Anne P.-Strategist, CX Expert & Futurist
Check rate
Experience
Lecturer
Macromedia University
Current Issues in Management: digital transformation, digital innovation, agile management and talent management in the 21st century
CEO/Founder
Anne Prib Consulting
Growth Architects for Brand and Business
At our boutique strategy consultancy, we specialize in helping businesses achieve relevance, uniqueness, and authenticity through understanding humans and markets.
- Creating Value: We help start-ups and scale-ups in FinTech (Kreditech, AAZZUR), InsurTech (friendsurance), Digital Health, AdTech, LegalTech, and more to develop or redefine brand strategy and positioning, relaunch their brand, and create new business opportunities.
- Attracting Talent: We work with corporates and networks, including Lufthansa, Deutsche Bahn, and DCMN, to develop employer brand/communication strategies and recruit top talent.
- Defining Unique Relevance: We help businesses, like an eyewear chain, develop their brand's personality and voice to stand out in the market.
- Lead by Personality: We develop personal brand strategies for CXOs.
- Standing Out by Standing for Something: We specialize in naming projects for businesses, like Offerista, that want to make a statement.
- Leveling Up: We offer brand, marketing, and communication as partnerships or sparring with businesses like BFS Finance/Riverty, Procter & Gamble, gemic (Harley Davidson, P&G), TLGG, brandtouch, and CloserLondon.
Teacher & Coach
HPI School of Design Thinking Potsdam
Head of Planning
McCann Erickson
- Successfully led the strategy and planning department in Germany
- Contributed to the European Strategy Team of FutureBrand
- Created a new category for OSRAM to boost brand growth: LED accessories. Won multiple awards for brand and product design
- Created brand-driven growth platforms for TESA
- Developed a multi-award-winning brand identity for Yalook, an online fashion platform for OTTO Group
- Defined a new brand and communication strategy, including a claim for DVAG
- Collaborated with Dieter Kosslik to establish a brand strategy with a focus on sustainability for Berlinale in 2010
- Worked with other notable clients such as Blume2000, L'Oréal, Nestlé, Telefunken, and Zentis.
Director Strategy
FutureBrand
- Successfully led the strategy and planning department in Germany
- Contributed to the European Strategy Team of FutureBrand
- Created a new category for OSRAM to boost brand growth: LED accessories. Won multiple awards for brand and product design
- Created brand-driven growth platforms for TESA
- Developed a multi-award-winning brand identity for Yalook, an online fashion platform for OTTO Group
- Defined a new brand and communication strategy, including a claim for DVAG
- Collaborated with Dieter Kosslik to establish a brand strategy with a focus on sustainability for Berlinale in 2010
- Worked with other notable clients such as Blume2000, L'Oréal, Nestlé, Telefunken, and Zentis.
Brand Strategist/Brand Consultant Freelance
Anne Prib
Working with and for several agencies. Main client different, Berlin
associate partner, innovation
kleinundpläcking, Markenberatung
Brand Consultant
MetaDesign
Marketing Consultant
McCann Erickson/EU-Wahlkampf CDU
Brand Consultant
Wolff Olins
setting up the German office
Managing Director
Töchter + Söhne GmbH Studentische Kommunikationsagentur
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Banking and Finance, Retail, Automotive, Healthcare, and Insurance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Strategy, Marketing, and Human Resources.
Summary
I am a strategist and business architect helping brands and businesses create value-driven growth in tech, digital and cultural markets. I develop brand strategies, positioning, business opportunities, employer brands, naming and communication strategies for start-ups, scale-ups and established companies in FinTech, InsurTech, Digital Health, AdTech, LegalTech, mobility, lifestyle, health and finance.
My work includes award-winning brand identities and product design for Yalook and OSRAM, brand-driven growth platforms for TESA, and sustainability-focused brand strategy for Berlinale. I also teach and speak about brand and business building, purpose, innovation, digital transformation and female leadership.
Skills
- Impact-Driven Brand & Business Building
- Venture Architecture & Business Dev.
- Marketing & Communication
- Insights, Customer & Human Centricity
- Innovation & Design Thinking
- Leadership
Languages
Education
Universität der Künste
Diplom-Kommunikationswirtin · Corporate and Business Communications · Berlin, Germany · 1,0
Certifications & licenses
Sustainable Business Strategies
Harvard Business School Online
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Anne is based in Berlin, Germany.
Anne speaks the following languages: German (Native), English (Advanced).
Anne has at least 26 years of experience. During this time, Anne has worked in at least 10 different roles and for 11 different companies. The average length of individual experience is 2 years and 4 months. Note that Anne may not have shared all experience and actually has more experience.
Based on recent experience, Anne would be well-suited for roles such as: Lecturer, CEO/Founder, Teacher & Coach.
Anne's most recent position is Lecturer at Macromedia University.
In recent years, Anne has worked for Macromedia University and Anne Prib Consulting.
Anne is most experienced in industries like Advertising, Banking and Finance, and Retail. Anne also has some experience in Automotive, Healthcare, and Insurance.
Anne is most experienced in business areas like Strategy, Marketing, and Human Resources.
Anne has recently worked in industries like Advertising, Automotive, and Banking and Finance.
Anne has recently worked in business areas like Human Resources, Marketing, and Strategy.
Anne holds a Master in Corporate and Business Communications from Universität der Künste.
Anne has 1 certificate: Sustainable Business Strategies.
Anne is immediately available for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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