
Industry Experience In Crafts, Industry, Services, Fashion And Retail
Leadership Responsibility For More Than 30 Employees
Personnel And Team Development
Management Of Interdisciplinary And International Teams
Selection And Management Of External Agencies And Service Providers
Development And Implementation Of Cultural Change Processes
Participation In Company-wide Strategy Committees
Project Management In Marketing And Sales Projects
Professional Leadership In Matrix Organizations (E.g., Websites, Lead Management, Brand Management, Content Marketing, Marketing Literature)
Setting And Monitoring Targets
Management Of Global Communication Strategies
Development Of Brand Architectures
Re-framing Strategies
Hidden Champion Strategies
Creative And Innovative Brand Development Strategies
Brand Identity (Corporate Identity, Corporate Book)
Development Of Employer Reputation Programs And Employee Retention
Visibility Programs
Corporate Branding Including Re-design Of Corporate Brands
Development Of Vision & Mission
Work On Corporate Culture
Basic Knowledge Of Trademark Law
Brand Experience Management / Brand Journey
Development And Management Of B2b Marketing Strategies
Digital Marketing And Location Marketing
Sponsorship Marketing And Corporate Partnership Programs
Association Marketing (National To District Level)
Marketing Controlling
Trade Marketing
Market Research, Market And Competitive Analyses
Building Competitive Intelligence
Development Of Customer Profiles, Profiling Systems And Sedcards
On- And Offline Media Mix
Conceptualizing Image And Target Group Campaigns
Sea And Media Advertising
Sponsorship Concepts
Development Of Overall Concepts For Decentralized Structures
Building Networks In Sports, Crafts, Industry, Tv And Research
Digital Lead Generation
Building And Managing Digital Sales Funnels
Development And Communication Of Online Shops
Coordination Of Social Intranets
Conceptualizing Multilingual Websites
Seo Concepts
Building Corporate Platforms And Customer Portals
Internal And External Corporate Communication
Crisis Communication
Public Relations And Pr Agency Management
Implementation Of Mobile Social Intranet Solutions
Consistent Communication Along The Customer Journey
Customer Experience Management (Cx)
Supporting Hr In Recruiting, Searching And Active Sourcing
Sustainability Communication Including Csr Reporting
Building And Coordinating European Social Media Channels
Building And Managing Content Hubs
Developing Concepts For Corporate Social Engagement
Coordination And Ensuring Follow-up Of Qualified Leads
Training Sales Teams (Products And Communication)
Acquisition And Support Of New Customers
Planning And Managing Trade Shows And Events
Sales Support For Large Sales Teams
Planning And Managing Association Events
Creating Extensive Sales Materials And Catalogs
Managing Regular Marketing Mailings
Development Of Kpi Frameworks
Budget Creation And Control
Setting Up Monthly Reporting
Initiating And Managing Holistic Brand Processes (Corporate Brand)
Supporting Product Launches
Transforming Marketing And Communication Departments As Part Of The Digitalization Strategy
Organizing And Moderating Events
Optimizing Processes With External Suppliers
Developing Internal Ordering Systems For Marketing Equipment
Structuring Efficient In-house Agencies
Digital Publishing: Adobe Creative Suite (Pdf Creator, Scan), Microsoft Office (Word, Excel, Powerpoint, Onenote), Apple (Pages, Numbers, Keynote), Jammer, Ms Project, Wikipedia, Miro
Digital Advertising: Mynewsdesk, Canva, Typo 3, Google Ads (Search, Display, Video, My Business), Facebook Ads, Linkedin Inmail
Social Media: Facebook, Twitter, Linkedin, Xing, Youtube, Pinterest, Instagram, Snapchat, Tiktok, Whatsapp
Data Analysis: Google Analytics, Piwik Pro, Talkwalker
Webinar Tools: Gotomeeting, Webex, Microsoft Teams, Zoom
Crm & Marketing Automation: Hubspot, Sap Hybris, Inxmail, Salesforce, Mainition
Agile Tools: Jira, Awork
Languages
Education
University of Bremen
Diploma in Economics · Economics · Bremen, Germany
School education in Verden
High School Diploma · High School Diploma · Verden, Germany
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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