Find the perfect Marketing Consultants in Berlin in minutes from over 15,000 CVs with the power of AI
Bring in specialists for go-to-market planning, brand positioning, campaign audits, CRM, performance marketing, and content strategy. Get fast, precise matching with vetted, available freelancers.
About the role
What they do
Marketing consultants shape the plan behind your marketing work. They review the current setup, define priorities, and turn business goals into a practical roadmap. Companies hire them for positioning, channel strategy, messaging, campaign planning, funnel reviews, and better handover between strategy and execution.
- Audit existing marketing activity and identify gaps
- Define target groups, messages, and channel priorities
- Build campaign and content plans
- Align marketing with sales, product, and leadership
Typical deliverables
A strong consultant leaves behind clear decisions, not vague advice. Common deliverables include a marketing strategy, channel mix recommendation, messaging framework, campaign brief, launch plan, performance review, and a set of practical next steps. In Berlin, this often means supporting scale-ups, B2B tech firms, agencies, and international teams that need local market context.
Core skills
The best marketing consultants combine strategic thinking with hands-on execution. They know how to read data, ask the right questions, and make trade-offs between brand, demand generation, and budget. They also work well with stakeholders across management, product, sales, and creative teams.
- Positioning and audience analysis
- Funnel and campaign planning
- Messaging and content strategy
- Reporting, testing, and optimization
Tools and methods
A marketing advisor should be fluent in the tools and methods that support the work. That can include analytics platforms, CRM systems, email automation, ad managers, dashboards, SEO tools, and workshop formats for discovery and alignment. For many projects, the real value is not the tool itself but the ability to turn messy input into a clear structure.
When to hire freelance
A freelance marketing consultant makes sense when you need outside perspective, temporary senior support, or fast help on a specific problem. Companies often bring one in for a rebrand, market entry, product launch, lead generation reset, or interim support while a team is being built. In Berlin, remote collaboration is common, but on-site workshops and stakeholder sessions can help when the brief is complex.
What strong work looks like
Good work is specific, realistic, and tied to business goals. A strong consultant does not only recommend more activity; they explain what to stop, what to keep, and what to test next. Whether the title is marketing strategist, brand consultant, or interim marketing manager, quality shows in clear priorities, sharp messaging, and plans your team can actually use.
Meet FRATCH Marketing Consultants
Jens Sander
Marketing Strategist – SEA & SEO Expert
Last position:
SEO/SEA Consultant at M/D Steuerberatungsgesellschaft mbH
- SEA goal setting and analysis (competitors, market, target audience)
- Topic analysis and keyword research
- Setting up the ad account
- Developing campaign structure, ads, and ad groups
- Defining the bidding strategy and budget allocation
- Campaign launch, optimization, and handover
- Recommendations for campaign operations
Ana Rita Gouveia
Marketing Consultant & Coach
Last position:
Marketing Consultant & Coach at Self-employed
- Fractional marketing leader, conducting audits and leading projects while advising C-level stakeholders on infrastructure, performance, and operations.
- Developing performance management frameworks including CAC/LTV analysis, target setting, OKRs, and KPI alignment across regional segments and acquisition channels.
- Developing segmentation strategies, ICP profiles, and full-funnel structures in collaboration with marketing and sales teams.
- Supporting CRM (HubSpot) implementation and developing the marketing framework for lead scoring, attribution, lifecycle journeys, reporting, and cross-team processes.
- Coaching cross-functional stakeholders through complex strategic processes, driving alignment across marketing, sales, product, and business analytics.
- Developed executive-level reports and presentations with project outcomes and actionable insights to support business decisions.
- Supporting GTM activities including new market launches and agency procurement.
- Hiring, onboarding, and coaching digital marketing teams.
