Anne D.-Strategist for Brand and Corporate Communications
Check rate
Experience
Brand Manager
Anne Dietrich - Creative Strategist for Sustainable Brand Management
Brand communication that builds trust and drives growth
As an expert in brand communication with more than 15 years of marketing experience, I develop marketing solutions that not only deliver short-term results, but also have a lasting impact. With a holistic approach that combines neuromarketing and sales psychology, I support you in positioning your brand authentically and successfully.
I understand how people learn and make decisions – and that is exactly what we build your strategy on. Together, we shape your brand communication so that it builds trust, creates genuine connections, and helps you achieve your goals with confidence.
With me, you get not only a solution for today, but also the tools to manage your brand confidently and sustainably.
Shop Owner / Designer
GlückskeksEntlüfter - Meaningful Home Accessories
Product Designer / Educational Materials Designer
rainbowatch - Echte-Lernuhren.de
- Corporate design & brand branding
- Regularly conducting market and trend analyses.
- Clearly visualizing and preparing designs.
- Properly maintaining bills of materials and drawings.
- Defining the shape, color, and function of the product being designed.
- Selecting suitable materials.
- Conceptualizing, designing, and pre-developing educational products.
- Independently creating assembly and packaging instructions.
- Conceptualizing, designing, and developing educational products.
- Visiting production facilities to assess product manufacturing and identify possible problems.
- Optimizing product design to improve user-friendliness.
- Negotiating with suppliers about availability, product specifications, distribution, delivery times, and prices.
- Building a partly automated process chain for order processing and customer service
- Building a network of production partners for print-on-demand sales
- Implementing design, copy, and product presentation based on marketing approaches informed by neuromarketing and sales psychology
Owner
rainbowatch Learning Clocks
rainbowatch® is more than a learning clock – it is a thoughtfully designed system that helps children understand time in a playful way and makes everyday life easier for families. With color-coded clock faces, planners, and accessories, children learn to understand time – even before they can read.
Our sustainably produced wall clocks, alarm clocks, and wristwatches are quiet, durable, and designed with children in mind. Ideal for starting school, stress-free mornings, or as a thoughtful gift.
- rainbowatch® – for confident children & relaxed families!
Owner and Managing Director
KNITTERFISCH
Video production for major brands and those with great potential
Clients:
- Audi AG
- BMW
- Vodafone AG
- Dell EMC
- XING, and many more
Managing Partner
KNITTERFISCH GbR
- Reviewing and implementing strategies to make the most of the available potential.
- Ensuring needs-based personnel planning.
- Providing professional support and advice to major clients.
- Responding promptly to written and telephone inquiries.
- Developing new sales markets based on market, trend, and competitor analysis.
- Confidently managing project work, project acquisition, and project controlling.
- Continuously improving the company's organization and developing and implementing a sustainably profitable corporate strategy.
- Managing, motivating, and developing all teams within the company.
- Further developing the product portfolio in close coordination with existing customers and international cooperation partners.
- Reviewing prepared quotations and giving final approval.
- Disciplinary and professional management, motivation, advice, and support for the entire workforce.
- Continuously improving the company's operational processes and organizational structure to increase profitability.
- Representing the company in the market, to public authorities, and in public relations.
- Professionally guiding and coaching new managers.
- Monitoring and evaluating investments with the aim of increasing the company's revenue and growth.
- Managing key accounts, cooperation partners, and service providers.
- Analyzing and evaluating trends and developments in relevant markets to derive innovative solutions and new product and service approaches.
- Working with my partners on organizational and strategic matters to define medium- and long-term goals and corporate policies.
- Regularly monitoring forecasts to dynamically adjust budget and cost plans.
Owner
KNITTERFISCH GbR
Production management, production planning, directing, editing, animation, storyboarding
Freelance Media Consulting & Design
mhplus Betriebskrankenkasse
- Video workshops / content consulting
- Video production for trainee films
- Illustration and media design (social media, web, print, app)
Art Director
Die Kapitäne Media GmbH
Graphic direction for social games
Creative Producer
hatgirl motion design
Freelance Creative Director / Creative Media Producer
- Motion design
- Film concept development / directing / picture and sound editing
- Game design concepts
- Vector illustration for game design
- Vector artist
- Photoshop artist
- Graphic design
- Web / app design (UI)
Media Consultant
Schuetzer der Erde e.V.
