Mabel Yeo - Social Media, Influencer & Brand Marketing Freelancer

Q: Where is Mabel based?

Mabel is based in Berlin, Germany .

Q: What languages does Mabel speak?

Mabel speaks the following languages: English (Native), Chinese (Native) .

Q: How many years of experience does Mabel have?

Mabel has at least 8 years of experience. During this time, Mabel has worked in at least 7 different roles and for 5 different companies . The average length of individual experience is 1 year and 2 months . Note that Mabel may not have shared all experience and actually has more experience.

Q: What is Mabel's latest experience?

Mabel's most recent position is Marketing Consultant— Integrated Campaigns, SocialMedia & InfluencerMarketing at Freelance .

Q: What companies has Mabel worked for in recent years?

In recent years, Mabel has worked for Freelance and GetYourGuide .

Q: Which industries is Mabel most experienced in?

Mabel is most experienced in industries like Tourism , Advertising , and Professional Services . Mabel also has some experience in Media and Entertainment .

Q: Which business areas is Mabel most experienced in?

Mabel is most experienced in business areas like Marketing , Sales , and Strategy .

Q: Which industries has Mabel worked in recently?

Mabel has recently worked in industries like Tourism , Advertising , and Professional Services .

Q: Which business areas has Mabel worked in recently?

Mabel has recently worked in business areas like Marketing and Strategy .

Recommended expert

Berlin, Germany

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Experience

Nov 2024 - Present

1 year 9 months

Marketing Consultant— Integrated Campaigns, SocialMedia & InfluencerMarketing

Freelance

Apr 2022 - Jun 2023

1 year 3 months

Berlin, Germany

Senior BrandManager

GetYourGuide

Developed, managed, and reported on joint marketing campaigns for top attraction partners across Europe such as The Vatican and…

Oct 2020 - Apr 2022

1 year 7 months

Berlin, Germany

BrandManager

GetYourGuide

Collaborated with the Head of Brand to devise and implement data- driven brand strategies for the European market, achieving a sh…

Jan 2020 - Oct 2020

10 months

Berlin, Germany

CampaignManager

GetYourGuide

Pioneered cross-functional campaigns across paid and organic channels, generating significant spikes in company revenue, w…

Aug 2017 - Apr 2019

1 year 9 months

Singapore

Senior SocialMedia Strategist

Klook

Developed and executed comprehensive social media strategies, overseeing content creation, and community management for a…

Aug 2015 - Mar 2017

1 year 8 months

Singapore, Singapore

Talent & Community Executive

Nuffnang

Managed influencer marketing campaigns, overseeing business development, branding, media relations, and brand partnerships for 27…

Jun 2012 - Jul 2012

2 months

Singapore

Intern

Sophie & Friends (S) Pte Ltd

Generate press releases and articles for various brands and products
Marketing research for relevant baby products and develop proposals…

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Tourism, Advertising, Professional Services, and Media and Entertainment.

Tourism

Advertising

Professional Services

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, and Sales.

Marketing

Strategy

Sales

Summary

I’m a social-first marketing generalist with 7+ years of experience across e-commerce, travel, and scale-up businesses.

My strength lies in bridging social media, influencer, and brand/campaign marketing, connecting creative storytelling with data-driven strategies that deliver results.

I’ve led full 360 integrated campaigns spanning organic social, influencer partnerships, and paid activations, helping brands cut through the noise and grow their audiences authentically.

Explore my full background on LinkedIn.

Skills

I Work Across The Full Spectrum Of Social And Brand Marketing:

Social Media Marketing: Crafting And Scheduling Content To Boost Online Visibility And Engagement. Engagement With Followers, Analysing Performance Metrics, And Adjusting Strategies To Meet Marketing Objectives.
Content Creation: Developing Engaging And Relevant Content Tailored To Social Media Platforms And Target Audiences. Incorporating Visual Elements Such As Graphics, Videos, And Photos To Enhance Storytelling And Increase User Interaction.
Paid Social Advertising: Strategy, Execution, And Optimisation Of Paid Social Campaigns To Drive Measurable Results Across The Full Funnel (Awareness, Consideration, Conversion). Manage End-To-End Setup And Reporting To Data-Driven Decisions To Maximise Performance And Roi.
Influencer Marketing: Identifying And Partnering With Influencers Who Align With The Brand'S Target Demographics And Values. Managing Influencer Relationships, Negotiating Partnerships, And Measuring Campaign Effectiveness Through Metrics Like Engagement Rates, Reach, And Conversions.
Brand & Campaigns Management: Creating And Executing Integrated Marketing Campaigns Across Digital And Traditional Channels To Increase Brand Awareness And Drive Customer Acquisition. Tracking Campaign Performance Metrics, Conducting Market Research, And Refining Strategies To Optimise Campaign Effectiveness.

Languages

English

Native

Chinese

Native

Statistics

Experience

Total positions 7

Experience in Tourism 5 y

Avg length 1 y 2 m

Longest experience 1 y 8 m

Global Experience

Countries worked in 2 (Germany, Singapore)

Primary country Germany

Expertise

Recent roles Marketing Consultant— Integrated Campaigns, SocialMedia & InfluencerMarketing, Senior BrandManager, BrandManager

Main industries Tourism, Advertising, Professional Services

Main business areas Marketing, Strategy, Sales

Profile

Created

October 2025

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Frequently asked questions

Have questions? Find more information here.

Where is Mabel based?

Mabel is based in Berlin, Germany.

What languages does Mabel speak?

Mabel speaks the following languages: English (Native), Chinese (Native).

How many years of experience does Mabel have?

Mabel has at least 8 years of experience. During this time, Mabel has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 1 year and 2 months. Note that Mabel may not have shared all experience and actually has more experience.

What roles would Mabel be best suited for?

Based on recent experience, Mabel would be well-suited for roles such as: Marketing Consultant— Integrated Campaigns, SocialMedia & InfluencerMarketing, Senior BrandManager, BrandManager.

What is Mabel's latest experience?

Mabel's most recent position is Marketing Consultant— Integrated Campaigns, SocialMedia & InfluencerMarketing at Freelance.

What companies has Mabel worked for in recent years?

In recent years, Mabel has worked for Freelance and GetYourGuide.

Which industries is Mabel most experienced in?

Mabel is most experienced in industries like Tourism, Advertising, and Professional Services. Mabel also has some experience in Media and Entertainment.

Which business areas is Mabel most experienced in?

Mabel is most experienced in business areas like Marketing, Sales, and Strategy.

Which industries has Mabel worked in recently?

Mabel has recently worked in industries like Tourism, Advertising, and Professional Services.

Which business areas has Mabel worked in recently?

Mabel has recently worked in business areas like Marketing and Strategy.

What is the availability of Mabel?

Mabel is immediately available full-time for suitable projects.

What is the rate of Mabel?

Mabel's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.