Mark Rödiger
Interim Marketing Manager | Freelance Marketing Manager | Marketing Consultant
Last position:
Marketing Check at Janina Lücke – Schreibcoaching
Analyzing existing strategy and marketing activities
Reviewing LinkedIn, newsletter, Google Analytics, blog, and landing pages
Identifying weaknesses and opportunities
Developing a strategic approach
Developing a data-driven performance tracking approach
Creating a comprehensive report on strategic direction, target audience, customer journey, marketing goals, and performance measurement
Conducting a workshop to review the report
Deriving a roadmap for optimization, including relevant KPIs
Alexander Karl
PMO Marketing & E-Commerce
Last position:
PMO Marketing & E-Commerce at DICTUM GmbH
- Led the marketing project management office focusing on e-commerce projects and coordinated all marketing activities for the Shopware store
- Managed SEM agencies for optimized campaign execution and efficient budget allocation
- Implemented traditional project management with clear work packages and milestone planning
- Carried out SEO optimization measures that led to significant improvements in organic traffic
- Created targeted copywriting for landing pages with high conversion rates
- Established structured processes for landing page creation and content distribution
- Linked marketing activities to e-commerce goals to boost overall performance
Claudius Körber
Freelance Marketing Consultant
Last position:
Freelance Marketing Consultant at Claudius Körber Communications
Stephanie Graf
Online Marketing Consultant
Last position:
Online Marketing Consultant at Self employed
- Supporting brands in the digital and e-commerce sector building up their brand by developing and implementing full-funnel Online Marketing strategies
- Strategic consultancy regarding running campaigns and channel extensions
- Leveraging personal network to develop new business partnerships
- Setup of reporting structures
- Responsibility of handling seven-figure online media budgets
- Setup of visual brand campaigns by briefing visual concepts to stakeholders
- Taking over responsibility for the design and content creation of social ads
- Development of tracking concepts and general technical support
- Leading customer workshops and teaching Online Marketing know how
Customers I worked with: GUD.berlin, ärzte-markt.de, Rosekick GmbH, Newman Agency, Alliance for a sustainable agriculture e.V., K-New Media, myToys, Mirapodo, Glambou, Klenico Health AG
Elaine Holl
Marketing Consultant
Last position:
Marketing Consultant at Self-employed
- Developing tailored marketing strategies and short-term marketing solutions
- Leading digital campaigns and content initiatives that drive engagement, visibility and sales
- Managing social media and brand storytelling with measurable impact
- Producing and speaking at events to connect brands with their audiences in meaningful ways
Katrin Halboth
Interim Marketing Manager
Last position:
Interim Marketing Manager in Center Management at Pradera
- Interim Marketing Manager in Center Management
Mabel Yeo
Social Media, Influencer & Brand Marketing Freelancer
Last position:
Marketing Consultant— Integrated Campaigns, SocialMedia & InfluencerMarketing at Freelance
Discover over 15,000 top freelancers
Marketing Consultants statistics
Typical experience
17 years
Average project duration
2 years
Certifications per freelancer
1
Top business areas
Marketing, Sales, Strategy
Top industries
Advertising, Professional Services, Information Technology
Most common languages
German, English, Spanish
Bachelor's degree or higher
100%
Master's degree or higher
50%
Salary / Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for Marketing Consultants & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Got questions? Learn key details about FRATCH right now
A Marketing Consultant helps a company decide what to say, where to say it, and how to organize the work behind it. That can include market analysis, positioning, campaign planning, messaging, channel selection, and a review of current performance. The goal is a clear plan that the team can execute without guessing.
A freelance marketing consultant is a good fit when the need is focused, urgent, or tied to a specific project. Companies often choose this route for launches, rebrands, strategy resets, or short-term senior support. It is also useful when you want outside input before committing to a permanent hire.
Look for strong strategic thinking, clear communication, and a practical understanding of channels and customer journeys. A good consultant can connect brand, demand generation, content, and measurement without turning the work into theory. Ask for examples that show how they turned a vague brief into concrete actions.
A Marketing Consultant is usually brought in to diagnose, advise, and shape direction, while a marketing manager owns ongoing execution. A strategist may focus more narrowly on planning, whereas a consultant often combines analysis, recommendation, and stakeholder alignment. In practice, the titles can overlap, so scope matters more than the label.
Most projects can be handled remotely, especially research, planning, audits, and reporting. On-site work in Berlin can help when you need workshops, leadership interviews, or close alignment with sales and product teams. Many companies use a hybrid setup: remote for the ongoing work, on-site for key sessions.
A good brief should say what problem needs solving and what output you expect from the marketing consultant. That may include a strategy document, campaign plan, messaging framework, audit, launch support, or a set of recommendations. The more concrete the deliverable, the easier it is to judge whether the project is on track.
Review how they think, not only where they have worked. Strong marketing consultants explain trade-offs clearly, ask sharp questions, and show examples of work that led to a decision or a measurable change in direction. References, case studies, and a short paid discovery phase are often the best ways to test fit.
Companies that are changing direction or need clearer market focus often benefit most. That includes B2B firms, startups, scale-ups, agencies, and established brands that need help with positioning, campaign structure, or team alignment. In Berlin, this also fits companies working across German and international markets.
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Philipp Thomaschewski
FRATCH CEO
