Nicolette V.-Global Brand & Creative Leader | IP-Led Brands, Culture & Creator-First Storytelling
Check rate
Experience
VP, Marketing & Brand (Head of Marketing)
Magenta Light Studios
Set creative vision and owned all marketing for an independent film studio's slate (Deep Water, California Schemin', Hurricane, Lice), from positioning through theatrical and VOD release.
- Led and mentored a lean creative team (social media manager, designer, media planner) plus an external publicist.
- Worked side by side with the CEO, Head of Distribution and Head of Sales & Acquisitions to align marketing with release strategy, buyer conversations and box-office goals.
- Delivered the studio's breakout cultural moment: a fully organic creator collaboration that reached 10M+ views, celebrity pickup, and an NBC New York feature, with no paid spend.
- Built the studio's brand voice and community from zero across Instagram, TikTok, Letterboxd and LinkedIn; launched its first Letterboxd partnerships and grew owned audiences by thousands.
- Advised the CEO on audience positioning, acquisitions, marketability and 2027+ slate strategy.
Global Marketing
Netflix
Led creative positioning and integrated campaigns for Netflix Originals across EMEA, plus global awards campaigns: 20+ campaigns in 30+ markets.
- Directed 360° campaigns for Troll (Netflix's most-watched non-English film of all time), The Empress, Army of Thieves and Paradise, with budgets up to $4M across creative, social, creator, experiential and paid media.
- Led 5–6 external creative and media agencies per title, setting creative direction, giving feedback through each stage and raising quality and speed of delivery.
- Turned local cultural insight into breakout campaigns for German originals The Empress S2, Murder Mindfully and Blame the Game, adapting global creative for DACH audiences.
- Connected creative to performance using acquisition, title starts, completion and churn data, and tracked brand health (awareness, sentiment, share of voice) to optimize creative across markets.
- Shaped awards creative and social strategy for Mank, The Trial of the Chicago 7, Ma Rainey's Black Bottom and Malcolm & Marie, producing real-time content across 30+ live shows and screenings.
Director, Social Media
Annapurna Pictures
Directed creative agencies on social-first and performance creative (:30,:15,:06) for Booksmart, Creed II, Vice and If Beale Street Could Talk, driving ticket sales; 100M+ impressions.
- Created social-first content with Nicole Kidman, Michael B. Jordan and Olivia Wilde at premieres, press events and on set.
- Conceived and launched in-world character account @WednesdayAddams for MGM's The Addams Family; supported franchise marketing for No Time to Die.
Director, Creative Advertising
Paramount Pictures
Led creative direction across trailers, TV, digital and outdoor for Mission: Impossible – Fallout, Arrival, Annihilation and mother!.
- Wrote scripts, ran creative brainstorms and guided internal teams and agencies from concept to final production.
Manager, Social Media
AwesomenessTV
Scaled two channels to 100K+ organic followers in six months; 400M+ impressions.
Manager, Social Media
Concept Arts
Built the agency's first social department and led a 4–5 person team for A24, Warner Bros. and Universal.
Industry experience
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Experienced in Media and Entertainment and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing.
Summary
Creative leader who loves turning moments into culture. 14 years across the entertainment industry, leading campaigns in 30+ markets for Netflix, Paramount and Annapurna. I thrive on finding the one idea that can travel on its own and resonate globally.
- California Schemin' × Scott Helman (creator-led, $0 paid): Partnered with creator Scott Helman on his viral "Mr. Record Label Man" format and secured a 20-minute shoot with James McAvoy mid-junket. Reached 10M+ views, organic engagement from Florence Pugh, Chance the Rapper, Jessica Chastain and Aaron Paul, and an NBC New York feature. Lifted trailer views and grew both talents' followings; also launched McAvoy on TikTok.
- Troll (Netflix, EMEA): Directed the multi-market campaign for Netflix's most-watched non-English film of all time.
- @WednesdayAddams (MGM / Annapurna): Conceived and launched an in-world Instagram account that gave a beloved character her own social voice, extending franchise storytelling beyond paid media.
Skills
- Creative Vision & Direction
- Ip & Character-Led Storytelling
- Creator & Social Ecosystems
- Earned-First Campaigns
- Global Agency Leadership
- Performance Creative
- Brand Health & Kpis
- Talent Partnerships
Languages
Education
California State University, Long Beach
BA · Journalism & Mass Communication · Long Beach, United States
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Nicolette is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Nicolette speaks the following languages: English (Native), French (Intermediate), German (Elementary).
Nicolette has at least 13 years of experience. During this time, Nicolette has worked in at least 5 different roles and for 6 different companies. The average length of individual experience is 2 years and 1 month. Note that Nicolette may not have shared all experience and actually has more experience.
Based on recent experience, Nicolette would be well-suited for roles such as: VP, Marketing & Brand (Head of Marketing), Global Marketing, Director, Social Media.
Nicolette's most recent position is VP, Marketing & Brand (Head of Marketing) at Magenta Light Studios.
In recent years, Nicolette has worked for Magenta Light Studios and Netflix.
Nicolette is most experienced in industries like Media and Entertainment and Advertising.
Nicolette is most experienced in business areas like Marketing.
Nicolette has recently worked in industries like Media and Entertainment.
Nicolette has recently worked in business areas like Marketing.
Nicolette holds a Bachelor in Journalism & Mass Communication from California State University, Long Beach.
Nicolette is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 28 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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