Children's and youth project, building confidence - experiencing nature
Creative Director
Die Kapitäne Media GmbH
- Monitoring and evaluating creative work, providing feedback and guidance
- Leading a team of designers, copywriters, graphic artists, and other creative staff.
- Taking responsibility for the planning, organization, and implementation of creative projects.
- Managing the department both disciplinarily and professionally.
- Introducing effective quality management for all communication channels.
- Planning and implementing projects, followed by evaluation.
- Quickly completing all tasks that arise.
- Passing on relevant information precisely.
- Effectively carrying out assigned tasks.
Graphic Designer, Web Designer
planwerkholz
Graphic design, web design
Project Assistant, Storyboard Artist
PiXABLE Studios
Freelance Designer
Hatgirl Motion Design
Illustration, screen design, web design, corporate design, motion design, storyboards, Photoshop artist, motion graphics
Self-employed
hatgirl - Motion Design
I have been a self-employed designer in Dresden since 2008. Alongside freelance work with various companies in the fields of IT, design, advertising and PR, film, and animation, I also plan and produce my own projects.
Graphic Designer, Marketing Consultant
hatgirl motion design
- Developing creative concepts.
- Working closely with clients and internal teams to understand a project's requirements, goals, and messages.
- Planning cross-media campaigns and communication activities across different media.
- Creating communication solutions that inspire internally and are positively received by clients and the target audience.
- Print media design (corporate design, advertising media) / digital (web design, social media, film production)
- Concept and design of educational media for corporate workshops
- Product design
Shop Owner / Designer
hatgirlBags.de - Beautiful personalized bags.
- Corporate design
- Creating original designs
- Developing templates for product visualizations & ad campaigns
- Sales via DaWanda / etsy.de
- Tools: Canva.com / Adobe Suite
- Setting up a partially automated process chain for order processing and customer service
- Building a network of production partners for print-on-demand sales
- Implementing design, copy, and product presentation based on marketing approaches focused on neuromarketing and sales psychology
Intern: Camera and Editing Assistant
katacoon Film
For a specific project, I assisted Ms. Falke as a camera assistant during the production of an image film for Freie Presse Chemnitz. I also created a company showreel and handled office tasks.
Project / Camera & Editing Assistant Intern
katacoon Film
Freelance Animator
CONRAD CAINE Media Applications
Animation and illustration of Flash characters
Camera and Sound Assistant
Henry Mertens - Freelance Cameraman
Documentation
Sound and Camera Assistant
Henry Mertens - Freelance Cameraman
I accompanied Mr. Mertens on various outdoor shoots as a camera and sound assistant.
Contract Worker / Student
Anhaltisches Theater
- Camera and editing direction / editing planning
- Coordination of a six-person camera team
- Editing and mastering (video and sound) of the event recording / making-of videos
- Presentation at the Anhalt State Representation in Berlin
Freelance Employee (Working Student)
CONRAD CAINE Media Applications Munich
Flash animation of virtual advisors based on applets for a major software manufacturer
Freelance Web Designer
Jens Pflug - Jazz & more
Management and maintenance of the artist portfolio
Intern
creaktionen - Event and Event Management
During this time, I gained my basic knowledge of HTML programming, independently organized two youth concerts, and designed the accompanying posters, flyers, and a website. My other responsibilities included secretarial work, customer acquisition, and maintaining the company's website.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment, Professional Services, Retail, Advertising, Information Technology, and Fashion.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Marketing, Sales, Project Management, Strategy, and Product Development.
Summary
As an entrepreneur and managing director, I understand brands not only from a creative perspective, but also from the perspective of sustainable corporate management. I combine strategic brand development with a deep understanding of efficient processes, entrepreneurial structures, and the close connection between individual business areas. This combination makes me unique as a brand strategist – far beyond the classic consulting approach of agencies or the perspective of purely creative designers.
