Emmanuel B.-VP Marketing · B2B SaaS · Brand, Demand Generation & Global Marketing Org Leadership
Check rate
Experience
General Manager DE
Arlequin AI
Advanced AI company building comprehension and decision-making models for defense, security, and strategic intelligence environments.
- Designing GTM narrative and positioning for a technically complex product with no direct comparables
- Building institutional partnerships with defense, security, and policy stakeholders
- Validating commercial assumptions and sequencing go-to-market in a high-trust, regulated buyer environment
- Mapping the DACH enterprise and public-sector landscape for AI adoption
CMO | Co-Founder
Silverpine
Tokenized investment platform democratizing alternative assets (classic cars, collectibles, real assets).
- Owned brand, messaging, value prop, sales enablement, content, and community end-to-end
- Designed PLG onboarding and CRM lifecycle → 40% repeat investment rate
- Built and led 15-person cross-functional team (growth, product, CRM, content)
- Built analytics and funnel dashboards → +6pp conversion improvement
- Grew user base to thousands of investors through organic and community-led growth (structurally low CAC)
- Scaled ARR €0 → €600K, €5M AUM
CEO | Co-Founder
Lion Brands
Digital growth studio for SaaS scale-ups and enterprise clients across Europe.
- Led GTM strategy, brand, and performance for multiple SaaS ventures
- Built proprietary AI-driven ad optimization tool → +30% LinkedIn CTR
- Delivered CRM, segmentation, and content programs for EU SaaS companies
CEO | Co-Founder
VERSUS
Award-winning creative and digital agency. Clients: Danone, Evian, Diageo (Fortune 500).
- Scaled to €2M+ ARR and 25 FTEs
- Managed full P&L and client relationships across Paris and international markets
- Led digital brand transformation programs across 19+ countries
- Personally sourced 82% of the agency's new business, building and closing relationships with Fortune 500 accounts
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Food and Beverage, Information Technology, Banking and Finance, and Aerospace and Defense.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, Finance, Information Technology, Product Development, and Strategy.
Summary
- Marketing executive and 2x founder with 15+ years leading marketing strategy, brand, and demand generation for B2B SaaS companies — full ownership of positioning, content, and cross-functional teams up to 25 FTEs, with direct accountability for revenue and brand outcomes.
- Proven brand builder: owned brand, messaging, value proposition, sales enablement, content, and community end-to-end as CMO | Co-Founder of Silverpine, and designed the PLG onboarding and CRM lifecycle that drove a 40% repeat-usage rate — comfortable owning both the narrative and the growth engine behind it.
- Currently General Manager DE at Arlequin AI, building GTM narrative and positioning for a category-defining AI platform with no direct comparables — direct experience translating complex products into public-facing communication for enterprise and public-sector audiences; AI-fluent by daily practice (OpenAI, Claude, Gemini, n8n).
Skills
Marketing Leadership
- Brand Architecture
- Messaging
- Demand Gen
- Crm
- Content Engine
- Pmm
Gtm & Growth
- Plg/Slg Motion Design
- Icp + Segmentation
- Activation
- Cac/Ltv Optimization
- Funnel Analytics
- Pipeline Development
Leadership
- 0 → 1 Org Build
- Okrs
- Cross-Functional Leadership (Up To 25 Ftes)
- Budget Ownership
- Founder Partnership
Industry Focus
- Ai
- Saas
- Fintech
- Martech
- Tokenized Assets
- Enterprise B2b
Ai & Automation
- Openai
- Claude
- Gemini
- N8n
Crm & Marketing Ops
- Hubspot
- Salesforce
- Dynamics
Analytics
- Ga4
- Looker
- Powerbi
Product & Design
- Webflow
- Figma
- Notion
Paid & Distribution
- Meta Ads
- Google Ads
- Linkedin Ads
Languages
Education
Swansea University
Bachelor of Business Management · Business Management · Swansea, United Kingdom
Montpellier Business School
MSc in Business Studies · Business Studies · Montpellier, France
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Emmanuel is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Emmanuel speaks the following languages: French (Native), English (Advanced), German (Intermediate), Spanish (Intermediate).
Emmanuel has at least 14 years of experience. During this time, Emmanuel has worked in at least 3 different roles and for 4 different companies. The average length of individual experience is 4 years and 7 months. Note that Emmanuel may not have shared all experience and actually has more experience.
Based on recent experience, Emmanuel would be well-suited for roles such as: General Manager DE, CMO | Co-Founder, CEO | Co-Founder.
Emmanuel's most recent position is General Manager DE at Arlequin AI.
In recent years, Emmanuel has worked for Arlequin AI, Silverpine, and Lion Brands.
Emmanuel is most experienced in industries like Advertising, Food and Beverage, and Information Technology. Emmanuel also has some experience in Banking and Finance and Aerospace and Defense.
Emmanuel is most experienced in business areas like Marketing, Sales, and Finance. Emmanuel also has some experience in Information Technology, Product Development, and Strategy.
Emmanuel has recently worked in industries like Information Technology, Banking and Finance, and Aerospace and Defense.
Emmanuel has recently worked in business areas like Marketing, Information Technology, and Product Development.
Emmanuel holds a Master in Business Studies from Montpellier Business School and a Bachelor in Business Management from Swansea University.
Emmanuel is immediately available full-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 23 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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