Mabel Yeo-Social Media, Influencer & Brand Marketing Freelancer
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Experience
Marketing Consultant— Integrated Campaigns, SocialMedia & InfluencerMarketing
Freelance
Senior BrandManager
GetYourGuide
- Developed, managed, and reported on joint marketing campaigns for top attraction partners across Europe such as The Vatican and…
BrandManager
GetYourGuide
- Collaborated with the Head of Brand to devise and implement data- driven brand strategies for the European market, achieving a sh…
CampaignManager
GetYourGuide
- Pioneered cross-functional campaigns across paid and organic channels, generating significant spikes in company revenue, w…
Senior SocialMedia Strategist
Klook
- Developed and executed comprehensive social media strategies, overseeing content creation, and community management for a…
Talent & Community Executive
Nuffnang
- Managed influencer marketing campaigns, overseeing business development, branding, media relations, and brand partnerships for 27…
Intern
Sophie & Friends (S) Pte Ltd
- Generate press releases and articles for various brands and products
- Marketing research for relevant baby products and develop proposals…
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Tourism, Advertising, Professional Services, and Media and Entertainment.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, and Sales.
Summary
I’m a social-first marketing generalist with 7+ years of experience across e-commerce, travel, and scale-up businesses.
My strength lies in bridging social media, influencer, and brand/campaign marketing, connecting creative storytelling with data-driven strategies that deliver results.
I’ve led full 360 integrated campaigns spanning organic social, influencer partnerships, and paid activations, helping brands cut through the noise and grow their audiences authentically.
Explore my full background on LinkedIn.
Skills
I Work Across The Full Spectrum Of Social And Brand Marketing:
- Social Media Marketing: Crafting And Scheduling Content To Boost Online Visibility And Engagement. Engagement With Followers, Analysing Performance Metrics, And Adjusting Strategies To Meet Marketing Objectives.
- Content Creation: Developing Engaging And Relevant Content Tailored To Social Media Platforms And Target Audiences. Incorporating Visual Elements Such As Graphics, Videos, And Photos To Enhance Storytelling And Increase User Interaction.
- Paid Social Advertising: Strategy, Execution, And Optimisation Of Paid Social Campaigns To Drive Measurable Results Across The Full Funnel (Awareness, Consideration, Conversion). Manage End-To-End Setup And Reporting To Data-Driven Decisions To Maximise Performance And Roi.
- Influencer Marketing: Identifying And Partnering With Influencers Who Align With The Brand'S Target Demographics And Values. Managing Influencer Relationships, Negotiating Partnerships, And Measuring Campaign Effectiveness Through Metrics Like Engagement Rates, Reach, And Conversions.
- Brand & Campaigns Management: Creating And Executing Integrated Marketing Campaigns Across Digital And Traditional Channels To Increase Brand Awareness And Drive Customer Acquisition. Tracking Campaign Performance Metrics, Conducting Market Research, And Refining Strategies To Optimise Campaign Effectiveness.
Languages
Statistics
Experience
Global experience
Expertise
Profile
Frequently asked questions
Have questions? Find more information here.
Mabel is based in Berlin, Germany.
Mabel speaks the following languages: English (Native), Chinese (Native).
Mabel has at least 9 years of experience. During this time, Mabel has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 1 year and 3 months. Note that Mabel may not have shared all experience and actually has more experience.
Based on recent experience, Mabel would be well-suited for roles such as: Marketing Consultant— Integrated Campaigns, SocialMedia & InfluencerMarketing, Senior BrandManager, BrandManager.
Mabel's most recent position is Marketing Consultant— Integrated Campaigns, SocialMedia & InfluencerMarketing at Freelance.
In recent years, Mabel has worked for Freelance and GetYourGuide.
Mabel is most experienced in industries like Tourism, Advertising, and Professional Services. Mabel also has some experience in Media and Entertainment.
Mabel is most experienced in business areas like Marketing, Sales, and Strategy.
Mabel has recently worked in industries like Tourism, Advertising, and Professional Services.
Mabel has recently worked in business areas like Marketing and Strategy.
The availability of Mabel needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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