My many years of hands-on experience as a project manager and managing director in marketing projects – from print and digital to web, SEO, video and interactive media – make me the Swiss Army knife of brand consulting. I work not only creatively, but also strategically and with a focus on processes, with a clear focus on business impact and sustainable growth.
As a leader, I bring experience in team management and brand development, and I have expanded my skills through further training in psychology. This enables me to provide holistic, strategic consulting that goes beyond pure brand impact – toward a comprehensive view of companies, processes, and people. My goal: to position brands and companies for long-term success, authenticity, and resilience.
I am a Creative Art Director focused on design strategy concepts, with deep expertise in brand communication and design psychology. My approach combines creative clarity with well-founded psychological knowledge – always with the goal of creating design solutions that touch people and strengthen brands.
I believe that the best creative results come from close collaboration. As a Creative Art Director, I develop the conceptual foundation and work as part of a team with designers, illustrators, and media professionals to create strong, holistic solutions. My role is to guide the creative process strategically, facilitate ideas, and develop visual concepts at the highest level together with the team.
Through my further training in sales psychology, neuromarketing, and design psychology, I understand how visual design influences behavior. I develop concepts that go beyond aesthetics and specifically support brand values, target group needs, and brand perception.
Words as a message: I develop clear, effective brand messages that stay in people's minds.
Images as expression: My team and I design visual elements that evoke emotions and strengthen brand identity.
Action as an attitude: I stand for design-strategic leadership that involves everyone working on a project and creates inspiring creative spaces.
Team-oriented leadership: I create creative spaces where everyone can develop their potential.
Strategic clarity: My design solutions are based on psychological insights and sound strategy.
Practical and solution-oriented: My goal is to develop designs that not only look good, but also have a measurable impact.
Skills
- Brand Strategy
- Marketing & Sales (B2b/B2c)
- Video & Media Production
- Creative Development And Conceptualization
- E-Commerce & Product Design
- Project & Team Management
- Storytelling
- Revenue And Cost Planning
- Communication Skills
- Structured Way Of Working
- Efficient Marketing Through Artificial Intelligence
- Cms Database Maintenance
- Event Organization
- Community Management
Languages
Education
Anhalt University of Applied Sciences
Diploma in Communication Design · Crossmedia Design / Campaign Planning · Dessau-Roßlau, Germany · 1.9
Robert Schumann Conservatory
Jazz & Popular Singing · Zwickau, Germany · 1.3
Julius Motteler High School
General university entrance qualification · Crimmitschau, Germany · 2.8
Certifications & licenses
Further Training "Texts That Inspire"
REPORTERFABRIK - WEBAKADEMIE DES JOURNALISMUS
Neuromarketing
Cleverscent GmbH
Sales Psychology
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Anne is based in Dresden, Germany.
Anne speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), French (Elementary).
Anne has at least 22 years of experience. During this time, Anne has worked in at least 25 different roles and for 22 different companies. The average length of individual experience is 1 year and 10 months. Note that Anne may not have shared all experience and actually has more experience.
Based on recent experience, Anne would be well-suited for roles such as: Brand Manager, Shop Owner / Designer, Product Designer / Educational Materials Designer.
Anne's most recent position is Brand Manager at Anne Dietrich - Creative Strategist for Sustainable Brand Management.
In recent years, Anne has worked for Anne Dietrich - Creative Strategist for Sustainable Brand Management, GlückskeksEntlüfter - Meaningful Home Accessories, rainbowatch - Echte-Lernuhren.de, rainbowatch Learning Clocks, and KNITTERFISCH.
Anne is most experienced in industries like Media and Entertainment, Professional Services, and Retail. Anne also has some experience in Fashion, Advertising, and Information Technology.
Anne is most experienced in business areas like Information Technology, Project Management, and Marketing. Anne also has some experience in Sales, Product Development, and Operations.
Anne has recently worked in industries like Retail, Fashion, and Professional Services.
Anne has recently worked in business areas like Marketing, Product Development, and Sales.
Anne holds a Bachelor in Crossmedia Design / Campaign Planning from Anhalt University of Applied Sciences.
Anne has 3 certificates. These include: Further Training "Texts That Inspire", Neuromarketing, and Sales Psychology.
The availability of Anne needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 10 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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